📌 Core Information
🔹 Job Title: Senior Social Brand Marketing Manager, Amazon XCM
🔹 Company: Amazon
🔹 Location: Seattle, WA (with remote flexibility)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Leading strategy and content production for brand and retail social campaigns across various platforms
- Collaborating with cross-functional teams to drive innovative and impactful marketing campaigns
- Managing external agencies and partners to deliver projects on time and within budget
- Analyzing and reporting on social marketing metrics to measure business results
- Negotiating business and contract terms with external partners
ASSUMPTION: This role requires a strategic thinker with a strong background in social media marketing, experience managing cross-functional teams, and a data-driven approach to campaign optimization.
📋 Key Responsibilities
✅ Lead strategy and content production for brand and retail social campaigns across Meta, TikTok, Snap, and YouTube
✅ Develop creative briefs that inspire breakthrough ideas and collaborate with creative teams to bring them to life
✅ Project manage social content production campaigns, including managing external agencies and cross-functional teams
✅ Own social marketing metrics, goals, and KPIs to measure and track business results
✅ Strategically support business and contract negotiations
✅ Collaborate cross-functionally with partners across North American Stores, Creator Growth, PR, creative, media, and analytics teams to scale brand campaigns
✅ Research and identify innovative opportunities within new and existing social platforms, production models, and formats to drive efficiencies in reaching existing and new customers
✅ Stay continuously informed about audience trends and infuse the brand social space with innovative ideas and content
ASSUMPION: This role requires strong leadership, project management, and analytical skills, as well as the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8+ years of professional non-internship marketing experience
Required Skills:
- Proven experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
- Experience building, executing, and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using data and metrics to measure impact and determine improvements
- Experience in marketing or marketing research
- Experience developing paid media strategies for major brands (in-house or agency-side)
Preferred Skills:
- Experience creating and executing integrated marketing lead generation campaigns using tactics such as live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
ASSUMPTION: The ideal candidate will have a strong background in social media marketing, experience managing complex projects, and a data-driven approach to campaign optimization.
💰 Compensation & Benefits
Salary Range: $112,800 - $186,500 per year (based on location)
Benefits:
- Medical, financial, and other benefits (see here for more information)
Working Hours: Full-time (40 hours per week) with flexible remote work options
ASSUMPTION: The salary range provided is based on Amazon's internal compensation structure and may vary depending on the location and job-related knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail and e-commerce
Company Size: 10,001+ employees (global, with a large presence in Seattle)
Founded: 1994 (with the Amazon XCM team established more recently)
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- The Amazon XCM team is responsible for the largest and most performative mass marketing portfolio of investments in Amazon's biggest priority brands and businesses
- Amazon offers a dynamic and fast-paced work environment with opportunities for growth and innovation
Company Specialties:
- E-commerce and retail
- Operations and logistics
- Technology and software development
Company Website: Amazon.com
ASSUMPTION: Amazon's size and resources provide ample opportunities for career growth and development, while its customer-centric culture fosters innovation and continuous learning.
📊 Role Analysis
Career Level: Senior-level role with significant impact on Amazon's brand and retail goals
Reporting Structure: This role reports directly to the XCM leadership team and collaborates with cross-functional teams across North America
Work Arrangement: On-site with flexible remote work options
Growth Opportunities:
- Potential to lead larger teams or take on more strategic responsibilities within the XCM organization
- Opportunities to work on high-visibility projects and campaigns with significant business impact
- Access to professional development and training resources through Amazon's internal learning platforms
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more strategic responsibilities and lead larger teams over time.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces with on-site amenities and flexible workspaces
Office Location(s): Seattle, WA (with remote flexibility)
Geographic Context:
- Seattle is known for its vibrant tech industry, with a strong presence of Amazon and other major tech companies
- The city offers a mix of urban and outdoor living, with easy access to parks, mountains, and water activities
- Seattle has a mild, oceanic climate with moderate rainfall throughout the year
Work Schedule: Full-time (40 hours per week) with flexible remote work options
ASSUMPTION: Seattle's thriving tech industry and mild climate make it an attractive location for professionals seeking a dynamic work environment and an active lifestyle.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- On-site or virtual interview with the hiring team and relevant stakeholders
- Final round interviews with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Experience managing cross-functional teams and projects
- Data-driven approach to campaign optimization
- Strong communication and presentation skills
- Cultural fit with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership style
- Research Amazon's leadership principles and be prepared to discuss how you embody them in your work
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
ATS Keywords: Social media marketing, brand strategy, campaign management, cross-functional teams, data analysis, A/B testing, creative briefs, project management, stakeholder communication
ASSUMPTION: Amazon's interview process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit with the company's leadership principles.
🛠️ Tools & Technologies
- Social media platforms (Meta, TikTok, Snap, YouTube)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis tools (e.g., Excel, Tableau, Google Analytics)
- Creative briefing and collaboration tools (e.g., Google Docs, Microsoft Office)
ASSUMPTION: This role requires proficiency in social media platforms, project management tools, and data analysis tools to effectively manage cross-functional campaigns and measure business results.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional team structure
- Data-driven decision-making and continuous learning
- Strong focus on customer-centric innovation and improvement
Self-Assessment Questions:
- Do you have a strong pulse on social media landscapes and trends?
- Are you comfortable working in a fast-paced, dynamic environment with competing priorities?
- Do you have a data-driven approach to campaign optimization and measurement?
- Are you an effective communicator and collaborator, able to work with cross-functional teams to deliver results?
ASSUMPTION: Successful candidates will demonstrate a strong fit with Amazon's leadership principles, a data-driven approach to campaign optimization, and the ability to thrive in a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- Managing complex cross-functional projects with diverse stakeholders and competing priorities
- Keeping up with the fast-paced evolution of social media platforms and trends
- Balancing strategic thinking with day-to-day project management and execution
- Working effectively with external agencies and partners to deliver projects on time and within budget
- Navigating Amazon's large and sometimes bureaucratic organizational structure
ASSUMPTION: These challenges can be mitigated by strong project management skills, effective communication and collaboration, and a data-driven approach to campaign optimization.
📈 Similar Roles Comparison
- This role is unique in its focus on social media marketing for a major brand within a large, global organization
- Similar roles in smaller organizations or agencies may have less resources and a narrower scope of responsibilities
- Career paths in this role may lead to more strategic or leadership positions within the XCM organization or Amazon as a whole
ASSUMPTION: This role offers a unique opportunity to work on high-visibility campaigns with significant business impact within a large, global organization.
📝 Sample Projects
- Developing and executing a breakthrough social media campaign for Amazon's Prime Day event
- Collaborating with cross-functional teams to create innovative content for Amazon's Super Bowl commercial
- Managing external agencies to deliver projects on time and within budget for Amazon's holiday marketing campaigns
ASSUMPTION: These sample projects demonstrate the strategic and collaborative nature of this role, as well as the opportunity to work on high-visibility campaigns with significant business impact.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting relationships for this role?
- How does this role collaborate with other teams within the XCM organization and Amazon as a whole?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Amazon support the professional development and growth of its employees in this role?
- What are the key challenges facing the XCM team and how can this role help address them?
ASSUMPTION: Asking these questions will help you better understand the role's responsibilities, team dynamics, and growth opportunities, as well as Amazon's approach to employee development and support.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership style
- Research Amazon's leadership principles and be prepared to discuss how you embody them in your work
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
