Senior SEO Strategist

📌 Core Information

🔹 Job Title: Senior SEO Strategist

🔹 Company: Shooster Holdings

🔹 Location: Margate, FL

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: Mid-Senior Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing SEO strategies for multiple brands
• Executing technical SEO and monitoring KPIs
• Collaborating with various teams to ensure SEO best practices
• Preparing monthly performance reports

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Plan, develop, and implement SEO strategies for multiple brands, including link building, content strategy, CRO, page speed, design, and partnerships

✅ Execute and monitor technical SEO, such as Ahrefs DR & DA, Majestic TF, CTR, SimilarWeb traffic, redirects, bounce rate, and other KPIs

✅ Perform thorough keyword research using tools like SEMRush, HubSpot, and Ahrefs

✅ Work with HubSpot or equivalent CRMs (Salesforce, Zoho, etc.)

✅ Collaborate with web developers, content creators, management teams, and leadership to ensure the proper implementation of SEO best practices

✅ Stay updated with the latest SEO and digital marketing trends and best practices

✅ Prepare and present monthly reports on the performance of SEO efforts

✅ Utilize tools such as Screaming Frog for SEO analysis, Google Search Console and Google Analytics for tracking AVG position, clicks, CTR, etc. for main keywords, Ahrefs for tracking DR and DA, SEMrush for keyword analysis, Majestic for TF, WordPress for CMS, and HubSpot for CRM, leads, sales, campaigns, and more

ASSUMPTION: This role requires a strong understanding of SEO best practices, experience with relevant tools, and the ability to analyze and interpret data to drive informed decisions.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing or an equivalent quantitative field (e.g., mathematics, statistics, computer science, etc.)

Experience: 2-5 years of experience in SEO or a related field

Required Skills:

• Proven experience in SEO strategy development and implementation
• Strong analytical skills and data-driven mindset
• Familiarity with SEO tools such as Ahrefs, SEMrush, Majestic, Google Search Console, and Google Analytics
• Excellent communication and collaboration skills
• Ability to work independently and manage multiple projects

Preferred Skills:

• Experience with HubSpot or equivalent CRMs
• Familiarity with WordPress and HTML/CSS
• Knowledge of JavaScript and/or Python

ASSUMPTION: Candidates with a proven track record in SEO and relevant tool experience will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $90,000 - $120,000 per year (based on experience and industry standards for the role and location)

Benefits:

• Weekly pay
• Paid training
• Health, dental, vision, and term life insurance
• PTO
• 401k with a 50% match up to 6%
• Employee Assistance Program (free training and development courses)
• Childcare reimbursement up to $375 per month
• Gym membership reimbursement
• Company-sponsored snacks
• Reward and recognition platform

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is based on industry standards for the role, experience level, and location. Benefits are comprehensive and competitive for a company of this size.

📌 Applicant Insights

🔍 Company Context

Industry: Venture Capital and Private Equity Principals. Shooster Holdings primarily operates in the Telephone Answering Service, Virtual Receptionist, Call Center, Commercial Real Estate, and CCaaS industries, with some exposure to early-stage startups.

Company Size: Small (51-200 employees). Shooster Holdings is a family office founded and led by Michael Shooster, an experienced entrepreneur with 50 years of entrepreneurial and leadership experience. As a smaller company, applicants can expect a more intimate work environment with closer collaboration with leadership.

Founded: 2019. Shooster Holdings was established in 2019 and has since grown to manage a diverse portfolio of assets.

Company Description:

• Shooster Holdings is a South Florida-based family office focused on growing its portfolio companies through organic growth and strategic acquisitions
• The company has a proven track record of success in growing its portfolio companies under Michael's leadership
• Shooster Holdings focuses on building long-term returns and partnering with like-minded entrepreneurs who are innovative leaders with unique ideas

Company Specialties:

• Contact Center
• Answering Service
• Real Estate
• Software Development
• Growth
• Returns
• ROI
• Startups
• Innovation
• Investing
• and Private Equity

Company Website: www.shoosterholdings.com

ASSUMPTION: Shooster Holdings is a growth-oriented company with a focus on innovation and partnerships. Applicants should be comfortable working in a dynamic, evolving environment.

📊 Role Analysis

Career Level: Mid-Senior Level. This role is suitable for candidates with 2-5 years of experience in SEO or a related field, looking to take on more responsibility and make a significant impact on the company's SEO efforts.

Reporting Structure: The Senior SEO Strategist will report directly to the company's leadership team and collaborate closely with various departments, including marketing, content, and web development.

Work Arrangement: On-site. This role requires regular on-site presence to facilitate collaboration and communication with the team and leadership.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the Senior SEO Strategist to take on additional responsibilities or move into a management role
• Shooster Holdings values internal promotions and provides opportunities for employees to grow within the company
• The company's focus on innovation and partnerships may present unique growth opportunities for the right candidate

ASSUMPTION: The Senior SEO Strategist role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's SEO efforts and contribute to its overall success.

