Senior Public Relations Officer

📌 Core Information

🔹 Job Title: Senior Public Relations Officer

🔹 Company: Advanced Info Service Public Company Limited (AIS)

🔹 Location: Bangkok, Thailand

🔹 Job Type: Full-Time

🔹 Category: Telecommunications

🔹 Date Posted: July 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Coordinating with regulatory agencies to plan communication strategies and create content for social media
• Managing the company's image online, especially during crises
• Analyzing data to inform strategic planning
• Collaborating with a team in a meritocratic environment

ASSUMPTION: This role requires strong communication skills, adaptability, and the ability to work well in a team. It also demands a strategic mindset and proficiency in using digital tools for content creation and data analysis.

📋 Key Responsibilities

✅ Coordinate with regulatory agencies to plan communication strategies and create content for social media

✅ Manage the company's image online, especially during crises, by analyzing data and creating strategic plans

✅ Monitor and analyze news and social media trends that may impact the company's image

✅ Create and manage content for the company's social media accounts and own influencers/community

✅ Use digital tools for content creation, data analysis, and social listening

ASSUMPTION: The role may require working flexible hours, especially during crises or when significant events occur.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Public Relations, Marketing, or a related field

Experience: 2-5 years of experience in public relations, social media management, or a related field

Required Skills:

• Excellent communication skills in Thai and English
• Strong writing and content creation skills
• Proficiency in using digital tools for content creation and data analysis
• Ability to work well in a team and adapt to different situations
• Strategic mindset and ability to analyze data

Preferred Skills:

• Experience in crisis management
• Knowledge of the telecommunications industry
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the telecommunications industry or crisis management may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between 40,000 - 60,000 THB per month, based on industry standards for a senior public relations officer with 2-5 years of experience in the telecommunications industry in Bangkok.

Benefits:

• Health insurance
• Retirement fund
• Performance-based bonuses
• Training and development opportunities

Working Hours: The standard working hours are 8:30 AM to 5:30 PM, Monday to Friday. However, the role may require working flexible hours during crises or significant events.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: AIS is a leading telecommunications company in Thailand, providing mobile, broadband, and digital services to over 45.7 million subscribers. It is the largest mobile operator in the country and is expanding into eSports and insurance services.

Company Size: AIS has over 10,000 employees and is a publicly-traded company. This means that the company has a large, established infrastructure and a diverse range of opportunities for employees.

Founded: AIS was founded in 1990 and has since grown to become one of the largest telecommunications companies in Southeast Asia.

Company Description:

• AIS is the largest mobile operator in Thailand, with over 45.7 million subscribers
• The company provides mobile, broadband, and digital services, including video, the Cloud, digital payments, the Internet of Things (IoT), eSports, and insurance services
• AIS is committed to becoming a Cognitive Tech-Co, supporting a robust digital infrastructure for Thailand, boosting the industrial sector's competitive potential, and upgrading quality of life for all Thais

Company Specialties:

• Mobile services
• Broadband services
• Digital services
• eSports
• Insurance services

Company Website: http://www.ais.th

ASSUMPTION: AIS is a large, established company with a diverse range of opportunities for employees. However, the company's size may also mean that there is more competition for roles and that the company has a more structured hierarchy.

📊 Role Analysis

Career Level: This role is a senior position, requiring at least 2-5 years of experience in public relations, social media management, or a related field. It is a mid-level role within the company's communications department.

Reporting Structure: The Senior Public Relations Officer will report directly to the Head of Public Relations and will work closely with the communications team, regulatory agencies, and other departments within the company.

Work Arrangement: This role is on-site, with the primary workplace being AIS's headquarters in Bangkok. However, the role may require working flexible hours during crises or significant events.

Growth Opportunities:

• Progression to a management role within the communications department
• Expansion into other areas of the business, such as digital services or eSports
• Opportunities to work on high-profile projects and events

ASSUMPTION: This role offers opportunities for growth and development within the company. However, progression may be competitive, and the company's size may mean that there are more opportunities for internal mobility.

🌍 Location & Work Environment

Office Type: AIS's headquarters is a modern, professional office environment with state-of-the-art facilities and amenities.

