📌 Core Information
🔹 Job Title: Senior Segment Solutions Marketing Manager
🔹 Company: Teamwork.com
🔹 Location: Spain, Ireland, United Kingdom, Poland (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving segmented go-to-market strategies and new segment entry
- Balancing insights programs with actionable plans
- Conducting market analysis and defining segmentation models
- Leading cross-functional execution of go-to-market strategies
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Conduct market research and analysis to identify opportunities within key geographies, target industry verticals, and the competitive landscape
✅ Define and maintain segmentation models for acquisition, addressable market, and forecasts
✅ Develop detailed customer personas for each segment to articulate customer needs and guide marketing efforts
✅ Create and execute go-to-market strategies to optimize performance in existing segments and launch and grow in new segments
✅ Coordinate cross-functional teams to create campaigns and internal enablement that drive acquisition or customer expansion in core segments
✅ Produce segment-specific content, including in-app messaging, website feature pages, emails, video scripts, and blog posts
✅ Lead cross-functional teams and align them towards common goals and KPIs
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to drive successful go-to-market strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years in solutions marketing, segment marketing, product marketing, or strategy, preferably in a fast-paced B2B SaaS or tech environment
Required Skills:
- Proven success in developing go-to-market strategies and leading product launches
- Strong research and analytical skills, with experience leading ongoing insights programs
- Excellent communication and storytelling skills, with the ability to convey complex ideas to internal stakeholders and create compelling messaging and copy
- Strong project management skills, with a detail-oriented and organized approach
- Ability to thrive in an agile, dynamic environment and drive cross-functional collaboration
Preferred Skills:
- Experience marketing products to professional services industries
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on strategic planning, data analysis, and cross-functional collaboration.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (Estimated, based on market research and company size)
Benefits:
- Employee Share Options (ESOP)
- Competitive salary and OTE (as applicable)
- Up to 30 days vacation from day 1
- Pension benefit (specific to region)
- Health plans and wellbeing programs
- Give Back program
- Ministry of Happiness social club
- Educational resources and generous allowance to support development
- Inclusive policies - maternity, paternity & parent leave, as well as a focus on flexible working
- Recognition programs
Working Hours: Full-time, with flexible hours and a focus on results
ASSUMPTION: The salary range is estimated based on market research and company size. Benefits are comprehensive and focused on employee well-being and development.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, with a focus on project management and client work
Company Size: Medium (201-500 employees), which means applicants can expect a structured yet agile work environment with opportunities for growth and impact
Founded: 2007, with a strong track record of innovation and customer focus
Company Description:
- Headquartered in Cork, Ireland, with a global team of over 350 employees
- More than 20,000 customers around the world
- Combines powerful project management with easily streamlined operations to manage client projects profitably
Company Specialties:
- Productivity
- Help Desk
- Project Management
- Teamwork Chat
- Team Management
- CRM
- Task Management
- Chat
- Team Collaboration
- Work Management
- SaaS
- Communication
- Productivity
- Collaboration
- Communication
- Project Tracking
- Workload Management
- Teamwork
- and Time Management
Company Website: teamwork.com
ASSUMPTION: Teamwork.com is a well-established company with a strong focus on customer success and employee development.
📊 Role Analysis
Career Level: Mid to Senior level, with opportunities for growth and leadership
Reporting Structure: Reports directly to the Head of Product Marketing, with cross-functional collaboration with Product, Sales, Content, Lifecycle, Web, Brand, Creative, Growth Marketing, Finance, and Analytics teams
Work Arrangement: Remote-friendly, with the option to work from Spain, Ireland, the United Kingdom, or Poland
Growth Opportunities:
- Potential to lead and mentor junior team members
- Opportunities to expand responsibilities and take on new challenges as the company grows
- Access to educational resources and professional development opportunities
ASSUMPTION: This role offers a unique opportunity to drive strategic initiatives and grow within a dynamic, global team.
🌍 Location & Work Environment
Office Type: Remote-friendly, with the option to work from one of the company's offices in Spain, Ireland, the United Kingdom, or Poland
Office Location(s): Teamwork Campus One, Blackpool Retail Park, Blackpool, Cork T23 AX73, IE
Geographic Context:
- Cork, Ireland: Known for its vibrant tech industry, high quality of life, and strong sense of community
- Spain, United Kingdom, and Poland: Each location offers unique cultural experiences and opportunities for professional growth
Work Schedule: Full-time, with flexible hours and a focus on results
ASSUMPTION: The remote-friendly work environment allows for a high degree of flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- Technical assessment or case study
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data interpretation
- Communication and storytelling abilities
- Cross-functional collaboration and leadership skills
Application Tips:
- Highlight relevant experience and achievements in your resume, with a focus on go-to-market strategies, market research, and cross-functional collaboration
- Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's mission and values
- Prepare examples of your work, such as market analysis reports, go-to-market plans, or customer personas, to showcase your skills and experience
ATS Keywords: Go-to-market strategy, market research, segmentation, customer personas, cross-functional collaboration, product marketing, solutions marketing
ASSUMPTION: The application process is designed to assess the candidate's strategic thinking, analytical skills, and ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Market research tools (e.g., SurveyMonkey, Google Forms)
- Data analysis tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
- Content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and the team's existing stack.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation
- Collaboration
- Integrity
- Accountability
Work Style:
- Agile and dynamic
- Results-driven
- Cross-functional and collaborative
- Transparent and open
- Humble and customer-focused
Self-Assessment Questions:
- Do you thrive in an agile, dynamic environment, and are you comfortable with change and uncertainty?
- Are you able to work effectively with cross-functional teams and break down barriers to collaboration?
- Do you have a strong customer focus and a passion for driving excellence in your work?
ASSUMPTION: Teamwork.com values candidates who are adaptable, collaborative, and customer-focused, with a strong work ethic and a passion for driving results.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic environment
- Balancing strategic planning with tactical execution
- Working effectively with cross-functional teams and stakeholders
- Adapting to a remote work environment and managing time zones
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a focus on results.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position focuses specifically on segmented go-to-market strategies and new segment entry
- This role requires a strong analytical mindset and the ability to translate data insights into actionable plans
- Career progression may include opportunities to lead teams or take on broader strategic responsibilities within the marketing organization
ASSUMPTION: This role offers a unique blend of strategic planning, data analysis, and cross-functional collaboration, with opportunities for growth and leadership.
📝 Sample Projects
- Conducting market research and analysis to identify opportunities within key geographies, target industry verticals, and the competitive landscape
- Developing detailed customer personas for each segment to articulate customer needs and guide marketing efforts
- Creating and executing go-to-market strategies to optimize performance in existing segments and launch and grow in new segments
ASSUMPTION: These projects demonstrate the candidate's ability to conduct market research, analyze data, and develop strategic go-to-market plans.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company approach cross-functional collaboration and decision-making?
- What are the most challenging aspects of working in a remote-friendly environment, and how does the company support its remote employees?
ASSUMPTION: These questions help the candidate understand the role's context, the company's culture, and the expectations for success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on go-to-market strategies, market research, and cross-functional collaboration
- Prepare examples of your work, such as market analysis reports, go-to-market plans, or customer personas, to showcase your skills and experience
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
