Senior SEM & Paid Ads Manager (Colombia-Based, Remote)

📌 Core Information

🔹 Job Title: Senior SEM & Paid Ads Manager (Colombia-Based, Remote)

🔹 Company: InVitro Capital

🔹 Location: Colombia (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 18, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (Colombia-based)

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing comprehensive SEM and paid advertising campaigns across various platforms to meet growth objectives.
• Managing budgets and performance, making real-time adjustments based on data insights.
• Collaborating with SEO and marketing automation teams for an integrated digital marketing approach.
• Leading A/B testing and experimenting with new ad formats, bidding strategies, and audience segmentation techniques.

ASSUMPTION: This role requires a high level of expertise and autonomy, with a focus on driving measurable results through paid media channels.

📋 Key Responsibilities

✅ Develop, implement, and optimize comprehensive SEM and paid advertising campaigns (including Google Ads, Bing, and social platforms) that align with our portfolio companies’ growth objectives.

✅ Oversee multi-channel paid media budgets to ensure optimal ROI while monitoring, analyzing, and reporting on campaign performance.

✅ Take ownership of campaigns from setup to execution, making real-time adjustments based on expert judgment and data insights.

✅ Coordinate with the SEO and marketing automation teams to ensure an integrated digital marketing approach.

✅ Lead A/B testing and experiment with new ad formats, bidding strategies, and audience segmentation techniques to maximize performance.

ASSUMPTION: This role requires a strong understanding of various paid media platforms, data analysis, and a results-driven mindset.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.

Experience: At least 10 years of hands-on experience in SEM and paid media management, with a strong record of driving measurable results.

Required Skills:

• Extensive experience with major ad platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.)
• Proficiency in relevant analytics and campaign management tools
• Excellent verbal and written proficiency in English
• Demonstrated ability to deliver rapid, tangible improvements in campaign performance

Preferred Skills:

• Startup experience, showing the agility needed in a fast-paced environment
• Advanced analytics expertise in leveraging data analysis tools for performance optimization

ASSUMPTION: Candidates should have a proven track record in paid media management and be comfortable working in a dynamic, startup-like environment.

💰 Compensation & Benefits

Salary Range: $2,000 - $3,000 per month (base plus bonus). Our compensation package is designed to reward high performance and deliver tangible results, with opportunities for additional incentives based on campaign success.

Benefits:

• Build the future of AI: Work on cutting-edge products that are transforming how SMBs operate across industries.
• Be a founding force: Take a hands-on role in launching and scaling high-impact startups in a fast-paced, all-in startup environment.
• Work with the best: Join a team of seasoned entrepreneurs and industry experts obsessed with building things that matter.
• Thrive in a collaborative culture: Foster a supportive, low-ego environment where great ideas win and people grow together.

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is estimated based on the company's size and the seniority of the role. The benefits listed are based on the company's description and may not be exhaustive.

📌 Applicant Insights

🔍 Company Context

Industry: Venture Capital and Private Equity Principals. InVitro Capital focuses on transforming untapped sectors into scalable, profitable enterprises through autonomous AI solutions and cutting-edge innovation.

Company Size: 51-200 employees. As a mid-sized company, InVitro Capital offers a balance between the agility of a startup and the resources of a larger organization.

Founded: 2023. InVitro Capital is a relatively new venture capital firm with a hands-on approach to building and funding companies from idea to exit.

Company Description:

• At InVitro Capital, we build in a controlled environment, transforming untapped sectors into scalable, profitable enterprises.
• Our hands-on approach involves strategically deploying capital and expertise to disrupt high-potential industries, driving growth from idea to exit.
• We foster a collaborative culture where great ideas win, and people grow together.

Company Specialties:

• Venture Studio
• Venture Building
• Venture Fund
• Entrepreneurship

Company Website: http://invitrocapital.com

ASSUMPTION: InVitro Capital's unique approach to venture capital sets it apart, offering applicants a chance to work on cutting-edge projects and contribute to the growth of multiple startups.

📊 Role Analysis

Career Level: Senior. This role requires a high level of expertise and experience in SEM and paid media management.

Reporting Structure: This role reports directly to the leadership team at InVitro Capital, with the potential to collaborate with various portfolio companies' marketing teams.

Work Arrangement: Remote (Colombia-based). This role requires a strong remote work ethic and the ability to collaborate effectively with distributed teams.

Growth Opportunities:

• As a senior role, this position offers the opportunity to lead and mentor junior team members as the company grows.
• With InVitro Capital's focus on building and funding companies, there may be opportunities to take on additional responsibilities or move into a leadership role within a portfolio company.
• The dynamic nature of the company's work may present unexpected growth opportunities as new projects and initiatives arise.

ASSUMPTION: This role offers significant growth potential, both within InVitro Capital and its portfolio companies.

🌍 Location & Work Environment

Office Type: Remote. This role does not require regular on-site presence, allowing for a high degree of flexibility in work arrangements.

Office Location(s): Colombia. While the role is remote, applicants should be based in Colombia to ensure alignment with the company's time zone and local market focus.

