📌 Core Information
🔹 Job Title: (Senior) SEO Manager (m/w/d)
🔹 Company: Burda
🔹 Location: Munich, Germany
🔹 Job Type: Full-time, Permanent
🔹 Category: Marketing & Communications
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing SEO strategies for Focus.de, Bunte.de, and Chip.de
- Collaborating with editorial, product management, and technical teams
- Ensuring technical SEO compliance and content SEO excellence
- Analyzing traffic-related metrics to inform SEO initiatives
ASSUMPTION: This role requires a strong understanding of Google channels, content SEO, and technical SEO. The ideal candidate will have experience working in-house, preferably in the publishing sector.
📋 Key Responsibilities
✅ Developing and implementing SEO strategies for Focus.de, Bunte.de, and Chip.de
✅ Collaborating with editorial, product management, and technical teams to ensure SEO best practices
✅ Conducting keyword research and providing keyword recommendations to the editorial teams
✅ Monitoring and analyzing search engine performance and traffic data to inform SEO strategies
✅ Staying up-to-date with SEO trends and algorithm changes
ASSUMPTION: This role requires a proactive approach to SEO, with a focus on data-driven decision making and continuous learning.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in SEO, preferably in-house and within the publishing sector
Required Skills:
- Proven SEO expertise, with a strong focus on content SEO and technical SEO
- Excellent communication and stakeholder management skills
- Fluency in German (C2 level)
- Strong analytical skills and data-driven mindset
Preferred Skills:
- Experience with Google News and Google Discover SEO
- Familiarity with SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
- Experience working in a hybrid or remote work environment
ASSUMPTION: Candidates with experience in news SEO and a strong understanding of Google channels will be at an advantage.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (Based on experience and performance)
Benefits:
- Subsidized meals during work
- Pension contribution
- Bicycle leasing program
- Corporate health management
- Gym discounts
- Sabbaticals
- Exclusive employee discounts
- Free magazines
- Training opportunities and coaching
- 30 days vacation
- Flexible working hours
- Up to 20 days workation in the EU
Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on market research and industry standards for SEO managers in Germany. The final salary will be determined based on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Media Production
Company Size: 10,001+ employees
Founded: 1903 (as a family-owned business)
Company Description:
- Hubert Burda Media is a German media and technology company with around 10,500 employees worldwide
- The company operates in 13 markets across Europe, Asia, and the United States
- Burda creates media with people, for people, and aims to make a difference through its social relevance
Company Specialties:
- Magazines
- Printing
- Digital
- Direct Marketing
- Broadcast
- Events
- Media
- Publishing
- and Technology
Company Website: www.burda.com
ASSUMPTION: Burda is a large, established company with a diverse range of media brands and a strong focus on digital innovation.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: The SEO Manager reports directly to the Head of SEO
Work Arrangement: Hybrid (On-site with flexible remote work options)
Growth Opportunities:
- Progression to a Senior SEO Manager role
- Expansion into other areas of digital marketing or media
- International opportunities within the Burda group
ASSUMPTION: This role offers opportunities for career growth and development within the Burda group.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Munich, Germany
Geographic Context:
- Munich is the capital and most populous city of the German state of Bavaria
- The city is known for its vibrant culture, rich history, and high quality of life
- Munich is a major international center for business, engineering, research, and medicine
Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: Munich offers a high quality of life and a vibrant cultural scene, making it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or video interview with the hiring manager
- Final interview with the Head of SEO
Key Assessment Areas:
- SEO expertise and knowledge
- Communication and stakeholder management skills
- Data-driven mindset and analytical skills
- Cultural fit and alignment with Burda's values
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and Burda's mission
- Prepare for interview questions related to SEO strategies, tools, and industry trends
ATS Keywords: SEO, Content SEO, Technical SEO, Google Channels, Data Analysis, Stakeholder Management, German Language Proficiency
ASSUMPTION: Burda's application process is designed to assess candidates' SEO expertise, communication skills, and cultural fit.
🛠️ Tools & Technologies
- SEMrush
- Ahrefs
- Google Search Console
- Google Analytics
- Google Data Studio
ASSUMPTION: The SEO Manager will be expected to use industry-standard SEO tools to analyze data and inform strategies.
👔 Cultural Fit Considerations
Company Values:
- Responsibility
- Innovation
- Collaboration
- Quality
- Customer focus
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to change
- Results-focused and proactive
Self-Assessment Questions:
- How do you stay up-to-date with the latest SEO trends and algorithm changes?
- Can you provide an example of a successful SEO campaign you've managed?
- How do you approach working with stakeholders to implement SEO strategies?
ASSUMPTION: Burda values candidates who are responsible, innovative, and collaborative, with a strong focus on quality and customer focus.
⚠️ Potential Challenges
- Managing multiple brands with varying SEO requirements
- Keeping up with the fast-paced nature of SEO and algorithm changes
- Balancing SEO priorities with other marketing and business objectives
- Working in a hybrid or remote work environment
ASSUMPTION: These challenges can be mitigated through strong communication, effective time management, and a proactive approach to SEO.
📈 Similar Roles Comparison
- This role is similar to other SEO Manager positions, but with a focus on content SEO and technical SEO for news and digital media brands
- Compared to other publishing companies, Burda offers a larger scale and more diverse range of media brands
- Career progression opportunities may vary depending on the specific company and industry
ASSUMPTION: This role offers a unique opportunity to work on a diverse range of media brands within a large, established publishing company.
📝 Sample Projects
- Conducting a comprehensive SEO audit of Focus.de, Bunte.de, and Chip.de
- Developing and implementing a content SEO strategy for a new news vertical
- Analyzing and optimizing the technical SEO performance of a high-traffic website
ASSUMPTION: These sample projects demonstrate the range of SEO responsibilities and initiatives that the SEO Manager may be expected to undertake.
❓ Key Questions to Ask During Interview
- What are the biggest SEO challenges currently facing the company?
- How does the SEO team collaborate with other departments, such as editorial and product management?
- What opportunities are there for professional development and growth within the SEO team?
- How does the company support work-life balance for its employees?
- What is the company's approach to remote work and flexible working hours?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Burda careers page
- Highlight your relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and Burda's mission
- Prepare for interview questions related to SEO strategies, tools, and industry trends
- Follow up with the hiring manager within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
