📌 Core Information
🔹 Job Title: Senior SEO Manager
🔹 Company: TravelPerk
🔹 Location: Barcelona, Spain
🔹 Job Type: Hybrid (3 days in office)
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading the SEO strategy for TravelPerk post-acquisition
- Overseeing a critical site migration and consolidation
- Identifying growth opportunities in the competitive B2B T&E landscape
- Collaborating cross-functionally to integrate SEO best practices
- Building and planning for a future internal SEO function
ASSUMPTION: This role requires a high level of strategic thinking, technical expertise, and cross-functional collaboration to drive organic growth in a complex, multi-product SaaS environment.
📋 Key Responsibilities
✅ Oversee Migration Success: Play a key role in the successful technical migration and consolidation of TravelPerk.com and Yokoy.io, ensuring SEO best practices are followed to minimize risk and preserve authority. Monitor post-migration performance closely and manage stabilization efforts.
✅ Develop & Own SEO Strategy: Define, own, and execute the comprehensive SEO strategy for TravelPerk, encompassing both travel and expense management, targeting key B2B audiences across North America and Europe.
✅ Identify Growth Opportunities: Conduct in-depth market and competitor analysis to identify untapped growth opportunities within the T&E keyword landscape. Build the business case for strategic initiatives.
✅ Drive Organic Performance: Develop and implement tactics to significantly increase organic rankings, traffic, qualified leads, and ultimately, revenue pipeline contribution from organic search.
✅ Technical SEO Leadership: Serve as the internal expert on technical SEO, ensuring our website is optimized for search performance (crawlability, indexability, site speed, schema, etc.).
✅ Cross-Functional Collaboration: Work closely with Product Marketing, Web Development, Data, and Campaigns teams to ensure SEO best practices are integrated into all relevant initiatives. Effectively manage the relationship with our external SEO agency partner.
✅ Reporting & Analysis: Establish robust SEO performance reporting and dashboards. Analyze data to generate actionable insights, communicate performance to stakeholders, and inform strategic decisions. Define new performance baselines post-migration.
✅ Future Team Planning: Develop a long-term roadmap for the SEO function at TravelPerk, including identifying future resource needs (people, tools, budget) to achieve ambitious growth goals.
ASSUMPTION: This role requires a deep understanding of SEO best practices, both on and off-page, as well as the ability to analyze data and make data-driven decisions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7-10+ years of hands-on SEO experience, with a proven track record of driving significant organic growth in complex B2B environments (multi-product SaaS experience is ideal)
Required Skills:
- Deep technical SEO expertise (crawlability, indexation, site architecture, schema markup, site speed optimization, log file analysis)
- Large-scale migration experience (domain changes, platform changes, large site consolidations)
- International SEO experience (multiple countries, languages, targeting)
- Data-driven and analytical mindset (GA4, Google Search Console, major SEO platforms)
- Proactive and strategic mindset
Preferred Skills:
- Experience within the Travel, FinTech, or Expense Management industries
- Experience managing SEO agencies effectively
- Experience developing and mentoring junior SEO team members
- Familiarity with common B2B MarTech and CMS platforms
ASSUMPTION: Candidates should have a strong background in SEO, with a focus on technical SEO and large-scale migrations, as well as experience working in a complex, multi-product SaaS environment.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and industry standards for Senior SEO roles in Barcelona)
Benefits:
- Competitive compensation, including equity in the company
- Generous vacation days
- Health perks such as private healthcare or gym allowance
- Flexible compensation plan
- Unforgettable TravelPerk events
- Spring Health - Access to therapy & coaching sessions
- Exponential growth opportunities
- VolunteerPerk - Paid hours for volunteering
- Work from anywhere allowance (20 working days per year)
- English or Spanish lessons (in Barcelona office)
- Parental leave (12 to 16 weeks, based on location and eligibility factors)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for Senior SEO roles in Barcelona, considering the experience level and the company's size. The benefits listed are based on the information provided by the company.
📌 Applicant Insights
🔍 Company Context
Industry: Travel & Expense Management Software (T&E SaaS)
Company Size: Mid-sized (1,001-5,000 employees)
Founded: 2015
Company Description:
- TravelPerk is a hyper-growth SaaS business travel platform and a pioneer in the future of travel for work.
- Its all-in-one platform gives travelers the freedom they want while providing companies with the control they need.
- TravelPerk has industry-leading travel inventory alongside powerful management features, 24/7 customer support, state-of-the-art technology, and consumer-grade design.
- Founded in 2015 and headquartered in Barcelona, it has grown to over 1,400 people across Europe and North America.
- In 2022, it became a 'unicorn' and in 2025, it raised $200 million in a Series E funding round, increasing its valuation to $2.7 billion.
- Since 2023, it has been voted one of the best places to work, one of the fastest-growing apps and tech companies, and a leading pioneer of business travel.
Company Specialties:
- Business Travel
- Travel Management
- Corporate Travel
Company Website: TravelPerk.com
ASSUMPTION: TravelPerk is a well-funded, fast-growing company in the T&E SaaS industry, with a strong focus on innovation and employee satisfaction.
