📌 Core Information
🔹 Job Title: Senior SEO Manager
🔹 Company: PlayPlay
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Permanent
🔹 Category: Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and elevating PlayPlay's global SEO strategy to boost organic revenue
- Collaborating with cross-functional teams to accelerate organic traffic growth and enhance search visibility
- Managing an SEO team and external resources to execute SEO strategies
- Continuously optimizing and scaling existing SEO efforts across four key markets
- Identifying and launching innovative growth initiatives to drive organic performance
ASSUMPTION: This role requires a strategic and hands-on SEO expert with a proven track record in B2B SEO and experience managing teams and resources.
📋 Key Responsibilities
✅ Define and execute PlayPlay’s SEO strategy and roadmap across four key markets, focusing on increasing organic-driven revenue
✅ Continuously optimize and scale existing SEO engine, focusing on Technical SEO, Content (Semantic SEO), and Link Building
✅ Identify and launch innovative growth initiatives with high potential impact
✅ Build and improve SEO performance tracking and reporting systems
✅ Collaborate closely with Content, Product Marketing, Product, and Engineering teams to drive and execute SEO-led content initiatives
✅ Own and manage SEO resources and budget with full autonomy
ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring strong analytical skills and a data-driven mindset.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in SEO, ideally in a B2B SaaS or tech environment
Required Skills:
- Strong knowledge of technical, on-page, and off-page SEO
- Proven proficiency with tools like SEMrush, Ahrefs, Screaming Frog, Google Search Console, GA4
- Excellent written and verbal communication skills in English
- Strong analytical skills and a data-driven mindset
- Proven track record of driving organic growth at scale
- Experience managing teams and resources
Preferred Skills:
- Experience working on international/multilingual SEO
ASSUMPTION: Candidates should have a strong background in SEO and be comfortable navigating between strategic planning and hands-on execution.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (AI-estimated, based on market research and company size)
Benefits:
- Health insurance
- Retirement savings plan
- Flexible work hours
- Generous vacation policy
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on market research and the company's size. Benefits may vary and are subject to confirmation with the employer.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically video creation and communication technology
Company Size: 201-500 employees (Mid-size company, offering a structured yet agile work environment)
Founded: 2017 (Growing scale-up with a focus on innovation and customer-centricity)
Company Description:
- PlayPlay is a video creation platform empowering marketing and comms teams to transform any message into engaging videos
- With a focus on enterprise storytelling, PlayPlay enables companies to make video their main form of communication
- The platform uses powerful and intuitive products, along with AI technologies, to bring stories to life
Company Specialties:
- Video HR
- Marketing technology
- Communication technology
Company Website: playplay.com
ASSUMPTION: PlayPlay is a growing scale-up with a strong focus on innovation and customer-centricity, offering an exciting work environment for SEO professionals.
📊 Role Analysis
Career Level: Senior Manager (Leading SEO efforts and managing a team)
Reporting Structure: Reports directly to the Marketing Director, Olivier
Work Arrangement: On-site, with flexible work hours and a generous vacation policy
Growth Opportunities:
- Potential to grow within the Marketing team as the company expands
- Opportunity to shape PlayPlay's SEO strategy and make a significant impact on the company's growth
- Chance to work on innovative projects and stay at the forefront of SEO trends
ASSUMPTION: This role offers significant growth opportunities, both in terms of career progression and impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in Paris, New York, and Berlin
Office Location(s): Paris (75002), New York (10011), Berlin (10785)
Geographic Context:
- Paris: Vibrant city with a strong tech industry and a high cost of living
- New York: Global hub for technology, marketing, and communications
- Berlin: Thriving tech scene with a lower cost of living compared to Paris and New York
Work Schedule: Full-time, with flexible hours and a generous vacation policy
ASSUMPTION: The work environment is collaborative and dynamic, with opportunities to work in multiple offices and engage with diverse teams.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- On-site interview with the Marketing Director and other team members
- Final interview with the CEO
Key Assessment Areas:
- SEO knowledge and expertise
- Strategic thinking and planning
- Communication and collaboration skills
- Problem-solving and adaptability
Application Tips:
- Highlight your experience with international/multilingual SEO and driving organic growth at scale
- Tailor your resume to emphasize your SEO skills and achievements
- Prepare a cover letter showcasing your passion for SEO and alignment with PlayPlay's values
- Be ready to discuss your approach to SEO strategy and execution
ATS Keywords: SEO, B2B, Technical SEO, On-page SEO, Off-page SEO, SEMrush, Ahrefs, Screaming Frog, Google Search Console, GA4, Organic Growth, Team Management
ASSUMPTION: The application process is thorough and competitive, with a focus on assessing candidates' SEO expertise and cultural fit.
