Senior Regional Marketing Manager (EMEA)

📌 Core Information

🔹 Job Title: Senior Regional Marketing Manager (EMEA)

🔹 Company: CD PROJEKT RED

🔹 Location: Warsaw, Poland

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: Senior

🔹 Remote Status: On-site (Office-First)

🚀 Job Overview

Key aspects of this role include:

• Developing comprehensive marketing strategies across the EMEA region to enhance brand presence, drive engagement, and achieve business growth.
• Running marketing activations and partnerships on EMEA markets, catering to the unique characteristics of each market.
• Adopting global brand marketing strategy per local markets and their needs.
• Ensuring alignment with brand identity, global strategic objectives, and messaging guidelines.
• Proactively seeking opportunities to develop brand equity of CD PROJEKT RED brands in the EMEA region.

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a deep understanding of the EMEA region's markets.

📋 Key Responsibilities

✅ Develops comprehensive marketing strategies across the EMEA region to enhance brand presence, drive engagement, and achieve business growth.

✅ Runs marketing activations and partnerships on EMEA markets (either hands-on or via outsource), that cater to the unique characteristics of each market.

✅ Adopts global brand marketing strategy per local markets and their needs.

✅ Ensures alignment with brand identity, global strategic objectives, and messaging guidelines.

✅ Proactively seeks opportunities to develop brand equity of CD PROJEKT RED brands in the EMEA region.

✅ Responsible for account management of key business partners, for example retail distributors, marketing & media agencies or local content creators.

✅ Works as the main point of contact for various CD PROJEKT RED departments, such as brand, creative, legal, PR, community, and production team in all EMEA marketing-related projects.

ASSUMPTION: This role involves a high level of collaboration with various internal teams and external partners, requiring strong communication and organizational skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Advertising, or a related field (Nice to have)

Experience: Minimum of 7 years of experience in marketing roles, either within marketing departments or at agencies.

Required Skills:

• Fluency in spoken and written English.
• Competency in using Google Suite and/or MS Office.
• An excellent understanding of the EMEA region, with deep knowledge of insights specific to their assigned territory.
• Outstanding written and verbal communication skills, with the ability to present data-driven insights clearly.
• Strong project management and organizational skills.
• Ability to manage multiple projects simultaneously and effectively.
• Proven problem-solving skills, with a knack for identifying issues and devising efficient solutions.

Preferred Skills:

• Experience in the gaming/entertainment industry.

ASSUMPTION: Given the nature of the role, candidates with experience in the gaming industry or a strong understanding of its marketing dynamics may have an advantage.

💰 Compensation & Benefits

Salary Range: Salary information not provided. According to industry standards, a Senior Regional Marketing Manager in Warsaw, Poland, can expect a salary range of PLN 15,000 - 25,000 gross per month, depending on experience and skills.

Benefits:

• Flexible working hours — start your workday anytime between 8:00 and 10:00 AM.
• A welcome pack filled with goodies — to help you feel right at home once you join the team.
• Trainings, lectures and courses — internal workshops, external training for each employee, ‘Meet a star’ events, knowledge-sharing initiatives, online tutorials, and e-learning classes are all available. There’s always something to learn!
• Merch — gifts for newborn rebels and regular chances to nab some cool swag!
• Private medical healthcare — a selection of medical plans with dental care to choose from, which are also accessible for your partner and relatives.
• Psychological care — free mental health support and various well-being webinars. 
• Multisport card — gain access to a wide number of sporting and fitness facilities across the city.
• Relocation package – flight ticket, company apartment for your first month, relocating your pet, shipping your belongings: it’s all covered. Who said moving countries needs to be complicated?
• Relocation assistance — processing your legalization operations for you, assistance with finding residence, tax settlements, helping out with translations if needed, and much more — we have dedicated teams to help make sure that all you need to feel right at home is taken care of.
• Polish lessons for foreign employees — and for your spouse or partner, too.
• Paid Leave — from 20 to 26 days of holiday for every team member per year, paid sick leave, and paid maternity & paternity leave.

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: CD PROJEKT RED operates in the computer games industry, focusing on developing revolutionary, story-driven RPGs.

Company Size: CD PROJEKT RED has 1,001-5,000 employees, providing a large, diverse working environment with ample opportunities for growth and collaboration.

Founded: The company was founded in 2002 and has since grown to become one of the most successful game development studios worldwide.

Company Description:

• CD PROJEKT RED is known for creating iconic game franchises such as The Witcher and Cyberpunk 2077.
• The company fosters a player-first approach and stays true to its values, with the mission of creating revolutionary role-playing games with memorable stories that inspire players.
• CD PROJEKT RED offers a truly international working environment, with employees from all around the world.

