Senior Regional Marketing Manager (EMEA)

📌 Core Information

🔹 Job Title: Senior Regional Marketing Manager (EMEA)

🔹 Company: CD PROJEKT RED

🔹 Location: Warsaw, Poland

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Office-First (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing comprehensive marketing strategies across the EMEA region
• Coordinating marketing activations and partnerships on EMEA markets
• Ensuring alignment with brand identity, global strategic objectives, and messaging guidelines
• Proactively seeking opportunities to develop brand equity of CD PROJEKT RED brands
• Managing key business partners, such as retail distributors, marketing & media agencies, or local content creators

ASSUMPTION: This role requires a high level of strategic thinking, cross-cultural understanding, and strong project management skills to effectively manage marketing efforts across diverse EMEA markets.

📋 Key Responsibilities

✅ Develops comprehensive marketing strategies across the EMEA region to enhance brand presence, drive engagement, and achieve business growth

✅ Runs marketing activations and partnerships on EMEA markets, either hands-on or via outsource, that cater to the unique characteristics of each market

✅ Adopts global brand marketing strategy per local markets and their needs

✅ Ensures alignment with brand identity, global strategic objectives, and messaging guidelines

✅ Proactively seeks opportunities to develop brand equity of CD PROJEKT RED brands in the EMEA region

✅ Responsible for account management of key business partners, such as retail distributors, marketing & media agencies, or local content creators

✅ Works as the main point of contact for various CD PROJEKT RED departments in all EMEA marketing-related projects

ASSUMPTION: This role involves a high degree of collaboration with various internal teams and external partners, requiring excellent communication and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Advertising, or a related field (Nice to have)

Experience: Minimum of 7 years of experience in marketing roles, either within marketing departments or at agencies

Required Skills:

• Fluency in spoken and written English
• Competency in using Google Suite and/or MS Office
• An excellent understanding of the EMEA region, with deep knowledge of insights specific to their assigned territory
• Outstanding written and verbal communication skills, with the ability to present data-driven insights clearly
• Strong project management and organizational skills
• Ability to manage multiple projects simultaneously and effectively
• Proven problem-solving skills, with a knack for identifying issues and devising efficient solutions

Preferred Skills:

• Experience in the gaming/entertainment industry

ASSUMPTION: Given the international scope of this role, fluency in additional languages and cultural sensitivity are highly desirable but not explicitly required.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Estimated based on industry standards for a senior marketing role in Warsaw)

Benefits:

• Flexible working hours
• Welcome pack filled with goodies
• Trainings, lectures, and courses
• Private medical healthcare
• Psychological care
• Multisport card
• Dog-friendly office
• Social events
• Healthy selections
• International working environment
• Sustainable campus with an eco ethos
• Onsite, well-equipped gym
• Car and bike parking spaces
• No dress-code
• Relocation package
• Relocation assistance
• Polish lessons for foreign employees
• Paid Leave

Working Hours: 40 hours per week, with flexible start times between 8:00 AM and 10:00 AM

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in Warsaw. Actual compensation may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Computer Games

Company Size: 1,001-5,000 employees

Founded: 2002

Company Description:

• CD PROJEKT RED is a Polish video game developer known for creating the critically acclaimed The Witcher series and Cyberpunk 2077
• The company is headquartered in Warsaw, Poland, with a growing hub in Boston, USA
• CD PROJEKT RED has a player-first approach and stays true to its values, with the mission of creating revolutionary role-playing games with memorable stories that inspire players

Company Specialties:

• Video games

Company Website: www.cdprojektred.com

ASSUMPTION: CD PROJEKT RED is a well-established company in the gaming industry, known for its high-quality games and commitment to player experience.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Global Brand Marketing Director and manages key business partners

Work Arrangement: Office-First (Hybrid) - working primarily from the Warsaw office in a full-time or hybrid mode, with flexible working hours

Growth Opportunities:

• Potential career progression within the marketing department or broader CD PROJEKT RED organization
• Opportunities to work on high-profile gaming projects and contribute to the company's success
• Chance to develop skills in international marketing, project management, and stakeholder communication

ASSUMPTION: This role offers significant growth opportunities for the right candidate, both in terms of career advancement and skill development.

