Senior Search Engine Optimization (SEO)

📌 Core Information

🔹 Job Title: Senior Search Engine Optimization (SEO) Manager

🔹 Company: SocialPilot

🔹 Location: India

🔹 Job Type: Remote

🔹 Category: 🔍 SEO & Content Marketing

🔹 Date Posted: Wed April 02, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Planning, implementing, and managing SEO strategies to drive organic growth and enhance online presence.
• Collaborating with content and web development teams for SEO integration and site architecture improvement.
• Leading a team of SEO experts and overseeing strategic initiatives and process creation.
• Staying updated with SEO trends and best practices to ensure innovative strategy deployment.

ASSUMPTION: The job listing assumes that the candidate understands the advanced level of strategic planning and cross-functional team collaboration required in this role.

📋 Key Responsibilities

✅ Lead the entire SEO initiatives and strategies for SocialPilot to maximize organic search traffic.

✅ Develop and execute comprehensive SEO strategy and roadmaps for sustainable growth.

✅ Own the process creation and deliverables including keyword research, content optimization, technical audits, and backlinking.

✅ Create impactful reports with the marketing operations team to measure SEO activities.

✅ Communicate effectively with leadership on progress to ensure strategic alignment with KPIs.

✅ Work closely with the content team to define the content strategy/calendar based on SEO opportunities.

✅ Coordinate with the web development team to maintain site architecture and implement tech SEO best practices.

✅ Build and mentor a team of motivated SEO experts to scale organic efforts.

ASSUMPTION: Responsibilities described expect familiarity with SaaS industry growth dynamics and hands-on SEO process management.

🎯 Required Qualifications

Education: Not specified

Experience: 6+ years in SEO, preferably with SaaS experience, focusing on revenue-led strategies.

Required Skills:

• SEO strategy and implementation
• Keyword research and content strategy
• Technical SEO and backlinking
• Proficiency with tools: Google Analytics, Google Search Console, Ahrefs/Semrush, Hubspot
• Project management and collaboration skills

Preferred Skills:

• Experience with Google Tag Manager and Google Data Studio
• Experience in a high-growth environment

ASSUMPTION: Assumes candidates have substantial technical knowledge and tool proficiency due to the breadth of responsibilities.

💰 Compensation & Benefits

Salary Range: Not specified, typically competitive within industry standards for senior SEO roles.

Benefits:

• Health and medical benefits
• Profit-sharing plan
• Personal growth and learning resources
• Open Door Policy and no micromanagement environment

Working Hours: Full-time, 40 hours per week with potential flexibility due to remote nature.

ASSUMPTION: Compensation is likely to include industry-average salary plus additional performance-based incentives offered by high-growth SaaS companies.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development with focus on social media management tools.

Company Size: 51-200 employees, indicative of a dynamic, agile work environment.

Founded: 2014

Company Description:

• Provides a robust suite of tools for social media management and analytics.
• Supports marketing agencies and SMBs in optimizing their social media engagement.
• Distinguished by user-friendly, advanced scheduling and analytics features.

Company Specialties:

• Social Media Marketing
• Social Media Analytics and Automation
• Team & Client Collaboration Tools

Company Website: https://socialpilot.co

ASSUMPTION: The company culture likely values innovation, customer obsession, and nimble business maneuvers due to its high-growth status and industry achievements.

📊 Role Analysis

Career Level: Senior management focusing on strategic leadership and team building.

Reporting Structure: Reports to senior leadership, potentially the VP of Marketing or CEO in a smaller company.

Work Arrangement: Primarily remote with opportunities for flexible working arrangements.

Growth Opportunities:

• Advance to higher strategic roles within the company.
• Broaden technical expertise in new SEO tools and platforms.
• Lead and mentor larger teams as the company expands.

ASSUMPTION: The role offers significant scope for career progression due to the company's expansion trajectory and innovative environment.

🌍 Location & Work Environment

Office Type: Modern, aesthetic workspace available if not fully remote.

Office Location(s): Coastal Hwy, Lewes, Delaware, USA and Ahmedabad, Gujarat, India

Geographic Context:

• Located to support global operations.
• Opportunities for cross-cultural team collaboration.
• Infrastructure equipped for SaaS solutions development and management.

Work Schedule: Standard full-time schedule with possible flexibility for remote arrangements.

ASSUMPTION: Assumes a vibrant remote community and use of digital collaboration tools, accommodating international hires.

💼 Interview & Application Insights

Typical Process:

• Initial screening with HR or recruitment team.
• Technical and strategic discussion with SEO and marketing leads.
• Case study or project presentation.

Key Assessment Areas:

• SEO strategy development and execution
• Team leadership and management skills
• Communication and cross-functional collaboration ability

Application Tips:

• Highlight your experience with SaaS and SEO strategy in your resume.
• Prepare to discuss past projects and their business impacts.
• Show readiness to adapt and contribute to team growth.

ATS Keywords: SEO Manager, SaaS, Strategic Planning, Keyword Research, Content Optimization

ASSUMPTION: Assumes applicants need familiarity with both technical SEO and strategic business growth alignment.

🛠️ Tools & Technologies

• Google Analytics
• Ahrefs/Semrush
• Hubspot
• Google Tag Manager
• Google Data Studio

ASSUMPTION: Use of these tools underlines the need for analytical mindset and technological adeptness in implementing SEO strategies.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsession
• Ownership and Accountability
• Innovative and Relentless Approach

Work Style:

• Highly collaborative and team-oriented
• Flexible and innovative problem-solving environment
• Result-oriented with minimal supervision

Self-Assessment Questions:

• Can I lead and innovate within a high-growth SaaS environment?
• Do I align with being customer-obsessed and proactive?
• Am I adaptable to remote and global team dynamics?

ASSUMPTION: The role suits candidates who thrive in high-paced, results-driven environments that prioritize open communication and collaboration.

⚠️ Potential Challenges

• Adapting SEO strategies to a changing digital landscape.
• Balancing various SEO factors with cross-departmental workflows.
• Maintaining consistent SEO growth metrics.
• Managing team dynamics in a remote setup.

ASSUMPTION: Candidates should be prepared to handle dynamic team environments and evolving SEO platforms and expectations.

📈 Similar Roles Comparison

• Typically requires strong collaboration with content and tech teams.
• Involves leadership of a specialized SEO team.
• Focus on innovative strategies tailored to SaaS business model.

ASSUMPTION: Similar roles in other companies may lack the emphasis on the technological SaaS space present here.

📝 Sample Projects

• Developing a multi-channel SEO campaign that improved organic search traffic by 30%.
• Leading a sitemap overhaul that reduced load time by 25%.
• Creating an SEO training program to boost team capabilities.

ASSUMPTION: Projects may vary but are focused on leveraging advanced SEO strategies to drive measurable results.

❓ Key Questions to Ask During Interview

• What tools does the team currently use for SEO and which ones are favored?
• How does the company measure the success of SEO initiatives?
• Could you describe the company's engagement across content and web development teams?
• What are some major challenges the SEO team has faced recently?
• What scope does the role offer for strategic innovation?

ASSUMPTION: Candidates can gain better role clarity and expectations through these questions, aligning their experiences and expertise with company requirements.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a detailed CV highlighting relevant experiences and skills.
• Include specific examples of SEO projects you have led.
• Be ready for a potential case study or presentation interview.
• Follow up with the recruitment team post-application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.