Senior SEO Manager

📌 Core Information

🔹 Job Title: Senior SEO Manager

🔹 Company: Tricentis

🔹 Location: Prague, Czech Republic

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 2, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading global SEO initiatives across Tricentis’ digital ecosystem
• Collaborating cross-functionally with various teams to define SEO strategy
• Implementing ethical, scalable SEO strategies for organic growth
• Managing and growing a high-performing SEO team
• Integrating AI tools for automation, keyword clustering, and content optimization

ASSUMPTION: This role requires a strategic mindset with a strong focus on collaboration and teamwork. The ideal candidate will have a proven track record in SEO and experience working with AI-powered SEO tools.

📋 Key Responsibilities

✅ Lead and align SEO strategy across the organization, partnering with Product, Sales, Brand, Web Ops, Communications, and Campaign teams

✅ Define technical SEO standards, content strategy, and off-page initiatives

✅ Prioritize SEO opportunities that drive measurable business impact and align to core KPIs

✅ Champion and implement an SEO-friendly site structure and information architecture

✅ Work closely with Web Development to ensure SEO scalability and technical best practices

✅ Lead and grow a high-performing SEO team, with a roadmap for future expansion

✅ Own and evolve the AI strategy within SEO, integrating AI tools for automation, keyword clustering, content optimization, and competitive monitoring

✅ Lead initiatives to optimize for generative AI search results by shaping content, metadata, and structure for enhanced visibility in AI-powered search interfaces

✅ Report SEO performance, insights, and ROI to leadership; influence future planning and investment

✅ Monitor industry trends (especially AI and search evolution), and identify new opportunities

✅ Assess organic traffic and engagement outcomes from websites, content hubs, and campaigns

✅ Ensure all SEO activities align with brand voice, technical scalability, and regulatory compliance

✅ Utilize and manage SEO technology stack (analytics, content, crawling, keyword tracking, AI-based tools)

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution. The ideal candidate will be comfortable working with data and tools to drive informed decision-making.

🎯 Required Qualifications

Education: Undergraduate degree in Marketing, Business, or a related field (preferred)

Experience: 10+ years of hands-on SEO experience in B2B software or SaaS environments

Required Skills:

• Proven track record of SEO success through ethical, scalable strategies
• Strong leadership and team-building abilities; prior people management experience required
• Demonstrated collaboration skills across cross-functional departments
• Expertise with SEO automation, keyword clustering, and AI-assisted tools for content and analytics
• Familiarity with generative AI search experiences (SGE, Bing AI, ChatGPT plugins) and the ability to optimize content for visibility in those environments
• High-level expertise in GA360, GSC, Moz, Screaming Frog, and other leading SEO platforms
• Solid understanding of site architecture, indexability, and page performance optimization
• Excellent communication and storytelling skills with experience reporting to executives
• Able to balance strategic thinking with tactical execution

Preferred Skills:

• Experience with AI-powered SEO tools for research, content generation, automation, and performance forecasting
• Knowledge of multiple languages (especially European languages) for international SEO

ASSUMPTION: The ideal candidate will have a strong background in SEO with a focus on AI-driven strategies. Experience working in a B2B software or SaaS environment is a plus.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (AI-estimated based on market research and role requirements)

Benefits:

• Flexible working hours (no core time)
• Competitive salary, performance bonus, and benefits
• Exciting team events like GIG (Tricentis Hackathon), Bug Festival, and more
• A fast-growing, innovative environment where your work drives real business outcomes

Working Hours: Full-time, with flexible working hours and a hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: The salary range is estimated based on market research and the requirements of the role. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically in continuous testing and quality engineering

Company Size: 1,001-5,000 employees (mid-sized enterprise)

Founded: 2007, with over 15 years of experience in the industry

Company Description:

• Tricentis is a global leader in continuous testing and quality engineering
• The company offers an AI-powered, continuous testing platform that provides a new and fundamentally different way to perform software testing
• Tricentis has more than 2,500 customers, including the largest brands in the world, such as McKesson, Accenture, Allianz, Telstra, Dolby, and Vodafone

Company Specialties:

• Software Testing
• Test Automation
• Mobile Testing
• SAP Testing
• Continuous Testing
• Load Testing
• Performance Testing
• Test Management
• DevOps
• Quality Engineering
• Generative AI
• Artificial Intelligence
• Quality Assurance
• Data Integrity
• Digital Transformation
• Oracle Testing
• ERP
• and Application Testing

Company Website: tricentis.com

ASSUMPTION: Tricentis is a well-established company in the software development industry, with a strong focus on continuous testing and quality engineering. The company's size and experience make it an attractive option for candidates seeking a stable and innovative work environment.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: The Senior SEO Manager will report directly to the Head of Growth Marketing and will be responsible for leading the SEO team and collaborating with various cross-functional teams

Work Arrangement: Hybrid, with 2-3 days on-site per week

Growth Opportunities:

• Expanding the SEO team and taking on more responsibilities as the company grows
• Potential career progression into a Director or VP of SEO role
• Opportunities to work on high-impact projects and drive organic growth for the company

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to expand the SEO team and take on more responsibilities as the company continues to grow and succeed.

