🔹 Job Title: Senior Public Relations Specialist, US, Expedia
🔹 Company: Expedia Group
🔹 Location: West Hollywood, California, United States
🔹 Job Type: Full-Time, Hybrid (3 days in-office)
🔹 Category: Marketing & Communications
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (West Hollywood, CA) or Hybrid (Austin, TX)
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of the consumer and travel media landscape, as well as excellent communication and project management skills. Candidates should be comfortable working in a fast-paced, matrixed environment and have experience working with various stakeholders.
✅ Develop strategic story angles and PR initiatives that result in standout coverage for Expedia in the U.S.
✅ Support integrated communications plans by working across marketing, social media, creative, and B2B teams to align PR efforts with broader business objectives.
✅ Work closely with the U.S. Media Relations team on activities across earned channels within PR’s remit, including responding to incoming press inquiries, planning and execution of press trips and media events, and maintaining PR editorial/activity calendars for Expedia U.S.
✅ Proactively identify opportunities to drive brand love for Expedia through earned media and storytelling, using and analyzing data and insights to inform storytelling and support business initiatives.
✅ Develop talking points for press interviews for brand spokespeople.
✅ Responsible for monitoring industry and competitor media coverage, staying up to date with travel trends and making recommendations to keep Expedia top-of-mind.
✅ Support operational needs, including vendor and agency management, development of coverage and status reports, and budget tracking.
✅ Opportunity to manage global tentpole PR campaigns, including liaising with PR colleagues in different countries, managing deadlines, creating global templates and processes, and coordinating regular team communications.
✅ Use data and insights to inform storytelling to support business initiatives.
✅ Manage coverage reports, drafting status updates, and providing business event progress and reports as they occur.
✅ Manage project/campaign timelines, developing workbacks and monitoring budgets.
✅ With the global crisis team, manage reactive PR issues that influence perceptions of the Expedia brand.
ASSUMPTION: This role requires strong project management, organizational, and communication skills. Candidates should be comfortable working in a fast-paced environment and have experience managing multiple projects and deadlines.
Education: Bachelor's degree in Communications, Public Relations, Journalism, or a related field.
Experience: Proven 2-5 years' experience in PR, media relations, or a communications role in a consumer agency and/or in-house environment.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in consumer PR, media relations, or a related field are strongly encouraged to apply. Familiarity with the travel industry and its media landscape is a plus.
Salary Range: $82,500 - $115,500 (West Hollywood, CA) or $82,500 - $115,500 (Austin, TX). Top of the range ($132,000) based on ongoing, demonstrated, and sustained performance in the role.
Benefits:
Working Hours: Full-time (40 hours/week) with flexible work arrangement (3 days in-office).
ASSUMPTION: Salary range provided is based on Expedia Group's internal compensation structure and may vary depending on the candidate's knowledge, skills, and experience.
Industry: Travel & Hospitality
Company Size: 10,001+ employees (Global, with a significant presence in the U.S.)
Founded: 1996 (as a division of Microsoft), spun off in 1999
Company Description:
Company Specialties:
Company Website: Expedia Group
ASSUMPTION: Expedia Group is a well-established company in the travel industry with a strong global presence. It offers a wide range of travel services and has a diverse portfolio of online travel brands.
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports to the Director of Global PR for Expedia (based in Austin, TX)
Work Arrangement: Hybrid (3 days in-office) with the option to work remotely the remaining days
Growth Opportunities:
ASSUMPTION: This role offers opportunities for professional growth and development within the PR function and the broader communications team at Expedia Group.
Office Type: Modern, collaborative office spaces with a mix of open and private work areas
Office Location(s): West Hollywood, CA (primary) and Austin, TX (secondary)
Geographic Context:
Work Schedule: Full-time (40 hours/week) with flexible work arrangement (3 days in-office).
ASSUMPTION: Both West Hollywood and Austin offer unique cultural experiences and opportunities for personal and professional growth. The hybrid work arrangement provides flexibility while maintaining a strong office presence.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Public Relations, Media Relations, Strategic Communications, Storytelling, Project Management, Travel Industry, Consumer PR
ASSUMPTION: The interview process for this role will focus on assessing the candidate's communication skills, media relations experience, and cultural fit with Expedia Group. Demonstrating a strong understanding of the travel industry and media landscape will be crucial for success.
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Training will be provided as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates should be able to demonstrate alignment with Expedia Group's values and work style, as well as a strong cultural fit with the company's mission and culture.
ASSUMPTION: These challenges require strong project management, organizational, and communication skills, as well as the ability to work effectively in a matrixed environment.
ASSUMPTION: This role offers a unique blend of strategic and tactical PR responsibilities, with opportunities for professional growth and development within the PR function and the broader communications team at Expedia Group.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a Senior Public Relations Specialist might work on at Expedia Group.
ASSUMPTION: These interview questions help candidates better understand the role's responsibilities, the team's dynamics, and the company's culture, enabling them to make an informed decision about their fit for the position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.