Senior Retention Marketing Manager

📌 Core Information

🔹 Job Title: Senior Retention Marketing Manager

🔹 Company: Darkroom

🔹 Location: Remote (open to candidates based in Portugal, Mexico, Brazil, and Spain)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading a team to develop and implement retention marketing strategies for clients
• Focusing on email and SMS campaigns to drive client revenue growth
• Serving as the senior point of contact for clients, providing data-driven insights and actionable recommendations
• Collaborating cross-functionally with performance marketing and strategy teams to create cohesive campaigns
• Managing and mentoring a team of retention marketing specialists and designers

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of e-commerce and retention marketing strategies.

📋 Key Responsibilities

✅ Serve as the senior point of contact for select clients, working to develop best-in-class retention strategies

✅ Develop strategic campaign calendars and prioritize projects to scale clients’ email and SMS programs

✅ Provide support and guidance to help retention specialists analyze data, develop winning retention strategies, and create reports for clients

✅ Project manage and delegate client tasks to the team, reviewing all client briefs and designs for approval

✅ Coordinate cross-departmentally with performance marketing and strategy teams to develop cohesive campaigns that drive client growth

✅ Assign segmentation and QA email and SMS campaigns, ensuring flawless delivery to customer audiences

✅ Report on strategic KPIs for clients, creating insights and actionable recommendations to grow client retention engagement and revenue

✅ Execute on automation/flow logic set-up, pop-up builds, and app integrations

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and team leadership, requiring strong organizational skills and the ability to multitask.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7+ years of work experience in digital marketing, with a focus on e-commerce and retention strategies

Required Skills:

• Proven expertise in scaling personalized D2C/e-commerce email and SMS programs
• Strong creative messaging skills to engage customers and drive action
• Experience working in Klaviyo (or similar ESP) and Shopify
• Knowledge of SMS platforms such as Attentive, PostScript, SMSBump, or Klaviyo
• Excellent project management and leadership skills
• Strong data analysis and reporting skills
• Excellent verbal and written communication skills

Preferred Skills:

• Experience developing and executing customer loyalty programs
• Fluency in additional languages (Spanish, Portuguese)
• Experience working remotely in a global team

ASSUMPTION: Candidates should have a proven track record in retention marketing, with a strong understanding of email and SMS marketing strategies, and experience working with relevant platforms and tools.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 USD per year (based on experience and location)

Benefits:

• Unlimited vacation policy and 10 holidays throughout the year
• Flexible parental leave benefits
• Endless opportunities for growth and cross-functional collaboration

Working Hours: Full-time (40 hours per week), with flexibility to accommodate different time zones

ASSUMPTION: The salary range is based on industry standards for senior marketing roles in e-commerce, considering the required experience level and the remote nature of the position.

📌 Applicant Insights

🔍 Company Context

Industry: Darkroom is a progressive omnichannel growth marketing agency focused on retail, e-commerce, and consumer businesses. They specialize in helping clients grow and scale through innovative marketing strategies.

Company Size: Small (2-10 employees), which means applicants can expect a close-knit team and the opportunity to have a significant impact on the company's growth and success.

Founded: 2023 (as per LinkedIn data)

Company Description:

• Fast-growing, data-driven marketing agency
• Focused on retail, e-commerce, and consumer businesses
• Recognized as one of the fastest-growing private companies in America by Inc. 5000 (2023)

Company Specialties:

• Omnichannel growth marketing
• Retention marketing
• Performance marketing
• Strategy and insights

Company Website: www.darkroomagency.com

ASSUMPTION: Darkroom's small size and fast growth present opportunities for applicants to take on significant responsibilities and contribute to the company's success.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports directly to the Head of Retention Marketing and oversees a team of retention marketing specialists and designers.

Work Arrangement: Fully remote, with a strong focus on collaboration and communication across time zones.

Growth Opportunities:

• Potential to grow into a leadership role within the retention marketing department
• Opportunities to work on diverse client projects and expand skillsets
• Chance to contribute to the development of Darkroom's retention marketing offerings

ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and skill development, as Darkroom continues to expand and take on new clients.

