📌 Core Information
🔹 Job Title: Senior Regional Marketing Manager (EMEA)
🔹 Company: CD PROJEKT RED
🔹 Location: Warsaw, Poland
🔹 Job Type: Full-time, Hybrid (Office-First)
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site (Warsaw office)
🚀 Job Overview
Key aspects of this role include:
- Developing comprehensive marketing strategies across the EMEA region
- Running marketing activations and partnerships on EMEA markets
- Managing key business partners and acting as the main point of contact
- Proactively seeking opportunities to develop brand equity of CD PROJEKT RED brands
- Collaborating with various departments to ensure alignment with brand identity and global strategic objectives
ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a strong focus on regional market insights and local adaptation of global marketing strategies.
📋 Key Responsibilities
✅ Develops comprehensive marketing strategies across the EMEA region to enhance brand presence, drive engagement, and achieve business growth.
✅ Runs marketing activations and partnerships on EMEA markets, catering to the unique characteristics of each market.
✅ Adopts global brand marketing strategy per local markets and their needs.
✅ Ensures alignment with brand identity, global strategic objectives, and messaging guidelines.
✅ Proactively seeks opportunities to develop brand equity of CD PROJEKT RED brands in the EMEA region.
✅ Responsible for account management of key business partners, such as retail distributors, marketing & media agencies, or local content creators.
✅ Works as the main point of contact for various CD PROJEKT RED departments in all EMEA marketing-related projects.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to manage relationships with both internal teams and external partners.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Advertising, or a related field (preferred but not required)
Experience: Minimum of 7 years of experience in marketing roles, either within marketing departments or at agencies
Required Skills:
- Fluency in spoken and written English
- Competency in using Google Suite and/or MS Office
- Excellent understanding of the EMEA region, with deep knowledge of insights specific to their assigned territory
- Outstanding written and verbal communication skills, with the ability to present data-driven insights clearly
- Strong project management and organizational skills
- Ability to manage multiple projects simultaneously and effectively
- Proven problem-solving skills, with a knack for identifying issues and devising efficient solutions
Preferred Skills:
- Experience in the gaming/entertainment industry
ASSUMPTION: Candidates with experience in the gaming industry and a strong understanding of regional market dynamics will have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (estimated, based on industry standards for a senior marketing role in Warsaw)
Benefits:
- Flexible working hours
- Welcome pack filled with goodies
- Trainings, lectures, and courses
- Private medical healthcare
- Psychological care
- Multisport card
- Dog-friendly office
- Social events
- Healthy selections
- International working environment
- Sustainable campus with an eco ethos
- Onsite gym with daily Gym Assistant support and yoga classes
- Car and bike parking spaces
- No dress-code
- Relocation support (flight ticket, company apartment for the first month, relocating your pet, shipping your belongings)
- Relocation assistance (processing legalization operations, assistance with finding residence, tax settlements, translations if needed)
- Polish lessons for foreign employees
- Paid Leave (20-26 days of holiday per year, paid sick leave, paid maternity & paternity leave)
Working Hours: Full-time (40 hours per week), with flexible start times between 8:00 AM and 10:00 AM
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills. The benefits listed are subject to change and may be updated based on the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: CD PROJEKT RED is a leading game development studio known for creating critically acclaimed role-playing games, such as The Witcher series and Cyberpunk 2077. The company operates in the competitive and dynamic gaming industry, with a focus on high-quality storytelling and immersive gameplay experiences.
Company Size: CD PROJEKT RED has over 1,000 employees, making it a mid-sized company with a strong global presence. This size allows for ample opportunities for growth and collaboration while maintaining a relatively flat organizational structure.
Founded: The company was founded in 2002 and has since grown into a successful and well-respected game development studio, with a reputation for pushing the boundaries of what is possible in video games.
Company Description:
- CD PROJEKT RED is a player-first company, focusing on creating revolutionary role-playing games with memorable stories that inspire players
- The company has a strong commitment to its values, including a passion for gaming, creativity, and innovation
- CD PROJEKT RED fosters a collaborative and inclusive work environment, with a diverse team of professionals from all over the world
Company Specialties:
- Video game development
- Role-playing games
- Story-driven gaming experiences
- High-quality graphics and immersive gameplay
Company Website: cdprojektred.com
ASSUMPTION: CD PROJEKT RED's focus on high-quality storytelling and immersive gameplay experiences sets it apart in the gaming industry, making it an attractive employer for individuals passionate about video games and storytelling.
📊 Role Analysis
Career Level: This role is a senior-level position within the Global Brand Marketing team, offering significant responsibility and the opportunity to make a substantial impact on the company's marketing efforts in the EMEA region.
Reporting Structure: The Senior Regional Marketing Manager reports directly to the Global Brand Marketing Director and works closely with various departments, including brand, creative, legal, PR, community, and production teams.
Work Arrangement: This role follows a hybrid work arrangement, with employees working primarily from the Warsaw office in a full-time or hybrid mode.
Growth Opportunities:
- Progression to a global marketing leadership role within the company
- Expanding the scope of responsibilities to include additional regions or product lines
- Developing expertise in specific marketing disciplines, such as digital marketing, event management, or brand strategy
ASSUMPTION: This role offers significant growth potential, with opportunities to expand one's responsibilities and develop expertise in various marketing disciplines.
