📌 Core Information
🔹 Job Title: Senior SEO Specialist
🔹 Company: Picsart
🔹 Location: Yerevan, Armenia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading landing page optimization and technical SEO initiatives
- Collaborating with cross-functional teams for seamless strategy execution
- Mentoring junior SEO talent to foster growth within the team
- Monitoring traffic trends and technical performance to ensure optimal results
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on driving growth through SEO efforts.
📋 Key Responsibilities
✅ Identify opportunities to enhance product and landing pages through content, CRO, keyword strategy, and E-E-A-T principles
✅ Launch new landing pages to boost product discoverability and optimize internal linking structures to improve rankings
✅ Lead technical SEO efforts, including site audits, Core Web Vitals improvements, and crawl budget management
✅ Support and manage both internal and external link-building initiatives, including media outreach and agency collaboration
✅ Monitor traffic trends, keyword shifts, and technical performance, responding quickly to any fluctuations or issues
✅ Mentor junior SEO talent and collaborate across engineering, design, product, and analytics to ensure seamless execution of SEO strategies
ASSUMPTION: This role requires a strong understanding of SEO best practices and the ability to work effectively with various teams to implement strategies that drive results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3-5 years of experience in SEO, ideally within a product- or tool-focused company
Required Skills:
- Proven experience in on-site SEO, technical SEO, and link-building strategies
- Proficiency with tools like Google Search Console, GA, Ahrefs, Screaming Frog, and performance monitoring platforms
- Excellent communication and project management skills with a collaborative mindset
- Comfortable using AI tools to enhance audits, research, and daily SEO tasks
- Proven experience working alongside cross-functional teams, including product and engineering
Preferred Skills:
- Prior mentorship or leadership experience within an SEO team
- Familiarity with programmatic SEO approaches or scalable page optimization
- Experience with performance metrics like Core Web Vitals and their business impact
- Exposure to SEO strategies for international or multilingual sites
ASSUMPTION: Candidates should have a strong background in SEO and be comfortable working in a collaborative, cross-functional environment.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 per year (Based on industry standards for a Senior SEO Specialist with 3-5 years of experience in the tech industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous PTO and company holidays
- Employee stock options
- Professional development opportunities
Working Hours: Full-time, 40 hours per week (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Picsart operates in the competitive software development industry, focusing on digital creation platforms and photo editing tools.
Company Size: Picsart has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Picsart was founded in 2011 and has since grown to become the world's largest digital creation platform.
Company Description:
- Picsart is the world’s largest digital creation platform, empowering the creator in everyone, everywhere
- The company offers AI-powered tools and a massive open-source content library, enabling creators to design, edit, draw, and share content anywhere
- Picsart is available in 30 languages and has amassed one of the largest open-source content collections in the world
Company Specialties:
- Photo Editing
- Content Creation
- Content Discovery
- Content Sharing
- Drawing and Collage Making
- Social Networking
- Influencers
- Challenges
- Stickers
- Brand Activations
- Video Editing
- Graphic Design
Company Website: picsart.com
ASSUMPTION: Picsart's focus on creativity, collaboration, and innovation makes it an attractive workplace for individuals passionate about digital content creation and marketing.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on execution.
Reporting Structure: The Senior SEO Specialist will report directly to the Head of SEO or a similar role within the marketing department.
Work Arrangement: This role is on-site, with the possibility of remote work for specific tasks or projects.
Growth Opportunities:
- Mentoring junior SEO talent and contributing to the team's growth and development
- Expanding skills and knowledge in SEO best practices and emerging trends
- Potential career progression into leadership or management roles within the SEO team
ASSUMPTION: This role offers ample opportunities for professional growth and development within the SEO team and the broader marketing department.
🌍 Location & Work Environment
Office Type: Picsart's Yerevan office is a collaborative and creative workspace designed to foster innovation and teamwork.
Office Location(s): 16 Halabyan St, Yerevan, 0038, Armenia
Geographic Context:
- Yerevan is the capital and largest city of Armenia, with a population of over 1 million people
- The city is known for its rich history, vibrant culture, and beautiful architecture
- Yerevan offers a high quality of life, with affordable living costs and a growing tech industry
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for remote work as needed.
