Senior Regional Marketing Specialist, AMS (Southeast)

📌 Core Information

🔹 Job Title: Senior Regional Marketing Specialist, AMS (Southeast)

🔹 Company: Darktrace

🔹 Location: New York, United States

🔹 Job Type: On-site

🔹 Category: 📍 Field Marketing

🔹 Date Posted: April 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing a regional GTM strategy and execution plan aligned with global goals
• Liaising with multiple stakeholders and departments
• Creating localized campaigns and customer events
• Driving customer engagement and conversion across all stages

ASSUMPTION: The role involves strategic thinking and collaboration across different teams. The emphasis on stakeholder engagement suggests working closely with sales and marketing teams.

📋 Key Responsibilities

✅ Manage a regional go-to-market strategy and execution plan to drive quarterly results.

✅ Land localized campaigns and targeted programs in the region which align with global marketing priorities.

✅ Create and execute a mix of virtual and live prospect and customer events.

✅ Execute regional channel and strategic alliance marketing initiatives.

✅ Build strong relationships with GTM leaders and stakeholders.

✅ Manage operational systems, processes, and budget within the team.

✅ Provide performance KPIs and metrics on all execution in the country.

ASSUMPTION: Responsibilities suggest a focus on strategic execution and performance optimization, managing both people and processes effectively.

🎯 Required Qualifications

Education: Bachelor’s degree in business, technology, marketing, or related field preferred, but equivalent experience is considered.

Experience: 2-4 years in marketing, preferably in demand generation or field marketing within a fast-paced environment.

Required Skills:

• Interpersonal and communication skills
• Project and event management expertise
• Operational excellence and budget management

Preferred Skills:

• AMS market knowledge
• Experience with sales and channel marketing

ASSUMPTION: The preferred skills emphasize regional expertise and collaborative experience in cross-functional teams.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 USD

Benefits:

• 100% medical, dental and vision insurance, plus dependents
• Paid parental leave
• Pet insurance

Working Hours: 40 hours per week with potential travel up to 30%

ASSUMPTION: Standard full-time work hours, with benefits indicating a robust employee welfare program at a commendable salary range.

📌 Applicant Insights

🔍 Company Context

Industry: Computer and Network Security

Company Size: 1,001-5,000 employees indicating a medium-sized company with the flexibility of a large organization and personalization of a smaller firm.

Founded: 2013, with a strong history in AI-based cybersecurity innovation.

Company Description:

• Global leader in AI cybersecurity
• Focuses on real-time threat detection and precise intervention
• A diverse team protecting organizations worldwide

Company Specialties:

• Cybersecurity and defense
• Information technology and artificial intelligence
• Ransomware protection and machine learning

Company Website: http://www.darktrace.com

ASSUMPTION: Focus on innovation and AI implies a dynamic environment prioritizing cutting-edge solutions.

📊 Role Analysis

Career Level: Mid-to-senior level specializing in regional marketing with strategic focus.

Reporting Structure: Likely reports to a regional or global marketing lead, with potential cross-collaboration with sales and IT teams.

Work Arrangement: Hybrid, offering a balance between on-site presence and remote flexibility.

Growth Opportunities:

• Expansion into global marketing roles
• Leadership opportunities in strategic marketing
• Expertise development in AI and cyber innovation marketing

ASSUMPTION: Position offers potential advancement within a pioneering industry, nurturing both leadership and technical skills.

🌍 Location & Work Environment

Office Type: Likely modern with resources for innovative marketing campaigns.

Office Location(s): Located in New York, ideal for candidates in the Southeast region.

Geographic Context:

• Access to cultural and financial hubs
• Opportunities for networking events
• Hub for AI and tech innovation

Work Schedule: Predominantly in-office with some remote flexibility, standard work hours.

ASSUMPTION: The New York setting offers ample opportunities for professional growth and collaboration in the tech industry.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• Preliminary interview with HR
• Technical and cultural fit interviews

Key Assessment Areas:

• Marketing strategy execution
• Stakeholder and project management
• Operational and KPI management skills

Application Tips:

• Highlight experience in regional marketing campaigns
• Showcase skills in event management and collaboration
• Demonstrate ability to analyze and report performance metrics

ATS Keywords: Regional Marketing, Demand Generation, Field Marketing, AI, Cybersecurity, KPI Analysis

ASSUMPTION: Candidates should prepare for demonstrating strategic impact and results from previous roles, focusing on regional marketing expertise.

🛠️ Tools & Technologies

• CRM systems (e.g., Salesforce)
• Marketing automation tools (e.g., HubSpot)
• Event management platforms

ASSUMPTION: Familiarity with digital marketing and CRM tools will aid in executing this role effectively due to its strategic and analytical nature.

👔 Cultural Fit Considerations

Company Values:

• Innovation and adaptability
• Collaboration and teamwork
• Commitment to cybersecurity and ethical AI use

Work Style:

• Proactive and results-driven
• Collaborative across different departments
• Adaptable to fast-paced work environments

Self-Assessment Questions:

• How do I approach strategic marketing initiatives?
• Can I demonstrate impactful stakeholder management?
• Am I comfortable working in a hybrid work environment?

ASSUMPTION: Candidates should align with a dynamic, innovative culture that emphasizes collaboration and continuous improvement.

⚠️ Potential Challenges

• Maintaining consistency with global marketing strategies
• Balancing multiple stakeholder interests
• Adapting to rapid changes in the cybersecurity landscape
• Execution of complex regional campaigns

ASSUMPTION: The role requires agility in decision-making and a resilience to adapt marketing strategies rapidly in response to cybersecurity advances.

📈 Similar Roles Comparison

• Similar roles may offer less strategic impact focusing solely on execution
• Other positions might not provide the same level of global integration
• This role emphasizes a unique blend of AI expertise within marketing

ASSUMPTION: Compared to similar roles, this position offers deeper involvement in AI and cybersecurity strategy, appealing to those interested in cutting-edge tech marketing.

📝 Sample Projects

• Planning and executing regional cybersecurity awareness events
• Developing cross-functional campaigns targeting new markets
• Collaborating with global teams on AI-driven marketing strategies

ASSUMPTION: Projects will likely focus on fostering client engagement and advocacy in cybersecurity using innovative techniques.

❓ Key Questions to Ask During Interview

• How does Darktrace’s global marketing strategy influence regional efforts?
• What key metrics are used to evaluate success in this role?
• How does this position support cross-functional collaboration?
• What are the immediate goals for this role?
• How is performance rewarded and recognized?

ASSUMPTION: Preparing questions on strategic alignment and performance measurement will demonstrate an applicant's interest and understanding of the role's impact.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company's official website.
• Ensure your resume highlights relevant marketing and project management experience.
• Include a cover letter detailing your interest in cybersecurity and AI marketing.
• Prepare for potential assessments or case studies on regional marketing strategies.
• Await a response from Darktrace HR for next interview steps.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.