📌 Core Information
🔹 Job Title: Senior Regional Marketing Manager
🔹 Company: Epredia
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (United States)
🚀 Job Overview
Key aspects of this role include:
- Leading digital marketing initiatives across the Americas
- Shaping and executing innovative marketing strategies tailored to the region
- Collaborating with cross-functional teams to launch campaigns and strengthen digital presence
- Driving business results and accelerating pipeline
- Operating in a global, matrixed, cross-functional environment
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing and regional market dynamics.
📋 Key Responsibilities
✅ Lead and implement marketing strategies to drive leads and accelerate pipeline in the Americas
✅ Collaborate with regional sales leaders to understand and support country-specific needs
✅ Plan and execute marketing tactics and programs in line with global marketing strategy
✅ Represent business units' product portfolio in the Americas and support product launches and trade shows
✅ Participate in regional pipeline and business reviews
✅ Lead, operate, and thrive in a global, matrixed, cross-functional environment
✅ Identify new market opportunities and manage market risks
✅ Prepare business cases and projects for global marketing leadership
ASSUMPTION: This role involves a high degree of cross-functional collaboration, stakeholder management, and strategic decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Science, or similar field (required); Master's degree preferred
Experience: 10+ years of healthcare marketing and product management experience (required); 3+ years of regional experience (required); sales experience preferred
Required Skills:
- Proven track record of leading marketing programs and aligning organizations behind them
- Strong understanding of Lean Business System (preferred)
- Excellent communication, leadership, and stakeholder management skills
- Fluency in English (required)
Preferred Skills:
- Master of Business Administration (MBA)
- Sales experience
- Lean business system understanding
ASSUMPTION: Candidates with a strong background in healthcare marketing, regional experience, and a proven track record of driving business results are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (AI-estimated, based on industry standards for similar roles and experience levels)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time (40 hours per week); flexible work arrangement
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Epredia operates in the biotechnology research industry, focusing on precision cancer diagnostics. The market is competitive and fast-paced, with a strong emphasis on innovation and continuous learning.
Company Size: Epredia has 1,001-5,000 employees, making it a mid-sized company. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: Epredia was founded in 2019, making it a relatively young company with a strong focus on growth and innovation.
Company Description:
- Epredia is a global precision cancer diagnostics company working to improve patient outcomes by providing groundbreaking technologies.
- The company was established in 2019 through an acquisition by PHC Group from Thermo Fisher Scientific.
- Epredia's wide breadth of solutions includes trusted brands such as Shandon, Microm, Menzel Gläser, and Richard-Allan Scientific.
Company Specialties:
- Tissue Processes
- Cassette Printing
- Tissue Processing
- Embedding
- Section Management
- Sectioning
- Cryotomy
- Microtomy
- Microscope Slides
- Staining
- Coverslipping
- Diagnosis and Archiving
- Anatomical Pathology
- Cytology
- Immunohistochemistry
- Pathology
- Cancer Diagnostics
- and Histology
Company Website: http://www.epredia.com/careers
ASSUMPTION: Working at Epredia offers opportunities to contribute to cutting-edge cancer diagnostics and make a real impact on patients' lives.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring a high degree of strategic thinking, leadership, and decision-making.
Reporting Structure: The Senior Regional Marketing Manager reports directly to the Global Marketing Director and collaborates with regional sales leaders and cross-functional teams.
Work Arrangement: This role is remote, with flexibility to work from anywhere in the United States.
Growth Opportunities:
- Potential to advance to a global marketing leadership role
- Chance to expand regional responsibilities and impact
- Opportunities to learn and grow within a dynamic, global organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote work environment, with no physical office required
Office Location(s): United States (remote)
Geographic Context:
- The United States offers a diverse range of regional markets, each with its unique dynamics and customer needs.
- Epredia's remote work environment allows for flexibility and work-life balance.
- The company's global presence provides opportunities for international collaboration and exposure.
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The remote work environment and flexible hours allow for a better work-life balance and the ability to work from anywhere in the United States.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Behavioral and situational interview with the global marketing director
- Final interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving
- Leadership and team management skills
- Cross-functional collaboration and stakeholder management
- Regional market knowledge and customer focus
- Communication and presentation skills
Application Tips:
- Highlight your experience with regional marketing, digital campaigns, and cross-functional collaboration
- Tailor your resume and cover letter to emphasize your fit for this role and company
- Prepare examples of your marketing strategies, campaign successes, and business case presentations
ATS Keywords: Digital Marketing, Marketing Strategy, Product Management, Sales, Lean Business System, Cross-Functional Collaboration, Customer Experience, Market Analysis, Campaign Management, Business Case Preparation, Pipeline Management, Training, Trade Shows, Innovation, Results Orientation, Team Leadership
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and regional market knowledge, as well as their fit with the company's culture and values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Search engine optimization (SEO) and analytics tools (e.g., Google Analytics, SEMrush)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies may vary depending on the candidate's specific role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- People – We win as a team
- Customer – We deliver customer-centric solutions
- Continuous Learning – We learn and always aim to be better
- Innovation – We innovate every day
- Results – Results matter for all of us
Work Style:
- Collaborative and cross-functional
- Data-driven and strategic
- Adaptable and responsive to regional market dynamics
- Focused on delivering results and driving business impact
Self-Assessment Questions:
- How do you align with Epredia's core values, particularly 'People' and 'Customer'?
- How comfortable are you working remotely and managing cross-functional teams virtually?
- How do you approach continuous learning and staying up-to-date with regional market trends and customer needs?
ASSUMPTION: Candidates who demonstrate a strong fit with Epredia's values, work style, and cultural norms are most likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple regional markets with varying customer needs and dynamics
- Balancing global marketing strategies with regional market requirements
- Operating in a matrixed, cross-functional environment with competing priorities
- Keeping up with the fast-paced nature of the biotechnology research industry
ASSUMPTION: Successful candidates will be able to navigate these challenges and thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Unlike other regional marketing roles, this position focuses specifically on the Americas, requiring a deep understanding of regional market dynamics and customer needs
- This role offers the opportunity to work in a fast-growing, innovative industry with a strong focus on precision cancer diagnostics
- Career progression may include advancing to a global marketing leadership role or expanding regional responsibilities
ASSUMPTION: This role offers unique opportunities and challenges compared to other regional marketing positions, with a strong focus on driving business results and innovation in the precision cancer diagnostics market.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive leads and accelerate pipeline in a specific market
- Conducting market research and analysis to identify new opportunities and optimize regional marketing strategies
- Collaborating with cross-functional teams to launch a new product or service in the Americas
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and results-driven nature of the role.
❓ Key Questions to Ask During Interview
- How does this role fit into Epredia's global marketing strategy, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics, and how does this role collaborate with regional sales leaders and cross-functional teams?
- How does Epredia support the professional development and growth of its employees, particularly in marketing and regional roles?
- What are the most significant challenges facing the Americas region, and how can this role address them?
- How does Epredia measure the success of its regional marketing efforts, and what key performance indicators (KPIs) will I be responsible for tracking and optimizing?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role, company, and team dynamics, as well as a commitment to driving business results and making a real impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your regional marketing experience, digital campaign successes, and strategic thinking
- Prepare examples of your marketing strategies, campaign presentations, and business case analyses
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
