Senior SEO Manager

📌 Core Information

🔹 Job Title: Senior SEO Manager

🔹 Company: ICS

🔹 Location: Leeds, United Kingdom (Remote)

🔹 Job Type: Hybrid (Permanent, Full-time)

🔹 Category: Marketing Services

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote-friendly)

🚀 Job Overview

Key aspects of this role include:

• Overseeing team management, project delivery, and driving successful SEO campaigns
• Contributing to SEO strategies and taking ownership of team and project management
• Strengthening client relationships through effective account management
• Developing team skills, embedding best practices, and improving overall efficiency

ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and strong leadership skills to drive SEO campaigns and team growth.

📋 Key Responsibilities

✅ Maintain a strong overview of current SEO campaigns, providing hands-on support to SEO managers as required

✅ Assist SEO managers in carrying out audits of clients’ SEO strategies, offering recommendations in line with their business goals and organic acquisition KPIs

✅ Lead weekly team sprints to ensure the smooth running of campaigns and implement actions to exceed targets

✅ Oversee outreach and prospecting needs, assigning priorities effectively

✅ Hold own accounts spanning several SEO services, acting as an escalation point for clients

✅ Responsible for the effective line management of SEO Managers

✅ Oversee and support SEO Managers in defining and reviewing prospecting and outreach strategies for off-page SEO campaigns

✅ Dedicate time to testing new techniques and methods for prospecting and outreach based on independent research into industry trends

ASSUMPTION: This role involves a mix of strategic planning, team coordination, and hands-on SEO work to ensure successful campaign delivery and team development.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience (5-10 years) in SEO, with a strong background in technical SEO, on-page SEO, content production, and off-page SEO

Required Skills:

• Excellent analytical skills and data management
• Strong commercial awareness and client-facing experience
• Expertise in major SEO, reporting, and web analytics tools
• Outstanding prioritization skills and time management
• Ability to lead, mentor, and develop junior team members

Preferred Skills:

• Experience in a similar role or managing SEO teams
• Fluency in additional languages

ASSUMPTION: Candidates should possess a strong SEO skillset, excellent analytical skills, and proven experience in managing teams and projects.

💰 Compensation & Benefits

Salary Range: £37,500 - £44,000 per year (depending on experience)

Benefits:

• 33 days annual leave
• Birthday off work
• Work abroad policy (up to 30 days per year)
• Competitive pension scheme (matched up to 7%)
• Industry-leading family policies
• Hybrid, flexible working
• Life assurance and private Bupa healthcare
• Regular team socials
• Free weekly breakfasts

Working Hours: Full-time (40 hours per week, flexible hours and remote work available)

ASSUMPTION: The salary range is based on industry standards for a Senior SEO Manager role in the UK, with benefits tailored to support work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: ICS-digital is a global SEO, content, advertising, translation, and digital PR agency working in over 100 languages across over 90 markets, focusing on highly regulated and competitive industries.

Company Size: ICS-digital has 51-200 employees, providing a mid-sized agency environment with opportunities for growth and collaboration.

Founded: ICS-digital was founded in 2008, with over a decade of experience in delivering global digital marketing solutions.

Company Description:

• ICS-digital offers a wide range of services, including international link building, creative content, digital PR, translations and localization, and more
• The company works with clients in highly competitive sectors, such as finance, iGaming, law, health, and international eCommerce and travel
• ICS-digital has a global presence, with staff based in the UK and hundreds of writers, creatives, and translators in local territories worldwide

Company Specialties:

• International link building
• Creative content
• Digital PR
• Translations and localization
• Digital marketing
• Content creation and marketing
• Paid media
• Sponsorship
• SEO and PPC
• Translation services
• Marketing strategy
• PR
• On-site and off-site SEO
• Online marketing

Company Website: http://www.ics-digital.com

ASSUMPTION: ICS-digital's global reach and diverse service offerings provide ample opportunities for growth and learning within the role.

📊 Role Analysis

Career Level: Senior (Managerial)

Reporting Structure: The Senior SEO Manager will report directly to the SEO Lead and oversee SEO Managers and their teams

Work Arrangement: Hybrid (remote-friendly, with flexible hours and the option to work abroad)

Growth Opportunities:

• Developing team skills and embedding best practices
• Expanding industry knowledge and expertise
• Potential career progression into leadership or specialist roles

ASSUMPTION: This role offers opportunities for professional growth through team development, industry knowledge expansion, and potential career advancement.

