Senior SEM & Paid Ads Manager (Panama-Based, Remote)

📌 Core Information

🔹 Job Title: Senior SEM & Paid Ads Manager (Panama-Based, Remote)

🔹 Company: InVitro Capital

🔹 Location: Panama City, Panamá, Panama

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (Panama-based)

🚀 Job Overview

Key aspects of this role include:

• Developing, implementing, and optimizing comprehensive SEM and paid advertising campaigns across various platforms
• Overseeing multi-channel paid media budgets to ensure optimal ROI
• Collaborating with SEO and marketing automation teams for an integrated digital marketing approach
• Leading A/B testing and experimenting with new ad formats and bidding strategies
• Working in a fast-paced, all-in startup environment with a collaborative culture

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving measurable results across diverse portfolio companies.

📋 Key Responsibilities

✅ Developing, implementing, and optimizing comprehensive SEM and paid advertising campaigns that align with portfolio companies’ growth objectives

✅ Overseeing multi-channel paid media budgets to ensure optimal ROI while monitoring, analyzing, and reporting on campaign performance

✅ Taking ownership of campaigns from setup to execution, making real-time adjustments based on expert judgment and data insights

✅ Collaborating with SEO and marketing automation teams to ensure an integrated digital marketing approach

✅ Leading A/B testing and experimenting with new ad formats, bidding strategies, and audience segmentation techniques to maximize performance

ASSUMPTION: This role requires a strong understanding of various ad platforms, analytics tools, and a data-driven approach to decision-making.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field

Experience: At least 10 years of hands-on experience in SEM and paid media management, with a strong record of driving measurable results

Required Skills:

• Extensive experience with major ad platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.)
• Proficiency in relevant analytics and campaign management tools
• Excellent verbal and written proficiency in English
• Results-oriented with a demonstrated ability to deliver rapid, tangible improvements in campaign performance

Preferred Skills:

• Prior work with early-stage startups, showing the agility needed in a fast-paced environment
• Advanced analytics expertise in leveraging data analysis tools for performance optimization

ASSUMPTION: Candidates with a proven track record in SEM and paid media management, along with strong communication skills and a results-driven mindset, will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $2,000 - $3,000 per month (base plus bonus). Our compensation package is designed to reward high performance and deliver tangible results, with opportunities for additional incentives based on campaign success.

Benefits:

• Work on cutting-edge products that are transforming how SMBs operate across industries
• Take a hands-on role in launching and scaling high-impact startups
• Work with a team of seasoned entrepreneurs and industry experts obsessed with building things that matter
• Thrive in a supportive, low-ego environment where great ideas win and people grow together

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final compensation package may vary based on the candidate's qualifications and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Venture Capital and Private Equity Principals. InVitro Capital focuses on venture studio, venture building, and entrepreneurship.

Company Size: 51-200 employees. This size allows for a collaborative, startup-like environment while offering the resources and stability of a larger organization.

Founded: 2023. InVitro Capital is a relatively new company, providing opportunities for growth and impact.

Company Description:

• At InVitro Capital, they build and fund companies from idea to exit, focusing on untapped sectors and autonomous AI solutions
• Their hands-on approach transforms high-potential industries, driving growth and exceptional returns
• As builders, not just investors, they strategically deploy capital and expertise to disrupt markets

Company Specialties:

• Venture Studio
• Venture Building
• Venture Fund
• Entrepreneurship

Company Website: http://invitrocapital.com

ASSUMPTION: InVitro Capital's focus on building and funding companies from idea to exit offers unique opportunities for candidates seeking a hands-on role in launching and scaling startups.

📊 Role Analysis

Career Level: Senior. This role requires a high level of expertise and experience in SEM and paid media management.

Reporting Structure: This role reports directly to the leadership team at InVitro Capital, with potential collaboration with SEO and marketing automation teams.

Work Arrangement: Remote (Panama-based). This role requires a strong remote work ethic and the ability to collaborate effectively with distributed teams.

Growth Opportunities:

• As a senior role, this position offers the opportunity to make a significant impact on the company's growth and success
• With InVitro Capital's focus on building and funding companies, there may be opportunities for career progression within the portfolio companies
• The company's collaborative culture encourages professional development and growth

ASSUMPTION: This role provides ample opportunities for growth and impact, with the potential for career progression within the company or its portfolio companies.

🌍 Location & Work Environment

Office Type: Remote. This role does not require a physical presence in the company's offices.

Office Location(s): InVitro Capital's headquarters is located in Irvine, California, but this role can be performed remotely from Panama City, Panamá, Panama.

