Senior SEO Specialist

📌 Core Information

🔹 Job Title: Senior SEO Specialist

🔹 Company: ButterflyMX

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing SEO strategies to drive organic traffic growth
• Collaborating with the content team to optimize content for SEO and GEO
• Conducting market research, competitor analysis, and technical SEO audits
• Tracking and analyzing content performance metrics to inform strategy
• Leveraging Large Language Models (LLMs) to generate and optimize content

ASSUMPTION: This role requires a high level of technical expertise and a deep understanding of SEO best practices and trends. The ideal candidate will be proactive in staying up-to-date with the latest search trends and algorithmic changes.

📋 Key Responsibilities

✅ Stay up-to-date with the latest trends in SEO, including HTML, CSS, and JavaScript best practices

✅ Implement SEO and GEO roadmaps to outpace industry trends and search algorithm changes

✅ Conduct regular market research, competitor gap analysis, and technical SEO audits

✅ Track and analyze content performance metrics to inform strategy and demonstrate impact

✅ Maintain organized workflows for assigned projects using shared project management systems

ASSUMPTION: This role requires a strong attention to detail and the ability to work independently with minimal oversight.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 5+ years of in-house SEO management experience for marketing teams

Required Skills:

• Expertise in SEO best practices and trends, Google Core Update quality guidelines, and ranking factors across multiple search engines
• Proven track record of leveraging SEO and Generative Engine Optimization to generate leads and optimize content
• Deep knowledge of search engine ranking factors, schema markup, and Core Web Vitals
• Working knowledge of HTML, CSS, and JavaScript and how they impact SEO
• Demonstrable experience with WordPress, Ahrefs, Google Search Console, SEMRush, and other relevant SEO tools
• Understanding of Large Language Models (LLMs) and how they can be leveraged to create, optimize, and enrich content

Preferred Skills:

• Experience in B2B, tech, or real estate industries
• Highly technical, with experience automating and optimizing SEO workflows for long-term strategy objectives
• Proven experience with leveraging AI tools in both professional and personal settings

ASSUMPTION: Candidates with a strong portfolio demonstrating their SEO expertise and a proven track record of driving organic traffic growth will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior SEO Specialist with 5-10 years of experience)

Benefits:

• Comprehensive Medical, Dental, and Vision plans (ButterflyMX covers 90% or 100% of the cost)
• 401(k) plan with a match
• 13 paid holidays, 25 PTO days, and Paid Family Leave
• Employee Assistance Program and quarterly self-care stipends
• Optional benefits including pre-tax flexible healthcare spending accounts (FSA and HSA), Dependent Care FSA, and Commuter Benefits, as well as optional Supplemental Life, AD&D, Hospital Indemnity, Disability, Legal, Accident, Critical Illness, Pet, and Personal Liability Insurance

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on property access solutions and security systems

Company Size: 201-500 employees (Medium-sized company with a collaborative and innovative work environment)

Founded: 2014 (Over a decade of experience in the proptech industry)

Company Description:

• ButterflyMX is a complete property access solution provider, offering secure, convenient, and affordable ways to manage and grant access on the go
• The company specializes in smartphone-based security systems, including video intercoms, access control systems, and security cameras
• ButterflyMX serves over 15,000 multifamily, gated, commercial, and student housing properties worldwide

Company Specialties:

• Smartphone Security
• Property Management Software
• Video Intercom
• Touchscreen
• Application Development
• Multi Family Real Estate
• Commercial Office Real Estate
• proptech
• cretech
• access control
• and property management

Company Website: https://butterflymx.com/

ASSUMPTION: ButterflyMX's focus on innovation and AI-forward technologies creates an exciting and dynamic work environment for employees.

📊 Role Analysis

Career Level: Senior (Experienced professional with a proven track record in SEO management)

Reporting Structure: Reports directly to the Director of Content

Work Arrangement: Remote (Solely) with flexible scheduling

Growth Opportunities:

• Potential to advance to a leadership role within the marketing team as the company continues to grow
• Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
• Chance to work on cutting-edge technology and contribute to the company's AI-forward initiatives

ASSUMPTION: This role offers significant growth potential for the right candidate, as ButterflyMX continues to expand its presence in the proptech industry.

