📌 Core Information
🔹 Job Title: Senior SEO Manager
🔹 Company: Fireblocks
🔹 Location: New York, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: Mid-Senior level (5+ years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and leading SEO strategy for Fireblocks' organic growth engine
- Collaborating cross-functionally with demand generation, content, and product marketing teams
- Optimizing site architecture, landing pages, and content for improved SERP visibility and conversion
- Leveraging AI tools and platforms to stay ahead of shifting discovery patterns
- Driving qualified discoverability and new business acquisition through SEO efforts
ASSUMPTION: This role requires a strategic, data-driven, and AI-savvy SEO professional with a proven track record in B2B SaaS growth.
📋 Key Responsibilities
✅ Own and operationalize the organic growth strategy, aligning with demand generation and content marketing
✅ Lead SEO efforts to drive qualified discoverability and new business acquisition
✅ Develop SEO strategies targeting high-value personas across the funnel
✅ Build and execute a scalable content strategy aligned to high-intent use cases in financial services, crypto infrastructure, and payments
✅ Partner with product marketing, growth, content, and web teams to ensure SEO strategy supports both self-serve and enterprise demand generation
✅ Drive keyword and topic discovery that prioritizes customer intent, not just traffic volume, and aligns with evolving AI search behaviors
✅ Optimize and structure the site architecture, landing pages, and content to improve SERP visibility, SGE inclusion, and conversion outcomes
✅ Lead on-site SEO (technical, content, architecture) and off-site SEO (link building, content distribution, and digital PR) efforts
✅ Own and evolve programmatic SEO initiatives to scale discoverability across customer segments and markets
✅ Track performance using tools like GA4, SEMRush, Ahrefs, and HubSpot, and rethink SEO KPIs as AI-driven interfaces shift discovery away from vendor websites
✅ Champion the use of AI tools and platforms to stay ahead of shifting discovery patterns
✅ Run A/B and multivariate tests on landing pages and content experiences to continually improve organic conversion rates
✅ Build reports that tie SEO performance to LTV:CAC, pipeline contribution, and business outcomes, not just traffic and rankings
✅ Stay current on industry trends, including algorithm updates, zero-click search, voice search, and the expanding role of AI in SEO
ASSUMPTION: This role requires a hands-on, strategic, and data-driven approach to SEO, with a strong focus on AI and customer-centric strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in SEO, with a strong track record of driving B2B SaaS growth through organic channels
Required Skills:
- Expertise in Customer-Led SEO and leveraging the Jobs-to-be-Done framework
- Deep knowledge and curiosity around AI’s evolving role in search and discoverability
- Strong foundation in technical SEO, with working knowledge of modern web platforms (WordPress preferred), HTML/CSS/JS, and Core Web Vitals
- Experience with SEO tools like Google Search Console, SEMrush, Ahrefs, Screaming Frog, and analytics platforms such as GA4, HubSpot, Looker, or similar
- Experience managing internal and cross-functional teams and/or external contractors, writers, or vendors
- Sharp analytical skills with a passion for testing, learning, and iterating based on performance data
- Excellent communication, collaboration, and project management skills
Preferred Skills:
- Experience with programmatic SEO and AI-driven content research
- Familiarity with financial services, crypto infrastructure, and payments industries
ASSUMPTION: This role requires a well-rounded SEO professional with a strong background in customer-centric strategies, technical SEO, and AI-driven approaches.
💰 Compensation & Benefits
Salary Range: $103,000 - $135,000 USD per year (New York City-specific range)
Benefits:
- Target Bonus
- Equity Grant
- Generous Benefits
Working Hours: Full-time (40 hours/week), with flexible scheduling and remote work options
ASSUMPTION: The salary range provided is specific to New York City and may vary for other locations. Benefits are competitive and tailored to the individual's needs.