🌍 Location & Work Environment

Office Type: Modern, sustainable campus with an eco ethos, located in Warsaw, Poland

Office Location(s): ul. Jagiellońska 74, Warsaw, 03-301, PL

Geographic Context:

• Warsaw is the capital and largest city of Poland, known for its rich history, vibrant culture, and growing tech industry
• The city offers a high quality of life, with affordable living costs compared to other European capitals
• Warsaw is well-connected by public transportation, with easy access to the CD PROJEKT RED office

Work Schedule: Standard working hours, with flexible start times between 8:00 AM and 10:00 AM

ASSUMPTION: Warsaw provides an attractive work environment for international professionals, with a mix of historical and modern attractions, a vibrant cultural scene, and a growing tech industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Global Brand Marketing Director and/or other relevant team members
• Final decision and offer

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Cross-cultural understanding and adaptability
• Project management and organizational skills
• Communication and stakeholder management skills

Application Tips:

• Highlight relevant experience in international marketing and project management
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare examples of successful marketing campaigns or projects you've led, focusing on results and impact
• Demonstrate your understanding of the gaming industry and CD PROJEKT RED's portfolio

ATS Keywords: Marketing Strategy, Project Management, Communication Skills, Problem-Solving, Account Management, Brand Development, Data Analysis, Organizational Skills, Fluency in English, Knowledge of EMEA Region, Google Suite, MS Office, Marketing Activations, Partnership Management, Team Collaboration

ASSUMPTION: CD PROJEKT RED uses Applicant Tracking Systems (ATS) to filter and manage job applications, so including relevant keywords in your resume and cover letter can improve your chances of being shortlisted.

🛠️ Tools & Technologies

• Google Suite (Google Docs, Sheets, Slides)
• Microsoft Office (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing analytics tools (e.g., Google Analytics, social media analytics platforms)

ASSUMPTION: While not explicitly stated, familiarity with common marketing and project management tools is expected for this role.

👔 Cultural Fit Considerations

Company Values:

• Player-first approach
• Creativity and innovation
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Results-driven and proactive
• Adaptable and open to feedback
• Strong communication and collaboration skills
• Ability to work independently and manage multiple projects simultaneously

Self-Assessment Questions:

• How do you align with CD PROJEKT RED's player-first approach, and how have you demonstrated this in your previous roles?
• Can you provide an example of a time when you had to adapt your marketing strategy to cater to the unique characteristics of a specific market or audience?
• How do you ensure that your work maintains a high standard of quality while managing multiple projects and tight deadlines?

ASSUMPTION: CD PROJEKT RED values candidates who are passionate about gaming, committed to delivering high-quality work, and able to thrive in a dynamic, international work environment.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously, requiring strong organizational and time management skills
• Adapting marketing strategies to cater to diverse EMEA markets, requiring cultural sensitivity and cross-cultural understanding
• Working in a fast-paced, dynamic gaming industry, with the need to stay up-to-date with the latest trends and developments
• Balancing the need for creative freedom with the requirement to adhere to brand guidelines and strategic objectives

ASSUMPTION: These challenges are inherent to the role and can be overcome with strong project management skills, cultural sensitivity, and a deep understanding of the gaming industry and CD PROJEKT RED's portfolio.

📈 Similar Roles Comparison

• This role is similar to a Regional Marketing Manager position, but with a stronger focus on strategic planning and cross-cultural marketing
• Unlike other regional marketing roles, this position requires a deep understanding of the gaming industry and CD PROJEKT RED's portfolio
• Career progression in this role may lead to global marketing leadership positions within CD PROJEKT RED or other gaming companies

ASSUMPTION: While this role shares similarities with other regional marketing positions, its unique focus on the gaming industry and CD PROJEKT RED's portfolio sets it apart.

📝 Sample Projects

• Developing and executing a regional marketing campaign for an upcoming CD PROJEKT RED game release, tailored to the unique characteristics of each EMEA market
• Managing a team of local marketing agencies to create and implement localized marketing materials for a CD PROJEKT RED game launch event
• Conducting market research and analysis to identify trends and opportunities in the EMEA gaming market, and presenting findings to CD PROJEKT RED's global marketing team

ASSUMPTION: These sample projects illustrate the strategic, cross-cultural, and project management aspects of the role, as well as the need for a deep understanding of the gaming industry and CD PROJEKT RED's portfolio.

❓ Key Questions to Ask During Interview

• How does this role contribute to CD PROJEKT RED's overall marketing strategy, and what are the key priorities for the first 90 days?
• Can you describe the team structure and dynamics, and how does this role fit within the broader marketing organization?
• What are the most challenging aspects of working in the EMEA region, and how can this role help address them?
• How does CD PROJEKT RED support the professional growth and development of its employees, particularly in marketing roles?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: These questions demonstrate your interest in understanding the role's strategic context, team dynamics, and performance expectations, as well as CD PROJEKT RED's commitment to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in international marketing, project management, and cross-cultural communication
• Prepare examples of successful marketing campaigns or projects you've led, focusing on results and impact
• Demonstrate your understanding of the gaming industry and CD PROJEKT RED's portfolio in your application materials
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.