Senior Public Relations Associate

📌 Core Information

🔹 Job Title: Senior Public Relations Associate

🔹 Company: Reingold Inc

🔹 Location: Raleigh, North Carolina, United States

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Raleigh-Durham, NC area, 4 days/week)

🚀 Job Overview

Key aspects of this role include:

• Leading and developing media relations strategies for clients in public and private sectors
• Collaborating with diverse teams to ensure message alignment and policy accuracy
• Developing media materials and managing media relationships
• Preparing spokespeople for interviews and tracking media coverage
• Producing transportation-related short-form videos and planning community events

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously. It also demands a solid understanding of the transportation industry and media landscape.

📋 Key Responsibilities

✅ Develop comprehensive public relations strategies aligned with client goals

✅ Plan and execute PR campaigns with diverse teams to ensure message alignment and policy accuracy

✅ Develop media materials including press releases, advisories, op-eds, media kits, talking points, and short form video prompts

✅ Manage media relationships and facilitate proactive outreach to reporters, assignment editors, and transportation beat journalists

✅ Prepare spokespeople for interviews and public briefings with concise messaging frameworks

✅ Track media coverage, sentiment, and performance using earned media monitoring tools and analytics dashboards

✅ Produce transportation-related short-form videos

✅ Plan and execute community events

ASSUMPTION: This role requires a proactive approach, strong attention to detail, and the ability to work well under pressure. It also demands excellent writing and communication skills.

🎯 Required Qualifications

Education: Bachelor's degree, preferably in communications, journalism, public relations, or related field

Experience: Minimum of 3 years of professional experience in Public Relations and the transportation industry; 5-8 years preferred

Required Skills:

• Understanding of the news cycle and news hooks
• Strong public speaking skills
• Demonstrated ability to use metrics to inform strategy
• Ability to manage multiple projects and deliverables
• Ability to obtain a security clearance

Preferred Skills:

• Experience in crisis communications and/or event planning
• Knowledge of Meltwater, PR Newswire, MailChimp, and Jira

ASSUMPTION: This role requires a strong background in public relations, preferably with a focus on the transportation industry. It also demands excellent communication skills and the ability to manage multiple projects simultaneously.

💰 Compensation & Benefits

Salary Range: $75,000 - $110,000 per year (Based on industry standards for a Senior PR role in the Raleigh-Durham area with 5-10 years of experience)

Benefits:

• Competitive salaries
• Comprehensive benefits package
• Growth opportunities

Working Hours: Full-time, with a flexible hybrid work environment (4 days on-site per week)

ASSUMPTION: The salary range is estimated based on industry standards for a Senior PR role in the Raleigh-Durham area with 5-10 years of experience. Actual salary may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 201-500 employees

Founded: 1985

Company Description:

• Reingold is a full-service strategic communications and marketing firm, helping clients tell stories that get results
• Combining the expertise of a mega-marketing firm and the heart of a mom-and-pop shop, they launch innovative campaigns that achieve measurable impact for mission-driven organizations
• Since opening their doors in 1985, they’ve been committed to doing great work for clients that strive to make the world a better place

Company Specialties:

• Strategic communications
• Marketing
• Creative design
• Social media
• Change management
• Advertising
• Media relations
• Digital marketing
• UX
• and Digital experience

Company Website: http://www.reingold.com

ASSUMPTION: Reingold is a well-established firm with a strong reputation in the advertising services industry. They are known for their innovative campaigns and commitment to mission-driven organizations.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role does not have direct reports but will be expected to mentor junior teammates and to lead by example and influence

Work Arrangement: Hybrid (4 days on-site per week in the Raleigh-Durham area, with the ability to work remotely the remaining days)

Growth Opportunities:

• Potential to take on more responsibilities and leadership roles as the company grows
• Opportunities to work on diverse projects and clients
• Chance to mentor junior teammates and develop leadership skills

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to take on more responsibilities and develop leadership skills.