🌍 Location & Work Environment

Office Type: Hybrid, with on-site offices in Prague, Czech Republic

Office Location(s): Boudníkova 2538/11, Prague 8, 180 00, CZ

Geographic Context:

• Prague is the capital and largest city of the Czech Republic, with a population of over 1.3 million people
• The city is known for its rich history, beautiful architecture, and vibrant cultural scene
• Prague offers a high quality of life, with affordable housing, excellent public transportation, and a wide range of recreational activities

Work Schedule: Full-time, with flexible working hours and a hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: Prague offers a dynamic and culturally rich work environment, with a high quality of life and affordable cost of living. The hybrid work arrangement provides flexibility and a good work-life balance for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical SEO assessment or case study
• On-site or video interview with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• SEO expertise and strategic thinking
• Collaboration and communication skills
li>Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant SEO experience and skills
• Prepare for the technical SEO assessment or case study by brushing up on your SEO knowledge and tools
• Research the company and its values to demonstrate your cultural fit and alignment

ATS Keywords: SEO, SEO Manager, SEO Strategy, SEO Team, AI SEO, B2B SEO, SaaS SEO, Collaboration, Leadership, Cross-functional Teams, Global SEO, Organic Growth

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on SEO expertise and strategic thinking. Candidates should be prepared to demonstrate their skills and experience through a technical assessment or case study.

🛠️ Tools & Technologies

• AI-powered SEO tools (e.g., BrightEdge, SEMrush, Ahrefs)
• SEO platforms (e.g., GA360, GSC, Moz, Screaming Frog)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with AI-powered SEO tools and a strong understanding of various SEO platforms and collaboration tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Quality-driven
• Results-oriented

Work Style:

• Data-driven and analytical
• Strategic and forward-thinking
• Collaborative and team-oriented
• Adaptable and open to change
• Results-oriented and focused on continuous improvement

Self-Assessment Questions:

• How do you align with Tricentis' customer-centric approach to SEO?
• Can you provide an example of a time when you successfully collaborated with cross-functional teams to drive SEO results?
• How do you stay up-to-date with the latest trends and best practices in SEO, especially in the context of AI and generative search?

ASSUMPTION: Tricentis values a customer-centric, innovative, and collaborative work environment. Candidates should be prepared to demonstrate their alignment with these values and their ability to thrive in a data-driven, strategic, and team-oriented work style.

⚠️ Potential Challenges

• Managing a team remotely and ensuring consistent performance across different time zones
• Keeping up with the rapid evolution of AI and generative search, and adapting SEO strategies accordingly
• Balancing the need for short-term SEO wins with long-term strategy and sustainable growth
• Navigating a large, complex organization and building effective relationships with various stakeholders

ASSUMPTION: These challenges require strong leadership, adaptability, and strategic thinking. The ideal candidate will be able to navigate these challenges effectively and drive SEO success for the company.

📈 Similar Roles Comparison

• Unlike traditional SEO roles, this position requires a strong focus on AI-driven strategies and generative search optimization
• Tricentis' global presence and large customer base present unique opportunities for SEO scalability and impact
• Career progression in this role may involve expanding the SEO team and taking on more responsibilities, rather than moving into a more specialized SEO role

ASSUMPTION: This role offers unique opportunities for SEO professionals interested in AI-driven strategies and global SEO impact. Candidates should be prepared to adapt their skills and experience to the specific requirements of this role.

📝 Sample Projects

• Developing and implementing an AI-driven SEO strategy for a new product launch
• Optimizing content for generative AI search results, such as Google's Search Generative Experience (SGE/AI Overviews) and Bing Copilot
• Conducting a comprehensive SEO audit of Tricentis' digital ecosystem and developing a roadmap for improvement

ASSUMPTION: These sample projects demonstrate the AI-driven and strategic nature of the SEO work required for this role. Candidates should be prepared to provide examples of their own experience with similar projects.

❓ Key Questions to Ask During Interview

• How does the SEO team collaborate with other departments, such as Product, Brand, and Campaigns, to ensure consistent and effective SEO strategy?
• Can you describe the team structure and reporting lines for the SEO team, and how they align with other departments?
• How does Tricentis support the professional development and growth of its SEO team members?
• What are the key priorities for the SEO team in the first 90 days, and how will my role contribute to achieving those goals?
• How does Tricentis measure and track the success of its SEO initiatives, and how will my role contribute to driving those results?

ASSUMPTION: These interview questions are designed to help candidates understand the dynamics of the SEO team and their role within the broader organization. Candidates should be prepared to ask thoughtful and insightful questions to demonstrate their interest and engagement with the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant SEO experience and skills, with a focus on AI-driven strategies and global SEO impact
• Prepare for the technical SEO assessment or case study by brushing up on your SEO knowledge and tools
• Research the company and its values to demonstrate your cultural fit and alignment
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.