P

Senior SEO Specialist

Picsart
Full-time
On-site
Madrid, Madrid, Spain
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior SEO Specialist

πŸ”Ή Company: Picsart

πŸ”Ή Location: Madrid, Spain

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 9, 2025

πŸ”Ή Experience Level: Mid-Senior level

πŸ”Ή Remote Status: On-site (Madrid, Spain)

πŸš€ Job Overview

Key aspects of this role include:

  • Driving growth through strategic SEO initiatives
  • Collaborating cross-functionally with engineering, product, and content teams
  • Mentoring junior SEO talent and fostering a culture of learning
  • Leveraging data and AI tools to inform SEO strategies and improve performance

ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and strong communication skills. The ideal candidate will have a proven track record in SEO and a passion for staying up-to-date with industry trends and best practices.

πŸ“‹ Key Responsibilities

βœ… Lead landing page optimization efforts, including content, CRO, keyword strategy, and E-E-A-T principles

βœ… Launch new landing pages and optimize internal linking structures to improve rankings

βœ… Manage technical SEO efforts, such as site audits, Core Web Vitals improvements, and crawl budget management

βœ… Support and manage both internal and external link-building initiatives, including media outreach and agency collaboration

βœ… Monitor traffic trends, keyword shifts, and technical performance, responding quickly to any fluctuations or issues

βœ… Mentor junior SEO talent and collaborate across teams to ensure seamless execution of SEO strategies

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently, as well as collaborate effectively with cross-functional teams. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and adapting to changing priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5 years of experience in SEO, ideally within a product- or tool-focused company

Required Skills:

  • Proven expertise in on-site SEO, technical SEO, and link-building strategies
  • Proficiency with tools like Google Search Console, GA, Ahrefs, Screaming Frog, and performance monitoring platforms
  • Excellent communication and project management skills
  • Comfortable using AI tools to enhance audits, research, and daily SEO tasks
  • Proven experience working alongside cross-functional teams, including product and engineering

Preferred Skills:

  • Prior mentorship or leadership experience within an SEO team
  • Familiarity with programmatic SEO approaches or scalable page optimization
  • Experience with performance metrics like Core Web Vitals and their business impact
  • Exposure to SEO strategies for international or multilingual sites

ASSUMPTION: While a degree in Marketing or Business is preferred, equivalent experience and a strong portfolio of SEO successes will also be considered. The ideal candidate will have a proven track record of driving growth through strategic SEO initiatives and a passion for staying up-to-date with industry trends and best practices.

πŸ’° Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and market research)

Benefits:

  • Health, dental, and vision insurance
  • Retirement savings plan with company match
  • Generous vacation and sick leave policies
  • Flexible work arrangements and remote work options
  • Employee discounts on Picsart products and services

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on market research and industry standards for SEO specialists in Madrid, Spain. The actual salary offered may vary depending on the candidate's experience, skills, and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Picsart operates in the competitive and rapidly evolving software development industry, focusing on digital creation platforms and tools. The company competes with other photo editing and content creation apps, such as Adobe Creative Cloud, Canva, and Snapseed.

Company Size: Picsart is a mid-sized company with 501-1,000 employees, providing a dynamic and collaborative work environment. This size allows for ample opportunities for growth and career development while maintaining a startup-like culture.

Founded: Picsart was founded in 2011, with its headquarters in Miami, Florida. The company has since expanded to multiple locations worldwide, including Madrid, Spain.

Company Description:

  • Picsart is the world’s largest digital creation platform, empowering users to create, remix, and share visual stories using its powerful and easy-to-use editing tools
  • The platform offers a vast open-source content collection, including free-to-edit photos, stickers, backgrounds, templates, and more, available in 30 languages
  • Picsart is backed by prominent investors, including SoftBank, Sequoia Capital, DCM Ventures, and Insight Partners

Company Specialties:

  • Photo editing and content creation tools
  • Content discovery and sharing platform
  • Drawing and collage-making features
  • Social networking and influencer engagement
  • Brand activations and video editing
  • Graphic design and collaboration tools

Company Website: picsart.com

ASSUMPTION: Picsart's focus on user-generated content and collaboration makes it an attractive workplace for creative individuals who thrive in dynamic, innovative environments.