🌍 Location & Work Environment

Office Type: Hybrid (4 days on-site per week in the Raleigh-Durham area)

Office Location(s): Morrisville, NC (client's office)

Geographic Context:

• The Raleigh-Durham area is known for its vibrant tech industry and high quality of life
• The area offers a variety of cultural attractions, including museums, theaters, and music venues
• The cost of living in the Raleigh-Durham area is relatively affordable compared to other major metropolitan areas in the United States

Work Schedule: Full-time, with a flexible hybrid work environment (4 days on-site per week)

ASSUMPTION: The Raleigh-Durham area offers a high quality of life and a vibrant tech industry, making it an attractive location for professionals in the advertising services industry.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess qualifications and cultural fit
• In-depth interview with the hiring manager to discuss the role and company in more detail
• Final interview with key stakeholders to assess fit and make a hiring decision

Key Assessment Areas:

• Communication skills and ability to develop and execute PR strategies
• Understanding of the transportation industry and media landscape
• Ability to manage multiple projects and deliverables
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your understanding of the transportation industry and media landscape
• Demonstrate your ability to manage multiple projects and deliverables
• Showcase your cultural fit and alignment with company values

ATS Keywords: Public Relations, Media Relations, Crisis Communications, Event Planning, Public Speaking, Metrics Analysis, Project Management, Transportation Experience, Media Materials Development, Community Event Planning, Team Collaboration, Messaging Frameworks, Media Monitoring, Digital Media Strategies, Client Goals Alignment, Proactive Outreach

ASSUMPTION: The interview process for this role is likely to be comprehensive, with a focus on assessing communication skills, industry knowledge, and cultural fit.

🛠️ Tools & Technologies

• Meltwater
• PR Newswire
• MailChimp
• Jira

ASSUMPTION: This role may require the use of various tools and technologies to develop and execute PR strategies, manage media relationships, and track media coverage.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven
• Innovative
• Collaborative
• Results-oriented

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on achieving measurable impact

Self-Assessment Questions:

• Do you have a strong commitment to mission-driven organizations and a passion for making a positive impact?
• Are you comfortable working in a fast-paced, dynamic environment and collaborating with diverse teams?
• Do you have a results-driven mindset and a focus on achieving measurable impact?

ASSUMPTION: Reingold values candidates who are mission-driven, innovative, collaborative, and results-oriented. They look for individuals who are comfortable working in a fast-paced, dynamic environment and collaborating with diverse teams.

⚠️ Potential Challenges

• Managing multiple projects and deliverables simultaneously
• Working on-site at the client's office in Morrisville, NC, at least 4 days per week
• Developing and executing PR strategies for clients in both public and private sectors
• Adapting to the unique needs and requirements of each client

ASSUMPTION: This role may present challenges related to managing multiple projects and deliverables, working on-site at the client's office, and developing and executing PR strategies for clients in both public and private sectors.

📈 Similar Roles Comparison

• This role is similar to other Senior Public Relations roles, but with a focus on the transportation industry and media relations
• It may differ from other roles in the advertising services industry in terms of the specific clients and projects
• Career paths for this role may include advancing to a Director or Vice President of Public Relations, or transitioning to a related role in the transportation industry

ASSUMPTION: This role is similar to other Senior Public Relations roles, but with a focus on the transportation industry and media relations. It may differ from other roles in the advertising services industry in terms of the specific clients and projects.

📝 Sample Projects

• Developing and executing a comprehensive PR strategy for a transportation infrastructure project
• Managing media relationships and facilitating proactive outreach to reporters, assignment editors, and transportation beat journalists
• Preparing spokespeople for interviews and public briefings with concise messaging frameworks

ASSUMPTION: This role may involve projects related to developing and executing PR strategies, managing media relationships, and preparing spokespeople for interviews and public briefings.

❓ Key Questions to Ask During Interview

• Can you describe the typical client profile for this role and the types of projects I might be working on?
• How does this role fit into the broader organizational structure and team dynamics?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Reingold support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These questions are designed to help you better understand the role, the company, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching Reingold, the transportation industry, and media relations
• Follow up with the hiring manager within 48 hours of your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.