📌 Core Information
🔹 Job Title: Senior SEO Manager [all genders]
🔹 Company: eduki
🔹 Location: Germany (Remote)
🔹 Job Type: Full-time (40 hours/week)
🔹 Category: Education
🔹 Date Posted: May 26, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote OK (Homeoffice)
🚀 Job Overview
Key aspects of this role include:
- Developing and overseeing SEO strategy for eduki.com
- Analyzing SEO performance data and implementing optimization measures
- Collaborating with internal teams and freelancers to produce scalable, SEO-optimized content
- Identifying growth opportunities and staying updated on SEO trends in the education sector
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication skills to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Developing and implementing SEO strategy for eduki.com and its subdomains
✅ Regularly analyzing SEO performance data and deriving concrete optimization measures
✅ Creating a scalable content roadmap with a focus on topics, keyword prioritization, internal linking, and identifying content gaps
✅ Collaborating with internal teams and freelancers to produce SEO-optimized content
✅ Initiating technical SEO optimizations and working closely with product and tech teams
✅ Monitoring SEO trends and developments in the education sector and identifying new growth opportunities
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and hands-on content creation, requiring a well-rounded SEO specialist.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Proven experience (5-10 years) in SEO, with a strong focus on on-page and off-page optimization
Required Skills:
- Expertise in on-page and off-page SEO, including keyword clustering, search intent, and link equity
- Proven ability to conduct keyword analysis, performance tracking, and competitor analysis
- Excellent content writing and editing skills, with a keen eye for structure and tone
- Experience in building scalable, SEO-driven content systems and playbooks
- Fluency in German (C2 level) and English (C1 level)
Preferred Skills:
- Experience working in an international, remote team
- Familiarity with SEO tools and platforms (e.g., Google Search Console, Sistrix, SEMrush)
- Basic knowledge of HTML and CSS
ASSUMPTION: Given the remote nature of the role, strong communication skills and the ability to work independently are crucial for success.
💰 Compensation & Benefits
Salary Range: €52,000 - €71,700 per year, consisting of a fixed salary and a VSOP (Virtual Stock Options Program) package
Benefits:
- Attractive salary package
- Development opportunities, including a €1,000 annual budget for professional development
- Work from home with a €500 budget for home office setup and up to 90 days of remote work from abroad
- Health support, including online yoga classes and access to mental health resources through OpenUp
- Team-building activities and an annual team event
Working Hours: Full-time (40 hours/week) with flexible working hours
ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level SEO roles in Germany. The benefits package is designed to support work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Education technology (EdTech)
Company Size: 51-200 employees
Founded: 2016
Company Description:
- eduki is an online platform that empowers teachers to create, share, and find self-made educational resources
- The platform offers printable and digital materials for various schools, subjects, and grade levels
- eduki is used by over 2 million teachers internationally and is available in multiple languages
Company Specialties:
- Marketplaces
- Sharing economy
- Publishing
- Education technology (EdTech)
- Education
Company Website: eduki.com
ASSUMPTION: eduki is a growing EdTech company with a strong focus on empowering teachers and improving education. Its international presence and remote work culture make it an attractive option for SEO professionals.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the management team
Work Arrangement: Remote OK (Homeoffice) with flexible working hours
Growth Opportunities:
- Potential to grow within the SEO team or take on additional responsibilities as the company expands
- Opportunity to work on a wide range of SEO projects and collaborate with diverse teams
- Access to a €1,000 annual budget for professional development
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and expanding EdTech company.
🌍 Location & Work Environment
Office Type: Remote (Homeoffice)
Office Location(s): Germany
Geographic Context:
- Germany has a strong education sector and a growing EdTech market
- The remote work arrangement allows for a flexible work-life balance
- Germany offers a high quality of life and a well-developed infrastructure
Work Schedule: Full-time (40 hours/week) with flexible working hours
ASSUMPTION: The remote work arrangement and flexible working hours make this role an attractive option for SEO professionals seeking a good work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical SEO assessment
- Final interview with the management team
Key Assessment Areas:
- SEO expertise and strategic thinking
- Data analysis and interpretation skills
- Content creation and editing skills
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills
- Be prepared to discuss your approach to SEO strategy, performance analysis, and content production
- Demonstrate your understanding of the education sector and eduki's mission
ATS Keywords: SEO strategy, performance analysis, content production, technical SEO, SEO ownership, keyword analysis, data interpretation, team collaboration, monitoring framework, content roadmap, KPI reporting, trend analysis, growth opportunities, freelancer management, international work environment
ASSUMPTION: eduki's hiring process is designed to assess both technical SEO skills and cultural fit within the company's remote and international work environment.
🛠️ Tools & Technologies
- SEO tools and platforms (e.g., Google Search Console, Sistrix, SEMrush)
- Content management systems (CMS)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on eduki's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Empowering teachers and improving education
- Collaboration and teamwork
- Continuous learning and growth
Work Style:
- Remote and flexible work arrangements
- Data-driven decision making
- Open and transparent communication
Self-Assessment Questions:
- Do you share eduki's mission to empower teachers and improve education?
- Are you comfortable working remotely and collaborating with international teams?
- Do you have strong data analysis and interpretation skills, and can you make data-driven decisions?
ASSUMPTION: eduki values candidates who are passionate about education, comfortable working remotely, and able to thrive in a data-driven, collaborative environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a remote work environment
- Keeping up with the latest SEO trends and algorithm updates
- Collaborating effectively with international teams and stakeholders
- Balancing SEO strategy with day-to-day content production and optimization tasks
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning, and effective communication with team members.
📈 Similar Roles Comparison
- This role differs from other SEO manager positions in its focus on the education sector and eduki's unique platform
- eduki's remote work culture and international team offer unique opportunities for growth and collaboration
- This role may offer more responsibility and autonomy than similar roles in larger organizations
ASSUMPTION: eduki's SEO manager role is a unique opportunity for SEO professionals interested in the education sector and remote work environments.
📝 Sample Projects
- Developing and implementing an SEO strategy for a new educational resource category on eduki.com
- Conducting a comprehensive keyword analysis and content audit for eduki's Spanish-language platform
- Collaborating with the product team to optimize the on-page SEO elements of eduki's new user interface
ASSUMPTION: These sample projects illustrate the diverse range of SEO responsibilities and collaborations required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the current SEO landscape for eduki.com and its main competitors?
- How does eduki support the professional development of its SEO team members?
- What are the most significant SEO challenges facing eduki in the next 12-24 months?
- How does eduki measure the success of its SEO strategy, and what KPIs are most important for this role?
- What is the team structure and dynamic within the SEO team and across eduki?
ASSUMPTION: These interview questions are designed to assess the role's responsibilities, team dynamics, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the eduki jobs portal
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills
- Prepare for a technical SEO assessment and be ready to discuss your approach to SEO strategy, performance analysis, and content production
- Follow up with the hiring manager, Vero, within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
