📌 Core Information
🔹 Job Title: Senior Search Marketing Manager
🔹 Company: Chewy
🔹 Location: Boston, MA (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Boston, MA, Plantation, FL, or Minneapolis, MN)
🚀 Job Overview
Key aspects of this role include:
- Owning and optimizing PPC campaigns across multiple search engines for one of Chewy's largest categories
- Analyzing performance, running diagnostics, and building new campaigns to grow customer acquisition sources
- Collaborating with various teams to build relationships and work in parallel with other subject areas
- Constantly analyzing, experimenting, and iterating to improve performance and uncover new opportunities
ASSUMPTION: This role requires a high level of analytical and technical skills, as well as strong interpersonal skills to work effectively with various teams.
📋 Key Responsibilities
✅ Own project work and support key projects owned by Team Members across the Boston, MA, Plantation, FL, and Minneapolis, MN offices for the largest and fastest-growing marketing channels in the company
✅ Build campaigns from the ground up, including keyword research, competitive analysis, ad copy generation, and experimentation
✅ Monitor campaign performance, perform investigative analysis, and flag opportunities to grow or optimize performance across search marketing tactics
✅ Keep search campaigns up to date with the latest and greatest information from the site, internal partners, and industry trends/insights
✅ Test and optimize automation settings, bids, keywords, text ads, ad extensions, product feeds, and landing pages to improve performance
✅ Constantly analyze, experiment, and iterate to improve performance and uncover new opportunities
✅ Build new relationships and work in parallel with other subject areas at the company
ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills to balance multiple projects and tasks.
🎯 Required Qualifications
Education: Bachelor's degree or higher in economics, computer science, mathematics, marketing, or a related subject area
Experience: 6+ years of experience in paid search, preferably e-commerce or performance/direct response
Required Skills:
- Hands-on experience setting up and evaluating performance of a Shopping Campaign/Pmax Campaign Using Feed within the last 3 years
- Experience with analytics platforms like Google Analytics, SQL, or Tableau Dashboard
- Intermediate experience in Microsoft Excel
- Ability to analyze large datasets to gain insights and make confident recommendations
- Strong mathematical, analytical, and interpersonal skills (written and verbal)
- Experience with A/B and multivariate testing and specific actions taken as a result
- Ability to optimally work together with marketers, product managers, and engineers alike
- Tenacious attitude for learning and tackling new challenges, and an entrepreneurial/self-starting mentality
- Proven interpersonal skills, and ability to work independently with a backlog of projects and tasks
- Flexibility for periodic travel
Preferred Skills:
- Experience with SQL or other advanced data analysis
ASSUMPTION: While a Bachelor's degree is required, relevant experience and a strong portfolio may be considered in lieu of a degree.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Search Marketing Manager with 6+ years of experience in e-commerce)
Benefits:
- Competitive health, dental, and vision insurance plans
- 401(k) with company match
- Generous paid time off and holidays
- Pet discounts and other employee perks
Working Hours: Full-time, 40 hours per week. Flexible work hours and remote work options available.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Chewy operates in the competitive online retail industry, focusing on pet supplies and prescriptions. The market is characterized by high competition, rapid innovation, and a strong focus on customer experience.
Company Size: Chewy is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration. As a large organization, Chewy offers structured career paths and extensive resources for professional development.
Founded: Chewy was founded in 2011 and has since grown to become one of the largest online pet supply retailers in the United States.
Company Description:
- Chewy is an online retailer specializing in pet food, supplies, and prescriptions, offering a wide selection of high-quality products and services at competitive prices
- The company is known for its exceptional customer care and personal touch, providing 24/7/365 support to pet parents
- Chewy prides itself on being the most trusted and convenient destination for pet parents and partners, everywhere
Company Specialties:
- Fast and free 1-2 day shipping
- Pet health and wellness resources
- 2,000+ brands available
- E-commerce platform with a focus on customer experience
- 24/7 customer service
Company Website: careers.chewy.com
ASSUMPTION: Chewy's focus on customer experience and pet health sets it apart from competitors and provides opportunities for innovative marketing strategies.
📊 Role Analysis
Career Level: This role is a senior-level position, offering opportunities for strategic decision-making and leadership within the marketing department.
Reporting Structure: The Senior Search Marketing Manager will report directly to the Senior Marketing Manager and collaborate with various teams, including marketing, product, and engineering.
Work Arrangement: This role is offered as a hybrid position, with a flexible work arrangement that allows for remote work from Boston, MA, Plantation, FL, or Minneapolis, MN.
Growth Opportunities:
- Potential to lead a team of marketing specialists in the future
- Opportunities to expand skills and knowledge through collaboration with various teams
- Chance to grow within the marketing department or explore other areas of the business
ASSUMPTION: The hybrid work arrangement offers flexibility and work-life balance, while also providing opportunities for in-person collaboration and learning.
