📌 Core Information
🔹 Job Title: Senior SEO Content Specialist (all genders)
🔹 Company: eduki
🔹 Location: Germany (Remote)
🔹 Job Type: Full-time (40 hours/week)
🔹 Category: Education
🔹 Date Posted: 2025-04-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Homeoffice)
🚀 Job Overview
Key aspects of this role include:
- Developing and managing SEO strategy for eduki.com
- Analyzing performance data and implementing optimization measures
- Collaborating with internal teams and freelancers to produce scalable SEO-optimized content
- Ensuring educational materials rank highly in search results
- Working in an international, remote-first environment
ASSUMPTION: This role requires a high level of autonomy and self-motivation, as well as strong communication skills to collaborate effectively with remote teams.
📋 Key Responsibilities
✅ Developing and implementing SEO strategy for eduki.com, including all subdomains
✅ Analyzing SEO performance data and deriving concrete optimization measures
✅ Creating a scalable content roadmap with a focus on topics, keywords, internal linking, and content gaps
✅ Working with internal support and freelancers to create SEO-optimized content using KI tools
✅ Collaborating with paid marketing and CRM teams to avoid cannibalization and maximize overall visibility
✅ Initiating technical SEO optimizations and working closely with product and tech teams
✅ Monitoring SEO trends and developments in the education sector and identifying new growth opportunities
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and hands-on content creation, requiring a versatile skill set.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Proven experience (5-10 years) in SEO, with a focus on content optimization
Required Skills:
- Deep understanding of on-page and off-page SEO (e.g., Hub strategy, link equity, keyword clustering, search intent)
- Excellent content writing and editing skills, with a strong focus on structure and tone
- Fluency in German (C2 level) and English (C1 level)
- Experience building scalable, SEO-driven content systems and playbooks
- Ability to interpret dashboards and performance reports to drive organic growth
Preferred Skills:
- Experience working in an international, remote-first environment
- Knowledge of the education sector and trends
ASSUMPTION: While not explicitly stated, experience with SEO tools (e.g., Google Search Console, Sistrix) and familiarity with the education sector would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €52,000 - €71,700 per year (including VSOP package)
Benefits:
- Attractive salary package
- Development opportunities, including a €1,000 annual budget for professional development
- Work from home with a €500 budget for home office setup and up to 90 days of remote work abroad per year
- Health support, including online yoga courses, mental health resources, and psychological help through OpenUp
- Team-building activities and an annual team event
Working Hours: Full-time (40 hours/week) with flexible working hours
ASSUMPTION: The salary range provided is based on the company's stated total compensation and the average salary for a Senior SEO Specialist in Germany.
📌 Applicant Insights
🔍 Company Context
Industry: Education technology (EdTech)
Company Size: 51-200 employees (Mid-sized)
Founded: 2016
Company Description:
- eduki is an online platform empowering teachers to create, share, and find educational resources
- Used by over 2 million teachers internationally, with a presence in Germany, Spain, France, Greece, and Italy
- Mission-driven, with a focus on improving education for teachers and students
Company Specialties:
- Marketplaces
- Sharing economy
- Publishing
- Education technology (EdTech)
Company Website: eduki.com
ASSUMPTION: eduki is a mid-sized, mission-driven company focused on improving education through technology, with a strong presence in multiple European countries.
📊 Role Analysis
Career Level: Senior role, with significant autonomy and responsibility
Reporting Structure: This role reports directly to the Talent Acquisition Manager
Work Arrangement: Remote (Homeoffice) with flexible working hours
Growth Opportunities:
- Potential to grow within the SEO team or take on additional responsibilities as the company expands
- Opportunity to make a significant impact on the company's SEO strategy and overall growth
ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote (Homeoffice)
Office Location(s): Germany
Geographic Context:
- Germany has a strong education sector and a thriving tech industry
- eduki's remote work policy allows for flexibility and work-life balance
- Germany offers a high standard of living and robust social benefits
Work Schedule: Full-time (40 hours/week) with flexible working hours
ASSUMPTION: Working remotely in Germany offers a high quality of life, with a strong focus on work-life balance and robust social benefits.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical SEO assessment
- Final interview with the hiring manager
Key Assessment Areas:
- SEO knowledge and experience
- Content creation and optimization skills
- Data analysis and interpretation
- Cultural fit and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills
- Prepare for the technical SEO assessment by brushing up on your knowledge of SEO best practices and tools
- Research eduki's mission and values to demonstrate your cultural fit and enthusiasm for the role
ATS Keywords: SEO strategy, performance analysis, content production, technical SEO, SEO ownership, keyword analysis, data interpretation, international work environment
ASSUMPTION: eduki uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- SEO tools (e.g., Google Search Console, Sistrix)
- Content creation and optimization tools (e.g., KI tools)
- Project management and collaboration tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and the team's existing stack.
👔 Cultural Fit Considerations
Company Values:
- Empowering teachers and improving education
- Collaboration and teamwork
- Continuous learning and growth
Work Style:
- Remote and flexible
- Data-driven and results-oriented
- Mission-focused and passionate
Self-Assessment Questions:
- How do you stay up-to-date with the latest SEO trends and best practices?
- Can you provide an example of a successful SEO campaign you've managed, and what challenges you faced?
- How do you prioritize and manage your time when working remotely?
ASSUMPTION: eduki values candidates who are passionate about their mission, collaborative, and results-driven, with a strong work ethic and a growth mindset.
⚠️ Potential Challenges
- Working remotely may require strong self-motivation and time management skills
- The role may involve tight deadlines and high-pressure situations, as SEO performance can fluctuate
- eduki is a growing company, so the role may evolve and require adaptability
- Germany's strong data protection laws may present unique challenges when working with user data
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills, as well as a deep understanding of data protection regulations.
📈 Similar Roles Comparison
- Unlike other SEO roles, this position focuses heavily on content creation and optimization, with a strong emphasis on educational resources
- eduki's international presence and remote work policy offer unique opportunities for global collaboration and cultural exchange
- This role provides significant autonomy and responsibility, with the potential for high impact on the company's growth and success
ASSUMPTION: This role is unique in its focus on educational content and international collaboration, offering a high level of autonomy and responsibility.
📝 Sample Projects
- Developing and implementing an SEO strategy for a new educational resource category
- Conducting a comprehensive keyword analysis and content gap assessment for a high-traffic educational topic
- Optimizing existing content and improving internal linking to boost search rankings for key educational terms
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, from strategic planning to hands-on content optimization.
❓ Key Questions to Ask During Interview
- What are the biggest SEO challenges facing eduki, and how can this role address them?
- How does eduki support the professional development of its SEO team members?
- What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
- How does eduki foster a collaborative and inclusive work environment, particularly for remote team members?
- What opportunities are there for growth and advancement within the SEO team or the company as a whole?
ASSUMPTION: These questions demonstrate a proactive and engaged approach to the role, showing that you're invested in the company's success and your own professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: eduki.com/jobs
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills
- Prepare for the technical SEO assessment by brushing up on your knowledge of SEO best practices and tools
- Research eduki's mission and values to demonstrate your cultural fit and enthusiasm for the role
- Follow up with the hiring manager, Vero, after one week if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
