📌 Core Information
🔹 Job Title: Senior SEO Manager (all genders)
🔹 Company: eduki
🔹 Location: Germany (Remote)
🔹 Job Type: Full-time
🔹 Category: Education
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Germany only)
🚀 Job Overview
Key aspects of this role include:
- Developing and overseeing SEO strategy for eduki.com
- Analyzing performance data and implementing optimization measures
- Collaborating with various teams to maximize visibility
- Creating scalable content roadmaps and optimizing content for SEO
- Conducting keyword research, performance tracking, and competitor analysis
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication skills to work effectively with various teams.
📋 Key Responsibilities
✅ Develop and oversee SEO strategy for eduki.com, including all subdomains
✅ Analyze SEO performance data and derive concrete optimization measures
✅ Create a scalable content roadmap with a focus on topics, keywords, internal linking, and content gaps
✅ Collaborate with internal teams and freelancers to produce SEO-optimized content
✅ Initiate technical SEO optimizations and work closely with product and tech teams
✅ Monitor SEO trends and developments in the education sector and identify new growth opportunities
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and hands-on content creation. Strong project management skills are essential to balance these responsibilities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience of 5-10 years in SEO, with at least 3 years in a senior role
Required Skills:
- Expertise in on-page and off-page SEO (e.g., hub strategy, link equity, keyword clustering, search intent)
- Excellent content writing and editing skills, with a strong focus on structure and tone
- Fluency in German (C2 level) and English (C1 level)
- Experience in building scalable, SEO-driven content systems and playbooks
- Ability to interpret dashboards and performance reports to drive organic growth
Preferred Skills:
- Experience in the education sector or a related industry
- Familiarity with SEO tools (e.g., Google Search Console, Sistrix, SEMrush)
- Knowledge of HTML and CSS
ASSUMPTION: Candidates should have a proven track record in SEO and be comfortable working in a fast-paced, international environment.
💰 Compensation & Benefits
Salary Range: €52,000 - €71,700 per year (including base salary and VSOP package)
Benefits:
- Attractive salary package
- Virtual Stock Options Program (VSOP)
- Annual professional development budget of €1,000
- Home office budget of €500 and up to 90 days of remote work abroad per year
- Health support programs, including online yoga courses and mental health resources
- Team-building activities and an annual team event
Working Hours: Full-time (40 hours/week) with flexible working hours
ASSUMPTION: The salary range is based on industry standards for senior SEO roles in Germany. The benefits package is designed to support work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Education technology (edtech) and online learning platforms
Company Size: Medium (51-200 employees) with a fast-growing user base of over 2 million teachers internationally
Founded: 2016 in Berlin, Germany
Company Description:
- eduki is an online platform that enables teachers to create, share, and find self-made, class-tested educational resources
- The platform offers printable and digital materials for various schools, subjects, and grade levels
- eduki is available in multiple languages, including German, Spanish, French, Greek, and Italian
Company Specialties:
- Marketplaces and sharing economy
- Publishing and education technology
Company Website: eduki.com
ASSUMPTION: eduki is a mission-driven company focused on empowering teachers and improving school education. They value diversity and foster an inclusive culture.
📊 Role Analysis
Career Level: Senior role with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the management team and collaborates with various internal teams, including product, tech, paid marketing, and CRM
Work Arrangement: Remote work with a focus on results and flexibility. The role requires a strong sense of self-motivation and time management skills
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to work on international projects and collaborate with diverse teams
- Chance to make a significant impact on the company's SEO strategy and performance
ASSUMPTION: This role offers a unique opportunity to work in a dynamic, growing company and make a real difference in the education sector.
🌍 Location & Work Environment
Office Type: Remote work with the option to work from the Berlin headquarters up to 90 days per year
Office Location(s): Berlin, Germany
Geographic Context:
- Germany has a strong education system and a growing demand for digital learning resources
- Berlin is a vibrant, multicultural city with a thriving tech industry
- The remote work arrangement allows for flexibility and work-life balance
Work Schedule: Full-time (40 hours/week) with flexible working hours and the option to work from home or the office
ASSUMPTION: The remote work arrangement requires strong self-motivation and time management skills, as well as effective communication with the team.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- Technical assessment and case study
- Final interview with the management team
Key Assessment Areas:
- SEO expertise and strategic thinking
- Data analysis and interpretation skills
- Content creation and optimization skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of eduki's mission and values
- Prepare for the technical assessment by brushing up on your SEO knowledge and tools
ATS Keywords: SEO strategy, performance analysis, content production, technical SEO, keyword research, data interpretation, team collaboration, fluent German, fluent English
ASSUMPTION: The application process is designed to assess both technical skills and cultural fit. Candidates should be prepared to demonstrate their expertise and enthusiasm for eduki's mission.
🛠️ Tools & Technologies
- SEO tools: Google Search Console, Sistrix, SEMrush
- Content creation: Google Docs, Microsoft Office, or similar
- Project management: Asana, Trello, or similar
- Communication: Slack, Microsoft Teams, or similar
ASSUMPTION: Candidates should be comfortable using SEO tools and familiar with project management and communication platforms.
👔 Cultural Fit Considerations
Company Values:
- Empowering teachers and improving education
- Collaboration and teamwork
- Continuous learning and growth
- Inclusivity and diversity
Work Style:
- Results-driven and flexible
- Strong self-motivation and time management skills
- Effective communication and collaboration
- Open to feedback and continuous improvement
Self-Assessment Questions:
- How do you align with eduki's mission to empower teachers and improve education?
- How do you approach working remotely and maintaining productivity?
- How do you handle feedback and use it to improve your work?
ASSUMPTION: eduki values candidates who are passionate about their mission, comfortable working remotely, and open to feedback and continuous learning.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Working effectively with remote teams and stakeholders
- Keeping up with SEO trends and algorithm changes
- Balancing SEO optimization with user experience and content quality
ASSUMPTION: These challenges require strong project management skills, effective communication, and a deep understanding of SEO best practices.
📈 Similar Roles Comparison
- This role differs from other SEO manager positions in its focus on the education sector and international expansion
- eduki's remote work arrangement offers more flexibility than traditional office-based roles
- Career progression may vary depending on the company's growth and expansion plans
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired career path.
📝 Sample Projects
- Developing an SEO strategy for eduki's expansion into a new language market
- Conducting a comprehensive keyword analysis and content audit for eduki.com
- Optimizing content for featured snippets and voice search to improve visibility
ASSUMPTION: These projects demonstrate the strategic and hands-on nature of the role, requiring both analytical skills and creativity.
❓ Key Questions to Ask During Interview
- How does eduki support the professional development of its employees?
- What are the biggest SEO challenges facing eduki in the next 12-24 months?
- How does the management team collaborate and make decisions?
- What are the growth opportunities for this role and the company?
- How does eduki foster a positive and inclusive work environment?
ASSUMPTION: These questions help candidates assess the company culture, growth potential, and alignment with their personal values and career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant SEO experience and achievements
- Write a cover letter explaining your motivation for applying and how you align with eduki's mission
- Prepare for the technical assessment by reviewing SEO best practices and tools
- Follow up with the hiring manager within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
