📌 Core Information
🔹 Job Title: Senior SEO Manager
🔹 Company: Intercom
🔹 Location: San Francisco, California
🔹 Job Type: Full-time, Hybrid (2 days in office)
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Defining and leading global SEO strategy for Intercom
- Scaling SEO as a growth lever while ensuring operational excellence
- Collaborating with cross-functional teams to drive lead generation and enhance customer experiences
- Staying updated with emerging search trends and adapting strategies accordingly
- Translating complex analytics into clear insights and actionable strategies
ASSUMPTION: This role requires a strategic and data-driven approach to SEO, with a strong focus on driving business outcomes and collaborating effectively with various teams.
📋 Key Responsibilities
✅ Define and lead Intercom’s global SEO strategy, aligning it with company-wide growth and revenue goals
✅ Develop systems for programmatic SEO and AI-assisted content generation using tools like ChatGPT and other large language models
✅ Establish and manage a repeatable process for keyword research, content optimization, and SEO prioritization
✅ Oversee the design and implementation of reporting frameworks that track SEO performance, site health, and business impact
✅ Lead cross-functional collaboration with product marketing, content, manage external partners, web development, and demand generation teams to deliver cohesive and impactful initiatives
✅ Identify and resolve technical SEO challenges by partnering with web and engineering teams
✅ Stay on the forefront of emerging search trends and adapt strategies accordingly
✅ Translate complex analytics into clear insights and actionable strategies to influence senior leadership
✅ Ensure SEO is tightly integrated with paid search, content marketing, and broader digital strategies
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive SEO success and impact business outcomes.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of experience in SEO, growth marketing, or content strategy—preferably in a B2B SaaS environment—with a clear record of driving measurable results
Required Skills:
- Deep expertise in SEO tools and methodologies (e.g., Google Search Console, SEMrush, AHREFS, Screaming Frog, Brightedge, MOZ)
- Strong analytical skills and experience with analytics platforms (e.g., Google Analytics, Tableau, Adobe Analytics)
- Excellent communication and presentation skills
- Entrepreneurial mindset with a bias toward action, continuous improvement, and innovation
- Understanding of generative AI tools (e.g., ChatGPT, Jasper, Copy.ai) for the purposes of influencing AI SEO
Preferred Skills:
- Experience with AI-powered search engines (e.g., Google SGE, Anthropic)
- Familiarity with customer service or AI customer service industry
ASSUMPTION: Given the strategic nature of this role, candidates should have a strong track record in SEO, with a proven ability to drive measurable results and collaborate effectively with cross-functional teams.
💰 Compensation & Benefits
Salary Range: $148,000 - $172,000 (USD) per year
Benefits:
- Competitive salary and meaningful equity
- Fully funded comprehensive medical, dental, and vision coverage
- Open vacation policy and 10 corporate holidays
- Paid Parental Leave Program
- Commuter benefits and 401k plan
- In-office bicycle storage
- Macbooks are our standard, but we’re happy to get you whatever equipment helps you get your job done
- Fun events for Intercomrades, friends, and family!
Working Hours: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement (2 days in office)
ASSUMPTION: The salary range provided is specific to the San Francisco Bay Area. Actual compensation may vary based on factors such as education, skills, experience, and location. The base pay range is subject to change and may be modified in the future.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specializing in AI-powered customer service and support
Company Size: Medium (501-1,000 employees)
Founded: 2011, with headquarters in San Francisco, California
Company Description:
- Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences
- Our AI agent, Fin, lets businesses deliver always-on, impeccable customer service and transform their customer experiences for the better
- Intercom is setting the new standard for customer service, driven by our core values and a commitment to continuous innovation
Company Specialties:
- Customer Relationship Management
- Customer Engagement
- Customer Communication
- Live Chat
- Customer Support
- Customer Feedback
- Marketing Automation
- Helpdesk
- Mobile
- Customer Service
- AI
- Chat Bots
- CX
- Customer Experience
- Shared Inbox
- Support Automation
Company Website: https://www.intercom.com
ASSUMPTION: Intercom is a well-established company in the AI-powered customer service industry, with a strong focus on innovation and driving customer experiences for the better.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the VP of Performance Marketing
Reporting Structure: This role will lead the SEO function and collaborate with various cross-functional teams, including product marketing, content, web development, and demand generation
Work Arrangement: Hybrid, with 2 days in the office per week
Growth Opportunities:
- Potential to grow into a leadership role within the Performance Marketing organization
- Opportunities to influence the company's overall growth strategy and expand the SEO function
- Chance to work on cutting-edge AI technology and shape the future of customer service
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's overall success.