Geographic Context:

• Colombia is a vibrant and growing market for technology and innovation, with a strong focus on entrepreneurship and startup ecosystems.
• The country offers a diverse range of industries and opportunities for applicants with expertise in paid media management.
• Colombia's time zone (COT - UTC -5) may require some flexibility in working hours to accommodate collaboration with the company's global team.

Work Schedule: Full-time (40 hours/week). The role requires a full-time commitment, with the potential for flexible hours to accommodate personal needs and work-life balance.

ASSUMPTION: The remote nature of this role offers applicants the opportunity to work from anywhere in Colombia, with the flexibility to balance personal and professional responsibilities.

💼 Interview & Application Insights

Typical Process:

• Initial screening call to assess cultural fit and basic qualifications
• Technical assessment or case study to evaluate paid media management skills
• Final interview with the leadership team to discuss the role's specifics and long-term goals

Key Assessment Areas:

• Technical proficiency in SEM and paid media management
• Data analysis and interpretation skills
• Communication and collaboration skills
• Cultural fit and alignment with InVitro Capital's values

Application Tips:

• Tailor your resume and cover letter to highlight your experience in SEM and paid media management, with a focus on measurable results and successful campaigns.
• Prepare for the technical assessment by brushing up on your knowledge of major ad platforms and data analysis tools.
• Research InVitro Capital's portfolio companies and be ready to discuss how your skills and experience can contribute to their growth.

ATS Keywords: SEM, Paid Ads Management, Google Ads, Bing Ads, Social Media Advertising, Budget Management, Performance Analysis, A/B Testing, Data Insights, SEO Collaboration, Marketing Automation, Audience Segmentation, Communication Skills, Analytics Tools, Startup Experience, Innovation

ASSUMPTION: InVitro Capital's application process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for this senior role.

🛠️ Tools & Technologies

• Google Ads
• Bing Ads
• Facebook Ads
• LinkedIn Ads
• Analytics tools (e.g., Google Analytics, Tableau, Power BI)
• Campaign management tools (e.g., Google Ads Manager, Facebook Ads Manager)

ASSUMPTION: The specific tools and technologies required for this role may evolve as InVitro Capital's portfolio companies grow and adopt new platforms.

👔 Cultural Fit Considerations

Company Values:

• Build in a controlled environment
• Transform untapped sectors into scalable, profitable enterprises
• Foster a collaborative culture where great ideas win, and people grow together

Work Style:

• Hands-on and results-driven
• Collaborative and open to feedback
• Adaptable and comfortable with a fast-paced, startup-like environment

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment where priorities may shift quickly?
• Are you comfortable working remotely and collaborating with distributed teams?
• Do you have a proven track record of driving measurable results through paid media channels?

ASSUMPTION: InVitro Capital values candidates who are adaptable, results-driven, and passionate about building and growing companies from the ground up.

⚠️ Potential Challenges

• Managing multiple paid media campaigns simultaneously for various portfolio companies
• Keeping up with the latest trends and best practices in a rapidly evolving digital marketing landscape
• Balancing the need for autonomy and initiative with the requirement to collaborate effectively with distributed teams
• Adapting to the unique needs and goals of each portfolio company while maintaining a consistent approach to paid media management

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring a high level of adaptability and initiative.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a high degree of autonomy and expertise in paid media management, with a focus on driving measurable results.
• InVitro Capital's unique approach to venture capital sets this role apart from similar positions at other firms, offering applicants the opportunity to work on cutting-edge projects and contribute to the growth of multiple startups.
• As a senior role, this position offers significant growth potential, both within InVitro Capital and its portfolio companies, with the opportunity to take on additional responsibilities or move into a leadership role as the company grows.

ASSUMPTION: This role offers a unique blend of challenges and opportunities, setting it apart from similar positions at other companies.

📝 Sample Projects

• Developing and optimizing a comprehensive paid media strategy for a newly launched e-commerce platform, driving a 30% increase in sales within the first three months.
• Collaborating with the SEO team to integrate paid media campaigns into a holistic digital marketing strategy, resulting in a 25% increase in organic traffic and a 15% reduction in cost per acquisition.
• Leading A/B testing efforts to optimize ad copy, targeting, and bidding strategies, ultimately improving click-through rates by 20% and reducing cost per click by 15%.

ASSUMPTION: These sample projects illustrate the types of initiatives and challenges applicants can expect to face in this role, requiring a strong understanding of paid media management and data analysis.

❓ Key Questions to Ask During Interview

• Can you describe the typical portfolio company and its marketing needs?
• How does InVitro Capital support its portfolio companies in terms of marketing resources and expertise?
• What opportunities exist for growth and professional development within this role and the company as a whole?
• How does InVitro Capital approach collaboration and communication with remote team members?
• What are the most significant challenges facing the company's portfolio companies in the current market landscape, and how can this role help address them?

ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, growth opportunities, and cultural fit of this role within InVitro Capital.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in SEM and paid media management, with a focus on measurable results and successful campaigns.
• Prepare for the technical assessment by brushing up on your knowledge of major ad platforms and data analysis tools.
• Research InVitro Capital's portfolio companies and be ready to discuss how your skills and experience can contribute to their growth.
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.