Senior SEO Specialist

📌 Core Information

🔹 Job Title: Senior SEO Specialist

🔹 Company: Weekday AI

🔹 Location: Hyderabad, Telangana, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing successful SEO strategies to improve organic visibility and drive targeted traffic.
• Conducting in-depth keyword research and optimizing on-page elements for SEO best practices.
• Collaborating with cross-functional teams, including content and web development, to ensure SEO requirements are met.
• Monitoring SEO performance, analyzing KPIs, and providing actionable insights to stakeholders.

ASSUMPTION: This role requires a high level of expertise and experience in SEO, with a focus on driving organic growth and improving website performance.

📋 Key Responsibilities

✅ Develop and implement comprehensive SEO strategies to increase organic search rankings and drive targeted traffic.

✅ Conduct in-depth keyword research to identify high-impact opportunities based on search volume, competition, and relevance to the target audience.

✅ Perform regular technical SEO audits to identify and resolve crawl errors, site speed issues, indexing problems, and other performance bottlenecks.

✅ Optimize on-page elements such as title tags, meta descriptions, header tags, internal linking, and content structure for SEO best practices.

✅ Work closely with the content team to ensure SEO-driven content creation, optimize existing content, and identify content gaps.

✅ Monitor backlink profiles and lead initiatives for acquiring high-quality backlinks through ethical link-building strategies.

✅ Collaborate with web development teams to ensure SEO requirements are implemented in web design and code.

✅ Use tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, and other SEO software to track performance and provide actionable insights.

✅ Keep up with search engine algorithm changes and industry trends to proactively adjust strategies and maintain competitiveness.

✅ Generate monthly SEO performance reports, analyze KPIs (traffic, ranking, CTR, conversions), and present insights to stakeholders.

ASSUMPTION: This role requires a strong understanding of SEO best practices, tools, and trends, as well as the ability to analyze data and make data-driven decisions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Computer Science, or a related field (or equivalent experience).

Experience: Minimum 7 years of hands-on SEO experience in a high-growth or agency environment.

Required Skills:

• Deep understanding of search engine algorithms, ranking factors, and technical SEO elements.
• Strong experience with SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
• Proven track record of improving keyword rankings, organic traffic, and on-site engagement.
• Excellent knowledge of HTML, CSS, JavaScript basics, and CMS platforms like WordPress or Shopify.
• Ability to audit and optimize site architecture, sitemaps, robots.txt, and structured data (schema markup).
• Analytical mindset with strong problem-solving skills and attention to detail.
• Strong communication skills and the ability to collaborate effectively with cross-functional teams.

Preferred Skills:

• Experience in international SEO or multi-language website optimization.
• Prior experience working with e-commerce or B2B SaaS companies.
• Google Analytics and Google Ads certifications (preferred but not required).

ASSUMPTION: This role requires a high level of expertise and experience in SEO, with a focus on driving organic growth and improving website performance.

💰 Compensation & Benefits

Salary Range: INR 1,500,000 - 2,500,000 per annum (Estimated based on industry standards for a Senior SEO Specialist with 7+ years of experience in Hyderabad)

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Paid time off

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for a Senior SEO Specialist with 7+ years of experience in Hyderabad. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet

Company Size: 11-50 employees (Small to mid-sized company, offering a close-knit work environment with opportunities for growth and impact)

Founded: 2022 (Relatively new company, with a focus on innovation and adaptability)

Company Description:

• Weekday AI is a YC-backed recruitment startup that curates top jobs from premium YC and VC-backed startups.
• The company focuses on hand-curating job listings to provide applicants with select opportunities from high-growth and well-funded startups.
• Weekday AI aims to streamline the job search process by offering a curated platform for both job seekers and employers.

Company Specialties:

• Recruitment
• Job curation
• Startup hiring

Company Website: http://jobs.weekday.works

ASSUMPTION: Weekday AI is a growing startup with a focus on curating top jobs for applicants. As a small to mid-sized company, it offers a close-knit work environment with opportunities for growth and impact.

📊 Role Analysis

Career Level: Senior (This role is designed for an experienced SEO specialist with a proven track record of driving organic growth and improving website performance)

Reporting Structure: The Senior SEO Specialist will report directly to the Marketing Manager or a similar role, depending on the company's organizational structure.

Work Arrangement: On-site (The role requires a physical presence in the Hyderabad office, with opportunities for flexible work arrangements)

Growth Opportunities:

• Potential to lead and mentor junior SEO team members as the company grows.
• Opportunities to expand responsibilities and take on additional projects as the company's SEO needs evolve.
• Possibility to transition into a management or leadership role within the marketing department.

ASSUMPTION: This role offers growth opportunities for the right candidate, with the potential to take on additional responsibilities and advance their career within the company.

