**📌 Core Information**
🔹 **Job Title:** Senior Revenue Marketing Manager
🔹 **Company:** WEX
🔹 **Location:** London, City of, United Kingdom
🔹 **Job Type:** Full-time, Hybrid (2 days in office)
🔹 **Category:** Marketing
🔹 **Date Posted:** April 24, 2025
🔹 **Experience Level:** 5-10 years
🔹 **Remote Status:** On-site (Hybrid)
**🚀 Job Overview**
Key aspects of this role include:
- Developing and executing strategic revenue marketing plans to drive measurable growth across the EU Mobility business line.
- Building and delivering acquisition campaigns targeting high-quality leads across Europe.
- Managing the full customer lifecycle, from acquisition to retention, to optimize key revenue-driving metrics.
- Collaborating with cross-functional teams to align marketing efforts with business goals and ensure strong ROI.
- Leveraging marketing automation platforms to personalize communications and streamline the customer journey.
**ASSUMPTION:** This role requires a strong focus on data-driven decision making and a deep understanding of the EU market, with the ability to navigate regional marketing nuances and regulations.
**📋 Key Responsibilities**
✅ Design and implement strategic revenue marketing plans aligned to EU Mobility revenue goals.
✅ Build and deliver acquisition campaigns targeting high-quality leads across the European market.
✅ Drive customer activation with onboarding and targeted communications that accelerate time to value.
✅ Develop programs to boost product usage, increase engagement, and enhance customer loyalty.
✅ Implement retention strategies aimed at reducing churn and increasing customer lifetime value.
✅ Leverage marketing automation platforms to personalize communications and streamline the customer journey.
✅ Monitor and analyze performance against key revenue metrics like CAC, activation rate, LTV, and churn.
✅ Conduct ongoing A/B testing to refine conversion rates and enhance campaign performance.
✅ Collaborate with Sales, Product Marketing, and Customer Success to align marketing with business goals.
✅ Manage budgets for revenue-driving initiatives and ensure strong ROI.
✅ Stay up-to-date with the latest marketing technologies and revenue marketing trends across EMEA.
✅ Report campaign impact and marketing performance to key business stakeholders.
**ASSUMPTION:** This role requires a high level of autonomy and the ability to work effectively with cross-functional teams to drive revenue growth.
**🎯 Required Qualifications**
Education: Degree in Marketing, Business Administration, or related field.
Experience: Proven experience in revenue marketing, demand generation, or a related role, with a focus on growth.
Required Skills:
- Proven ability to build successful marketing strategies that influence the entire customer lifecycle.
- Hands-on experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRMs (e.g., Salesforce).
- Analytical mindset with strong data interpretation skills and a results-oriented approach.
- Experience developing and managing budgets with a strong understanding of ROI tracking.
- Confident in project managing multiple initiatives simultaneously across cross-functional teams.
- Excellent written and verbal communication skills with an ability to present insights clearly.
- Deep knowledge of the EU market with awareness of regional marketing nuances and regulations.
Preferred Skills:
- Background in mobility, transportation, or financial services.
- Knowledge of account-based marketing (ABM) strategies.
- Familiarity with data visualisation tools (e.g., Tableau, Power BI).
- Experience managing multilingual marketing campaigns.
- Fluency in additional European languages (e.g., French, German, Italian).
- Strong grasp of the digital marketing landscape and revenue funnel mechanics.
**ASSUMPTION:** While not essential, having experience in the mobility, transportation, or financial services industries could provide a competitive advantage in this role.
**💰 Compensation & Benefits**
Salary Range: £75,000 - £85,000 per year (based on experience)
Benefits:
- Annual company bonus
- Industry-leading pension
- 25 days holiday plus bank holidays – with the opportunity to purchase additional days
- Life assurance & income protection
- Employee discount & perks platform
- GymFlex membership & Cycle2Work scheme
- Wellbeing support and development opportunities
Working Hours: 40 hours per week, Monday to Friday
**ASSUMPTION:** The salary range provided is based on industry standards for senior marketing roles in London and takes into account the required experience level.
**📌 Applicant Insights**
**🔍 Company Context**
Industry: Software Development, specifically focused on corporate payment solutions, fleet payments, and mobility services.
Company Size: WEX is a large organization with 5,001-10,000 employees globally, providing a diverse and dynamic work environment.
Founded: WEX was founded in 1983 and has since grown into a global leader in its industry.
Company Description:
- WEX simplifies the business of running a business by providing innovative payment solutions, data analytics, and mobility management services.
- The company operates in various industries, including fleet, healthcare, travel, and corporate payments.
- WEX is committed to delivering exceptional customer experiences and driving growth for its clients.
Company Specialties:
- Fleet payments
- Healthcare payments
- Travel payments
- Virtual payments
- Corporate payment solutions
- Financial technology
- Benefits
- Mobility
- Pay and Get Paid
Company Website: http://www.wexinc.com
**ASSUMPTION:** WEX's extensive experience and global presence provide a strong foundation for growth and innovation in the revenue marketing space.
**📊 Role Analysis**
Career Level: This role is a senior-level position, offering significant responsibility and the opportunity to make a substantial impact on the company's revenue growth.
Reporting Structure: The Senior Revenue Marketing Manager will report directly to the Head of Marketing, EMEA and work closely with cross-functional teams, including Sales, Product Marketing, and Customer Success.
Work Arrangement: This is a hybrid role, requiring employees to work on-site in the London office for 2 days per week.
Growth Opportunities:
- Progression into a leadership role, such as Head of Marketing or Director of Revenue Marketing, as the company continues to grow and expand its presence in EMEA.