🌍 Location & Work Environment

Office Type: Remote (No physical office required)

Office Location(s): United States (Candidates can work from anywhere within the US)

Geographic Context:

• The United States offers a diverse range of work environments, from bustling cities to quiet suburbs, allowing candidates to choose a setting that best suits their preferences
• Remote work provides flexibility and the opportunity to work from various locations, such as home, coffee shops, or co-working spaces
• The United States has a well-established job market with numerous opportunities for professional growth and development

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The remote work arrangement offers candidates the opportunity to maintain a healthy work-life balance and save time and money by eliminating a daily commute.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• Technical SEO assessment or case study
• Final interview with the marketing team

Key Assessment Areas:

• SEO expertise and technical knowledge
• Problem-solving skills and ability to think critically
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and achievements
• Include relevant keywords from the job description to help your application pass through Applicant Tracking Systems (ATS)
• Prepare for the technical SEO assessment by brushing up on your knowledge of SEO best practices and tools
• Research ButterflyMX's company culture and values to demonstrate your fit during the interview

ATS Keywords: SEO, Technical SEO, Content Marketing, Data Analysis, B2B Marketing, Generative Engine Optimization, HTML, CSS, JavaScript, Keyword Research, Competitor Analysis, Performance Tracking, Schema Markup, Core Web Vitals, AI Tools, Project Management

ASSUMPTION: ButterflyMX's hiring process is designed to assess candidates' technical skills and cultural fit, ensuring that the most qualified and well-suited candidates are selected for the role.

🛠️ Tools & Technologies

• WordPress
• Ahrefs
• Google Search Console
• SEMRush
• Large Language Models (LLMs)

ASSUMPTION: Candidates should have experience with the listed tools and be willing to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Delight our customers
• Take ownership
• We are a community of collaborators
• Speak up
• Think big and do small
• We are tenacious

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to learning new technologies
• Proactive and self-motivated

Self-Assessment Questions:

• Do you have a proven track record of driving organic traffic growth through SEO strategies?
• Are you comfortable working independently and taking ownership of projects?
• Do you thrive in a collaborative environment and enjoy working with cross-functional teams?

ASSUMPTION: Candidates who align with ButterflyMX's core values and work style will be the best fit for this role and the company's culture.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Keeping up with the latest SEO trends and algorithm changes
• Collaborating effectively with remote team members
• Adapting to new technologies and tools as the company continues to innovate

ASSUMPTION: These challenges can be overcome by strong communication, time management, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• Unlike traditional SEO roles, this position requires a strong focus on Generative Engine Optimization (GEO) and leveraging Large Language Models (LLMs) to create and optimize content
• ButterflyMX's focus on the proptech industry offers a unique opportunity to work on cutting-edge technology and innovative solutions
• This role offers significant growth potential, as the company continues to expand its presence in the market

ASSUMPTION: Candidates should consider their interest in the proptech industry and their willingness to adapt to new technologies when comparing this role to similar positions in other industries.

📝 Sample Projects

• Conducting a comprehensive SEO audit of ButterflyMX's website and implementing recommended changes to improve organic traffic
• Developing and executing a content marketing strategy that leverages Large Language Models (LLMs) to generate and optimize blog posts and other content
• Collaborating with the content team to optimize existing content for SEO and GEO, resulting in improved search rankings and increased organic traffic

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Senior SEO Specialist may be involved in, from technical SEO audits to content creation and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing strategy?
• How does ButterflyMX support the professional development and growth of its employees?
• What are the most significant challenges facing the marketing team, and how can this role help address them?
• How does ButterflyMX approach innovation and staying ahead of industry trends in SEO and GEO?
• What is the company's long-term vision for the marketing team and this role?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company's long-term goals, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO experience and achievements, including relevant keywords from the job description
• Prepare for the technical SEO assessment by brushing up on your knowledge of SEO best practices and tools
• Research ButterflyMX's company culture and values to demonstrate your fit during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.