📌 Core Information
🔹 Job Title: Senior Social Content Executive
🔹 Company: Gymshark
🔹 Location: Solihull, West Midlands, England, United Kingdom
🔹 Job Type: Hybrid (3 days on-site)
🔹 Category: Retail
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Overseeing daily content planning and execution across assigned social media channels
- Collaborating with various teams to create social-first content and manage brand campaigns
- Ensuring impactful content that drives KPI-driven results
- Working with creative, production, brand, and product teams to create engaging content
- Project managing brand campaigns, events, and product releases from a social media perspective
ASSUMPTION: This role requires a strong understanding of the social media landscape and the ability to create engaging content that resonates with Gymshark's audience.
📋 Key Responsibilities
✅ Oversee daily content planning and execution across assigned social media channels
✅ Collaborate with various teams to create social-first content and manage brand campaigns
✅ Ensure all execution deadlines are adhered to
✅ Own and manage assigned channel(s) content calendar
✅ Represent the social team in meetings and ensure takeaway messages are turned into actions
✅ Write briefs for creative teams to ensure content aligns with Gymshark's brand
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to handle multiple projects simultaneously.
🎯 Required Qualifications
Education: Not specified
Experience: Minimum 2-3 years in a social media content role
Required Skills:
- Proven track record in delivery of KPI-driven results
- Highly organized with impeccable attention to detail
- Strong sense of responsibility and self-starter attitude
- Creative problem solver with ability to think laterally
- Strong communicator with ability to articulate complex topics
- Experience with Photoshop, Premier Pro, and CapCut
Preferred Skills:
- Experience writing briefs for content creators and agencies
- Experience using Sprinklr or other social media marketing scheduling tools
ASSUMPTION: Candidates should have a strong understanding of the social media landscape and the ability to create engaging content that drives results.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Based on industry standards for a Senior Social Content Executive role in the UK)
Benefits:
- Competitive salary
- Performance-based bonuses
- Generous employee discount
- On-site gym and fitness classes
- Private healthcare and dental insurance
- Pension scheme
Working Hours: Full-time (40 hours per week)
ASSUMPTION: Salary range is based on industry standards for a Senior Social Content Executive role in the UK. Actual salary may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Fitness Apparel and Accessories)
Company Size: 1,001-5,000 employees (Mid-size)
Founded: 2012
Company Description:
- Gymshark is one of the fastest-growing and most recognizable fitness apparel and accessories brands
- Supported by over 22 million highly engaged social media followers and customers in 100's of countries
- Offers a world of rapid change, open-minded, ambitious, curious, creative, and resourceful people
Company Specialties:
- Fitness apparel and accessories
- E-commerce
- Social media marketing
- Brand management
Company Website: www.gymshark.com
ASSUMPTION: Gymshark is a mid-size company with a strong focus on growth and innovation in the fitness apparel and accessories industry.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Social Content Manager
Work Arrangement: Hybrid (3 days on-site in Solihull, UK)
Growth Opportunities:
- Potential to grow into a management role as the company expands
- Opportunities to work on high-profile campaigns and events
- Chance to develop skills in project management, content creation, and brand strategy
ASSUMPTION: This role offers growth opportunities for the right candidate, with the potential to take on more responsibilities and advance their career within the company.
🌍 Location & Work Environment
Office Type: Modern, on-site gym, and fitness classes
Office Location(s): 3 Central Boulevard, Blythe Valley Park, Solihull, West Midlands B90 8AB, GB
Geographic Context:
- Solihull is located in the West Midlands, England
- Close proximity to Birmingham, with excellent transport links
- Surrounded by beautiful countryside and outdoor spaces
Work Schedule: Full-time (40 hours per week), with flexible working hours
ASSUMPTION: The office environment at Gymshark is modern, collaborative, and focused on employee well-being, with an on-site gym and fitness classes.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site interview with the social content team and other stakeholders
- Final interview with the social content manager or director
Key Assessment Areas:
- Content creation and strategy skills
- Understanding of Gymshark's brand and target audience
- Project management and organizational skills
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Showcase your understanding of Gymshark's brand and target audience
- Prepare examples of your previous content creation work
- Be ready to discuss your approach to content creation and strategy
ATS Keywords: Social Media, Content Creation, Project Management, KPI-driven Results, Brand Management, TikTok, Instagram, Photoshop, Premier Pro, CapCut
ASSUMPTION: The interview process at Gymshark is designed to assess the candidate's content creation and strategy skills, as well as their fit with the company's brand and culture.
🛠️ Tools & Technologies
- Sprinklr (or other social media marketing scheduling tools)
- Photoshop
- Premier Pro
- CapCut
ASSUMPTION: Familiarity with these tools is required for the role, with experience using Sprinklr or other social media marketing scheduling tools being a plus.
👔 Cultural Fit Considerations
Company Values:
- We move fast with purpose
- We solve with empathy
- We do right by you
- We are all Gymshark
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on results and continuous improvement
- Open-minded and curious
Self-Assessment Questions:
- How do you align with Gymshark's core values?
- How do you approach working in a fast-paced, collaborative environment?
- How do you ensure that your content creation work is on-brand and drives results?
ASSUMPTION: Gymshark values candidates who are open-minded, ambitious, curious, creative, and resourceful, with a strong work ethic and a passion for fitness and wellness.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment
- Keeping up with the latest trends and formats in social media
- Collaborating with various teams and stakeholders
- Adapting to changes in brand campaigns and strategies
ASSUMPTION: This role may present challenges in managing multiple projects and deadlines, working in a fast-paced environment, and keeping up with the latest trends in social media.
📈 Similar Roles Comparison
- This role is similar to a Senior Social Media Manager or Social Content Manager, with a focus on content creation and strategy
- Industry-specific context: Retail (Fitness Apparel and Accessories)
- Career path comparison: Potential progression to Social Content Manager, Social Media Manager, or Brand Manager roles
ASSUMPTION: This role is similar to other senior-level social media and content management roles, with potential for career progression within the company.
📝 Sample Projects
- Creating a social media campaign for a new product launch, including content planning, execution, and analysis
- Managing a brand event from a social media perspective, including content creation, scheduling, and engagement
- Developing a reactive content strategy for responding to trends and breaking news in the fitness industry
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Senior Social Content Executive role at Gymshark.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role collaborate with other teams within the social department and the wider brand team?
- What are the most successful social media campaigns Gymshark has run in the past, and what made them successful?
- How does Gymshark approach testing and iterating on social media content?
- What opportunities are there for professional development and growth within this role?
ASSUMPTION: These interview questions are designed to help candidates understand the role's priorities, team dynamics, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences, such as content creation, project management, and social media marketing
- Prepare examples of your previous content creation work, showcasing your ability to create engaging and on-brand content
- Be ready to discuss your approach to content creation and strategy during the interview process
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
