📌 Core Information
🔹 Job Title: Senior SEO Manager
🔹 Company: TravelPerk
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-time, Hybrid (3 days in-office)
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (London office)
🚀 Job Overview
Key aspects of this role include:
- Leading the SEO strategy for TravelPerk's combined T&E offerings post-acquisition
- Overseeing a critical site migration and ensuring SEO best practices are followed
- Identifying significant growth opportunities in the competitive T&E landscape
- Collaborating cross-functionally to integrate SEO best practices into various initiatives
- Building and planning for a future best-in-class internal SEO function
ASSUMPTION: This role requires a strategic thinker with a strong technical SEO background and experience in large-scale migrations and international SEO strategies.
📋 Key Responsibilities
✅ Oversee Migration Success: Play a key role in the successful technical migration and consolidation of TravelPerk.com and Yokoy.io, ensuring SEO best practices are followed to minimize risk and preserve authority. Monitor post-migration performance closely and manage stabilization efforts.
✅ Develop & Own SEO Strategy: Define, own, and execute the comprehensive SEO strategy for TravelPerk, encompassing both travel and expense management, targeting key B2B audiences across North America and Europe.
✅ Identify Growth Opportunities: Conduct in-depth market and competitor analysis to identify untapped growth opportunities within the T&E keyword landscape. Build the business case for strategic initiatives.
✅ Drive Organic Performance: Develop and implement tactics to significantly increase organic rankings, traffic, qualified leads, and ultimately, revenue pipeline contribution from organic search.
✅ Technical SEO Leadership: Serve as the internal expert on technical SEO, ensuring our website is optimized for search performance (crawlability, indexability, site speed, schema, etc.).
✅ Cross-Functional Collaboration: Work closely with Product Marketing, Web Development, Data, and Campaigns teams to ensure SEO best practices are integrated into all relevant initiatives. Effectively manage the relationship with our external SEO agency partner.
✅ Reporting & Analysis: Establish robust SEO performance reporting and dashboards. Analyze data to generate actionable insights, communicate performance to stakeholders, and inform strategic decisions. Define new performance baselines post-migration.
✅ Future Team Planning: Develop a long-term roadmap for the SEO function at TravelPerk, including identifying future resource needs (people, tools, budget) to achieve ambitious growth goals.
ASSUMPTION: This role requires a proactive and strategic mindset, with the ability to think both tactically and long-term.
🎯 Required Qualifications
Education: Not specified (TravelPerk prioritizes experience and potential over academic qualifications)
Experience: 7-10+ years of hands-on SEO experience, with a proven track record of driving significant organic growth in complex B2B environments (multi-product SaaS experience is ideal)
Required Skills:
- Deep technical SEO expertise, including crawlability, indexation, site architecture, schema markup, site speed optimization, and log file analysis
- Large-scale migration experience, successfully managing or playing a lead SEO role in complex website migrations
- International SEO experience, developing and executing SEO strategies across multiple countries and languages, particularly within North America and Europe
- Data-driven and analytical, with proficiency in GA4, Google Search Console, and major SEO platforms (e.g., Semrush, Ahrefs, Screaming Frog)
- Proactive and strategic mindset, with the ability to think long-term and proactively identify opportunities and risks
Preferred Skills:
- Experience within the Travel, FinTech, or Expense Management industries
- Experience managing SEO agencies effectively
- Experience developing and mentoring junior SEO team members
- Familiarity with common B2B MarTech (e.g., Salesforce, Marketo) and CMS platforms
ASSUMPTION: While not explicitly required, having experience in the Travel, FinTech, or Expense Management industries could provide valuable context and insights for this role.
💰 Compensation & Benefits
Salary Range: £70,000 - £100,000 per year (based on industry standards for a Senior SEO Manager role in London)
Benefits:
- Competitive compensation package, including equity options in TravelPerk
- 25 days annual leave plus bank holidays
- Company Pension Plan with Aviva
- Private medical insurance from Bupa
- Life insurance with Zurich
- Income Protection + Wellbeing App with Unum
- Voluntary dental insurance through Bupa
- Tax-efficient schemes such as Cycle2Work and electric car leasing via Octopus
- Discounts on 12-month gym memberships with GymFlex
- Spring Health - access to 12x therapy and 12x coaching sessions per year
- Access to a wide variety of discounts and rewards
- Unforgettable TravelPerk events, including the annual summer party
- Parental leave: 12 to 16 weeks, based on location and eligibility factors
- 16 paid hours per year to volunteer for a cause of your choice
- Work from anywhere in the world allowance of 20 working days per year
- Exponential growth opportunities
Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (3 days in the office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior SEO Manager role in London. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: TravelPerk operates in the B2B Travel & Expense (T&E) market, focusing on business travel and expense management solutions.
Company Size: TravelPerk has 1,001-5,000 employees, making it a mid-sized company with a significant presence in the industry.
Founded: TravelPerk was founded in 2015 and is headquartered in Barcelona, Spain, with additional offices in London, Berlin, Chicago, Edinburgh, Birmingham, Miami, and Boston.
Company Description:
- TravelPerk is a hyper-growth SaaS business travel platform and a pioneer in the future of travel for work.
- Its all-in-one platform gives travelers the freedom they want while providing companies with the control they need.
- The result saves time, money, and hassle for everyone.