ASSUMPTION: Yerevan provides a unique blend of history, culture, and modern amenities, making it an attractive location for both work and leisure.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- Technical SEO assessment or case study
- On-site or video call interview with the SEO team and hiring manager
- Final decision and offer
Key Assessment Areas:
- Technical SEO knowledge and experience
- Problem-solving skills and strategic thinking
- Communication and collaboration skills
- Cultural fit and alignment with Picsart's values
Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills
- Include specific examples of your SEO achievements and the impact you've made in previous roles
- Prepare for the technical SEO assessment by brushing up on your knowledge of SEO best practices and tools
- Research Picsart's company culture and values to ensure a strong cultural fit
ATS Keywords: SEO, Landing Page Optimization, Technical SEO, Link-Building, Data Analysis, Collaboration, Project Management, Communication, CRO, Keyword Strategy, E-E-A-T Principles, Mentorship, Core Web Vitals, Media Outreach, AI Tools, Performance Monitoring
ASSUMPTION: The interview process will focus on assessing the candidate's technical SEO skills, strategic thinking, and cultural fit within the Picsart team.
🛠️ Tools & Technologies
- Google Search Console
- Google Analytics
- Ahrefs
- Screaming Frog
- Performance monitoring platforms (e.g., Google Analytics, Mixpanel, Amplitude)
- AI tools (e.g., Frase, BrightEdge, SEOmatic)
ASSUMPTION: The Senior SEO Specialist will be proficient in using various SEO tools and platforms to optimize the company's online presence and drive organic traffic.
👔 Cultural Fit Considerations
Company Values:
- Empowering the creator in everyone, everywhere
- Collaboration and teamwork
- Innovation and continuous learning
- Customer-centric approach
- Integrity and accountability
Work Style:
- Collaborative and cross-functional, working closely with various teams to implement SEO strategies
- Data-driven and results-oriented, with a focus on continuous improvement
- Adaptable and flexible, able to pivot strategies based on changing market conditions and trends
- Creative and forward-thinking, with a passion for digital content creation and marketing
Self-Assessment Questions:
- How do you align with Picsart's mission to empower the creator in everyone, everywhere?
- How do you approach collaboration and teamwork in a cross-functional environment?
- How do you stay up-to-date with the latest SEO best practices and industry trends?
ASSUMPTION: Picsart values candidates who are passionate about digital content creation, collaborative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, dynamic environment
- Keeping up with the latest SEO best practices and algorithm changes
- Collaborating effectively with cross-functional teams, including engineering, design, and product
- Working in a competitive industry with a focus on driving organic traffic and market share
ASSUMPTION: The Senior SEO Specialist must be able to thrive in a dynamic, fast-paced environment and adapt to changing market conditions and trends.
📈 Similar Roles Comparison
- Unlike other SEO roles, this position focuses on both on-site and technical SEO, requiring a strong background in both areas
- Picsart's focus on digital creation and content sharing sets it apart from other tech companies, offering unique opportunities for SEO specialists
- Career progression in this role could lead to leadership or management positions within the SEO team or broader marketing department
ASSUMPTION: This role offers a unique blend of on-site and technical SEO responsibilities, with ample opportunities for professional growth and development within the marketing department.
📝 Sample Projects
- Conducting a comprehensive site audit to identify and address technical SEO issues and improve organic rankings
- Developing and implementing a link-building strategy to boost the company's domain authority and organic traffic
- Optimizing landing pages for specific keywords and user intent to improve conversion rates and organic rankings
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives the Senior SEO Specialist will undertake to drive organic traffic and improve the company's online presence.
❓ Key Questions to Ask During Interview
- Can you describe the SEO team's structure and how this role fits within the organization?
- How does Picsart approach collaboration and communication between the SEO team and other departments, such as engineering and product?
- What are the most significant SEO challenges and opportunities facing Picsart in the coming year?
- How does Picsart support the professional development and growth of its SEO team members?
- What are the key performance indicators (KPIs) used to measure the success of the SEO team's initiatives, and how are they tracked and reported?
ASSUMPTION: Asking these questions will help you better understand the role's responsibilities, the team's dynamics, and Picsart's approach to SEO and marketing.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills
- Prepare for the technical SEO assessment by brushing up on your knowledge of SEO best practices and tools
- Research Picsart's company culture and values to ensure a strong cultural fit
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
