Senior Regional Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Regional Product Marketing Manager

🔹 Company: Xero

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: On-site

🔹 Category: 📦 Product Marketing

🔹 Date Posted: Sun Mar 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Championing the voice of the customer across Australia and New Zealand
• Connecting customer insights with product and market strategies
• Collaborating on value propositions for innovative products
• Driving the go-to-market strategies for Xero’s product offerings

ASSUMPTION: The role requires a thorough understanding of regional market dynamics in Australia and New Zealand, as well as the ability to liaise with diverse teams to craft aligned strategies that resonate with local markets.

📋 Key Responsibilities

✅ Collect and analyze customer needs and competitor insights to guide marketing priorities

✅ Lead creation and maintenance of value propositions for key customer segments

✅ Develop messaging frameworks for internal and external audiences

✅ Collaborate on global and regional go-to-market initiatives involving pricing and packaging

✅ Drive sales enablement by developing campaign content and increasing sales productivity

✅ Lead and influence strategic projects, ensuring buy-in from senior stakeholders

✅ Act as a regional expert, guiding teams on productizing and marketing strategies tailored to customer needs

ASSUMPTION: It is assumed this role demands high levels of strategic influence and collaborative engagement with internal and external stakeholders.

🎯 Required Qualifications

Education: Not specified, but likely a bachelor’s degree in Marketing, Business, or a related field

Experience: 6+ years in product marketing or marketing roles, preferably in a SaaS environment

Required Skills:

• Expertise in product marketing best practices and frameworks
• Ability to craft compelling messaging
• Strategic thinking and independent work capability

Preferred Skills:

• Experience with localized marketing programs
• Knowledge of accounting-related concepts and tasks

ASSUMPTION: The company values candidates with a strong foundation in SaaS marketing, capable of thriving in dynamic environments.

💰 Compensation & Benefits

Salary Range: Not specified but likely competitive given industry standards and role scope

Benefits:

• Generous paid leave and statutory holidays
• Comprehensive health, life, and income protection insurance
• Employee Assistance Program and sports programs

Working Hours: 40-hour work week with flexibility options

ASSUMPTION: Compensation and benefits are designed to attract and retain high-level talent, reflecting Xero's commitment to employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, with a focus on accounting solutions

Company Size: 1,001-5,000 employees, indicating a robust and structured organization

Founded: 2006, showcasing nearly two decades of industry presence and growth

Company Description:

• Globally recognized accounting software with over 4.2 million subscribers
• Committed to enhancing business efficiency through automation and data-driven insights
• Provides a comprehensive platform for small and medium businesses

Company Specialties:

• Accounting and SaaS products
• Banking and invoicing solutions
• Comprehensive platform for business and bookkeeping needs

Company Website: http://www.xero.com

ASSUMPTION: Xero, with its vast user base, is assumed to be a leader in the accounting software field, providing cutting-edge solutions for enhancing business performance.

📊 Role Analysis

Career Level: Senior managerial position within the product marketing division

Reporting Structure: Likely collaborates with senior executives and reports to the Head of Marketing

Work Arrangement: Flexibility with a hybrid arrangement being possible

Growth Opportunities:

• Leadership development within the marketing and product teams
• Enhanced regional expertise and market impact opportunities
• Potential to influence global marketing strategies

ASSUMPTION: The role offers significant opportunities for personal development and influence within the broader strategic marketing framework of Xero.

🌍 Location & Work Environment

Office Type: Modern and collaborative office spaces

Office Location(s): Located at 66 Clarence St, Level 8, Sydney, NSW 2000, Australia

Geographic Context:

• Heart of Sydney’s business district, offering vibrant professional environments
• Central location with great access to transportation and amenities
• Diverse and cosmopolitan city known for fostering innovation and growth

Work Schedule: Standard business hours with potential for flexible scheduling

ASSUMPTION: The well-placed office setting aligns with Xero's dynamic, fast-paced work culture encouraging innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Initial HR screening interview
• Technical or role-specific assessment

Key Assessment Areas:

• Product marketing expertise
• Data-driven decision-making capabilities
• Effective communication and collaboration skills

Application Tips:

• Demonstrate specific experience in SaaS product marketing
• Highlight data-driven achievements and strategic insights
• Prepare examples of cross-functional project success

ATS Keywords: Product Marketing, SaaS, GTM Strategy, Customer Insights, Competitive Intelligence

ASSUMPTION: The application process is structured to evaluate both technical skills and cultural fit within the team.

🛠️ Tools & Technologies

• Market research and analysis tools
• Customer relationship management (CRM) software
• Marketing automation platforms

ASSUMPTION: Familiarity with these tools is crucial for the role as they align with industry-standard practices for effective product marketing.

👔 Cultural Fit Considerations

Company Values:

• Innovation and customer-centricity
• Commitment to employee well-being and growth
• Fostering diversity and inclusion in the workplace

Work Style:

• Collaborative and team-oriented work environment
• Independent decision-making with support for initiatives
• Emphasis on proactive problem-solving and adaptability

Self-Assessment Questions:

• Am I comfortable with leading and influencing strategic marketing initiatives?
• Do I have the skills to effectively navigate cross-functional collaborations?
• How do I align with Xero’s values and work culture?

ASSUMPTION: Candidates should align with Xero’s innovative and customer-first values, thriving in a dynamic environment.

⚠️ Potential Challenges

• Navigating complex regional market dynamics
• Balancing strategic and tactical marketing activities
• Achieving alignment across diverse stakeholders
• Keeping up with rapid technological and market changes

ASSUMPTION: These challenges are reflective of high-impact roles in dynamic and fast-paced markets like SaaS.

📈 Similar Roles Comparison

• Focus on specific regional market strategies compared to global roles
• Increased emphasis on customer insights and competitive analysis
• Higher degree of strategic influence within regional operations

ASSUMPTION: Similar roles in the industry may not offer the same regional focus or strategic impact as this position at Xero.

📝 Sample Projects

• Developing a new go-to-market strategy for a SaaS product
• Conducting comprehensive competitive analysis for market expansion
• Designing a suite of marketing materials for product launch

ASSUMPTION: These projects would leverage the candidate's strategic and analytical skills, central to this role.

❓ Key Questions to Ask During Interview

• How does Xero define success for this role?
• What is the company’s approach to regional market challenges?
• Can you describe the team's dynamics and collaboration style?
• What are the immediate priorities for the new hire?
• How does Xero support professional development for its employees?

ASSUMPTION: These questions will help understand the role's expectations and the company's support for professional growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare for a potential initial HR screening call
• Gather examples of past successes in product marketing
• Review Xero’s recent product launches and market strategies
• Be prepared to discuss your approach to strategic product marketing challenges

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.