📊 Role Analysis
Career Level: Senior (10+ years of experience)
Reporting Structure: Directly reports to the Director of Growth Marketing
Work Arrangement: Hybrid (3 days in office per week)
Growth Opportunities:
- Potential to shape the organic growth trajectory of a newly formed leader in the B2B T&E market
- Chance to build and lead a future internal SEO function
- Opportunity to work on high-impact projects with a significant budget and resources
ASSUMPTION: This role offers significant growth opportunities, both in terms of personal development and career progression, as TravelPerk continues to expand and consolidate its market position.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in office per week)
Office Location(s): Barcelona, Spain
Geographic Context:
- Barcelona is the second-most populous city in Spain and the capital of the autonomous community of Catalonia.
- It is known for its vibrant culture, rich history, and beautiful architecture.
- The cost of living in Barcelona is generally higher than the Spanish average but lower than other major European cities like London or Paris.
Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options
ASSUMPTION: Barcelona offers a high quality of life, with a rich cultural scene, mild Mediterranean climate, and a thriving tech industry. However, the cost of living may be a consideration for some candidates.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- Technical SEO assessment
- On-site interview with the hiring manager and relevant team members
- Final decision and offer
Key Assessment Areas:
- Technical SEO expertise
- Strategic thinking and planning
- Data analysis and interpretation
- Cross-functional collaboration skills
- Cultural fit and alignment with TravelPerk's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO experience and achievements
- Showcase your understanding of TravelPerk's business and the role's requirements in your cover letter
- Prepare for the technical SEO assessment by brushing up on your knowledge of SEO best practices, tools, and trends
- Research TravelPerk's company culture and values to demonstrate your cultural fit
ATS Keywords: SEO, Technical SEO, Site Migration, International SEO, Data Analysis, Strategic Planning, B2B Marketing, Organic Growth, Crawlability, Indexation, Site Speed Optimization, Schema Markup
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for each stage of the interview process.
🛠️ Tools & Technologies
- SEO platforms (e.g., Semrush, Ahrefs, Screaming Frog)
- Google Analytics (GA4)
- Google Search Console
- Log file analysis tools
- CMS platforms (e.g., WordPress, Drupal)
- B2B MarTech platforms (e.g., Salesforce, Marketo)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on TravelPerk's current tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Transparency
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and cross-functional
- Proactive and strategic
- Flexible and adaptable
Self-Assessment Questions:
- How do you align with TravelPerk's customer-centric approach, and how have you demonstrated this in your previous roles?
- Can you provide an example of a time when you used data to drive a strategic decision, and what was the outcome?
- How do you approach working collaboratively with cross-functional teams, and can you share a specific example?
ASSUMPTION: TravelPerk values candidates who are customer-focused, data-driven, innovative, collaborative, transparent, proactive, strategic, flexible, and adaptable. Candidates should assess their fit with these values and work styles before applying.
⚠️ Potential Challenges
- Managing a complex site migration with minimal risk and downtime
- Identifying and capitalizing on growth opportunities in a competitive B2B T&E landscape
- Balancing short-term migration stabilization efforts with long-term strategic planning
- Working effectively with an external SEO agency partner
- Adapting to a fast-paced, high-growth environment with evolving priorities and resources
ASSUMPTION: This role presents significant challenges, both technical (site migration, SEO strategy development) and strategic (identifying growth opportunities, balancing short-term and long-term priorities), requiring a strong, adaptable candidate.
📈 Similar Roles Comparison
- This role is unique in its focus on post-acquisition SEO strategy and migration management for a newly formed leader in the B2B T&E market.
- Unlike other SEO roles, this position requires a deep understanding of both technical SEO and large-scale migration best practices, as well as strategic planning and execution.
- Career progression in this role may lead to a future leadership position within TravelPerk's SEO function, as the company continues to grow and expand.
ASSUMPTION: This role is distinct from other SEO positions due to its focus on post-acquisition strategy, migration management, and long-term roadmap development. Candidates should consider their fit for this unique opportunity.
📝 Sample Projects
- Conducting a comprehensive SEO audit of TravelPerk.com and Yokoy.io to identify optimization opportunities and risks
- Developing and executing a migration strategy to consolidate the two platforms with minimal impact on organic traffic and rankings
- Analyzing competitor data to identify untapped growth opportunities and develop a strategic plan to capitalize on them
ASSUMPTION: Sample projects for this role may involve technical SEO audits, migration planning, competitor analysis, and strategic planning, requiring a strong understanding of SEO best practices and data analysis.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the SEO integration between TravelPerk.com and Yokoy.io, and what challenges have been faced so far?
- How does TravelPerk plan to support the growth and development of the SEO function in the long term?
- Can you provide an example of a time when you had to manage a complex SEO project with tight deadlines and limited resources, and how did you approach it?
- How does TravelPerk measure the success of its SEO initiatives, and what key performance indicators (KPIs) are currently being tracked?
- Can you describe the company's approach to cross-functional collaboration, and how does the SEO team work with other departments to ensure SEO best practices are integrated into their initiatives?
ASSUMPTION: Interview questions should focus on the candidate's technical SEO expertise, strategic planning, data analysis, cross-functional collaboration, and cultural fit with TravelPerk's values and work style.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO experience and achievements, emphasizing your technical SEO expertise, strategic planning, and data analysis skills
- Prepare for the technical SEO assessment by brushing up on your knowledge of SEO best practices, tools, and trends
- Research TravelPerk's company culture and values to demonstrate your cultural fit and alignment with their priorities
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
