📌 Core Information
🔹 Job Title: Senior Public Relations Manager
🔹 Company: Amperity
🔹 Location: Seattle, WA or New York, NY
🔹 Job Type: Full-Time, Hybrid (3 days in office)
🔹 Category: Marketing & Communications
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving Amperity's global communication strategy
- Focusing on external communications and brand awareness
- Managing media relationships and creating press-worthy campaigns
- Collaborating with internal stakeholders to find stories to tell
- Providing counsel and support to the Amperity team around brand awareness and crisis management
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience working with global teams to succeed.
📋 Key Responsibilities
✅ Create and implement press-worthy national and regional media campaigns
✅ Craft, pitch, and drive story ideas to business, technology, and broadcast reporters to drive coverage
✅ Draft and edit press releases, pitches, briefing documents, media summaries, and more
✅ Develop and manage media relationships with key reporters worldwide
✅ Collaborate with internal stakeholders to find stories to tell and ensure target markets are well-informed about Amperity's activities
✅ Develop timely reactive responses as needed
✅ Provide counsel and support to the Amperity team around areas such as brand awareness and crisis management
✅ Own back office responsibilities, including coverage monitoring and reporting, research reports, and more
✅ Consistently represent the Amperity brand, its values, and key messages
✅ Manage PR firms in North America, UK, and ANZ
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Public Relations, Marketing, or a related field
Experience: 5+ years of PR experience (agency experience required). Strong understanding of technology, SaaS, or B2B industries preferred
Required Skills:
- Media relations background and strong media relationships
- Experience working with global teams and understanding of regional differences in media landscapes
- Experience adapting messaging for different international markets while maintaining brand consistency
- Outcomes and results-focused, prioritizing strategy and goals for teams
- Comfortable presenting projects and insights at larger meetings
- Experience managing multiple projects and producing high-quality work in a fast-paced environment
- Collaborates well within and across teams and has experience giving and receiving constructive feedback
Preferred Skills:
- Experience working with global teams and understanding of regional differences in media landscapes
- Experience adapting messaging for different international markets while maintaining brand consistency
ASSUMPTION: Candidates with experience in technology or B2B PR agencies will have a strong advantage in this role.
💰 Compensation & Benefits
Salary Range: $100,000 - $140,000 USD. Within our pay range, individual salaries are determined by a variety of factors including, but not limited to: business considerations, local market conditions, internal equity, as well as candidate qualifications such as skills, experience, and education/training.
Benefits:
- 100% employee healthcare coverage
- Transportation subsidies
- Self-managed PTO
- Stock Options
- Equity Grants
Working Hours: Full-time, 40 hours per week. Hybrid work model with 3 days in the office per week.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior PR Manager role in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development. Amperity specializes in marketing technology, machine learning, customer data management, and AI-driven solutions.
Company Size: 201-500 employees. This size allows for a dynamic work environment with ample opportunities for growth and collaboration.
Founded: 2016. Amperity has grown rapidly since its founding, expanding its customer base and global presence.
Company Description:
- Amperity's Customer Data Cloud empowers brands to transform raw customer data into strategic business assets with unprecedented speed and accuracy.
- The company helps technologists eliminate data bottlenecks and accelerate business impact through AI-powered identity resolution, customizable data models, and intelligent automation.
- More than 400 leading brands worldwide rely on Amperity to drive customer insights and revenue growth.
Company Specialties:
- Marketing Technology
- Machine Learning
- Customer360
- Customer Data Management
- Customer Data Platform
- Identity Resolution
- AI
- AdTech
- Lakehouse
- Paid Media
- Compliance
- Artificial Intelligence
- Agentic AI
Company Website: amperity.com
ASSUMPTION: Amperity's focus on AI and machine learning makes it an innovative and exciting place to work in the tech industry.
📊 Role Analysis
Career Level: Senior. This role offers significant responsibility and the opportunity to make a substantial impact on Amperity's global communication strategy.
Reporting Structure: This role reports directly to the Director of Corporate Marketing.
Work Arrangement: Hybrid. Employees based in Seattle, WA, and New York, NY, work in the office three days a week, providing a mix of in-person collaboration and remote flexibility.
Growth Opportunities:
- As Amperity continues to grow, there will be opportunities for the right candidate to take on more responsibility and advance their career within the company.
- This role offers the chance to work closely with senior leadership, providing ample opportunities for professional development and mentorship.
- Amperity's focus on innovation and cutting-edge technology creates an environment where employees can continuously learn and grow.