🌍 Location & Work Environment

Office Type: On-site (The role requires a physical presence in the Hyderabad office)

Office Location(s): Hyderabad, Telangana, India

Geographic Context:

• Hyderabad is the capital city of Telangana, located in southern India.
• The city is known for its historical sites, cultural attractions, and thriving technology industry.
• Hyderabad offers a mix of traditional and modern amenities, with a lower cost of living compared to other major Indian cities.

Work Schedule: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The on-site work arrangement allows for better collaboration and communication with the team, while the flexible work arrangements provide a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical SEO assessment or case study
• In-depth interviews with the Marketing Manager and other team members
• Final decision and offer

Key Assessment Areas:

• SEO knowledge and experience
• Problem-solving skills
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and achievements.
• Include specific examples of SEO campaigns you've led and the results you've achieved.
• Demonstrate your understanding of the company and the role by addressing how your skills and experience make you a strong fit.
• Prepare for the technical SEO assessment or case study by brushing up on your SEO knowledge and tools.

ATS Keywords: SEO strategy, keyword research, technical SEO, on-page optimization, off-page optimization, performance analytics, content optimization, backlink acquisition, web development collaboration, SEO tools, search engine algorithms, HTML, CSS, JavaScript, CRO, A/B testing

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's SEO knowledge, experience, and cultural fit.

🛠️ Tools & Technologies

• Google Analytics
• Google Search Console
• SEMrush
• Ahrefs
• Moz
• Screaming Frog
• WordPress
• Shopify

ASSUMPTION: The tools and technologies listed are commonly used in SEO roles and may vary depending on the company's specific needs and preferences.

👔 Cultural Fit Considerations

Company Values:

• Curated: We handpick the best jobs for our applicants.
• Transparent: We maintain open communication with our applicants and clients.
• Adaptive: We continuously improve our platform and services to meet the evolving needs of our users.

Work Style:

• Collaborative: We work closely with our team members and clients to achieve our goals.
• Data-driven: We make informed decisions based on data and analytics.
• Innovative: We embrace new ideas and technologies to stay ahead of the competition.

Self-Assessment Questions:

• Do you have experience working in a fast-paced, startup environment?
• Are you comfortable using data and analytics to inform your decision-making?
• Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?

ASSUMPTION: Weekday AI values candidates who are adaptable, data-driven, and collaborative, with a strong work ethic and a passion for their craft.

⚠️ Potential Challenges

• Keeping up with the fast-paced nature of SEO and search engine algorithm changes.
• Balancing the demands of multiple projects and stakeholders.
• Adapting to the unique needs and preferences of the company's clients.
• Managing a team of junior SEO specialists as the company grows.

ASSUMPTION: This role may present challenges related to the fast-paced nature of SEO, managing multiple projects, and adapting to the unique needs of the company's clients. However, these challenges can be overcome with strong communication, collaboration, and adaptability.

📈 Similar Roles Comparison

• Compared to other SEO Specialist roles, this position offers a higher level of responsibility and autonomy, with the opportunity to lead and mentor junior team members.
• In the context of the broader marketing industry, this role focuses on driving organic growth and improving website performance through SEO strategies.
• In terms of career path, this role can lead to opportunities for advancement within the marketing department, such as taking on a management or leadership role.

ASSUMPTION: This role offers unique opportunities for growth and advancement within the company, with a focus on driving organic growth and improving website performance through SEO strategies.

📝 Sample Projects

• Conducting a comprehensive SEO audit of the company's website and implementing recommendations to improve organic rankings and traffic.
• Developing and executing a keyword research strategy to identify high-impact opportunities and optimize on-page elements for SEO best practices.
• Collaborating with the content team to create SEO-driven content and optimize existing content for improved performance.

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to conduct SEO audits, develop keyword research strategies, and collaborate with cross-functional teams to improve website performance.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to SEO and how this role fits into the broader marketing strategy?
• How does the company support the professional development and growth of its SEO team members?
• Can you provide examples of how the company has adapted its SEO strategies to meet the evolving needs of its clients?
• How does the company measure the success of its SEO campaigns, and what KPIs does it track?
• What is the company's approach to work-life balance, and how does it support its employees' well-being?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the company's approach to SEO, its commitment to employee growth and development, and its focus on work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Weekday AI's job portal
• Tailor your resume and cover letter to highlight your SEO experience and achievements, addressing how your skills and experience make you a strong fit for the role.
• Prepare for the technical SEO assessment or case study by brushing up on your SEO knowledge and tools.
• Research the company and the role to demonstrate your understanding of the company's mission, values, and approach to SEO.
• Follow up with the HR team one week after submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.