Senior SEO Specialist (Cairo)

📌 Core Information

🔹 Job Title: Senior SEO Specialist (Cairo)

🔹 Company: Alnafitha IT

🔹 Location: Cairo, Al Qāhirah, Egypt

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: 2025-04-13

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Expanding Alnafitha IT's digital footprint, awareness, subscribers, and leads
• Managing both on-page and off-page SEO to improve organic search performance
• Collaborating with various teams to create high-quality content
• Staying updated with the latest trends and changes in SEO and major search engines

ASSUMPTION: This role requires a strong understanding of SEO principles, content marketing, and project management skills. The ideal candidate will be comfortable working in a team environment and have a creative yet data-driven approach.

📋 Key Responsibilities

✅ Manage both on-page SEO and off-page SEO for the company

✅ Improve organic search engine performance and goal setting based on clickthrough rates, traffic, and conversions

✅ Stay up to date with the latest trends and changes with SEO and major search engines

✅ All associated steps, including website structure, technical SEO, keyword analysis, meta tags, titles, submissions, traffic analysis, and rank optimization

✅ Set and execute strategies to improve the organic rankings and search traffic

✅ Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms

✅ Work with copywriters and developers to implement short- and long-term content marketing campaigns

✅ Responsible for identifying and executing opportunities to improve the company’s content's search rankings for key terms

✅ Contribute to the blog on an ongoing basis to support and promote the offering and to attract site visitors through search, social media, and email subscribers

✅ Create content marketing resources (English and Arabic) to drive leads, subscribers, and awareness

✅ Drive copywriting/messaging webpages across multiple business units, including shared pages, industry-specific microsites, and product pages

✅ Convince others that your creative ideas are worth investing time and effort in

ASSUMPTION: This role requires a high level of attention to detail, multitasking, and the ability to work well in a team environment. The ideal candidate will be highly creative and an excellent writer but also process-driven, think scale, and rely on data to make decisions.

🎯 Required Qualifications

Education: BA/BS or equivalent working experience

Experience: +5 Years of Experience in SEO

Required Skills:

• Working knowledge and experience with Inbound Marketing concepts
• Experience in the B2B (IT Industry) and well-rounded with all digital marketing channels and their interdependencies
• Fluency in English and Arabic Languages both written and verbal
• High attention to detail with the ability to multitask, work well in a team environment
• Knowledge of Demand Generation tactics and Lead Conversion principles
• Thorough knowledge of search ranking and optimization factors and key algorithm updates
• Proficiency in web analytics software (Google Analytics) and keyword tools (MOZ, SEM Rush, Ahrefs) and other tools like Tag Manager, WordPress
• Experience with data-driven SEO analysis and optimization
• Excellent written and oral communication skills

Preferred Skills:

• Previous experience in B2B marketing
• Familiarity with the IT industry and its specific SEO challenges

ASSUMPTION: Given the role's focus on SEO and content marketing, candidates should have a strong background in digital marketing, with a particular emphasis on SEO and content creation. Experience in the B2B sector, especially within the IT industry, would be a significant advantage.

💰 Compensation & Benefits

Salary Range: Based on the company's size and industry, the estimated salary range for this role is EGP 30,000 - 45,000 per month. This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

• Health insurance
• Retirement plan
• Paid time off

Working Hours: Full-time, 40 hours per week. The work arrangement is on-site, with flexibility for remote work as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and the company's size. The actual salary may vary based on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Alnafitha IT operates in the IT Services and IT Consulting industry, providing consistent processes and tools combined with the right skills at the right time and place. They design IT solutions that fit unique requirements with a complete breadth of distributed IT solutions.

Company Size: Alnafitha IT has 51-200 employees, which means the company is mid-sized. This size allows for a more personal work environment with opportunities for growth and advancement.

Founded: Alnafitha IT was founded in 1993, making it an established company with a long history in the IT industry.

Company Description:

• Alnafitha IT is a leading independent provider of IT services and solutions
• The company provides consistent processes and tools combined with the right skills at the right time and place
• Alnafitha IT designs IT solutions that fit unique requirements with a complete breadth of distributed IT solutions

Company Specialties:

• System Integration
• Software Provider
• Managed Services
• Cloud Computing
• Support & Managed Services
• Technical Training
• ITSM Training
• Standardization & Governance Training
• Project & Business Training
• Technical Recruiting & Outsourcing
• Core Infrastructure Solutions
• Core Infrastructure [Cloud]
• Core Infrastructure Management
• Productivity & Business Solutions
• Data Security
• Network Security
• Cloud Security
• Risk & Compliance
• and Microsoft Solutions

Company Website: http://www.alnafitha.com/

ASSUMPTION: Alnafitha IT is a well-established company with a strong presence in the IT industry. Its extensive list of specialties indicates a broad range of services and expertise.

📊 Role Analysis

Career Level: This role is at the senior level, indicating a high degree of responsibility and autonomy. The ideal candidate will have significant experience in SEO and content marketing.

Reporting Structure: The Senior SEO Specialist will report directly to the Marketing Manager and work closely with various teams, including content marketing, blog contributors, copywriters, and developers.

Work Arrangement: The work arrangement is on-site, with flexibility for remote work as needed. The role requires a significant amount of collaboration and communication with other teams, so on-site presence is preferred.