Geographic Context:

• Panama City, Panamá, Panama is the capital and largest city of Panama, offering a vibrant urban environment with a mix of modern and historic architecture
• The city is known for its diverse culture, with influences from various indigenous groups, Africans, and Europeans
• Panama City is a major hub for international business and finance, with a growing startup ecosystem

Work Schedule: Full-time (40 hours per week), with flexibility for a results-driven work arrangement

ASSUMPTION: The remote work arrangement for this role allows for a better work-life balance and the opportunity to live and work in an exciting, multicultural city like Panama City.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical interview with the marketing team to assess SEM and paid media skills
• Final interview with the leadership team to discuss cultural fit and career aspirations

Key Assessment Areas:

• Technical proficiency in SEM and paid media management
• Data-driven decision-making and analytical skills
• Communication and collaboration skills
• Cultural fit and alignment with InVitro Capital's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss specific examples of your past successes in SEM and paid media management
• Demonstrate your understanding of InVitro Capital's mission and how your skills and experience align with their goals

ATS Keywords: SEM, Paid Ads, Google Ads, Bing Ads, Social Media Advertising, Budget Management, Performance Analysis, A/B Testing, Data Insights, SEO Collaboration, Marketing Automation, Audience Segmentation, Communication Skills, Analytics Tools, Startup Experience, Innovation

ASSUMPTION: InVitro Capital's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Google Ads
• Bing Ads
• Facebook Ads
• LinkedIn Ads
• Analytics tools (e.g., Google Analytics, Facebook Pixel, etc.)
• Campaign management tools (e.g., Google Ads Manager, Facebook Ads Manager, etc.)

ASSUMPTION: The specific tools and technologies required for this role may vary, but candidates should have a strong working knowledge of major ad platforms and relevant analytics and campaign management tools.

👔 Cultural Fit Considerations

Company Values:

• Build the future of AI
• Be a founding force
• Work with the best
• Thrive in a collaborative culture
• Earn what you deserve

Work Style:

• Results-driven
• Data-driven
• Collaborative
• Agile and adaptable
• Hands-on and proactive

Self-Assessment Questions:

• Do you have a proven track record of driving measurable results in SEM and paid media management?
• Are you comfortable working in a fast-paced, all-in startup environment with a collaborative culture?
• Do you have strong communication skills and the ability to collaborate effectively with distributed teams?

ASSUMPTION: InVitro Capital values candidates who are results-driven, data-driven, collaborative, and aligned with their company values and work style.

⚠️ Potential Challenges

• Managing multiple paid media campaigns across diverse portfolio companies with varying objectives and constraints
• Keeping up with the latest trends and best practices in SEM and paid media management in a rapidly evolving digital landscape
• Balancing the need for data-driven decision-making with the need for quick, agile execution in a fast-paced startup environment
• Collaborating effectively with distributed teams and stakeholders across time zones

ASSUMPTION: These challenges are inherent to the role and require a strong, results-driven candidate with a proven track record in SEM and paid media management.

📈 Similar Roles Comparison

• This role is similar to a Senior SEM & Paid Ads Manager role in a digital marketing agency, but with a focus on driving growth and impact across a portfolio of early-stage startups
• Unlike traditional agency roles, this position offers the opportunity to work directly with founders and leadership teams to build and scale high-impact startups
• Career progression in this role may involve moving into a leadership or C-level position within one of InVitro Capital's portfolio companies

ASSUMPTION: This role offers unique opportunities for growth and impact compared to similar roles in digital marketing agencies or in-house marketing teams.

📝 Sample Projects

• Developing and implementing a comprehensive SEM and paid advertising strategy for a newly launched e-commerce startup, driving significant traffic and revenue growth within the first three months
• Optimizing paid media campaigns for a B2B software company, resulting in a 30% increase in qualified leads and a 25% reduction in cost per acquisition
• Collaborating with the SEO team to integrate paid media and organic search strategies, driving a 50% increase in overall website traffic for a digital media publication

ASSUMPTION: These sample projects demonstrate the types of initiatives and outcomes expected from a successful Senior SEM & Paid Ads Manager at InVitro Capital.

❓ Key Questions to Ask During Interview

• How does InVitro Capital support the growth and success of its portfolio companies?
• What are the most significant challenges facing the portfolio companies in the current market landscape, and how can this role help address them?
• How does InVitro Capital foster a collaborative culture, and what opportunities are there for professional development and growth within the company?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does InVitro Capital approach work-life balance for its remote employees?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare specific examples of your past successes in SEM and paid media management
• Demonstrate your understanding of InVitro Capital's mission and how your skills and experience align with their goals
• Follow up with the hiring manager one week after submission to confirm receipt of your application and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.