Company Specialties:
- Business Travel
- Travel Management
- and Corporate Travel
Company Website: TravelPerk.com
ASSUMPTION: TravelPerk's size and industry position provide ample opportunities for growth and impact in this role.
📊 Role Analysis
Career Level: Senior (10+ years of experience)
Reporting Structure: This role reports directly to the Director of Growth Marketing and is responsible for leading the SEO function at TravelPerk.
Work Arrangement: Hybrid (3 days in the office, 2 days remote)
Growth Opportunities:
- Potential to shape the organic growth trajectory of a newly formed leader in the B2B T&E market
- Ability to define and execute a comprehensive SEO strategy for TravelPerk's combined T&E offerings
- Opportunity to build and plan for a future best-in-class internal SEO function
ASSUMPTION: This role offers significant growth potential, both for the individual and the company.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in the office, 2 days remote)
Office Location(s): London, England, United Kingdom
Geographic Context:
- London is a major global hub for business and technology, providing ample opportunities for networking and growth.
- The city is home to a diverse range of industries, including finance, technology, and professional services.
- London's time zone (GMT) facilitates collaboration with TravelPerk's global offices.
Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (3 days in the office)
ASSUMPTION: TravelPerk's London office provides a dynamic and multicultural work environment, with ample opportunities for collaboration and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Final round interviews with the hiring manager and relevant team members
- Background and reference checks
Key Assessment Areas:
- Technical SEO expertise and problem-solving skills
- Strategic thinking and long-term planning
- Communication and collaboration skills
- Cultural fit and alignment with TravelPerk's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant SEO experience and achievements
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and strategic mindset
- Demonstrate your understanding of TravelPerk's business and the T&E industry
- Showcase your ability to work effectively in a hybrid work environment
ATS Keywords: SEO, Technical SEO, Migration, International SEO, Data Analysis, Strategic Planning, Collaboration, B2B Marketing, Content Strategy, Performance Reporting, Crawlability, Indexation, Site Speed Optimization, Schema Markup, Log File Analysis
ASSUMPTION: TravelPerk's hiring process is designed to assess both technical skills and cultural fit, with a focus on strategic thinking and problem-solving.
🛠️ Tools & Technologies
- SEO platforms: Semrush, Ahrefs, Screaming Frog
- Analytics tools: GA4, Google Search Console
- Project management tools: Not specified (TravelPerk uses various tools for different teams)
- Collaboration tools: Not specified (TravelPerk uses various tools for different teams)
ASSUMPTION: TravelPerk uses industry-standard SEO and analytics tools, with specific tools varying depending on the team and project.
👔 Cultural Fit Considerations
Company Values:
- Simplicity
- Transparency
- Flexibility
- Responsibility
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Proactive and strategic
- Adaptable and resilient
Self-Assessment Questions:
- How do you align with TravelPerk's core values, particularly simplicity and transparency?
- How do you approach working in a hybrid environment, balancing in-office and remote work?
- How do you ensure your work style complements the collaborative and data-driven culture at TravelPerk?
ASSUMPTION: TravelPerk's culture values simplicity, transparency, flexibility, and responsibility, with an emphasis on collaboration, data-driven decision-making, and adaptability.
⚠️ Potential Challenges
- Managing a complex site migration and ensuring minimal risk and preserved authority
- Identifying and capitalizing on growth opportunities in a competitive T&E landscape
- Balancing short-term tactical needs with long-term strategic planning
- Effectively managing cross-functional teams and external agency partners
- Adapting to a hybrid work environment and maintaining productivity
ASSUMPTION: These challenges require a proactive, strategic, and adaptable mindset to overcome.
📈 Similar Roles Comparison
- Unlike traditional SEO roles, this position focuses on post-acquisition integration and growth, requiring a unique blend of technical expertise and strategic vision
- TravelPerk's size and industry position provide distinct opportunities and challenges compared to smaller or more niche players in the T&E market
- Career progression may involve building and leading a future best-in-class internal SEO function, offering significant growth potential
ASSUMPTION: This role offers a unique blend of technical SEO expertise and strategic planning, with a focus on post-acquisition integration and growth.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy for TravelPerk's combined T&E offerings, targeting key B2B audiences across North America and Europe
- Managing a complex site migration, ensuring SEO best practices are followed to minimize risk and preserve authority
- Conducting in-depth market and competitor analysis to identify untapped growth opportunities within the T&E keyword landscape
ASSUMPTION: These projects require a deep understanding of technical SEO, strategic planning, and data-driven decision-making.
❓ Key Questions to Ask During Interview
- How does TravelPerk plan to support the SEO function's growth and evolution post-acquisition?
- What are the key priorities for the first 90 days in this role, and how can I best prepare for them?
- How does TravelPerk approach cross-functional collaboration, and what are the expectations for this role in that context?
- What are the most significant challenges facing the SEO function in the next 1-2 years, and how can I help address them?
- How does TravelPerk support the professional development and growth of its SEO team members?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its long-term success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant SEO experience and achievements
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and strategic mindset
- Demonstrate your understanding of TravelPerk's business and the T&E industry
- Showcase your ability to work effectively in a hybrid work environment
- Follow up with the hiring manager one week after submitting your application, inquiring about next steps and expressing your enthusiasm for the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