Growth Opportunities:

• As a senior role, this position offers opportunities for career advancement within the marketing department or the company as a whole
• The role's focus on SEO and content marketing provides opportunities for professional development in these areas
• The company's size and industry provide ample opportunities for growth and expansion

ASSUMPTION: Given the company's size and industry, there are likely numerous opportunities for growth and advancement within the marketing department and the company as a whole. The role's focus on SEO and content marketing also provides opportunities for professional development in these areas.

🌍 Location & Work Environment

Office Type: Alnafitha IT's office in Cairo is a modern, professional environment that fosters collaboration and innovation.

Office Location(s): 68 Makram Ebaid Street, 7th Floor, Cairo, Nasr City, EG

Geographic Context:

• Cairo is the capital and largest city of Egypt, with a population of over 20 million people
• The city is a major economic and cultural hub in the Middle East and North Africa
• Cairo's IT industry is vibrant and growing, with numerous opportunities for professional development and networking

Work Schedule: The work schedule is full-time, with standard business hours. The role may require occasional overtime or flexible hours to meet project deadlines.

ASSUMPTION: The office environment at Alnafitha IT is likely to be collaborative and professional, with a strong focus on teamwork and innovation. The geographic context of Cairo provides numerous opportunities for professional development and networking within the IT industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the hiring manager and relevant team members
• Background check and offer extension

Key Assessment Areas:

• SEO and content marketing knowledge and experience
• Creativity and attention to detail
• Project management skills
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your SEO and content marketing experience and skills
• Include specific examples of your past SEO and content marketing achievements
• Demonstrate your understanding of the role and the company's mission and values
• Prepare questions to ask the interviewer about the role, the team, and the company

ATS Keywords: SEO, content marketing, inbound marketing, B2B marketing, project management, keyword research, technical SEO, web analytics, data-driven analysis, copywriting, collaboration, competitive analysis, attention to detail, creativity, communication, lead generation

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on SEO and content marketing experience and skills. The interview process will likely assess the candidate's technical knowledge, creativity, and communication skills.

🛠️ Tools & Technologies

• Google Analytics
• MOZ, SEM Rush, Ahrefs
• Tag Manager
• WordPress
• Other SEO and content marketing tools as needed

ASSUMPTION: The tools and technologies required for this role are standard in the SEO and content marketing industry. The ideal candidate will have experience with these tools and be able to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Consistency and reliability
• Innovation and continuous improvement
• Collaboration and teamwork

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Creative and innovative
• Adaptable and flexible

Self-Assessment Questions:

• Do you have a strong understanding of SEO principles and content marketing strategies?
• Are you comfortable working in a collaborative, team-oriented environment?
• Do you have a creative yet data-driven approach to problem-solving?

ASSUMPTION: Alnafitha IT values a customer-centric approach, consistency, innovation, and collaboration. The ideal candidate will be comfortable working in a collaborative, data-driven, and creative environment.

⚠️ Potential Challenges

• The role requires a high level of attention to detail and multitasking, which can be challenging at times
• The role may require occasional overtime or flexible hours to meet project deadlines
• The IT industry in Egypt is competitive, and the role may require frequent updates on the latest trends and technologies
• The role requires a strong understanding of both English and Arabic, which can be challenging for some candidates

ASSUMPTION: The role's requirements for attention to detail, multitasking, and language proficiency may present challenges for some candidates. However, the role's focus on collaboration, innovation, and professional development provides numerous opportunities for growth and advancement.

📈 Similar Roles Comparison

• This role is similar to other SEO and content marketing specialist roles, but with a greater emphasis on senior-level responsibilities and leadership
• The role's focus on the B2B IT industry sets it apart from other SEO and content marketing roles, which may focus on consumer-facing industries
• The role's focus on expanding the company's digital footprint, awareness, subscribers, and leads is a common goal for SEO and content marketing specialists, but the specific strategies and tactics may vary depending on the industry and company

ASSUMPTION: This role is similar to other SEO and content marketing specialist roles, but with a greater emphasis on senior-level responsibilities and leadership. The role's focus on the B2B IT industry sets it apart from other SEO and content marketing roles, which may focus on consumer-facing industries.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy to improve the company's organic rankings and search traffic
• Creating high-quality content marketing resources (English and Arabic) to drive leads, subscribers, and awareness
• Driving copywriting/messaging webpages across multiple business units, including shared pages, industry-specific microsites, and product pages

ASSUMPTION: These sample projects are representative of the types of responsibilities and tasks required for this role. The specific projects and tasks may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the company support the professional development and growth of its employees?
• What are the key priorities and goals for this role in the first 90 days?
• How does the company measure the success of its SEO and content marketing efforts?
• What are the biggest challenges facing the company's SEO and content marketing efforts, and how can this role help address them?

ASSUMPTION: These questions are designed to help the candidate understand the role's responsibilities, the team's dynamics, and the company's priorities and goals. The ideal candidate will be proactive and curious, asking thoughtful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://alnafitha.zohorecruit.com/jobs/Careers/586853000019641060/Senior-SEO-Specialist-Cairo-
• Tailor your resume and cover letter to highlight your SEO and content marketing experience and skills
• Prepare for the interview by researching the company, the role, and the industry
• Prepare questions to ask the interviewer about the role, the team, and the company
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.