📌 Core Information
🔹 Job Title: Senior Segment Marketing Manager
🔹 Company: Openforce
🔹 Location: Scottsdale, Arizona, United States
🔹 Job Type: Full-time, Exempt
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: Mid-Senior level (5+ years)
🔹 Remote Status: Remote OK (with occasional office visits)
🚀 Job Overview
Key aspects of this role include:
- Developing targeted marketing strategies for a priority customer segment
- Collaborating closely with sales, product, and customer success teams
- Leveraging paid, owned, and earned channels to engage with the segment
- Crafting compelling messaging and creative tailored to the segment
- Defining, tracking, and reporting on key performance indicators (KPIs)
ASSUMPTION: This role requires a strategic mindset with a balance between high-level planning and hands-on execution. The ideal candidate will be comfortable working in a fast-paced environment and driving change.
📋 Key Responsibilities
✅ Develop targeted marketing strategies for your assigned customer segment that outline how quantifiable goals will be achieved.
✅ Collaborate closely with sales to uncover segment-specific needs, challenges, and buying behaviors.
✅ Leverage paid, owned, and earned channels to engage with segment.
✅ Craft compelling messaging and creative that resonates with key segment.
✅ Define, track, and report on key performance indicators (KPIs) to measure and improve marketing effectiveness.
✅ Create high-impact content such as blogs, white papers, sell sheets, press releases, sales decks, training materials, social posts, ads, and emails tailored to your core segment.
ASSUMPTION: This role requires a strong understanding of buyer personas and customer journeys, as well as the ability to create and execute marketing campaigns that drive results.
🎯 Required Qualifications
Education: Bachelor's degree in marketing
Experience: Proven experience (5+ years) in B2B marketing, preferably in SaaS, fintech, logistics, or related industries
Required Skills:
- Strong understanding of buyer personas and customer journeys
- Proficient in digital marketing channels, HubSpot, and Canva
- Excellent communication skills—both written and verbal
- Collaborative mindset with the ability to influence across departments
- Comfortable working hands-on and helping to drive change
- Experience with CRM and marketing automation tools (e.g., HubSpot, Salesforce, Marketo)
- Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making
- Self-starter, highly organized, focused, and results-driven, with a commitment to meeting deadlines and exceeding expectations
Preferred Skills:
- Experience with DOT compliance and transportation solutions
- Fluency in Spanish
ASSUMPTION: While not explicitly stated, having experience in the logistics or transportation industry could be beneficial for this role due to the company's focus on independent contractor management solutions for these sectors.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a mid-senior level marketing role in Scottsdale, Arizona)
Benefits:
- Medical, dental, vision, and 401k match
- Vacation, sick, and holiday pay
Working Hours: Full-time (40 hours per week) with occasional office visits (10-20%)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in Scottsdale, Arizona. Actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Openforce operates in the software development industry, specializing in independent contractor management software and insurance solutions. The market is competitive, with established players and startups offering similar services.
Company Size: Openforce has 51-200 employees, which means the company is mid-sized. This size allows for a more agile and innovative work environment while still offering the resources and stability of a larger organization.
Founded: Openforce was founded in 2001, making it an established company with a proven track record in the industry.
Company Description:
- The technology platform for the on-demand workforce, simplifying everything independent contracting
- Same-day logistics and delivery companies rely on Openforce's automated technology platform for fast mobile onboarding, paperless enrollments, instant verifications, integrated background checks, built-in compliance audits, secure settlement processing, competitive insurance packages, cash advance programs, driver retention, and superior member benefits
- Over 350,000 drivers onboarded, properly contracted, insured, and paid
Company Specialties:
- Automated & Paperless Onboarding
- Settlement Processing
- Risk Controls Requirements
- Audit Preparedness
- Member Benefits
- Comprehensive Insurance Solutions
- Data Analytics & Reporting
- Professional Services
- Risk Mitigation & Compliance Management
- Integrated Background Screening
- Customized Enrollment Workflows
- DOT Compliance & Transportation Solutions
- Home Care & Independent Caregiver Solutions
Company Website: https://oforce.com/
ASSUMPTION: Openforce's focus on independent contractor management solutions makes it an attractive option for candidates interested in the gig economy and the challenges it presents.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in B2B marketing.
Reporting Structure: The Senior Segment Marketing Manager will report directly to the Vice President of Marketing and work closely with sales, product, and customer success teams.
Work Arrangement: This role is remote-friendly, with occasional office visits (10-20%). This arrangement allows for a good work-life balance while still fostering collaboration and teamwork.
Growth Opportunities:
- As Openforce continues to grow, there may be opportunities for the Senior Segment Marketing Manager to take on additional responsibilities or move into a leadership role
- The company's focus on innovation and continuous improvement creates opportunities for professional development and skill-building
- Openforce's commitment to driving change and helping companies do it right presents opportunities for the Senior Segment Marketing Manager to make a significant impact on the business
ASSUMPTION: Given Openforce's focus on driving change and helping companies do it right, the Senior Segment Marketing Manager will have ample opportunities to make a significant impact on the business and grow professionally.
🌍 Location & Work Environment
Office Type: Openforce has a physical office in Scottsdale, Arizona, but this role is remote-friendly with occasional office visits.