🌍 Location & Work Environment
Office Type: Chewy's offices are modern and collaborative spaces designed to foster innovation and creativity.
Office Location(s): Boston, MA; Plantation, FL; Minneapolis, MN
Geographic Context:
- Boston, MA: A vibrant and historic city with a strong tech industry and a high cost of living
- Plantation, FL: A suburban city near Fort Lauderdale with a lower cost of living and a mix of urban and natural environments
- Minneapolis, MN: A midwestern city known for its strong tech industry, outdoor recreation, and a moderate cost of living
Work Schedule: Full-time, with flexible hours and remote work options available. Occasional travel may be required.
ASSUMPTION: The location of this role offers opportunities to live in diverse and vibrant cities with unique cultural experiences and access to outdoor recreation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the senior leadership team
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Technical proficiency in paid search and analytics platforms
- Communication and interpersonal skills
- Cultural fit and alignment with Chewy's mission and values
Application Tips:
- Highlight relevant experience and achievements in paid search and e-commerce marketing
- Demonstrate a strong understanding of Chewy's business model and competitive landscape
- Showcase your ability to analyze data and make data-driven decisions
- Prepare questions that demonstrate your interest in the role and Chewy's mission
ATS Keywords: PPC, paid search, e-commerce marketing, Google Analytics, SQL, Tableau, A/B testing, multivariate testing, project management, customer acquisition, customer experience, pet industry, marketing strategy
ASSUMPTION: The interview process at Chewy is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Google Ads (Search, Shopping, and Display Networks)
- Google Analytics
- Microsoft Excel
- SQL or other advanced data analysis tools
- Tableau
- Google Data Studio
- Google Tag Manager
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Put pets first
- Act with integrity
- Be obsessed with customer experience
- Be a trusted advisor
- Be a good neighbor
- Be a good steward
- Be a good partner
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and resilient
- Innovative and creative
- Customer-focused and empathetic
Self-Assessment Questions:
- How do you demonstrate Chewy's value of 'putting pets first' in your daily work?
- Can you provide an example of a time when you acted with integrity in a challenging situation?
- How do you balance data-driven decision-making with a customer-centric approach?
- Describe a time when you had to adapt to a significant change in your work environment or priorities. How did you handle it?
- How do you approach collaboration and teamwork, especially when working with diverse teams or remote colleagues?
ASSUMPTION: Chewy's company culture emphasizes customer focus, integrity, and collaboration, and candidates should be prepared to demonstrate their alignment with these values during the interview process.
⚠️ Potential Challenges
- High competition in the online retail industry and a rapidly evolving market
- Managing multiple projects and tasks simultaneously, requiring strong project management skills
- Balancing data-driven decision-making with a customer-centric approach
- Occasional travel requirements, which may disrupt work-life balance
- Working in a fast-paced and dynamic environment, requiring adaptability and resilience
ASSUMPTION: These challenges are inherent to the role and industry, and candidates should be prepared to address them proactively and demonstrate their ability to thrive in a fast-paced and dynamic environment.
📈 Similar Roles Comparison
- Compared to other senior-level marketing roles, this position offers a unique focus on paid search and customer acquisition strategies within the pet industry
- Unlike other roles, this position requires a strong balance of technical proficiency, analytical skills, and customer-centric mindset
- Career progression in this role may lead to leadership opportunities within the marketing department or other areas of the business
ASSUMPTION: This role offers a unique blend of technical, analytical, and customer-focused skills, setting it apart from other senior-level marketing positions.
📝 Sample Projects
- Developing and executing a comprehensive PPC campaign strategy for a new product launch, resulting in a 30% increase in sales within the first three months
- Conducting a thorough analysis of keyword performance and optimizing ad groups to improve click-through rate by 25% and reduce cost-per-acquisition by 15%
- Collaborating with the product team to identify high-potential keywords and integrating them into product listings, leading to a 20% increase in organic traffic
ASSUMPTION: These sample projects demonstrate the candidate's ability to analyze data, develop strategic plans, and execute campaigns to drive meaningful results.
❓ Key Questions to Ask During Interview
- Can you describe the most significant challenges facing the marketing department and how this role contributes to addressing them?
- How does Chewy support the professional development and growth of its marketing team members?
- Can you provide an example of a time when the marketing team successfully collaborated with another department to achieve a common goal?
- How does Chewy measure the success of its marketing campaigns, and how does this role contribute to those metrics?
- What are the most important qualities and skills for someone to succeed in this role, and how does the interview process assess for them?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and its mission, while also providing valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in paid search, e-commerce marketing, and data analysis
- Prepare for the interview by researching Chewy's business model, competitive landscape, and company values
- Prepare questions that demonstrate your interest in the role and Chewy's mission
- Follow up with the hiring manager one week after your final interview to express your enthusiasm and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