🌍 Location & Work Environment

Office Type: Fully remote, with hubs in various locations (LA, The Bay Area, New York, Philly, Sao Paulo, Lisbon, and Eastern Europe)

Office Location(s): N/A (fully remote)

Geographic Context:

• Open to candidates based in Portugal, Mexico, Brazil, and Spain, allowing for a diverse and global team
• Time zones range from UTC-5 to UTC+1, requiring effective communication and collaboration across different hours
• Candidates should be comfortable working remotely and managing their time effectively

Work Schedule: Full-time (40 hours per week), with flexibility to accommodate different time zones and work arrangements

ASSUMPTION: The fully remote nature of this role requires strong self-motivation, time management, and communication skills to succeed in a global team environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Head of Retention Marketing to discuss the role and company in more detail
• Skills assessment or case study to evaluate the candidate's strategic thinking and problem-solving abilities
• Final interview with the founders or other senior team members to discuss the fit and make a hiring decision

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Communication and presentation skills
• Technical proficiency in email and SMS marketing, as well as relevant platforms and tools

Application Tips:

• Highlight your experience and achievements in retention marketing, with a focus on driving client revenue growth
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and communication skills
• Research Darkroom's clients and industry to demonstrate your understanding of the company and its goals

ATS Keywords: Retention marketing, email marketing, SMS marketing, client revenue growth, strategic planning, team leadership, data analysis, campaign management, Klaviyo, Shopify, e-commerce, direct-to-consumer

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and technical proficiency in retention marketing.

🛠️ Tools & Technologies

• Klaviyo (email and SMS marketing platform)
• Shopify (e-commerce platform)
• Additional tools and platforms may be required based on specific client needs

ASSUMPTION: Candidates should have experience with Klaviyo and Shopify, as well as a willingness to learn and adapt to new tools and platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous learning and improvement
• Collaboration and cross-functional teamwork
• Client-centric focus

Work Style:

• Fast-paced and dynamic environment
• Strong focus on collaboration and communication
• Results-driven and action-oriented
• Open and transparent culture

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and can you manage multiple tasks and projects simultaneously?
• Are you comfortable working remotely and managing your time effectively in a global team setting?
• Do you have strong communication and presentation skills, and can you clearly articulate complex ideas to a wide range of stakeholders?
• Are you passionate about learning and staying up-to-date with the latest trends and best practices in retention marketing?

ASSUMPTION: Candidates should be comfortable working in a fast-paced, remote environment and be able to manage their time effectively while collaborating with a global team.

⚠️ Potential Challenges

• Managing a team across different time zones and ensuring effective communication and collaboration
• Balancing multiple client projects and priorities
• Keeping up with the latest trends and best practices in retention marketing
• Adapting to the unique needs and requirements of each client

ASSUMPTION: These challenges can be overcome with strong leadership, time management, and communication skills, as well as a deep understanding of retention marketing strategies and best practices.

📈 Similar Roles Comparison

• Compared to other senior marketing roles, this position has a stronger focus on retention marketing and client revenue growth
• Unlike other roles, this position requires a strategic mindset and the ability to develop and implement customized retention marketing strategies for each client
• Career path for this role may include advancement to a Director or VP of Retention Marketing, or transition to a similar role in a larger agency or in-house marketing department

ASSUMPTION: This role offers a unique opportunity to specialize in retention marketing and drive client revenue growth, with potential for career advancement and skill development.

📝 Sample Projects

• Developing and executing a comprehensive retention marketing strategy for a fast-growing e-commerce client
• Creating and optimizing email and SMS campaigns to improve open rates, click-through rates, and conversion rates
• Designing and implementing customer loyalty programs to enhance LTV and drive repeat purchases

ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the role, as well as the opportunity to work on diverse and impactful client projects.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits into the broader organization?
• What are the most significant challenges facing the retention marketing department, and how can this role help address them?
• How does Darkroom support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Darkroom approach collaboration and communication across different time zones and remote work arrangements?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the team, and the company, as well as their ability to think strategically and plan for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and communication skills
• Research Darkroom's clients and industry to demonstrate your understanding of the company and its goals
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.