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Senior SEO Manager (m/w/d)

Start To Finish Consulting GmbH
Full-time
On-site
Hannover, Lower Saxony, Germany
πŸ” SEO & Content Marketing
πŸ“Œ Core Information

- Job Title: Senior SEO Manager (m/w/d)
- Company: Start To Finish Consulting GmbH
- Location: Hannover, Germany
- Job Type: Full-time, On-site
- Category: Marketing & SEO
- Date Posted: May 19, 2025
- Experience Level: 2-5 years

πŸš€ Job Overview

Key aspects of this role include:
- Developing and implementing SEO strategies to drive growth in visibility, traffic, and revenue.
- Creating optimized content and executing data-driven actions to enhance rankings and conversions.
- Collaborating with a team to improve SEO performance and contribute to the company's success.
- Working in a fast-paced, dynamic environment with a focus on continuous learning and improvement.

ASSUMPTION: This role requires a strong understanding of SEO principles and a data-driven mindset. The ideal candidate will have experience in e-commerce SEO and be comfortable working with tools such as Sistrix, ScreamingFrog, and the Google Search Console.

πŸ“‹ Key Responsibilities

- βœ… Develop and implement SEO strategies to improve rankings and drive growth in visibility, traffic, and revenue.
- βœ… Create optimized content, from Kategorietexten to strategically planned Landingpages, that convinces users and boosts SEO performance.
- βœ… Identify growth levers through data analysis and implement concrete measures to improve rankings and increase conversions.
- βœ… Conduct competitive analyses, recognize opportunities, and develop creative SEO concepts that make a real impact.
- βœ… Implement SEO measures directly in the CMS and use SEO tools to track and optimize your successes continuously.

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently. The ideal candidate will be comfortable taking ownership of projects and driving results.

🎯 Required Qualifications

- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: At least 1 year of experience in SEO, preferably in the e-commerce sector.
- Required Skills:
- Strong analytical skills and a data-driven mindset.
- Excellent content creation skills, with a focus on SEO.
- Proficiency in technical and in-house SEO.
- Experience with SEO tools such as Sistrix, ScreamingFrog, and the Google Search Console.
- Strong communication and teamwork skills.
- Fluency in German and English.

Preferred Skills:
- Experience with Google Analytics and Google Tag Manager.
- Knowledge of HTML and CSS.
- Familiarity with JavaScript and/or Python.

ASSUMPTION: While not strictly required, experience with Google Analytics, Google Tag Manager, and programming languages can be beneficial in this role.

πŸ’° Compensation & Benefits

- Salary Range: €50,000 - €70,000 per year (based on experience and market rates for SEO managers in Germany).
- Benefits:
- Employee discounts on the company's products.
- Monthly vouchers for various services.
- Company pension scheme.
- Working Hours: Full-time, with flexible working hours and a focus on results rather than strict core hours.

ASSUMPTION: The salary range provided is an estimate based on market rates for SEO managers in Germany. The actual salary may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

- Industry: Start To Finish Consulting GmbH is a recruiting boutique specializing in supporting e-commerce startups and growth companies with their hiring needs. They focus on placing A-players in key positions to drive growth and success.
- Company Size: With 2-10 employees, Start To Finish Consulting GmbH is a small company that offers a close-knit team environment and the opportunity to make a significant impact.
- Founded: The company was founded in 2019 and has since worked with over 100 satisfied customers, including Snocks, Seller X, SchemaM, Formary, and many more.
- Company Description: Start To Finish Consulting GmbH is dedicated to helping onstrebende startups and growth companies build their teams with top talent. They focus on recruiting for key positions in marketing, e-commerce, and business operations, as well as leadership roles.
- Company Specialties: Recruiting, headhunting, e-commerce, FBA, active sourcing, and employer branding.

πŸ“Š Role Analysis

- Career Level: This role is a senior position, requiring a high level of expertise and experience in SEO.
- Reporting Structure: The Senior SEO Manager will report directly to the hiring manager and work closely with the marketing and e-commerce teams.
- Work Arrangement: This is an on-site position, with flexible working hours and a focus on results rather than strict core hours.
- Growth Opportunities: As a senior role, there is potential for career progression into a leadership or management position within the marketing or e-commerce teams.

