📌 Core Information
🔹 Job Title: Senior SEO Digital PR Specialist (m/f/d)
🔹 Company: SIXT
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: On-site
🔹 Category: SEO & Content Marketing
🔹 Date Posted: Tue Apr 01 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Not specified in detail)
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Leading strategic Digital PR campaigns to enhance SEO growth
- Collaborating with agencies to align strategies with brand messaging
- Earning high-quality backlinks and brand mentions
- Utilizing SEO principles and content marketing to boost brand presence
ASSUMPTION: The role demands an adept understanding of both SEO and PR as part of an integrative strategy, assuming a dynamic, fast-paced work environment with opportunities for creative input.
📋 Key Responsibilities
✅ Plan and execute Digital PR campaigns for high-authority backlinks and improved search rankings
✅ Conduct backlink research and identify link-building opportunities
✅ Align PR efforts with SEO goals using data storytelling and thought leadership
✅ Manage Digital PR agencies and refine campaign ideas
✅ Secure media coverage in top-tier publications
✅ Track and analyze PR performance using tools like Google Analytics, ahrefs, and Semrush
ASSUMPTION: Responsibilities likely include adapting to emerging digital trends and leveraging data analytics for strategic improvements.
🎯 Required Qualifications
Education: Not specified
Experience: Several years in Digital PR with a proven track record of earning high-quality links
Required Skills:
- Strong understanding of search ranking factors and Google best practices
- Proficiency in Google Analytics and Google Search Console
- Fluency in English with excellent storytelling and pitching skills
Preferred Skills:
- Trend-spotting skills to secure media coverage
- Expertise in tools like Moz, BuzzSumo, Cision, and similar
ASSUMPTION: Candidates will need strong interpersonal and strategic thinking skills to successfully manage and cooperate with multiple stakeholders.
💰 Compensation & Benefits
Salary Range: Not specified (Industry standards suggest competitive salary based on experience and location)
Benefits:
- 28 days of vacation, plus one day off for birthday and one volunteer day
- Hybrid working model with flexible hours and no dress code
- Access to discounts on SIXT products and partner discounts
- Participation in training and development programs
- Private health insurance and access to the Coverflex advantage system
Working Hours: 40 hours per week, with flexibility details not specified
ASSUMPTION: Compensation is likely competitive to attract seasoned professionals, reflecting the company's commitment to flexible and employee-friendly benefits.
📌 Applicant Insights
🔍 Company Context
Industry: Travel Arrangements
Company Size: 5,001-10,000 employees
Founded: 1912
Company Description:
- Leading international provider of high-quality mobility services
- Operates in over 110 countries with a vast global fleet
- Offers an integrated service platform via SIXT App
Company Specialties:
- Car rental and sharing
- Mobility services and ride hailing
- Digitization and sustainable mobility solutions
Company Website: http://www.sixt.com
ASSUMPTION: Candidates should consider the company's robust global presence and commitment to innovation as key drivers of its corporate culture and strategic initiatives.
📊 Role Analysis
Career Level: Senior-level role with significant expertise and leadership expectations
Reporting Structure: Likely reports to the head of SEO or marketing department
Work Arrangement: Hybrid, blending remote and on-site work to align with global operations
Growth Opportunities:
- Potential for leadership in strategic campaign development
- Opportunities to innovate and drive change within the SEO landscape
- Access to continuous professional development and training
ASSUMPTION: The role offers significant professional growth and innovation potential within a fast-paced, globally-recognized company.
🌍 Location & Work Environment
Office Type: Corporate office with modern workspace amenities
Office Location(s): Lisbon, Lisboa, Portugal
Geographic Context:
- Vibrant and historic city with a strong tech and start-up scene
- Access to cultural and recreational activities
- Well-connected for international travel and business relations
Work Schedule: Standard office hours with hybrid flexibility
ASSUMPTION: Lisbon offers a dynamic blend of professional opportunities and quality of life that appeals to diverse global talent.
💼 Interview & Application Insights
Typical Process:
- Initial application review and screening
- First-round interview with HR or recruiter
- Technical and strategic assessment with team leaders
Key Assessment Areas:
- Understanding of SEO and Digital PR strategies
- Ability to generate high-quality backlinks
- Strategic thinking and data-driven decision making
Application Tips:
- Highlight relevant SEO successes and media coverage skills
- Demonstrate adaptability and strategic thinking in cover letter
- Prepare examples of previous campaign achievements
ATS Keywords: SEO, Digital PR, Media Outreach, Content Marketing, Google Analytics
ASSUMPTION: The selection process is rigorous and likely to include technical assessments to ensure a strong fit in terms of both skills and company culture.
🛠️ Tools & Technologies
- Google Analytics
- ahrefs
- Semrush
ASSUMPTION: Proficiency in key SEO tools is essential, suggesting a focus on analytical acumen and data-driven decision-making.
👔 Cultural Fit Considerations
Company Values:
- Innovation and forward-thinking
- Dedication to quality and customer satisfaction
- Commitment to sustainability and digital transformation
Work Style:
- Collaborative and team-oriented
- Adaptable to change and open to feedback
- Focused on results and performance-driven
Self-Assessment Questions:
- Do I thrive in innovative and fast-paced environments?
- Am I experienced in leading digital campaigns with measurable success?
- Can I effectively collaborate with diverse teams and stakeholders?
ASSUMPTION: Candidates should be prepared to adapt to a dynamic and innovative company culture that values entrepreneurial spirit and customer-centric solutions.
⚠️ Potential Challenges
- Managing multiple high-stakes campaigns simultaneously
- Adapting to rapid technological and market changes
- Balancing global brand messaging with localized strategies
- Securing media coverage in an increasingly competitive landscape
ASSUMPTION: Challenges are likely due to the fast-paced nature of the industry and the strategic imperatives of a globally recognized brand.
📈 Similar Roles Comparison
- Higher emphasis on digital agility and SEO integration compared to traditional PR roles
- Focus on content-driven media outreach distinct from classic marketing roles
- Technical skill requirements surpass many standard PR positions
ASSUMPTION: The necessity for a dual skill set in SEO and PR highlights the hybrid nature of this role, contrasting traditional marketing positions.
📝 Sample Projects
- Successful execution of a digital PR campaign that increased organic traffic by 30%
- Led cross-functional team to secure coverage in top industry publications
- Developed innovative backlink strategies that improved domain authority
ASSUMPTION: Projects are expected to showcase a balance of strategic mindset and executional prowess in both PR and SEO domains.
❓ Key Questions to Ask During Interview
- What is the current PR strategy for the brand, and how will my role influence its direction?
- How does the team measure success for SEO and backlink strategies?
- What opportunities exist for personal and professional growth within the company?
- Can you describe the company's culture, especially regarding innovation?
- What tools or technologies does the company prioritize for Digital PR campaigns?
ASSUMPTION: Asking targeted questions can reveal company expectations and provide insights into team dynamics and the role's strategic impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the company's official website or job portal
- Include a cover letter detailing relevant experience and achievements
- Be prepared to provide a portfolio of previous successful campaigns
- Ensure your resume is updated to reflect SEO and PR expertise
- Prepare for potential technical assessments and initial interviews
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
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