📌 Core Information
🔹 Job Title: Senior Retail Marketing Manager
🔹 Company: Value Retail
🔹 Location: Madrid, Madrid, Spain
🔹 Job Type: On-site
🔹 Category: Retail Marketing
🔹 Date Posted: 2025-04-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing retail marketing strategy for the Village
- Building and maintaining relationships with brands to enhance their positioning
- Planning and executing retail marketing activations and events
- Managing retail marketing budget and analyzing performance
- Leading the Retail Marketing team and fostering their development
ASSUMPTION: This role requires a strategic mindset with a strong operational focus. The ideal candidate will have experience working with luxury or mass market brands and be fluent in English and the local Village language.
📋 Key Responsibilities
✅ Develop and execute retail marketing strategy for the Village
✅ Build and maintain close work relationships with brands to enhance their positioning
✅ Plan and execute retail marketing activations and events, ensuring high quality
✅ Manage retail marketing budget and monitor costs of each activation
✅ Prepare insightful reportings of each initiative, including KPIs and ROI
✅ Analyze brands' performance and identify opportunities for business growth
✅ Collaborate with local and central teams to ensure consistency and alignment with business objectives
✅ Lead the Retail Marketing team and be responsible for their performance and development
ASSUMPTION: This role involves a mix of strategic planning and operational execution. The ideal candidate will be comfortable working in a fast-paced environment and managing multiple projects simultaneously.
🎯 Required Qualifications
Education: Degree education or equivalent qualifications with a focus on Marketing is preferable
Experience: Previous experience at a strategic leadership level with luxury or mass market brands
Required Skills:
- Strategic Thinking
- Operational Performance
- Relationship Building
- Interpersonal Skills
- Communication Skills
- Presentation Skills
- Project Management
- Organization Skills
- Prioritization Skills
- Fluency in English and local Village language
- Knowledge of Customer Behaviors
- Team Leadership
- Budget Management
- Analytical Skills
- Collaboration
- Marketing Strategy Development
Preferred Skills:
- Fluency in additional European languages
ASSUMPTION: Given the strategic nature of this role, candidates with a proven track record in luxury or mass market brands are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Estimated based on market research for similar roles in Madrid)
Benefits:
- Competitive benefits package
- Opportunities for professional development
- Dynamic and international work environment
Working Hours: Full-time, Monday to Friday, with occasional weekend work for events
ASSUMPTION: The salary range is estimated based on market research for similar roles in Madrid. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate, specifically focusing on luxury retail
Company Size: Small (30 employees), which may offer a more intimate work environment and closer collaboration with senior leadership
Founded: 1992, with a rich history in the luxury retail sector
Company Description:
- Value Retail is a global operator of luxury outlet shopping destinations
- Focuses on providing a unique and high-quality shopping experience for both brands and customers
- Operates 23 Villages across Europe, Asia, and the Middle East
Company Specialties:
- Luxury Retail
- Outlet Shopping Destinations
- Brand Partnerships
- Marketing and Events
Company Website: https://www.valueretail.com/
ASSUMPTION: Value Retail's focus on luxury retail and brand partnerships makes this role an excellent opportunity for candidates interested in the luxury goods industry.
📊 Role Analysis
Career Level: Senior Managerial level, with potential for growth into a leadership role
Reporting Structure: This role reports directly to the Village Manager and may have supervisory responsibilities for the Retail Marketing team
Work Arrangement: On-site, with occasional remote work for meetings and events
Growth Opportunities:
- Potential for career progression within the Retail Marketing function
- Opportunities to work on international projects and gain exposure to different markets
- Possibility to develop leadership skills through managing and mentoring team members
ASSUMPTION: Given the company's international presence, there may be opportunities for candidates to grow their careers within the organization.
🌍 Location & Work Environment
Office Type: On-site, with a modern and dynamic work environment
Office Location(s): Madrid, Spain
Geographic Context:
- Madrid is the capital and largest city of Spain, with a vibrant cultural scene and a thriving retail industry
- The office is located in a bustling commercial area, with easy access to public transportation
- The city offers a high quality of life, with numerous amenities and attractions
Work Schedule: Full-time, with occasional weekend work for events and activations
ASSUMPTION: Madrid's status as a major retail hub and its vibrant cultural scene make it an attractive location for this role.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview to discuss the role and assess cultural fit
- On-site interview with the Village Manager and other senior stakeholders
- Final interview with the Regional Marketing Director
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Relationship building and communication skills
- Leadership potential and team management abilities
- Fluency in English and local Village language
Application Tips:
- Tailor your resume to highlight your relevant marketing experience and achievements
- Prepare a cover letter that demonstrates your understanding of the role and your fit with the company's values
- Research Value Retail and the luxury retail industry to show your enthusiasm and knowledge
ATS Keywords: Retail Marketing, Luxury Brands, Brand Partnerships, Marketing Strategy, Event Planning, Team Leadership, Budget Management, Analytical Skills, Fluent in English, Local Village Language
ASSUMPTION: Given the competitive nature of the luxury retail industry, candidates should expect a thorough interview process that assesses both their technical skills and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Zoho CRM)
- Marketing automation tools (e.g., Mailchimp, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The ideal candidate will be comfortable using industry-standard marketing and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Partnership and collaboration
- Excellence and innovation
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- How have you demonstrated your ability to build and maintain strong relationships with brands in previous roles?
- Can you provide an example of a successful marketing campaign you've executed, and how you measured its impact?
- How do you approach managing and developing a team to achieve shared goals?
ASSUMPTION: Value Retail's focus on customer-centricity and excellence makes it an attractive choice for candidates who thrive in dynamic, results-driven environments.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with a diverse range of brands, each with their own unique requirements
- Occasional weekend work for events and activations
- Navigating a competitive and ever-evolving luxury retail landscape
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced environment and managing multiple priorities.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Retail Marketing Manager position in a luxury retail or brand organization
- However, Value Retail's focus on outlet shopping destinations and brand partnerships sets it apart from traditional retail or e-commerce environments
- Career progression opportunities may include roles such as Regional Marketing Director or Village Manager
ASSUMPTION: Candidates should consider the unique aspects of Value Retail's business model when evaluating this opportunity against other roles in the luxury retail industry.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new luxury brand in the Village
- Planning and executing a high-profile event to celebrate the Village's anniversary, featuring multiple brands and high-net-worth customers
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
ASSUMPTION: The ideal candidate will have experience working on similar projects in previous roles and be able to demonstrate their ability to deliver results.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the Village and the broader organization?
- Can you describe the team structure and how the Retail Marketing team collaborates with other departments?
- What are the most challenging aspects of this role, and how have previous incumbents approached them?
- How does Value Retail support the professional development of its employees?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and allows you to better understand the company's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant marketing experience and achievements
- Prepare a cover letter that demonstrates your understanding of the role and your fit with the company's values
- Research Value Retail and the luxury retail industry to show your enthusiasm and knowledge
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