- Expanding the scope of responsibilities to include additional business lines or regions, providing increased visibility and influence within the organization.
- Developing expertise in emerging marketing technologies and trends, positioning the individual as a thought leader within the company and industry.
**ASSUMPTION:** WEX's commitment to growth and innovation creates numerous opportunities for career advancement and professional development.
**🌍 Location & Work Environment**
Office Type: The London office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 1 London Bridge, Fourth Floor, East Building, London, England, GB
Geographic Context:
- London is a major global hub for finance, technology, and marketing, providing ample opportunities for networking and professional development.
- The city offers a diverse range of cultural attractions, restaurants, and entertainment options, making it an exciting place to live and work.
- London's central location in Europe makes it an ideal base for managing marketing efforts across the continent.
Work Schedule: The working hours are 40 hours per week, typically Monday to Friday, with flexibility for hybrid workers to choose their preferred days in the office.
**ASSUMPTION:** The hybrid work arrangement offers a balance between the structure and collaboration of an office environment and the flexibility and autonomy of remote work.
**💼 Interview & Application Insights**
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications.
- In-depth behavioral and skills-based interview with the hiring manager and potential team members.
- Presentation or case study challenge to demonstrate problem-solving and strategic thinking skills.
- Final interview with the Head of Marketing, EMEA or another senior leader to discuss the role's fit within the organization's broader goals.
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Communication and presentation skills
- Cultural fit and alignment with WEX's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in revenue marketing, demand generation, or a related field.
- Demonstrate your understanding of the EU market and regional marketing nuances in your application materials.
- Prepare for behavioral interview questions that focus on your ability to develop and execute strategic marketing plans, manage budgets, and collaborate effectively with cross-functional teams.
ATS Keywords: Revenue Marketing, Demand Generation, Marketing Automation, CRM, Data Interpretation, Budget Management, Project Management, EU Market Knowledge, Account-Based Marketing, Data Visualization, Multilingual Campaign Management, Digital Marketing, Customer Lifecycle Management, Retention Strategies, Customer Engagement
**ASSUMPTION:** WEX's application process is designed to assess candidates' strategic thinking, problem-solving, and communication skills, as well as their cultural fit within the organization.
**🛠️ Tools & Technologies**
- Marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
- CRM systems (e.g., Salesforce)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Collaboration platforms (e.g., Microsoft Teams, Slack)
**ASSUMPTION:** The specific tools and technologies used in this role may evolve as the company continues to invest in and adopt new marketing technologies.
**👔 Cultural Fit Considerations**
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How do you approach developing and executing strategic marketing plans that drive measurable revenue growth?
- Can you provide an example of a time when you successfully managed a marketing budget to ensure strong ROI?
- How do you stay up-to-date with the latest marketing technologies and trends, and how have you applied this knowledge in previous roles?
- How do you navigate regional marketing nuances and regulations when developing and executing marketing campaigns across the EU?
**ASSUMPTION:** WEX's company culture emphasizes collaboration, innovation, and a customer-centric approach, with a strong focus on data-driven decision making and accountability.
**⚠️ Potential Challenges**
- The dynamic and fast-paced nature of the role may require candidates to adapt quickly and manage multiple priorities simultaneously.
- The hybrid work arrangement may present challenges in maintaining effective communication and collaboration with team members who are working remotely.
- The role requires a deep understanding of the EU market, with the ability to navigate regional marketing nuances and regulations, which may present learning curves for candidates without extensive experience in the region.
- The competitive nature of the market may necessitate continuous innovation and adaptation to maintain a competitive edge.
**ASSUMPTION:** While these challenges may present obstacles, they also offer opportunities for growth and development in the role.
**📈 Similar Roles Comparison**
- This role differs from traditional marketing manager positions in its focus on driving measurable revenue growth across the entire customer lifecycle, rather than just brand awareness or lead generation.
- Compared to demand generation roles, this position places a greater emphasis on strategic planning and execution, rather than just tactical campaign management.
- Career progression in this role may involve expanding the scope of responsibilities to include additional business lines or regions, or transitioning into a leadership role within the marketing organization.
**ASSUMPTION:** This role offers a unique blend of strategic planning, data-driven decision making, and cross-functional collaboration, setting it apart from other marketing positions.
**📝 Sample Projects**
- Developing and executing a strategic marketing plan to drive revenue growth in a specific EU region, such as Germany or France.
- Conducting a comprehensive analysis of the customer lifecycle to identify opportunities for optimization and improved engagement.
- Designing and implementing a retention strategy to reduce churn and increase customer lifetime value for a key business line.
**ASSUMPTION:** These sample projects illustrate the strategic and data-driven nature of the role, as well as the opportunity to make a significant impact on the company's revenue growth.
**❓ Key Questions to Ask During Interview**
- How does this role fit into the broader marketing strategy for WEX's EMEA business?
- Can you describe the team structure and dynamics, and how this role will collaborate with other departments?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does WEX support the professional development and growth of its marketing team members?
- What are the most challenging aspects of managing marketing efforts across the EU, and how has WEX addressed these challenges in the past?
**ASSUMPTION:** These interview questions are designed to assess the role's fit within the organization's broader goals, as well as the opportunities for growth and development within the marketing team.
**📌 Next Steps for Applicants**
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in revenue marketing, demand generation, or a related field, as well as your understanding of the EU market and regional marketing nuances.
- Prepare for behavioral interview questions that focus on your ability to develop and execute strategic marketing plans, manage budgets, and collaborate effectively with cross-functional teams.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