🌍 Location & Work Environment

Office Type: Corporate office. Shooster Holdings' office is located in Margate, Florida, and offers a professional, collaborative work environment.

Office Location(s): 441 S State Road 7, Suite 1, Margate, Florida 33068, US

Geographic Context:

• Margate, Florida, is a small city located in Broward County, with a population of approximately 55,000 people
• The city is situated near the Atlantic coast, offering easy access to beaches and outdoor recreation
• Margate is conveniently located near major highways, providing quick access to nearby cities such as Fort Lauderdale and Miami

Work Schedule: Full-time, 40 hours per week, with the possibility of occasional overtime to meet project deadlines.

ASSUMPTION: The work environment at Shooster Holdings is collaborative and supportive, with a focus on open communication and teamwork. The office is located in a convenient, accessible location, and offers a comfortable, professional work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the leadership team
• Background check and offer

Key Assessment Areas:

• SEO knowledge and experience
• Analytical skills and data-driven mindset
• Communication and collaboration skills
• Problem-solving abilities
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare for behavioral and situational interview questions that focus on your SEO experience and problem-solving skills
• Research the company and its portfolio to show your enthusiasm and understanding of its mission and values

ATS Keywords: SEO, SEO Strategy, Technical SEO, Keyword Research, CRM, Collaboration, Reporting, SEO Tools, Ahrefs, SEMrush, Majestic, Google Search Console, Google Analytics, WordPress, HubSpot

ASSUMPTION: The application process at Shooster Holdings is thorough and designed to assess the candidate's technical skills, cultural fit, and problem-solving abilities. Applicants should be prepared to demonstrate their SEO expertise and provide examples of their past achievements.

🛠️ Tools & Technologies

• SEO tools: Ahrefs, SEMrush, Majestic, Google Search Console, Google Analytics
• CRM: HubSpot
• CMS: WordPress
• Project management: Asana, Trello, or similar
• Communication: Slack, Microsoft Teams, or similar
• Office suite: Microsoft Office, Google Workspace, or similar

ASSUMPTION: The Senior SEO Strategist will be expected to be proficient in using relevant SEO tools, CRMs, and project management software to effectively manage SEO campaigns and collaborate with the team.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Partnership
• Growth
• Integrity
• Accountability
• Collaboration

Work Style:

• Dynamic and adaptable
• Data-driven and analytical
• Collaborative and team-oriented
• Problem-solving focused
• Results-oriented

Self-Assessment Questions:

• How do you stay updated with the latest SEO trends and best practices?
• Can you provide an example of a time when you had to adapt your SEO strategy due to changes in the market or algorithm updates?
• How do you prioritize and manage multiple SEO projects and deadlines?
• How do you approach collaboration with cross-functional teams to ensure SEO best practices are implemented?

ASSUMPTION: Applicants should be comfortable working in a dynamic, growth-oriented environment and be able to adapt to changes in the market or company priorities. Strong communication and collaboration skills are essential for success in this role.

⚠️ Potential Challenges

• Working in a small, growing company may require wearing multiple hats and taking on additional responsibilities as the company expands
• The SEO landscape is constantly evolving, requiring the Senior SEO Strategist to stay updated with the latest trends and best practices
• Collaborating with various teams and stakeholders may present communication and coordination challenges
• The on-site work arrangement may require commuting to the office daily, which could be inconvenient for some candidates

ASSUMPTION: Applicants should be comfortable working in a fast-paced, evolving environment and be prepared to adapt to changes in the company's priorities and needs.

📈 Similar Roles Comparison

• Compared to other SEO Strategist roles, this position offers more responsibility and the opportunity to make a significant impact on the company's SEO efforts
• Shooster Holdings is a smaller company, which may provide more exposure to various aspects of the business and opportunities for growth
• As a family office, Shooster Holdings may offer a more personal, intimate work environment compared to larger corporations

ASSUMPTION: Applicants should consider the unique aspects of this role and company size when evaluating this opportunity against other SEO Strategist positions.

📝 Sample Projects

• Developing and implementing an SEO strategy for a new brand launch, including keyword research, link building, and content optimization
• Conducting a comprehensive technical SEO audit and executing necessary improvements to enhance the website's performance and organic traffic
• Collaborating with the content team to optimize blog posts and other content for search engines and user engagement

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of impact the Senior SEO Strategist can have on the company's SEO efforts.

❓ Key Questions to Ask During Interview

• What are the biggest SEO challenges facing the company currently, and how can this role address them?
• How does the company support the professional development and growth of its SEO team members?
• What are the most important SEO KPIs for the company, and how are they tracked and reported?
• How does the company approach collaboration and communication between the SEO team and other departments?
• What are the company's plans for growth and expansion in the next 1-3 years, and how can this role contribute to that success?

ASSUMPTION: Asking these questions will help applicants better understand the role's responsibilities, the company's priorities, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant SEO experience and achievements
• Prepare for behavioral and situational interview questions that focus on your SEO experience and problem-solving skills
• Research the company and its portfolio to show your enthusiasm and understanding of its mission and values
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.