📌 Core Information
🔹 Job Title: Senior Public Relations Manager
🔹 Company: Rocket Companies
🔹 Location: Detroit, MI
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: June 27, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing media relations programs for Rocket's FinTech brands
- Maintaining relationships with national and local media and industry analysts
- Creating and presenting story ideas to reporters and editors
- Planning and managing participation in press tours, conferences, and events
- Overseeing large, critically impactful projects for the organization
ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on storytelling and relationship-building.
📋 Key Responsibilities
✅ Develop and implement media relations programs to tell the stories of Rocket’s FinTech brands
✅ Initiate and maintain relationships with national and local media and industry analysts
✅ Develop, write, and present story ideas to reporters and editors
✅ Plan and manage participation in press tours, conferences, and events
✅ Coordinate speaking engagements for executive leadership
✅ Work independently with executive leadership on large, critically impactful projects
ASSUMPTION: This role requires strong communication skills, both written and verbal, and the ability to work well under pressure.
🎯 Required Qualifications
Education: Bachelor’s degree in communications, journalism, public relations, or a related field
Experience: 7+ years of public relations or related experience
Required Skills:
- Proven media relations experience
- Excellent writing and presentation skills
- Strong strategic thinking and creativity
- Ability to build and maintain relationships
- Proficiency in the Microsoft Office suite
Preferred Skills:
- Experience in the financial services industry
- Familiarity with the Detroit market
ASSUMPTION: Candidates with a strong portfolio of media relations campaigns and a proven track record of success are preferred.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior PR Manager in Detroit)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement
- Employee discounts on Rocket products and services
Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM, with flexibility for project needs
ASSUMPTION: Salary range is based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1985
Company Description:
- Rocket Companies is a Detroit-based company made up of businesses that provide simple, fast, and trusted digital solutions for complex transactions.
- The company is involved in many different industries, including mortgages, fintech, real estate, automotive, and more.
- Rocket Companies is committed to an inclusive workplace where every voice is heard.
Company Specialties:
- Mortgages
- Fintech
- Real Estate
- Automotive
Company Website: rocketcompanies.com
ASSUMPTION: Rocket Companies is a well-established company with a strong presence in the financial services industry and a commitment to innovation and growth.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Vice President of Public Relations and works closely with executive leadership across various brands within Rocket Companies.
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential to lead a team of PR professionals in the future
- Opportunities to work on high-profile projects and campaigns
- Access to professional development and training opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a significant impact on the company's public image and reputation.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 1050 Woodward Ave, Detroit, MI 48226
Geographic Context:
- Detroit is a major city in the Midwest, with a diverse population and a rich cultural scene
- The office is located in the heart of downtown Detroit, with easy access to public transportation and amenities
- The city offers a variety of housing options, from urban lofts to suburban family homes
Work Schedule: Full-time, with flexibility for remote work as needed
ASSUMPTION: The work environment is fast-paced and dynamic, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person interview with the hiring manager and other team members
- Final interview with the Vice President of Public Relations
Key Assessment Areas:
- Media relations experience and skills
- Writing and presentation skills
- Strategic thinking and creativity
- Cultural fit and alignment with company values
Application Tips:
- Highlight your media relations experience and success stories in your resume
- Tailor your cover letter to the specific needs of the role and the company
- Prepare examples of your writing and presentation skills for the interview
ATS Keywords: Media relations, public relations, storytelling, communication, event planning, project management, relationship building, writing, presentation, strategic thinking, collaboration, creativity, leadership, analytical skills, problem-solving
ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their skills and qualifications in detail.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Media databases (e.g., Muck Rack, Agility PR Solutions)
- Social media platforms (e.g., Twitter, LinkedIn)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should be comfortable using industry-standard tools and technologies, with a willingness to learn new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Innovation
- Accountability
- Customer Obsessed
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about storytelling and building relationships?
- Do you embrace a customer-obsessed mindset?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with the company's values and work style in their application and interviews.
⚠️ Potential Challenges
- Managing multiple brands and priorities within a fast-paced environment
- Working with tight deadlines and high-pressure situations
- Adapting to changes in the media landscape and industry trends
- Balancing the needs of multiple stakeholders, including internal teams and external partners
ASSUMPTION: Candidates should be prepared to address these challenges directly in their application and interviews, demonstrating their ability to thrive in a demanding and dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Communications Manager or Director of Public Relations in a corporate setting, with a focus on media relations and storytelling
- Unlike some roles in the industry, this position offers the opportunity to work on a wide range of brands and products within a single company
- Career paths may include moving into a leadership role within the PR department or transitioning into a communications role within one of Rocket Companies' brands
ASSUMPTION: Candidates should research similar roles in the industry to better understand the unique opportunities and challenges of this position.
📝 Sample Projects
- Developing and executing a media relations campaign to launch a new Rocket Companies brand
- Managing a crisis communications situation for one of Rocket Companies' brands
- Coordinating a press tour for a high-profile executive, including logistics and media outreach
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects in their application and interviews.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall communications strategy for Rocket Companies?
- What are the biggest challenges facing the PR department in the next year, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how is it supported in this role?
- How does the company engage with and support the Detroit community?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and the company's place within it.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your media relations experience and success stories
- Prepare examples of your writing and presentation skills for the interview
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