📌 Applicant Insights
🔍 Company Context
Industry: Fireblocks operates in the Software Development industry, focusing on blockchain-based products and digital asset management
Company Size: Fireblocks has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration
Founded: Fireblocks was founded in 2018, with a mission to enable every business to easily and securely access digital assets and cryptocurrencies
Company Description:
- Fireblocks is an easy-to-use platform for creating blockchain-based products and managing day-to-day digital asset operations
- The company focuses on providing secure and accessible solutions for businesses in the digital asset and cryptocurrency spaces
- Fireblocks is committed to embracing diversity and inclusion in all its forms
Company Specialties:
- Cybersecurity
- Blockchain
- Finance
- Crypto
- Custody
- Digital Assets
- MPC
- Capital Markets
- Digital Asset Custody
- Tokenization
- Digital Asset Settlement
- Web3
- DeFi
- and NFTs
Company Website: fireblocks.com
ASSUMPTION: Fireblocks is a well-established company in the blockchain and digital asset management space, with a strong focus on security and accessibility.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring 5+ years of experience in SEO and a proven track record in B2B SaaS growth
Reporting Structure: The Senior SEO Manager will report directly to the Head of Growth or a similar role within the marketing department
Work Arrangement: This role offers remote work options, with flexible scheduling and a full-time (40 hours/week) work arrangement
Growth Opportunities:
- As Fireblocks continues to grow, there will be opportunities for the Senior SEO Manager to expand their team and take on more strategic responsibilities
- The company's focus on innovation and adaptation to new technologies presents opportunities for professional development in AI-driven SEO strategies
- Fireblocks' commitment to diversity and inclusion provides opportunities for career growth and advancement within the organization
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career advancement within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: Fireblocks has multiple offices worldwide, with a hybrid or remote work environment for many of its teams
Office Location(s): New York, NY; Tel Aviv, Israel; Singapore; and Boston, MA
Geographic Context:
- New York, NY: A bustling city with a vibrant tech industry, offering ample networking opportunities and a diverse talent pool
- Tel Aviv, Israel: A global tech hub with a strong focus on blockchain and cybersecurity, providing access to cutting-edge technologies and innovative ideas
- Singapore: A major financial hub with a growing tech industry, offering a multicultural environment and strategic location in Southeast Asia
- Boston, MA: A historic city with a thriving tech industry, home to many leading financial institutions and tech companies
Work Schedule: Full-time (40 hours/week), with flexible scheduling and remote work options
ASSUMPTION: Fireblocks' global presence and flexible work arrangements allow for a diverse and inclusive work environment, with opportunities for collaboration and growth across multiple time zones.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical SEO assessment or case study presentation
- Interview with the hiring manager or a member of the marketing team
- Final interview with the Head of Growth or a similar role within the marketing department
Key Assessment Areas:
- SEO strategy and planning
- Technical SEO expertise
- AI-driven SEO approaches
- Customer-centric mindset and data-driven decision-making
- Communication and collaboration skills
Application Tips:
- Highlight relevant SEO experience and achievements in your resume, with a focus on B2B SaaS growth and AI-driven strategies
- Tailor your cover letter to demonstrate your understanding of Fireblocks' mission and the specific requirements of the Senior SEO Manager role
- Prepare a portfolio or case study showcasing your SEO skills, with a focus on customer-centric strategies and AI-driven approaches
- Research Fireblocks' company culture and values, and be prepared to discuss how your personal values align with the company's mission
ATS Keywords: SEO, B2B SaaS, organic growth, AI-driven SEO, customer-centric, data-driven, technical SEO, keyword research, content strategy, collaboration, project management
ASSUMPTION: Fireblocks' hiring process is designed to assess candidates' technical SEO skills, strategic thinking, and cultural fit within the marketing department and the company as a whole.