πŸ“Š Role Analysis

Career Level: This role is at the mid-senior level, offering significant growth opportunities for the right candidate. The ideal candidate will have 3-5 years of experience in SEO and be ready to take on a leadership role within the SEO team.

Reporting Structure: The Senior SEO Specialist will report directly to the Head of SEO and collaborate closely with cross-functional teams, including product, engineering, and content.

Work Arrangement: This role is on-site, with the primary work location in Madrid, Spain. However, Picsart offers flexible work arrangements and remote work options, allowing for a balance between on-site collaboration and remote work.

Growth Opportunities:

  • Mentoring and leading junior SEO talent
  • Expanding the SEO team and taking on additional responsibilities as the team grows
  • Collaborating with cross-functional teams to drive growth and improve overall SEO performance
  • Staying up-to-date with industry trends and best practices, and driving innovation within the SEO team

ASSUMPTION: The Senior SEO Specialist role at Picsart offers significant growth opportunities for the right candidate, with a clear path for career progression within the SEO team and the broader organization.

🌍 Location & Work Environment

Office Type: Picsart's Madrid office is a modern, collaborative workspace designed to foster creativity and innovation. The office features open-plan workspaces, meeting rooms, and breakout areas for informal discussions and team-building activities.

Office Location(s): 1010 S Federal Hwy, Onyx Tower, Suite 1103, Miami, Florida 33009, US (Headquarters); 345 California St, Suite 600, Office 8, San Francisco, California 94104, US; 9 Appold Street, Mindspace, London, England EC2A 2AP, GB; 16 Halabyan St, Yerevan, 0038, AM; 156 W 56th St, New York, NY 10019, US

Geographic Context:

  • Madrid, Spain, is a vibrant, multicultural city with a thriving tech industry and a strong focus on innovation and creativity
  • The city offers a high quality of life, with a rich cultural scene, excellent dining options, and numerous recreational activities
  • Madrid is well-connected by public transportation, making it easy to commute to and from the office

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. However, Picsart offers flexible work arrangements and remote work options, allowing employees to balance their personal and professional responsibilities.

ASSUMPTION: Picsart's Madrid office provides a dynamic and collaborative work environment, with ample opportunities for growth and professional development. The city's vibrant cultural scene and high quality of life make it an attractive location for both local and international talent.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screening with the HR team
  • Technical SEO assessment and case study presentation
  • On-site or video interview with the SEO team and hiring manager
  • Final decision and offer

Key Assessment Areas:

  • Technical SEO expertise and problem-solving skills
  • Strategic thinking and ability to develop and execute SEO strategies
  • Communication and collaboration skills, with a focus on cross-functional teamwork
  • Cultural fit and alignment with Picsart's values and mission

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant SEO experience and skills
  • Include specific examples of your SEO successes and the impact you've made in previous roles
  • Prepare a case study or project presentation that demonstrates your ability to develop and execute SEO strategies
  • Research Picsart's company culture and values, and be prepared to discuss how your personal values align with the organization's
  • Follow up with the hiring manager or HR team after your interview to express your interest in the role and ask any remaining questions

ATS Keywords: SEO, Landing Page Optimization, Technical SEO, Link-Building, Data Analysis, Collaboration, Project Management, Communication, CRO, Keyword Strategy, E-E-A-T Principles, Core Web Vitals, Media Outreach, Mentorship, AI Tools, Performance Monitoring

ASSUMPTION: Picsart's recruitment process is designed to assess both technical SEO expertise and cultural fit. The ideal candidate will have a strong portfolio of SEO successes, excellent communication skills, and a passion for staying up-to-date with industry trends and best practices.

