📌 Core Information
🔹 Job Title: Senior SEO Specialist
🔹 Company: Picsart
🔹 Location: Berlin, Germany
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading landing page optimization and technical SEO initiatives
- Collaborating with cross-functional teams to drive growth
- Mentoring junior SEO talent
- Working with AI tools to enhance SEO tasks
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on data-driven decision making and collaboration.
📋 Key Responsibilities
✅ Identify opportunities to enhance product and landing pages through content, CRO, keyword strategy, and E-E-A-T principles
✅ Launch new landing pages and optimize internal linking structures to improve rankings
✅ Lead technical SEO efforts, including site audits, Core Web Vitals improvements, and crawl budget management
✅ Support and manage both internal and external link-building initiatives
✅ Monitor traffic trends, keyword shifts, and technical performance, responding quickly to any fluctuations or issues
✅ Mentor junior SEO talent and collaborate across engineering, design, product, and analytics teams
ASSUMPTION: This role involves a mix of independent work and team collaboration, with a focus on continuous learning and improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience in SEO, ideally within a product- or tool-focused company
Required Skills:
- Proven experience in on-site SEO, technical SEO, and link-building strategies
- Proficiency with tools like Google Search Console, GA, Ahrefs, Screaming Frog, and performance monitoring platforms
- Excellent communication and project management skills
- Comfortable using AI tools to enhance audits, research, and daily SEO tasks
- Proven experience working alongside cross-functional teams, including product and engineering
Preferred Skills:
- Prior mentorship or leadership experience within an SEO team
- Familiarity with programmatic SEO approaches or scalable page optimization
- Experience with performance metrics like Core Web Vitals and their business impact
- Exposure to SEO strategies for international or multilingual sites
ASSUMPTION: Candidates should have a strong foundation in SEO best practices and be eager to learn and adapt in a fast-paced environment.
💰 Compensation & Benefits
Salary Range: €55,000 - €75,000 per year (based on experience and market rates for SEO specialists in Berlin)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous vacation and sick leave policy
- Flexible work arrangements
Working Hours: Full-time (40 hours per week), with flexible scheduling
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Picsart operates in the competitive software development industry, focusing on digital creation platforms and tools
Company Size: Picsart has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: Picsart was founded in 2011 and has since grown to become a global leader in digital creation platforms
Company Description:
- Picsart is the world’s largest digital creation platform, empowering the creator in everyone, everywhere
- The company offers AI-powered tools and a massive open-source content library, featuring stickers, templates, and more
- Picsart is available in 30 languages and has amassed one of the largest open-source content collections in the world
Company Specialties:
- Photo editing and creation
- Content discovery and sharing
- Drawing and collage making
- Social networking and influencer engagement
- Brand activations and graphic design
Company Website: picsart.com
ASSUMPTION: Picsart's focus on creativity and innovation makes it an attractive employer for individuals passionate about digital content and design.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering opportunities for growth and leadership within the SEO team
Reporting Structure: The Senior SEO Specialist will report directly to the Head of SEO and collaborate with various cross-functional teams
Work Arrangement: This is an on-site role, with the option for flexible scheduling and remote work as needed
Growth Opportunities:
- Mentoring junior SEO talent and contributing to the team's growth and success
- Expanding skills and expertise in SEO, with opportunities to specialize in specific areas
- Potential career progression into management or senior leadership roles within the SEO team
ASSUMPTION: This role offers a unique blend of strategic planning and hands-on execution, with ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Picsart's Berlin office is a collaborative and creative workspace, designed to foster innovation and teamwork
Office Location(s): 1010 S Federal Hwy, Onyx Tower, Suite 1103, Miami, Florida 33009, US
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry
- The office is located in the heart of Berlin, providing easy access to public transportation and nearby amenities
- Berlin offers a high quality of life, with affordable housing, diverse cultural experiences, and a strong job market
Work Schedule: Full-time (40 hours per week), with flexible scheduling and the option for remote work as needed
ASSUMPTION: Picsart's Berlin office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess cultural fit and basic qualifications
- Technical assessment to evaluate SEO skills and knowledge
- On-site or video interview with the SEO team and hiring manager to discuss the role and company culture
- Final decision and offer
Key Assessment Areas:
- SEO expertise and strategic thinking
- Collaboration and communication skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Picsart's values
Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills
- Include specific examples of your SEO accomplishments and the impact you've made in previous roles
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
- Research Picsart's company culture and be ready to discuss how your values and work style align with the team's
ATS Keywords: SEO, Landing Page Optimization, Technical SEO, Link-Building, Data Analysis, Collaboration, Project Management, Communication, Google Search Console, GA, Ahrefs, Screaming Frog, Core Web Vitals, CRO, Mentorship, AI Tools
ASSUMPTION: Picsart's hiring process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the SEO team.
🛠️ Tools & Technologies
- Google Search Console
- GA
- Ahrefs
- Screaming Frog
- Performance monitoring platforms
- AI tools for SEO audits, research, and daily tasks
ASSUMPTION: This role requires proficiency in various SEO tools and platforms, with a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Empowering creators everywhere
- Innovation and continuous learning
- Collaboration and teamwork
- Integrity and accountability
- Fun and creativity
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to feedback
- Results-focused and proactive
- Comfortable working in a fast-paced, dynamic environment
Self-Assessment Questions:
- How have you empowered creators through your previous SEO work?
- Describe a time when you had to adapt your SEO strategy based on changing data or algorithm updates
- How do you approach mentoring and supporting junior team members in their professional growth?
ASSUMPTION: Picsart values candidates who are passionate about digital creation, collaborative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Keeping up with industry trends and algorithm changes in SEO
- Collaborating effectively with cross-functional teams, including engineering and product
- Balancing strategic planning with hands-on execution and optimization
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional SEO roles, this position focuses on landing page optimization and technical SEO, with a strong emphasis on collaboration and mentorship
- Picsart's focus on digital creation and user-generated content sets it apart from other SEO roles in the industry
- This role offers opportunities for career progression within the SEO team, with potential growth into management or senior leadership positions
ASSUMPTION: This role is unique in its blend of strategic planning, hands-on execution, and mentorship opportunities, making it an attractive choice for SEO professionals looking to expand their skillset and take on new challenges.
📝 Sample Projects
- Conducting a comprehensive site audit and implementing Core Web Vitals improvements to boost organic traffic
- Developing and executing a link-building strategy to improve domain authority and search engine rankings
- Collaborating with the content team to optimize landing pages for specific keywords and user intent
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Senior SEO Specialist will undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the SEO team's structure and how this role fits within the organization?
- How does Picsart support the professional growth and development of its SEO team members?
- Can you provide examples of how Picsart's SEO strategies have evolved over time, and how the team has adapted to industry changes?
- How does Picsart measure the success of its SEO initiatives, and how are these metrics communicated to the team and stakeholders?
- What is the company's approach to work-life balance, and how does this role fit within that framework?
ASSUMPTION: These questions are designed to assess the company's commitment to SEO, team dynamics, and the potential for professional growth and development within the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
- Research Picsart's company culture and be ready to discuss how your values and work style align with the team's
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