🌍 Location & Work Environment
Office Type: Hybrid, with 2 days in the office per week
Office Location(s): 55 2nd Street, 4th Floor, San Francisco, California 94105, US
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup scene and a high cost of living
- The office is located in the SoMa district, close to public transportation and various amenities
- The hybrid work arrangement offers flexibility and a balance between in-office collaboration and remote work
Work Schedule: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement provides a good balance between in-office collaboration and remote work, allowing for better work-life integration.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Technical assessment or case study to evaluate SEO skills and strategic thinking
- Interview with the hiring manager and cross-functional stakeholders
- Final interview with the VP of Performance Marketing
Key Assessment Areas:
- SEO expertise and strategic thinking
- Cross-functional collaboration and stakeholder management skills
- Analytical skills and data-driven approach
- Cultural fit and alignment with Intercom's core values
Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience and achievements
- Showcase your understanding of Intercom's business and the role of SEO in driving growth
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and collaboration
- Be ready to discuss your approach to emerging search trends and AI-powered SEO
ATS Keywords: SEO, SEO Manager, Growth Marketing, B2B, SaaS, AI SEO, SEO Strategy, SEO Execution, SEO Tools, SEO Analytics, SEO Collaboration, SEO Leadership
ASSUMPTION: The interview process will focus on evaluating your SEO expertise, strategic thinking, and cultural fit, with a strong emphasis on your ability to collaborate effectively with cross-functional teams.
🛠️ Tools & Technologies
- SEO tools (e.g., Google Search Console, SEMrush, AHREFS, Screaming Frog, Brightedge, MOZ)
- Analytics platforms (e.g., Google Analytics, Tableau, Adobe Analytics)
- AI-powered search engines (e.g., Google SGE, Anthropic)
- Generative AI tools (e.g., ChatGPT, Jasper, Copy.ai)
ASSUMPTION: Familiarity with the latest SEO tools, analytics platforms, and AI-powered search engines is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-driven
- No ego
- One team
- Be an owner
- Customers first
- Play to win
- Be real
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Innovative and entrepreneurial
- Customer-focused and customer-centric
- Open and transparent communication
Self-Assessment Questions:
- How do your personal values align with Intercom's core values?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to drive SEO results?
- How do you stay updated with emerging search trends and adapt your SEO strategies accordingly?
ASSUMPTION: Intercom values a customer-driven, collaborative, and innovative work culture, with a strong emphasis on customer-centricity and results-oriented decision-making.
⚠️ Potential Challenges
- Balancing strategic planning with hands-on execution in a fast-paced, growing company
- Managing cross-functional teams and stakeholders with varying priorities and expectations
- Keeping up with the latest SEO trends and tools in a rapidly evolving industry
- Adapting to a hybrid work environment and maintaining productivity and collaboration
ASSUMPTION: These challenges require strong leadership, adaptability, and effective communication skills to navigate successfully.
📈 Similar Roles Comparison
- Unlike traditional SEO roles, this position requires a strong focus on AI-powered SEO and collaboration with AI customer service teams
- Intercom's industry-specific context and focus on AI-powered customer service differentiate this role from similar positions in other industries
- Career path comparison: This role offers significant growth potential, with opportunities to expand the SEO function and influence the company's overall growth strategy
ASSUMPTION: This role offers unique opportunities and challenges specific to Intercom's AI-powered customer service industry and growth stage.
📝 Sample Projects
- Developing a programmatic SEO framework using AI-assisted content generation tools like ChatGPT
- Conducting a comprehensive SEO audit of Intercom's website and implementing technical SEO improvements
- Collaborating with content teams to optimize existing content and create new, SEO-focused content pillars
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Senior SEO Manager role at Intercom.
❓ Key Questions to Ask During Interview
- How does the SEO function collaborate with other teams, such as product marketing, content, and demand generation?
- What are the key priorities for the SEO function in the first 90 days?
- How does Intercom approach AI-powered SEO, and what are the plans for further integration with AI customer service?
- What opportunities are there for growth and expansion of the SEO function within the company?
- How does Intercom support work-life balance and employee well-being in a hybrid work environment?
ASSUMPTION: These interview questions help assess the role's dynamics, priorities, and growth opportunities, as well as Intercom's work culture and support for employee well-being.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Intercom's careers page
- Tailor your resume and cover letter to highlight your SEO experience, achievements, and alignment with Intercom's core values
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and collaboration
- Be ready to discuss your approach to emerging search trends and AI-powered SEO
- Follow up with the hiring team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
