Senior SEO Specialist

📌 Core Information

🔹 Job Title: Senior SEO Specialist

🔹 Company: Wallex

🔹 Location: Tehran, Tehrān, Iran

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive SEO strategies to drive business growth
• Staying updated with the latest SEO trends and algorithm changes
• Collaborating with cross-functional teams to integrate SEO into broader marketing strategies
• Analyzing and reporting on SEO performance to inform data-driven decisions

ASSUMPTION: This role requires a high level of expertise in SEO and a proactive approach to staying informed about industry developments.

📋 Key Responsibilities

✅ Implement comprehensive SEO strategies that align with business goals

✅ Identify and implement new SEO techniques to improve search engine rankings

✅ Conduct thorough site optimization at the domain level

✅ Utilize SEO tools such as GSC, GA4, SEMrush, Ahrefs, etc. for analysis and tracking

✅ Track, analyze, and report on SEO performance and KPIs

✅ Provide regular reports and suggest improvements based on data analysis

✅ Stay updated with the latest SEO trends, algorithm changes, and industry best practices

ASSUMPTION: This role requires a strong focus on data analysis and continuous learning to stay ahead of SEO trends.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience as an SEO Specialist, with at least 3 years in a senior role

Required Skills:

• Excellent analytical skills and the ability to interpret data for informed decision-making
• Strong communication and collaboration skills
• Significant experience and a clear vision for SEO on different sites

Preferred Skills:

• Fluency in English and local language(s)
• Experience with content management systems (CMS)

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company.

💰 Compensation & Benefits

Salary Range: Based on industry standards for senior SEO roles in Tehran, the estimated salary range is IRR 100,000,000 - IRR 150,000,000 per annum. This range may vary depending on the candidate's experience and skills.

Benefits:

• Training & Development
• Private Health Insurance
• Breakfast and Lunch
• Flexible Working Hours

Working Hours: Full-time position with standard working hours (8:30 AM - 5:30 PM, Sunday to Thursday)

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's qualifications and the company's internal salary structure.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. Wallex specializes in international payments, cash management, and foreign exchange services.

Company Size: 51-200 employees. This size allows for a more agile work environment with opportunities for growth and impact.

Founded: 2018. Wallex was founded with a mission to simplify cross-border payments and currency management for businesses.

Company Description:

• Wallex provides overseas payment and cash management solutions for businesses
• The company enables cross-border payments at better rates and faster speeds
• Wallex offers the ability to convert and hold balances in multiple currencies

Company Specialties:

• International Payments
• Cash Management
• Conversions
• Foreign Exchange
• Cross-border Payments

Company Website: wallex.asia

ASSUMPTION: Wallex's focus on international payments and cross-border transactions may require candidates with experience in global SEO strategies.

📊 Role Analysis

Career Level: Senior. This role is suited for experienced SEO professionals looking to drive SEO strategies and mentor junior team members.

Reporting Structure: This role may report directly to the Head of Marketing or a similar position, depending on the company's organizational structure.

Work Arrangement: On-site. The role requires working on-site at Wallex's Tehran office.

Growth Opportunities:

• Potential to lead and mentor junior SEO team members
• Opportunities to collaborate with cross-functional teams and expand skills
• Possibility to progress to a management or director-level role in the future

ASSUMPTION: As a senior role, this position offers opportunities for career growth and leadership within the SEO team.

🌍 Location & Work Environment

Office Type: Corporate. Wallex's Tehran office is located in a professional business park.

Office Location(s): 15 Playfair Rd, Level 2, Singapore 367987, SG

Geographic Context:

• Tehran is the capital and most populous city of Iran
• The city is a major economic hub and center for politics, culture, and education in the region
• Tehran offers a mix of modern and traditional attractions, with a vibrant cultural scene

Work Schedule: Standard working hours with flexibility for remote work on an as-needed basis

ASSUMPTION: While the role is on-site, there may be opportunities for flexible or remote work, depending on the company's policies and the candidate's needs.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to assess communication skills and cultural fit
• Technical SEO assessment or case study presentation
• Final on-site interview with the hiring manager and/or senior team members

Key Assessment Areas:

• SEO knowledge and experience
• Data analysis and reporting skills
• Communication and collaboration skills
• Problem-solving and critical thinking

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Wallex's business and the role's requirements
• Prepare for the technical SEO assessment by brushing up on your knowledge of SEO tools and best practices

ATS Keywords: SEO strategies, SEO tools, data analysis, reporting, SEO trends, algorithm changes, cross-functional teams, business goals

ASSUMPTION: As a senior role, the interview process may be more in-depth and focused on assessing the candidate's leadership and strategic thinking skills.

🛠️ Tools & Technologies

• Google Search Console (GSC)
• Google Analytics 4 (GA4)
• SEMrush
• Ahrefs
• Content Management Systems (CMS)

ASSUMPTION: The required tools and technologies may vary depending on the company's specific SEO strategy and tech stack.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Agile

Work Style:

• Data-driven
• Results-oriented
• Fast-paced and dynamic
• Collaborative and team-focused

Self-Assessment Questions:

• How do you stay updated with the latest SEO trends and algorithm changes?
• Can you provide an example of a time when you had to analyze complex data to make informed decisions?
• How do you approach working with cross-functional teams to integrate SEO into broader marketing strategies?

ASSUMPTION: Wallex values candidates who are proactive, data-driven, and able to thrive in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• Keeping up with the fast-paced nature of SEO and the company's growth
• Balancing the need for data-driven decisions with the requirement for quick execution
• Collaborating effectively with cross-functional teams in a dynamic work environment
• Adapting to the unique cultural and business landscape of the Middle East

ASSUMPTION: As a senior role in a growing company, this position may present challenges related to rapid change and the need for adaptability.

📈 Similar Roles Comparison

• Unlike other senior SEO roles, this position is focused on driving SEO strategies for a financial services company, requiring a strong understanding of the industry and its unique SEO challenges
• Compared to other senior SEO roles in the region, this position offers the opportunity to work for a growing, innovative company with a global presence
• In terms of career progression, this role offers the potential to lead and mentor junior team members, as well as the opportunity to expand skills through collaboration with cross-functional teams

ASSUMPTION: While this role shares similarities with other senior SEO positions, its focus on the financial services industry and Wallex's unique company culture set it apart.

📝 Sample Projects

• Developing and implementing a comprehensive SEO strategy for Wallex's global website, resulting in a 30% increase in organic traffic
• Conducting a thorough site audit and optimizing Wallex's local language websites for improved search visibility and user experience
• Analyzing SEO performance data to identify trends and opportunities, and presenting insights to stakeholders to inform data-driven decision-making

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be an exhaustive list of the candidate's duties.

❓ Key Questions to Ask During Interview

• How does Wallex approach integrating SEO into broader marketing strategies?
• Can you describe the team structure and how this role would fit into it?
• What are the most significant SEO challenges facing Wallex, and how can this role address them?
• How does Wallex support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company's expectations for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant SEO experience and achievements
• Write a cover letter that demonstrates your understanding of Wallex's business and the role's requirements
• Prepare for the technical SEO assessment by brushing up on your knowledge of SEO tools and best practices
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.