Senior SEM & Paid Ads Manager (Mexico-Based, Remote)

📌 Core Information

🔹 Job Title: Senior SEM & Paid Ads Manager (Mexico-Based, Remote)

🔹 Company: InVitro Capital

🔹 Location: Mexico (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Mexico-Based, Remote

🚀 Job Overview

Key aspects of this role include:

• Developing, implementing, and optimizing comprehensive SEM and paid advertising campaigns across various platforms
• Managing multi-channel paid media budgets to ensure optimal ROI
• Collaborating with SEO and marketing automation teams for an integrated digital marketing approach
• Leading A/B testing and experimenting with new ad formats and bidding strategies
• Working in a fast-paced, all-in startup environment with a collaborative culture

ASSUMPTION: This role requires a high level of expertise and autonomy, with a focus on driving measurable results and innovation.

📋 Key Responsibilities

✅ Paid Media Strategy & Execution: Develop, implement, and optimize comprehensive SEM and paid advertising campaigns (including Google Ads, Bing, and social platforms) that align with our portfolio companies’ growth objectives.

✅ Budget & Performance Management: Oversee multi-channel paid media budgets to ensure optimal ROI while monitoring, analyzing, and reporting on campaign performance.

✅ Plug-and-Play Impact: Take ownership of campaigns from setup to execution, making real-time adjustments based on expert judgment and data insights.

✅ Cross-Channel Collaboration: Coordinate with the SEO and marketing automation teams to ensure an integrated digital marketing approach.

✅ Innovation & Testing: Lead A/B testing and experiment with new ad formats, bidding strategies, and audience segmentation techniques to maximize performance.

ASSUMPTION: This role requires a proactive approach to staying updated with the latest trends and best practices in SEM and paid media management.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.

Experience: At least 10 years of hands-on experience in SEM and paid media management, with a strong record of driving measurable results.

Required Skills:

• Extensive experience with major ad platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.)
• Proficiency in relevant analytics and campaign management tools
• Excellent verbal and written proficiency in English
• Demonstrated ability to deliver rapid, tangible improvements in campaign performance

Preferred Skills:

• Startup experience, showing the agility needed in a fast-paced environment
• Advanced analytics expertise in leveraging data analysis tools for performance optimization

ASSUMPTION: Candidates with experience in a venture capital or startup environment may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $2,500 - $3,750 per month (base plus bonus). Our compensation package is designed to reward high performance and deliver tangible results, with opportunities for additional incentives based on campaign success.

Benefits:

• Build the future of AI: Work on cutting-edge products that are transforming how SMBs operate across industries.
• Be a founding force: Take a hands-on role in launching and scaling high-impact startups.
• Work with the best: Join a team of seasoned entrepreneurs and industry experts obsessed with building things that matter.
• Thrive in a collaborative culture: We foster a supportive, low-ego environment where great ideas win and people grow together.

Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels in Mexico. The actual salary may vary based on individual performance and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Venture Capital and Private Equity Principals. InVitro Capital focuses on transforming untapped sectors into scalable, profitable enterprises through autonomous AI solutions and cutting-edge innovation.

Company Size: 51-200 employees. As a venture capital firm, InVitro Capital offers a dynamic and growing work environment with ample opportunities for professional development.

Founded: 2023. InVitro Capital was established to strategically deploy capital and expertise to disrupt high-potential industries, driving growth from idea to exit.

Company Description:

• Hands-on approach to transforming high-potential industries through autonomous AI solutions and cutting-edge innovation.
• Strategic deployment of capital and expertise to disrupt high-potential industries, driving growth from idea to exit.
• Collaborative, low-ego environment where great ideas win, and people grow together.

Company Specialties:

• Venture Studio
• Venture Building
• Venture Fund
• Entrepreneurship

Company Website: http://invitrocapital.com

ASSUMPTION: InVitro Capital's focus on innovation and growth makes it an attractive option for candidates seeking a challenging and rewarding work environment.

📊 Role Analysis

Career Level: Senior-level role requiring extensive experience and expertise in SEM and paid media management.

Reporting Structure: This role may report directly to the head of marketing or a similar executive position, depending on the specific portfolio company's structure.

Work Arrangement: Mexico-Based, Remote. This role requires a strong focus on results and self-motivation, as well as the ability to work effectively in a remote environment.

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the company as portfolio companies grow and expand.
• Opportunity to work on cutting-edge AI and robotics projects, gaining valuable experience in emerging technologies.
• Chance to collaborate with and learn from a team of seasoned entrepreneurs and industry experts.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the success of the company's portfolio.

🌍 Location & Work Environment

Office Type: Remote. This role does not require a physical presence in the company's Irvine, California headquarters or any other office location.

Office Location(s): 530 Technology Drive, 244, Irvine, California 92618, US (headquarters)

Geographic Context:

• Mexico is the primary location for this role, with a focus on driving growth for portfolio companies operating in the Mexican market.
• The remote work arrangement allows for flexibility in working hours and location, subject to the candidate's availability and time zone.
• The company's headquarters in Irvine, California, provides a central hub for collaboration and innovation, with a strong focus on the North American market.

Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate remote work. The work schedule may vary depending on the specific needs of the portfolio companies and the candidate's availability.

ASSUMPTION: The remote work arrangement requires strong self-motivation, time management skills, and effective communication with team members and stakeholders.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit.
• Technical assessment or case study to evaluate SEM and paid media management skills.
• Final interview with the hiring manager or a panel of interviewers to discuss the role, responsibilities, and expectations.

Key Assessment Areas:

• Technical expertise in SEM and paid media management.
• Communication and collaboration skills, both written and verbal.
• Problem-solving and analytical skills.
• Cultural fit and alignment with the company's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
• Demonstrate your understanding of the company's mission and values in your application materials.
• Prepare for the technical assessment or case study by reviewing your knowledge of SEM and paid media management best practices.
• Be ready to discuss your approach to innovation and testing in your interview.

ATS Keywords: SEM, Paid Media Management, Google Ads, Bing Ads, Social Media Advertising, Budget Management, Performance Analysis, A/B Testing, Data Insights, SEO Collaboration, Marketing Automation, Audience Segmentation, Innovation, Venture Capital, Startup, Mexico-Based, Remote

ASSUMPTION: The application process may vary depending on the specific portfolio company and the hiring manager's preferences.

🛠️ Tools & Technologies

• Google Ads
• Bing Ads
• Facebook Ads
• LinkedIn Ads
• Relevant analytics and campaign management tools (e.g., Google Analytics, Facebook Pixel, etc.)

ASSUMPTION: The specific tools and technologies used may vary depending on the portfolio company's needs and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Build the future of AI
• Be a founding force
• Work with the best
• Thrive in a collaborative culture

Work Style:

• Results-oriented
• Innovative
• Collaborative
• Adaptable to a fast-paced, startup environment

Self-Assessment Questions:

• Do you have a proven track record of driving measurable results in SEM and paid media management?
• Are you comfortable working in a remote, self-motivated environment with minimal supervision?
• Do you thrive in a collaborative, low-ego environment where great ideas win, and people grow together?
• Are you eager to take on new challenges and innovate in a fast-paced, startup environment?

ASSUMPTION: Candidates who align with InVitro Capital's values and work style are more likely to succeed in this role and contribute to the company's success.

⚠️ Potential Challenges

• Managing multiple paid media campaigns simultaneously for various portfolio companies.
• Adapting to the unique needs and goals of each portfolio company while maintaining a consistent approach to SEM and paid media management.
• Staying up-to-date with the latest trends and best practices in SEM and paid media management in a fast-paced, ever-changing industry.
• Effectively communicating and collaborating with team members and stakeholders in a remote work environment.

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to learning and adaptation.

📈 Similar Roles Comparison

• This role is similar to a Senior SEM & Paid Ads Manager position in a traditional marketing agency or in-house marketing team, but with a focus on driving growth for venture-backed startups and portfolio companies.
• Unlike traditional marketing roles, this position requires a strong understanding of the venture capital industry and the unique challenges and opportunities faced by early-stage startups.
• Career path opportunities may include advancing to a director or vice president of marketing role within a portfolio company or moving into a venture partner or principal role within InVitro Capital.

ASSUMPTION: Candidates with experience in venture capital, startup environments, or similar fast-paced, dynamic work environments may find this role particularly appealing and well-suited to their skills and interests.

📝 Sample Projects

• Developing and executing a comprehensive SEM and paid advertising campaign for a newly launched portfolio company in the electrical industry, driving significant user acquisition and revenue growth within the first six months.
• Optimizing the performance of an existing paid media campaign for a portfolio company in the medical industry, improving ROI by 30% through strategic bidding adjustments and audience segmentation.
• Collaborating with the SEO and marketing automation teams to integrate paid media campaigns with organic search and email marketing efforts, resulting in a 25% increase in overall website traffic and conversions for a portfolio company in the e-commerce space.

ASSUMPTION: These sample projects demonstrate the real-world impact and tangible results that can be achieved in this role, highlighting the importance of innovation, testing, and collaboration in driving success.

❓ Key Questions to Ask During Interview

• Can you describe the typical structure of a portfolio company's marketing team, and how this role would fit within that structure?
• How does InVitro Capital support the growth and success of its portfolio companies, and what resources would be available to me in this role?
• What are the key performance indicators (KPIs) used to measure the success of paid media campaigns for InVitro Capital's portfolio companies, and how are these KPIs tracked and reported?
• How does InVitro Capital foster a collaborative, low-ego environment, and what specific initiatives or practices contribute to this culture?
• What opportunities exist for professional development and growth within InVitro Capital and its portfolio companies?

ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's mission, values, and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Senior SEM & Paid Ads Manager (Mexico-Based, Remote) - InVitro Capital
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role, emphasizing your expertise in SEM and paid media management, as well as your ability to thrive in a fast-paced, startup environment.
• Prepare for the technical assessment or case study by reviewing your knowledge of SEM and paid media management best practices and brushing up on your analytical skills.
• Research InVitro Capital's mission, values, and portfolio companies to demonstrate your understanding of the company's focus and commitment to driving growth and innovation in the venture capital space.
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and reiterate your qualifications and fit for the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.