🌍 Location & Work Environment
Office Type: CD PROJEKT RED's headquarters in Warsaw features a sustainable campus with an eco ethos, including solar panels, air-filtering systems, electric car charging points, and flower meadows.
Office Location(s): Warsaw, Poland
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a population of over 1.8 million people
- The city is known for its rich history, vibrant culture, and diverse culinary scene
- Warsaw offers a high quality of life, with affordable housing, excellent public transportation, and numerous parks and green spaces
Work Schedule: Full-time (40 hours per week), with flexible start times between 8:00 AM and 10:00 AM
ASSUMPTION: Warsaw provides a dynamic and culturally rich environment for employees, with a high quality of life and affordable cost of living compared to other major European cities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the Global Brand Marketing Director and other relevant team members
- Final interview with the Global Brand Marketing Director
Key Assessment Areas:
- Marketing strategy and planning skills
- Regional market knowledge and insights
- Communication and presentation skills
- Project management and organizational skills
- Problem-solving abilities
Application Tips:
- Highlight your relevant experience and achievements in regional marketing, with a focus on the EMEA region
- Tailor your resume and cover letter to emphasize your understanding of CD PROJEKT RED's brand and values
- Prepare examples of successful marketing campaigns you've led or contributed to, with a focus on regional adaptation and local market insights
ATS Keywords: Regional Marketing, EMEA, Brand Management, Marketing Strategy, Campaign Execution, Partner Management, Market Insights, Data Analysis, Project Management
ASSUMPTION: CD PROJEKT RED's interview process is designed to assess candidates' strategic thinking, regional market knowledge, and communication skills, with a focus on cultural fit and alignment with the company's values.
🛠️ Tools & Technologies
- Google Suite (Google Drive, Google Docs, Google Sheets, Google Slides)
- Microsoft Office (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud, HubSpot)
- Project management software (e.g., Asana, Trello, Jira)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role, as they enable effective collaboration and efficient project management.
👔 Cultural Fit Considerations
Company Values:
- Passion for gaming and storytelling
- Creativity and innovation
- Collaboration and teamwork
- Integrity and respect
- Continuous learning and improvement
Work Style:
- Results-driven and proactive
- Adaptable and open to feedback
- Strong communication and collaboration skills
- Ability to work independently and manage multiple projects simultaneously
- Focus on regional market insights and local adaptation of global marketing strategies
Self-Assessment Questions:
- How do you align with CD PROJEKT RED's values, particularly our passion for gaming and storytelling?
- Describe a time when you had to adapt a global marketing strategy to a specific regional market. How did you gather and incorporate local insights into your approach?
- How do you prioritize and manage multiple projects simultaneously, ensuring that you deliver high-quality results on time?
ASSUMPTION: CD PROJEKT RED values candidates who are passionate about gaming and storytelling, with a strong work ethic, excellent communication skills, and a results-driven mindset.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously, requiring strong organizational skills and prioritization
- Adapting global marketing strategies to local markets, necessitating a deep understanding of regional market dynamics and consumer behavior
- Collaborating effectively with various departments and external partners, demanding strong communication and interpersonal skills
- Working in a fast-paced and ever-changing industry, requiring continuous learning and adaptation
ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and results-driven approach to succeed.
📈 Similar Roles Comparison
- Compared to other regional marketing roles, this position offers a higher level of responsibility and strategic influence, with a focus on driving business growth in the EMEA region
- In the gaming industry, this role is unique in its focus on regional marketing for a AAA game development studio, with a strong emphasis on storytelling and high-quality gameplay experiences
- Career progression in this role may lead to global marketing leadership positions within the company, with opportunities to expand one's scope of responsibilities and develop expertise in various marketing disciplines
ASSUMPTION: This role offers a unique combination of strategic influence, regional focus, and growth potential, setting it apart from similar marketing roles in the gaming industry.
📝 Sample Projects
- Developing and executing a regional marketing campaign for an upcoming game release, tailored to the unique characteristics of each EMEA market
- Managing relationships with key business partners, such as retail distributors and marketing agencies, to ensure alignment with global brand identity and marketing objectives
- Conducting market research and analysis to identify trends and opportunities in the EMEA region, informing global marketing strategy and product development
ASSUMPTION: These sample projects illustrate the strategic and regional focus of the role, highlighting the importance of market insights and local adaptation in driving business growth.
❓ Key Questions to Ask During Interview
- How does this role contribute to CD PROJEKT RED's overall marketing strategy and business objectives?
- What are the key priorities for this role in the first 90 days?
- How does CD PROJEKT RED support the professional growth and development of its employees?
- What are the most challenging aspects of working in a regional marketing role for a AAA game development studio?
- How does CD PROJEKT RED foster a culture of collaboration and teamwork across its global marketing teams?
ASSUMPTION: These interview questions are designed to assess the strategic importance of the role, the company's commitment to employee growth and development, and the cultural fit between the candidate and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your understanding of CD PROJEKT RED's brand and values, with a focus on your relevant experience and achievements in regional marketing
- Prepare examples of successful marketing campaigns you've led or contributed to, highlighting your ability to adapt global marketing strategies to local markets and drive business growth
- If applicable, include a portfolio or examples of your work to demonstrate your creativity and marketing expertise
- Follow up with the HR department one week after submitting your application to inquire about the status of your application and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
