📌 Core Information
🔹 Job Title: Senior SEO Specialist
🔹 Company: ArabyBrand
🔹 Location: Cairo, Egypt
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing, implementing, and managing comprehensive SEO strategies
- Collaborating with marketing, content, and web development teams
- Conducting keyword research and on-page optimization
- Performing technical SEO audits and monitoring performance
ASSUMPTION: This role requires a high level of expertise in SEO and experience working with cross-functional teams.
📋 Key Responsibilities
✅ Develop, implement, and manage comprehensive SEO strategies across multiple platforms
✅ Conduct detailed keyword research to guide content teams
✅ Optimize on-page elements including meta titles, descriptions, headers, and content
✅ Perform regular technical SEO audits and work with developers to fix issues
✅ Monitor and analyze SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs
✅ Develop and execute link-building strategies to increase domain authority
✅ Stay up-to-date with the latest SEO trends, algorithm updates, and best practices
✅ Collaborate with content and marketing teams to ensure SEO best practices are implemented
✅ Prepare regular SEO performance reports and recommend improvements
✅ Manage and mentor junior SEO specialists when necessary
ASSUMPTION: This role requires a strong understanding of SEO principles and the ability to work independently and in a team environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, IT, or a related field
Experience: 4+ years of experience in SEO with a proven track record
Required Skills:
- Strong knowledge of search engine algorithms and ranking strategies
- Experience with SEO tools like SEMrush, Ahrefs, Moz, Screaming Frog, etc.
- Solid understanding of HTML, CSS, and CMS platforms (e.g., WordPress, Shopify)
- Analytical mindset with strong problem-solving skills
- Excellent communication and project management abilities
Preferred Skills:
- Experience with international SEO strategies
- Basic knowledge of web development
ASSUMPTION: This role requires a well-rounded SEO specialist with a strong technical background and excellent communication skills.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically between 15,000 EGP and 25,000 EGP per month, based on experience and qualifications. This is an estimate and the actual salary may vary.
Benefits:
- Medical Insurance
- Attractive Bonus system and incentives
- Hybrid working environment
- Flexible working hours
- Great learning opportunities and mentorship
Working Hours: Full-time, with flexible hours and a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: ArabyBrand operates in the advertising services industry, focusing on SEO, media buying, and influencer marketing.
Company Size: ArabyBrand is a small company with 11-50 employees, providing a close-knit work environment and opportunities for growth.
Founded: ArabyBrand was founded in 2020 and has since established itself as an innovative marketing agency committed to driving client success.
Company Description:
- ArabyBrand is not an average marketing agency; it is an innovative entity dedicated to propelling client success and fostering remarkable growth.
- The company unlocks business potential through value-driven strategies and leaves a lasting impact on clients.
- ArabyBrand thrives on collaboration and considers itself a partner in clients' journeys, sharing in their triumphs and accomplishments.
Company Specialties:
- SEO
- Media Buying
- Backlink Building
- Influencing Campaign
- PR Campaign
- Search Advertising
- Marketing Team Hiring
Company Website: https://www.arabybrand.com
ASSUMPTION: ArabyBrand's focus on collaboration and client success creates an environment where employees can grow and make a significant impact.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in SEO.
Reporting Structure: The Senior SEO Specialist will report directly to the Marketing Manager and may oversee junior SEO specialists.
Work Arrangement: This role has a hybrid work arrangement, with employees working on-site 2-3 days per week and remotely for the rest of the time.
Growth Opportunities:
- As a senior role, this position offers opportunities for mentoring and knowledge-sharing with junior team members.
- The company's focus on growth and client success may present opportunities for career advancement within the marketing department.
- Working with a diverse range of clients may expose the incumbent to new industries and challenges, fostering continuous learning and growth.
ASSUMPTION: This role provides opportunities for professional development and growth within the marketing department and the broader advertising industry.
🌍 Location & Work Environment
Office Type: ArabyBrand's office is a hybrid work environment, with employees working on-site 2-3 days per week and remotely for the rest of the time.