πŸ› οΈ Tools & Technologies

  • Google Search Console
  • Google Analytics
  • Ahrefs
  • Screaming Frog
  • Performance monitoring platforms (e.g., GTmetrix, WebPageTest, Lighthouse)
  • AI tools for SEO audits, research, and daily tasks (e.g., Frase, BrightEdge, SEMrush)

ASSUMPTION: The Senior SEO Specialist will be expected to have proficiency with industry-standard SEO tools and be comfortable learning and integrating new tools as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Empowering the creator in everyone, everywhere
  • Collaboration over competition
  • Continuous learning and improvement
  • Innovation and creativity
  • User-centric design and development

Work Style:

  • Dynamic and fast-paced, with a focus on execution and results
  • Collaborative and team-oriented, with a strong emphasis on cross-functional teamwork
  • Data-driven and analytical, with a focus on continuous improvement and optimization
  • Adaptable and flexible, with a willingness to take on new challenges and learn new skills

Self-Assessment Questions:

  • How do your personal values align with Picsart's company values, and how do you demonstrate these values in your daily work?
  • Describe a time when you had to adapt to a significant change or challenge in your work environment, and how did you approach it?
  • How do you prioritize and manage multiple projects and deadlines, and how do you ensure that you're delivering high-quality work under pressure?

ASSUMPTION: Picsart's company culture is dynamic, collaborative, and user-centric, with a strong emphasis on innovation and continuous learning. The ideal candidate will be adaptable, data-driven, and passionate about staying up-to-date with industry trends and best practices.

⚠️ Potential Challenges

  • Managing multiple projects and priorities, with a focus on execution and results
  • Collaborating effectively with cross-functional teams, including product, engineering, and content
  • Staying up-to-date with industry trends and best practices, and driving innovation within the SEO team
  • Balancing on-site work in Madrid with remote work and flexible work arrangements

ASSUMPTION: The Senior SEO Specialist role at Picsart offers significant growth opportunities and challenges. The ideal candidate will be adaptable, data-driven, and passionate about staying up-to-date with industry trends and best practices.

πŸ“ˆ Similar Roles Comparison

  • Unlike other SEO roles, this position requires a strong balance of strategic thinking, hands-on execution, and mentorship
  • Picsart's focus on user-generated content and collaboration makes it an attractive workplace for creative individuals who thrive in dynamic, innovative environments
  • Compared to other mid-senior SEO roles, this position offers significant growth opportunities and challenges, with a clear path for career progression within the SEO team and the broader organization

ASSUMPTION: The Senior SEO Specialist role at Picsart is unique, offering a rare opportunity to drive growth through strategic SEO initiatives, collaborate cross-functionally with engineering, product, and content teams, and mentor junior SEO talent.

πŸ“ Sample Projects

  • Developing and executing a comprehensive SEO strategy for a new product launch, including keyword research, on-page optimization, and link-building initiatives
  • Conducting a technical SEO audit and implementing improvements to enhance site performance and user experience
  • Collaborating with the content team to create and optimize blog posts and other content assets to drive organic traffic and engagement

ASSUMPTION: The Senior SEO Specialist will be expected to develop and execute strategic SEO initiatives that drive growth and improve overall SEO performance. The ideal candidate will have a strong portfolio of SEO successes and a passion for staying up-to-date with industry trends and best practices.

❓ Key Questions to Ask During Interview

  • What are the biggest SEO challenges facing the company, and how can this role help address them?
  • How does the SEO team collaborate with other departments, such as product and engineering, to drive growth and improve overall SEO performance?
  • What opportunities are there for professional development and growth within the SEO team and the broader organization?
  • How does Picsart support work-life balance, and what resources are available to help employees manage their personal and professional responsibilities?
  • What are the key priorities for this role in the first 30, 60, and 90 days, and how can I contribute to achieving these goals?

ASSUMPTION: The ideal candidate will be proactive, curious, and eager to learn about the company's SEO challenges and growth opportunities. They will also be prepared to discuss their relevant SEO experience and how they can contribute to the team's success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant SEO experience and skills
  • Prepare a case study or project presentation that demonstrates your ability to develop and execute SEO strategies
  • Research Picsart's company culture and values, and be prepared to discuss how your personal values align with the organization's
  • Follow up with the hiring manager or HR team after your interview to express your interest in the role and ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.