🌍 Location & Work Environment

Office Type: Hybrid (Leeds-based office with remote work options)

Office Location(s): 2 Park Lane, Leeds, Yorkshire LS3 1ES, GB

Geographic Context:

• Leeds is a vibrant city in the UK with a thriving digital industry
• The city offers a mix of urban and rural living, with easy access to the countryside
• Leeds has excellent transport links, making it an ideal base for a hybrid work arrangement

Work Schedule: Full-time (40 hours per week, with flexible hours and remote work available)

ASSUMPTION: The hybrid work environment at ICS-digital provides a balance between in-office collaboration and remote flexibility, catering to various work preferences.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-depth interview with the SEO Lead and team members
• Technical assessment or case study
• Final interview with the CEO or another senior stakeholder

Key Assessment Areas:

• SEO knowledge and expertise
• Leadership and team management skills
• Client relationship management
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant SEO experience and skills
• Demonstrate your understanding of ICS-digital's services and clients
• Prepare examples of your SEO successes and challenges overcome
• Showcase your leadership and team management skills through relevant examples

ATS Keywords: SEO, SEO Manager, SEO Team, SEO Strategy, Client Relationship, Project Management, Team Management, SEO Campaigns, SEO Tools, Web Analytics, Data Analysis, Reporting, Commercial Awareness, Prospecting, Outreach, Industry Trends, Global SEO, Digital Marketing, Marketing Services

ASSUMPTION: ICS-digital's application process is designed to assess candidates' SEO expertise, leadership skills, and cultural fit, with a focus on real-world examples and problem-solving.

🛠️ Tools & Technologies

• SEMrush
• Ahrefs
• Moz
• Google Analytics
• Google Search Console
• Screaming Frog
• Majestic
• BuzzStream
• Mailshake
• Asana
• Slack
• Google Workspace

ASSUMPTION: The Senior SEO Manager should be proficient in using industry-standard SEO tools and platforms, as well as project management and communication tools.

👔 Cultural Fit Considerations

Company Values:

• Global Reach
• Local Insight
• Expertise
• Collaboration
• Innovation
• Integrity

Work Style:

• Results-driven
• Collaborative
• Adaptable
• Innovative
• Client-focused
• Data-driven

Self-Assessment Questions:

• How do you align with ICS-digital's company values, particularly 'Global Reach' and 'Local Insight'?
• How comfortable are you working in a hybrid environment, balancing remote work and in-office collaboration?
• How does your personal work style fit with ICS-digital's work style, particularly in terms of results-driven and client-focused approaches?

ASSUMPTION: ICS-digital values candidates who demonstrate a strong cultural fit, with a focus on global reach, local insight, expertise, collaboration, innovation, and integrity.

⚠️ Potential Challenges

• Managing a team remotely and ensuring consistent performance
• Balancing strategic planning with hands-on SEO work
• Adapting to a fast-paced, dynamic work environment
• Meeting tight deadlines and managing client expectations
• Keeping up with industry trends and algorithm changes

ASSUMPTION: The Senior SEO Manager role at ICS-digital presents unique challenges related to team management, workload balance, and industry adaptability.

📈 Similar Roles Comparison

• Compared to other Senior SEO Manager roles, this position offers a more global focus and diverse range of clients
• ICS-digital's industry-specific context provides unique opportunities for learning and growth
• Career paths may vary depending on individual interests and company expansion

ASSUMPTION: This role offers distinct advantages and opportunities compared to similar positions in the industry, with a focus on global reach and diverse client experience.

📝 Sample Projects

• Developing and implementing a global SEO strategy for a multinational client
• Conducting a comprehensive SEO audit and recommending improvements for a highly competitive industry
• Managing a team to deliver successful off-page SEO campaigns, improving organic rankings and driving traffic

ASSUMPTION: Sample projects for this role involve strategic planning, team coordination, and hands-on SEO work to drive successful campaign delivery and client results.

❓ Key Questions to Ask During Interview

• How does ICS-digital support the professional development of its SEO team members?
• What are the most challenging aspects of managing SEO campaigns for ICS-digital's diverse client base?
• How does ICS-digital foster a culture of innovation and continuous learning within its SEO team?
• What opportunities are there for career progression within the SEO department and the wider agency?
• How does ICS-digital approach work-life balance, particularly for hybrid and remote team members?

ASSUMPTION: These interview questions are designed to assess the company's commitment to employee growth, the challenges and rewards of the role, and the overall work environment and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through ICS-digital's careers page
• Tailor your resume and cover letter to highlight your relevant SEO experience and skills, demonstrating your understanding of ICS-digital's services and clients
• Prepare examples of your SEO successes and challenges overcome, showcasing your leadership and team management skills
• Follow up with the hiring manager after one week if you haven't heard back, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.