Office Location(s): 414 Phaholyothin Rd., Phayathai, Bangkok, 10400, TH

Geographic Context:

• Bangkok is the capital and most populous city in Thailand, with a population of over 10 million people
• The city is a major economic, cultural, and political center in Southeast Asia
• Bangkok is known for its vibrant nightlife, rich history, and diverse culture

Work Schedule: The standard working hours are 8:30 AM to 5:30 PM, Monday to Friday. However, the role may require working flexible hours during crises or significant events.

ASSUMPTION: Bangkok is a bustling, multicultural city with a high cost of living. However, it also offers a wide range of opportunities for personal and professional development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video interview with the hiring manager
• On-site interview with the communications team
• Final interview with the Head of Public Relations

Key Assessment Areas:

• Communication skills and ability to create engaging content
• Strategic mindset and ability to analyze data
• Adaptability and ability to work well in a team
• Knowledge of the telecommunications industry and AIS's business

Application Tips:

• Tailor your resume to highlight your relevant experience and skills
• Prepare examples of your content creation and data analysis work
• Research AIS's business and the telecommunications industry to demonstrate your knowledge
• Prepare questions to ask the interviewer about the role and the company

ATS Keywords: Public Relations, Content Creation, Social Media Management, Crisis Management, Strategic Planning, Data Analysis, Digital Tools, Social Listening, Engagement Strategies, Influencer Management, Brand Image Management, Communication Skills, Teamwork, Adaptability

ASSUMPTION: AIS uses an Applicant Tracking System (ATS) to screen resumes. Including relevant keywords in your resume can increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Capcut
• Canva
• Social listening tools (e.g., Brand24, Hootsuite Insights)
• Data analysis tools (e.g., Google Analytics, Social Blade)
• Content creation tools (e.g., Adobe Creative Suite, Hootsuite)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current setup and the candidate's skills and experience.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovation
• Integrity
• Teamwork
• Excellence

Work Style:

• Collaborative and meritocratic
• Focused on results and continuous improvement
• Adaptable and responsive to change
• Committed to professional development and growth

Self-Assessment Questions:

• Do you have strong communication skills and the ability to create engaging content?
• Are you adaptable and able to work well in a team?
• Do you have a strategic mindset and the ability to analyze data?
• Are you committed to continuous learning and professional development?

ASSUMPTION: AIS values employees who are customer-focused, innovative, and committed to professional development. Candidates who can demonstrate these qualities are more likely to be successful in the role.

⚠️ Potential Challenges

• The role may require working flexible hours during crises or significant events
• The telecommunications industry is highly competitive and dynamic, requiring constant adaptation and innovation
• The role may involve managing sensitive information and navigating complex regulatory environments
• The company's size may mean that there is more competition for roles and that the company has a more structured hierarchy

ASSUMPTION: These challenges are inherent to the role and the industry. However, they also present opportunities for growth and development.

📈 Similar Roles Comparison

• This role is similar to a Senior Communications Manager or a Social Media Manager in other industries
• However, the telecommunications industry is highly regulated and dynamic, requiring a unique set of skills and knowledge
• This role offers opportunities for growth and development within the company and the industry

ASSUMPTION: While this role is similar to other communications roles in other industries, the telecommunications industry is unique and requires specific skills and knowledge.

📝 Sample Projects

• Developing a crisis communication plan for a major network outage
• Creating a social media campaign to launch a new product or service
• Analyzing data to identify trends and opportunities in the telecommunications industry

ASSUMPTION: These projects are examples of the types of tasks that the Senior Public Relations Officer may be required to perform. However, the specific projects will vary depending on the company's current priorities and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to crisis management?
• How does the communications team collaborate with other departments within the company?
• What opportunities are there for professional development and growth within the role and the company?
• How does the company support work-life balance for its employees?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the industry. They also demonstrate the candidate's interest and engagement in the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and skills
• Prepare examples of your content creation and data analysis work
• Research AIS's business and the telecommunications industry to demonstrate your knowledge
• Prepare questions to ask the interviewer about the role and the company
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.