🛠️ Tools & Technologies
- SEMrush
- Ahrefs
- Screaming Frog
- Google Search Console
- GA4
- Other SEO tools and platforms as needed
ASSUMPTION: Candidates should be proficient in using popular SEO tools and platforms, with a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Creative: We don't do things the same way as others and we like that
- User-first: Our customers are at the heart of everything we do
- United: What motivates us is to succeed together
- Ambitious: We are not afraid to move fast and take risks
- Committed: We take ownership of our projects, with responsibility
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and open to change
Self-Assessment Questions:
- How do you embody PlayPlay's values in your daily work?
- Describe a time when you had to adapt your SEO strategy due to changes in the market or algorithm updates
- How do you ensure that your SEO efforts align with the needs and preferences of your target audience?
ASSUMPTION: PlayPlay values candidates who embody their core values and can thrive in a collaborative, data-driven work environment.
⚠️ Potential Challenges
- Managing a team and external resources while balancing strategic planning and hands-on execution
- Adapting to the fast-paced and ever-changing nature of SEO trends and algorithms
- Collaborating effectively with cross-functional teams to drive SEO-led content initiatives
- Working in a dynamic and growing scale-up environment, with potential changes in priorities and scope
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring candidates to be adaptable, proactive, and results-driven.
📈 Similar Roles Comparison
- Compared to other SEO Manager roles, this position offers a higher level of strategic influence and team management responsibility
- PlayPlay's focus on enterprise storytelling and customer-centricity sets it apart from other video creation platforms
- Career progression opportunities may vary depending on the company's growth and expansion plans
ASSUMPTION: This role offers a unique blend of strategic and hands-on responsibilities, with a focus on driving organic growth and enhancing search visibility for a leading video creation platform.
📝 Sample Projects
- Developing and executing an international SEO strategy to expand PlayPlay's reach across key markets
- Conducting a comprehensive technical SEO audit and implementing recommendations to improve search visibility and organic traffic
- Launching innovative link-building campaigns to drive organic growth and enhance PlayPlay's online presence
ASSUMPTION: Sample projects should demonstrate candidates' ability to develop and execute SEO strategies, as well as their capacity to adapt to the unique needs and goals of the company.
❓ Key Questions to Ask During Interview
- How does PlayPlay support the professional development and growth of its SEO team members?
- Can you describe the company's approach to cross-functional collaboration and how SEO efforts align with other marketing initiatives?
- How does PlayPlay measure and track the success of its SEO strategies, and how do these metrics influence decision-making?
- What are the most significant SEO challenges facing PlayPlay in the next 12-24 months, and how can this role help address them?
- How does PlayPlay foster a culture of creativity and innovation within its Marketing team?
ASSUMPTION: Interview questions should focus on assessing candidates' understanding of PlayPlay's SEO goals, their ability to collaborate effectively with cross-functional teams, and their capacity to drive organic growth and enhance search visibility.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your SEO skills, achievements, and experience with international/multilingual SEO
- Prepare a cover letter showcasing your passion for SEO and alignment with PlayPlay's values
- Be ready to discuss your approach to SEO strategy and execution during the interview process
- Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