Company Specialties:

• Video games development
• Story-driven RPGs
• Brand marketing

Company Website: www.cdprojektred.com

ASSUMPTION: CD PROJEKT RED's success in the gaming industry is driven by its commitment to creating high-quality, immersive gaming experiences and fostering a collaborative work environment.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of experience and expertise in marketing.

Reporting Structure: The Senior Regional Marketing Manager will report directly to the Global Brand Marketing Director and work closely with various internal teams and external partners.

Work Arrangement: This role follows an Office-First approach, with employees working primarily from the Warsaw office in a full-time or hybrid mode.

Growth Opportunities:

• As CD PROJEKT RED continues to grow, there may be opportunities for the right candidate to take on additional responsibilities or move into a management role.
• The company offers various training and development opportunities to help employees grow professionally.

ASSUMPTION: Given the company's size and growth potential, there are ample opportunities for career progression and skill development within CD PROJEKT RED.

🌍 Location & Work Environment

Office Type: CD PROJEKT RED's headquarters in Warsaw features a sustainable campus with an eco ethos, including solar panels, air-filtering systems, and green spaces.

Office Location(s): ul. Jagiellońska 74, Warsaw, 03-301, PL

Geographic Context:

• Warsaw is the capital and largest city of Poland, offering a vibrant cultural scene, rich history, and a diverse range of entertainment options.
• The city is well-connected by public transportation, making it easy to commute to the office.
• Warsaw is also home to a thriving gaming industry, with several prominent game development studios based in the city.

Work Schedule: Employees can start their workday anytime between 8:00 and 10:00 AM, with flexible working hours available.

ASSUMPTION: CD PROJEKT RED's Warsaw office provides a modern, collaborative work environment that fosters creativity and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final interview with the Global Brand Marketing Director

Key Assessment Areas:

• Marketing strategy development and execution
• Project management and organizational skills
• Communication and collaboration skills
• Understanding of the EMEA region's markets

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Demonstrate your understanding of the EMEA region's gaming market and its unique characteristics.
• Prepare examples of successful marketing campaigns you've led or contributed to in the past.

ATS Keywords: EMEA marketing, regional marketing strategy, brand management, marketing activations, partner management, gaming industry, project management

ASSUMPTION: CD PROJEKT RED's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Google Suite (Google Docs, Sheets, Slides)
• Microsoft Office (Word, Excel, PowerPoint)
• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies for this role may vary depending on the candidate's specific responsibilities and the projects they work on.

👔 Cultural Fit Considerations

Company Values:

• Player-first approach
• Creativity and innovation
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Results-driven and proactive
• Strong project management and organizational skills
• Excellent communication and collaboration skills
• Adaptability and flexibility

Self-Assessment Questions:

• Do you have a deep understanding of the EMEA region's gaming market and its unique characteristics?
• Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
• Do you thrive in a collaborative, team-oriented work environment?

ASSUMPTION: CD PROJEKT RED values candidates who are passionate about gaming, committed to delivering high-quality work, and eager to learn and grow within the company.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and effectively may require strong organizational skills and time management.
• Working with external partners and distributors may present unique challenges and require strong communication and negotiation skills.
• The role may require occasional travel to other EMEA markets, which could disrupt personal schedules and routines.
• The gaming industry is highly competitive, and the role may involve responding to market changes and adapting strategies quickly.

ASSUMPTION: The potential challenges associated with this role can be mitigated by strong project management skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike other regional marketing roles, this position focuses specifically on the EMEA region and requires a deep understanding of its unique markets.
• The gaming industry is distinct from other entertainment sectors, with its own unique dynamics and audience behaviors.
• This role offers the opportunity to work on high-profile, internationally recognized gaming franchises and contribute to their continued success.

ASSUMPTION: This role is unique in its focus on the EMEA region and the gaming industry, offering candidates the chance to make a significant impact on CD PROJEKT RED's global brand presence and success.

📝 Sample Projects

• Developing and executing a regional marketing campaign for the launch of a new game in the EMEA region, tailored to the unique characteristics of each market.
• Managing relationships with key business partners, such as retail distributors and marketing agencies, to ensure alignment with global brand marketing strategy and objectives.
• Conducting market research and analysis to identify trends and opportunities in the EMEA gaming market and developing data-driven marketing strategies to capitalize on them.

ASSUMPTION: The specific projects associated with this role may vary depending on the candidate's responsibilities and the company's priorities at the time of hiring.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other departments and teams within CD PROJEKT RED?
• What are the most significant challenges facing the EMEA gaming market, and how can this role address them?
• How does CD PROJEKT RED support the professional growth and development of its employees?
• What is the company's approach to work-life balance, and how is it supported within this role?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on your understanding of the EMEA region's gaming market.
• Prepare examples of successful marketing campaigns you've led or contributed to in the past, demonstrating your ability to develop and execute effective marketing strategies.
• If you are an international candidate, be prepared to discuss your relocation preferences and requirements with the company's dedicated relocation support team.
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.