📌 Core Information
🔹 Job Title: Senior Segment Marketing (CRM) Manager, Brand
🔹 Company: Expedia Group
🔹 Location: Washington - Seattle Campus, UK - London, Austin Domain 11 - HomeAway
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-02
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Seattle, Austin, London)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing CRM strategies for Expedia Group brands
- Collaborating with brand teams to support their strategies and activities
- Creating versions and approaches for campaigns, working closely with other TEaL groups
- Leveraging insights and cross-segment learnings to identify opportunities and develop strategies
- Prioritizing opportunities through business casing and driving planning and decision making
ASSUMPTION: This role requires a strong understanding of CRM, marketing, and data analysis, as well as excellent communication and collaboration skills.
📋 Key Responsibilities
✅ Delivering email, push, in product placements, and landing pages for Expedia Group brands
✅ Partnering closely with brand teams to determine needs from TEaL to support emerging and planned strategies and activities
✅ Aggregating and prioritizing actions and integrating with work planning across TEaL
✅ Ensuring TEaL and this specific team deliver against brand level objectives that are agreed based on specific initiatives
✅ Working on the conception of CRM campaigns for regional Portfolio Brands like Wotif, Travelocity, Orbitz etc. in close alignment with the stakeholder teams
ASSUMPTION: This role involves a high level of collaboration and communication with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s or Master’s degree in marketing, Business, Economics, or any other related fields
Experience: At least 6 years’ experience in a CRM role, preferably in the e-commerce and/or online marketing space
Required Skills:
- Proficient in the use of MS Office
- Experience with Jira, Tableau, Salesforce Marketing Cloud, or other communication tools
- High attention to detail in dealing with complex projects and time-sensitive initiatives
- Ability to communicate clearly and influence teams and partners
- Ability to drive planning and decision making to deliver on key objectives, in a data and insights-driven way
- Ability to collaborate with creative and marketing partners to develop innovative marketing campaigns
Preferred Skills:
- Experience in the travel industry
- Fluency in additional languages
ASSUMPTION: Strong analytical and problem-solving skills are essential for this role, as well as the ability to work well under pressure and meet tight deadlines.
💰 Compensation & Benefits
Salary Range: $155,000 - $217,000 (Austin, Seattle) with the potential to increase up to $248,000 based on performance
Benefits:
- Travel perks
- Generous time-off
- Parental leave
- Flexible work model
- Career development resources
Working Hours: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is based on market research and internal equity. The final offer may vary based on the candidate's knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Expedia Group is a leading global travel technology company that powers travel for everyone, everywhere. They operate a wide range of brands, including Expedia, Hotels.com, Vrbo, and more.
Company Size: 10,001+ employees
Founded: 1996
Company Description:
- Expedia Group connects travelers with a world of travel through their family of brands
- They power more trips than anyone else, enabling unforgettable experiences for all travelers, everywhere
- Expedia Group is committed to providing an inclusive and accessible recruiting experience for candidates with disabilities
Company Specialties:
- Technology
- Travel
- E-commerce
- Sales
- Hotels
- Big Data
- Mobile
- Business Development
- SEO
- SEM
- Hospitality
- and Airfare
Company Website: careers.expediagroup.com
ASSUMPTION: Expedia Group values diversity, inclusion, and accessibility, and strives to create an open and welcoming work environment.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports to the Director of Traveler Engagement and Loyalty (TEaL)
Work Arrangement: Hybrid (Seattle, Austin, London)
Growth Opportunities:
- Potential to work on high-impact projects and campaigns
- Opportunities to collaborate with and learn from experienced marketing professionals
- Chance to grow within the TEaL organization or explore other roles within Expedia Group
ASSUMPTION: This role offers significant opportunities for professional growth and development within a dynamic and innovative organization.
🌍 Location & Work Environment
Office Type: Hybrid (Seattle, Austin, London)
Office Location(s): 1111 Expedia Group Way W., Seattle, WA 98119, US; DLF City Phase 1 Road, Gurgaon, Haryana 122002, IN; 1 Martin Pl, Sydney, New South Wales 2000, AU; 65 Rue de la Victoire, Paris, IdF 75009, FR; 63 Rue de Bresoles, Montreal, QC H2Y 1V7, CA; 701 Brickell Ave, Miami, FL 33131, US; 38 Beach Rd, Singapore, Singapore 189767, SG; 407 St John Street, London, England EC1V 4RW, GB; 480 Queen St, Brisbane City, Queensland 4000, AU
Geographic Context:
- Seattle: A vibrant, tech-centric city with a diverse culture and natural beauty
- Austin: A growing tech hub with a strong startup scene and a focus on innovation
- London: A global financial and cultural center with a rich history and diverse population
Work Schedule: Flexible, with core hours between 9 am and 5 pm local time
ASSUMPTION: The hybrid work arrangement allows for a good balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a recruiter
- Technical assessment or case study
- Interview with hiring manager and/or team members
- Final interview with the director or another senior leader
Key Assessment Areas:
- Problem-solving skills
- Data analysis and interpretation
- Marketing strategy and creativity
- Communication and collaboration skills
Application Tips:
- Highlight relevant CRM experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and fit with Expedia Group's culture
- Prepare examples of successful CRM campaigns you've worked on, highlighting your contributions and results
ATS Keywords: CRM, marketing strategy, campaign management, data analysis, stakeholder management, insights-driven decision making, brand marketing, segmentation, email marketing, push notifications, in product placements, landing pages
ASSUMPTION: The interview process at Expedia Group is designed to assess the candidate's skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- MS Office Suite
- Jira
- Tableau
- Salesforce Marketing Cloud
- Additional tools and technologies may be required based on specific projects or campaigns
ASSUMPTION: Proficiency in relevant tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- We are travel obsessed
- We make it easy
- We have heart and soul
- We succeed together
- We are one global team
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a passion for travel and connecting with customers through engaging communications?
- Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
- Do you thrive in a collaborative, team-oriented work culture?
ASSUMPTION: A strong cultural fit with Expedia Group's values and work style is essential for success in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Collaborating effectively with remote teams and stakeholders
- Adapting to changes in priorities and strategies
- Working with large datasets and complex analytics tools
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive, solutions-oriented approach.
📈 Similar Roles Comparison
- This role is unique in its focus on brand-specific CRM strategies and cross-functional collaboration
- Compared to other CRM roles, this position requires a deeper understanding of brand marketing and segmentation
- Career progression may involve moving into a more senior role within TEaL or exploring other marketing leadership opportunities within Expedia Group
ASSUMPTION: This role offers a unique blend of CRM and brand marketing experience, providing a strong foundation for future career growth.
📝 Sample Projects
- Developing and executing a targeted email campaign for a specific brand, driving a 20% increase in engagement and a 15% increase in conversions
- Collaborating with the brand team to create a push notification strategy that complements the brand's overall marketing objectives, resulting in a 10% increase in app opens and a 5% increase in bookings
- Working with the product team to optimize in-product placements for a specific brand, leading to a 15% increase in click-through rates and a 10% increase in bookings
ASSUMPTION: These sample projects demonstrate the impactful work that can be achieved in this role, driving meaningful results for Expedia Group brands.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall TEaL organization and Expedia Group's broader marketing strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Expedia Group support the professional growth and development of its employees?
- What are the most rewarding aspects of working in this role and within the TEaL organization?
- How does Expedia Group foster a culture of collaboration and innovation?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant CRM experience and achievements
- Prepare examples of successful CRM campaigns you've worked on, emphasizing your contributions and results
- Follow up with the recruiter one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