ASSUMPTION: The growth opportunities in this role will depend on the company's expansion and the candidate's performance and interests.

🌍 Location & Work Environment

- Office Type: Modern office in Hannover, with short decision-making paths and plenty of room for creativity.
- Office Location(s): Hannover, Germany.
- Geographic Context: Hannover is the capital of the state of Lower Saxony in Germany. It is known for its trade fairs, industrial heritage, and cultural attractions, such as the Royal Gardens of Herrenhausen and the New Town Hall.
- Work Schedule: Flexible working hours, with a focus on results rather than strict core hours.

ASSUMPTION: The flexible working hours and focus on results allow employees to maintain a healthy work-life balance while still meeting their goals.

πŸ’Ό Interview & Application Insights

- Typical Process: Apply through the provided link, complete an initial screening, participate in a phone or video interview, and potentially attend an on-site interview.
- Key Assessment Areas: SEO knowledge, data analysis skills, content creation abilities, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience and skills.
- Be prepared to discuss your approach to SEO strategy, content creation, and data analysis.
- Research the company and its clients to demonstrate your understanding of the e-commerce industry.

πŸ› οΈ Tools & Technologies

- Sistrix
- ScreamingFrog
- Google Search Console
- Google Analytics
- Google Tag Manager
- HTML
- CSS
- JavaScript (optional)
- Python (optional)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and the candidate's skills.

πŸ‘” Cultural Fit Considerations

- Company Values: Start To Finish Consulting GmbH values growth, impact, and collaboration. They look for candidates who are passionate about SEO, data-driven, and committed to helping their clients succeed.
- Work Style: The company values autonomy, results-oriented work, and a strong team culture. Employees are expected to be proactive, take ownership of their projects, and contribute to the team's success.
- Self-Assessment Questions:
- How do you stay up-to-date with the latest SEO trends and best practices?
- Can you provide an example of a time when you identified a growth opportunity through data analysis and implemented a successful SEO strategy?
- How do you approach collaboration and knowledge-sharing with your team members?

ASSUMPTION: The ideal candidate will be a strong cultural fit, with a passion for SEO, a data-driven mindset, and a collaborative work style.

⚠️ Potential Challenges

- The role may require working on multiple projects simultaneously, requiring strong time management and prioritization skills.
- The e-commerce industry is constantly evolving, and the ideal candidate will be able to adapt to changes and stay up-to-date with the latest trends and best practices.
- The role may involve working with tight deadlines and high expectations, requiring strong project management and communication skills.

πŸ“ˆ Similar Roles Comparison

- How this role differs from related positions: This role focuses specifically on SEO for e-commerce clients, while related positions may have a broader focus on digital marketing or SEO for various industries.
- Industry-specific context: The e-commerce industry is highly competitive, and SEO plays a critical role in driving traffic, visibility, and revenue for online retailers.
- Career path comparison: This role can serve as a stepping stone to leadership or management positions within the marketing or e-commerce teams.

πŸ“ Sample Projects

- Conducting a comprehensive SEO audit of an e-commerce client's website and developing a strategic plan to improve rankings and drive traffic.
- Creating optimized content for an e-commerce client's product pages, category pages, and blog, with a focus on improving SEO performance and user experience.
- Implementing a data-driven SEO strategy for an e-commerce client, with a focus on improving conversions and revenue.

ASSUMPTION: The specific projects and tasks may vary depending on the client's needs and the company's priorities.

❓ Key Questions to Ask During Interview

- Can you describe the team structure and how this role fits into the broader marketing and e-commerce strategies?
- How does the company support the professional development and growth of its employees?
- Can you provide an example of a time when the company adapted to a significant change in the e-commerce industry or market trends?
- How does the company measure the success of its SEO strategies, and how are these metrics communicated to the team and stakeholders?

ASSUMPTION: The ideal candidate will be curious and proactive, asking insightful questions that demonstrate their interest in the role and the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your SEO experience and skills.
- Prepare for your interview by researching the company and its clients, and practicing your responses to common SEO and behavioral interview questions.
- Follow up after your interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.