ASSUMPTION: Amperity's commitment to employee growth and development makes it an attractive place for professionals looking to advance their careers.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces designed to foster creativity and productivity.
Office Location(s): Seattle, WA, and New York, NY
Geographic Context:
- Seattle, WA: Known for its tech industry, vibrant culture, and natural beauty, Seattle offers a high quality of life with numerous outdoor activities and a thriving arts scene.
- New York, NY: A global hub for finance, media, and entertainment, New York City offers unparalleled opportunities for professional growth and cultural experiences.
Work Schedule: Full-time, 40 hours per week. Hybrid work model with 3 days in the office per week.
ASSUMPTION: Both Seattle and New York offer unique advantages and challenges for professionals, and the ideal candidate will be comfortable working in a dynamic, fast-paced environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and other team members
- Final interview with senior leadership
Key Assessment Areas:
- Communication skills and ability to craft compelling narratives
- Media relations experience and understanding of global media landscapes
- Strategic thinking and ability to develop and execute campaigns
- Cultural fit and alignment with Amperity's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Amperity's business and the tech industry in your application materials.
- Prepare examples of your past work, such as successful media campaigns or press releases, to showcase during the interview process.
- Research Amperity's competitors and understand the company's unique value proposition to show your preparation and interest in the role.
ATS Keywords: Public Relations, Media Relations, Global Communications, Brand Awareness, Campaign Management, Storytelling, Technology PR, B2B PR, SaaS PR
ASSUMPTION: Amperity's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best possible fit for the role and the company.
🛠️ Tools & Technologies
- Media databases and monitoring tools (e.g., Muck Rack, Agility PR Solutions, Cision)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The ideal candidate will have experience with relevant PR tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Amperity prioritizes understanding and meeting the needs of its customers.
- Innovative: Amperity fosters a culture of creativity and continuous learning.
- Collaborative: Amperity values teamwork and cross-functional collaboration.
Work Style:
- Fast-paced: Amperity operates in a dynamic and ever-changing environment, requiring employees to be adaptable and proactive.
- Data-driven: Amperity uses data and analytics to inform decision-making and strategy.
- Results-oriented: Amperity focuses on achieving measurable outcomes and driving business impact.
Self-Assessment Questions:
- How have you adapted messaging for different international markets while maintaining brand consistency in previous roles?
- Can you provide an example of a successful media campaign you've executed, and what made it successful?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Amperity's culture values curiosity, collaboration, and transparency, fostering an environment where everyone can contribute and grow.
⚠️ Potential Challenges
- Managing global media relationships and adapting messaging for different international markets can be complex and time-consuming.
- Working in a fast-paced, dynamic environment can be challenging and require strong organizational skills and adaptability.
- Amperity's focus on innovation and cutting-edge technology may require employees to learn new tools and processes quickly.
- The hybrid work model may present challenges for some candidates, requiring a balance between in-person collaboration and remote work.
ASSUMPTION: These challenges can be overcome with strong communication, organization, and adaptability, and the right candidate will thrive in this environment.
📈 Similar Roles Comparison
- Compared to other Senior PR Manager roles, this position offers a unique opportunity to work with a rapidly growing tech company specializing in AI and machine learning.
- Amperity's focus on global communications and international markets sets this role apart from more traditional PR positions.
- This role offers significant responsibility and the chance to make a substantial impact on Amperity's global communication strategy, providing ample opportunities for professional growth and development.
ASSUMPTION: Candidates with experience in global PR or international communications will find this role particularly appealing and well-suited to their skillset.
📝 Sample Projects
- Developing and executing a global media campaign to announce Amperity's expansion into a new market
- Managing a crisis communication plan in response to a data breach or other unexpected event
- Creating and pitching a thought leadership article or byline on the future of customer data management to a top-tier industry publication
ASSUMPTION: These sample projects illustrate the breadth and depth of responsibilities for the Senior PR Manager role at Amperity.
❓ Key Questions to Ask During Interview
- How does Amperity support the professional development and growth of its PR team members?
- Can you describe the team structure and dynamics within the Corporate Marketing department?
- How does Amperity approach diversity, equity, and inclusion in its communications and overall company culture?
- What are the most significant challenges and opportunities facing the PR team in the next 12-24 months?
- How does Amperity measure the success of its PR campaigns and initiatives?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to understanding Amperity's unique culture and dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your global PR experience and understanding of technology or B2B industries.
- Prepare examples of your past work, such as successful media campaigns or press releases, to showcase during the interview process.
- Research Amperity's competitors and understand the company's unique value proposition to show your preparation and interest in the role.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