Office Location(s): The company's headquarters are in Riyadh, Saudi Arabia, with an additional office in Cairo, Egypt.
Geographic Context:
- Cairo is the capital and largest city of Egypt, with a population of over 20 million people.
- The city is a major economic and cultural hub in the Middle East and North Africa region.
- Cairo offers a mix of ancient history and modern amenities, providing a unique living experience.
Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: Working in Cairo offers a unique blend of ancient history and modern culture, providing a rich living experience for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical SEO assessment or case study
- Interview with the Marketing Manager
- Final interview with the CEO or another senior team member
Key Assessment Areas:
- SEO knowledge and expertise
- Problem-solving skills and analytical mindset
- Communication and collaboration abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills.
- Prepare for the technical SEO assessment or case study by brushing up on your knowledge of SEO tools and best practices.
- Research ArabyBrand's clients and industry focus to demonstrate your understanding of the company's work.
ATS Keywords: SEO, keyword research, on-page optimization, technical SEO, Google Analytics, Google Search Console, SEMrush, Ahrefs, link-building, performance reporting, mentoring, HTML, CSS, CMS
ASSUMPTION: ArabyBrand's interview process is designed to assess candidates' technical SEO skills and cultural fit, with a focus on problem-solving and collaboration.
🛠️ Tools & Technologies
- SEMrush
- Ahrefs
- Moz
- Screaming Frog
- Google Analytics
- Google Search Console
- WordPress
- Shopify
ASSUMPTION: This role requires proficiency in popular SEO tools and content management systems, as well as a solid understanding of HTML and CSS.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Client Success
- Continuous Learning
Work Style:
- Hybrid work arrangement (2-3 days on-site per week)
- Flexible working hours
- Focus on results and performance
- Strong emphasis on teamwork and collaboration
Self-Assessment Questions:
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
- Are you comfortable working in a hybrid setting, with a mix of on-site and remote work?
- Do you have a strong desire to learn and stay up-to-date with the latest SEO trends and best practices?
ASSUMPTION: ArabyBrand values employees who are innovative, collaborative, and committed to driving client success. A strong cultural fit is essential for success in this role.
⚠️ Potential Challenges
- Managing client expectations and delivering results in a fast-paced environment
- Keeping up with the constantly evolving SEO landscape and algorithm updates
- Balancing the demands of multiple clients and projects simultaneously
- Adapting to a hybrid work arrangement, with a mix of on-site and remote work
ASSUMPTION: This role presents unique challenges that require strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other SEO Specialist roles, this position requires a higher level of experience and expertise in SEO.
- As a senior role, this position offers more opportunities for mentoring and knowledge-sharing with junior team members.
- Working with a diverse range of clients may expose the incumbent to new industries and challenges, fostering continuous learning and growth.
ASSUMPTION: This role offers unique opportunities for professional development and growth within the marketing department and the broader advertising industry.
📝 Sample Projects
- Conducting a comprehensive SEO audit of a client's website and developing a strategic plan to improve rankings and organic traffic
- Executing a link-building campaign to increase domain authority and improve search engine rankings for a client's e-commerce website
- Collaborating with the content team to optimize blog posts and other content for search engines, resulting in improved organic traffic and engagement
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Senior SEO Specialist in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical SEO strategies used for clients in different industries?
- How does ArabyBrand support the professional development of its employees?
- What is the company's approach to work-life balance, particularly in a hybrid work environment?
- How does ArabyBrand measure the success of its SEO campaigns, and how are these metrics reported to clients?
- What opportunities are there for career advancement within the marketing department and the broader advertising industry?
ASSUMPTION: These questions are designed to gain insight into the company's approach to SEO, employee development, and career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills
- Prepare for the technical SEO assessment or case study by brushing up on your knowledge of SEO tools and best practices
- Research ArabyBrand's clients and industry focus to demonstrate your understanding of the company's work
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