Office Location(s): 8701 E Hartford Dr, Suite 110, Scottsdale, Arizona 85255, US
Geographic Context:
- Scottsdale, Arizona, is a suburb of Phoenix, offering a mix of urban and suburban living with a high quality of life
- The area has a thriving tech industry, with many startups and established companies calling it home
- Scottsdale is known for its vibrant arts scene, outdoor recreation, and upscale shopping and dining options
Work Schedule: Full-time (40 hours per week) with occasional office visits (10-20%)
ASSUMPTION: While the role is remote-friendly, the occasional office visits will provide opportunities for in-person collaboration and team-building.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth interview with the Vice President of Marketing
- Case study or project presentation
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Marketing strategy and planning
- Campaign execution and project management
- Communication and collaboration skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Openforce's values
Application Tips:
- Tailor your resume and cover letter to highlight your experience with B2B marketing, digital marketing channels, and CRM/marketing automation tools
- Prepare a case study or project presentation that demonstrates your ability to develop and execute targeted marketing strategies for a specific customer segment
- Be ready to discuss your approach to measuring and optimizing marketing effectiveness
- Research Openforce's industry and competition to show your understanding of the market landscape
ATS Keywords: B2B marketing, digital marketing, HubSpot, Canva, buyer personas, customer journeys, CRM, marketing automation, KPIs, campaign execution, project management, communication, collaboration, problem-solving, analytics, gig economy, independent contractor management, SaaS, fintech, logistics
ASSUMPTION: Openforce uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter will help your application get noticed by the system and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- HubSpot (CRM and marketing automation)
- Canva (graphic design)
- Google Suite (collaboration and productivity)
- Social media platforms (e.g., LinkedIn, Facebook, Twitter)
ASSUMPTION: While not explicitly stated, the Senior Segment Marketing Manager will be expected to be proficient in using various marketing tools and technologies to execute campaigns and measure results.
👔 Cultural Fit Considerations
Company Values:
- Passion: Openforce's team members are passionate about their work and committed to driving results
- Excellence: Openforce strives for excellence in all aspects of its business, from technology and customer service to employee development
- Respect: Openforce values its employees, customers, and partners, treating them with kindness, fairness, and appreciation
- Accountability: Openforce holds itself and its team members accountable for their actions and decisions, fostering a culture of ownership and responsibility
- Having fun: Openforce believes that a positive and enjoyable work environment is essential for driving success and fostering a strong company culture
Work Style:
- Collaborative: Openforce values teamwork and fosters a culture of collaboration and open communication
- Agile: Openforce operates in a fast-paced and dynamic environment, requiring team members to be adaptable and responsive to change
- Data-driven: Openforce uses data and analytics to inform decision-making and drive results
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment, and are you comfortable driving change?
- Are you passionate about the gig economy and the challenges it presents, and do you have a strong understanding of independent contractor management solutions?
- Do you have excellent communication and collaboration skills, and are you comfortable working hands-on and rolling up your sleeves?
ASSUMPTION: Openforce's culture is fast-paced, collaborative, and data-driven, with a strong emphasis on driving results and fostering a positive work environment.
⚠️ Potential Challenges
- The role requires a significant amount of experience and expertise in B2B marketing, which may limit the pool of qualified candidates
- The gig economy is a rapidly evolving market, presenting unique challenges and opportunities for independent contractor management solutions
- The role requires occasional office visits, which may present challenges for candidates who prefer a fully remote work arrangement
- The role may require travel (10-20%) to attend industry events, conferences, or client meetings
ASSUMPTION: While Openforce offers a remote-friendly work arrangement, the occasional office visits and potential travel requirements may present challenges for some candidates.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Senior Segment Marketing Manager will be responsible for developing and executing targeted marketing strategies for a specific customer segment, requiring a high degree of strategic thinking and planning
- The gig economy presents unique challenges and opportunities for independent contractor management solutions, requiring the Senior Segment Marketing Manager to have a strong understanding of the market landscape and customer needs
- As a mid-senior level role, the Senior Segment Marketing Manager will have opportunities to take on additional responsibilities or move into a leadership role as Openforce continues to grow
ASSUMPTION: The Senior Segment Marketing Manager role at Openforce is unique, requiring a high degree of strategic thinking, planning, and execution, as well as a strong understanding of the gig economy and independent contractor management solutions.
📝 Sample Projects
- Developing a targeted marketing campaign for a priority customer segment, including buyer personas, customer journeys, messaging, creative, and channel strategy
- Conducting market research and competitive analysis to inform marketing strategy and tactics
- Creating and executing a content marketing strategy, including blogs, white papers, sell sheets, and other collateral tailored to a specific customer segment
ASSUMPTION: These sample projects are intended to illustrate the types of marketing initiatives the Senior Segment Marketing Manager may be responsible for executing, but the specific projects may vary based on the company's priorities and needs.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to driving change and helping companies do it right?
- How does the Senior Segment Marketing Manager role fit into the company's overall marketing strategy and roadmap?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Openforce support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: These key questions are intended to help the candidate better understand the role, the company, and the team dynamics, as well as to assess the fit between the candidate's skills, experience, and career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with B2B marketing, digital marketing channels, CRM/marketing automation tools, and independent contractor management solutions
- Prepare a case study or project presentation that demonstrates your ability to develop and execute targeted marketing strategies for a specific customer segment
- Be ready to discuss your approach to measuring and optimizing marketing effectiveness during your interviews
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