🛠️ Tools & Technologies
- SEO tools: Google Search Console, SEMrush, Ahrefs, Screaming Frog, GA4, HubSpot, Looker
- AI tools: Language model optimization (LMO), generative search, semantic search models, AI-driven content research
- Content management systems: WordPress (preferred)
- Web development: HTML, CSS, JavaScript, Core Web Vitals
- Analytics and reporting: GA4, HubSpot, Looker
ASSUMPTION: The Senior SEO Manager will be expected to have experience with a wide range of SEO tools, AI-driven platforms, and web development technologies.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Fireblocks prioritizes understanding and meeting the needs of its customers
- Innovation-driven: The company encourages continuous learning and adaptation to new technologies and market trends
- Collaborative: Fireblocks fosters a culture of teamwork and cross-functional collaboration
- Diverse and inclusive: The company embraces diversity in all its forms and promotes an inclusive work environment
Work Style:
- Data-driven: Fireblocks relies on data and analytics to inform decision-making and strategy development
- Strategic: The company values strategic thinking and long-term planning
- Adaptable: Fireblocks is open to change and encourages employees to be flexible and responsive to new challenges and opportunities
- Customer-focused: The company prioritizes customer satisfaction and strives to exceed customer expectations
Self-Assessment Questions:
- How do you align with Fireblocks' customer-centric approach to SEO strategy and execution?
- How comfortable are you working in a hybrid or remote work environment, collaborating with teams across multiple time zones?
- How do you approach continuous learning and adaptation to new technologies and market trends in the SEO landscape?
ASSUMPTION: Fireblocks' cultural values emphasize customer-centricity, innovation, collaboration, diversity, and inclusion, with a strong focus on data-driven decision-making and strategic thinking.
⚠️ Potential Challenges
- Managing a high volume of keyword and content data, requiring strong organizational skills and attention to detail
- Keeping up with the rapidly evolving SEO landscape, including algorithm updates, AI-driven interfaces, and shifting discovery patterns
- Balancing the need for short-term performance optimization with long-term strategic planning
- Collaborating effectively with cross-functional teams, including demand generation, content, product marketing, and web development
ASSUMPTION: The Senior SEO Manager role presents unique challenges related to data management, industry trends, strategic planning, and cross-functional collaboration.
📈 Similar Roles Comparison
- Compared to other SEO Manager roles, this position places a stronger emphasis on AI-driven SEO strategies and customer-centric approaches
- In the broader SEO landscape, this role requires a deeper understanding of B2B SaaS growth and the unique challenges and opportunities presented by the financial services, crypto infrastructure, and payments industries
- Career-wise, this role offers significant growth opportunities, with a clear path for advancement within the marketing department and the company as a whole
ASSUMPTION: This role is unique in its focus on AI-driven SEO strategies, customer-centric approaches, and the specific challenges and opportunities presented by the financial services, crypto infrastructure, and payments industries.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy for a new product launch in the financial services industry, targeting high-value personas and optimizing content for AI-driven search interfaces
- Conducting keyword and topic research for a content marketing campaign focused on crypto infrastructure, prioritizing customer intent and aligning with evolving AI search behaviors
- Optimizing the site architecture, landing pages, and content for improved SERP visibility, SGE inclusion, and conversion outcomes for a payments industry client
ASSUMPTION: These sample projects illustrate the unique challenges and opportunities presented by the financial services, crypto infrastructure, and payments industries, with a strong focus on AI-driven SEO strategies and customer-centric approaches.
❓ Key Questions to Ask During Interview
- How does Fireblocks approach AI-driven SEO strategies, and what specific tools and platforms does the company use to stay ahead of shifting discovery patterns?
- Can you describe the team structure and dynamics within the marketing department, and how does the Senior SEO Manager role fit into this structure?
- How does Fireblocks prioritize customer-centricity in its SEO strategies, and what specific initiatives are in place to ensure that the company's SEO efforts align with customer needs and behaviors?
- What opportunities exist for professional development and career growth within the marketing department and the company as a whole?
- How does Fireblocks foster a culture of collaboration and cross-functional teamwork, and what specific examples can you provide of successful cross-functional projects or initiatives?
ASSUMPTION: These key questions are designed to assess the company's approach to AI-driven SEO strategies, team dynamics, customer-centricity, professional development, and collaboration within the marketing department and the company as a whole.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant SEO experience, with a focus on B2B SaaS growth, AI-driven strategies, and customer-centric approaches
- Write a cover letter that demonstrates your understanding of Fireblocks' mission and the specific requirements of the Senior SEO Manager role
- Prepare a portfolio or case study showcasing your SEO skills, with a focus on customer-centric strategies and AI-driven approaches
- Follow up with the hiring manager or a member of the marketing team one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
