📌 Core Information
🔹 Job Title: Senior Social Content Executive
🔹 Company: Gymshark
🔹 Location: Solihull, England, United Kingdom
🔹 Job Type: Hybrid (3 days on-site per week)
🔹 Category: Marketing & Communications
🔹 Date Posted: July 28, 2025
🔹 Experience Level: Mid-Senior level (2-5 years of experience)
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Overseeing daily content planning and execution across assigned social media channels
- Creating and posting content across assigned channels, with a focus on TikTok and Instagram
- Collaborating with cross-functional teams to create social-first content for products, events, and brand campaigns
- Managing brand campaigns, events, and product releases from a social media perspective
- Writing briefs for content creators and agencies, ensuring content aligns with Gymshark's brand and trends
- Working in a fast-paced, high-pressure environment with a collaborative team
ASSUMPTION: This role requires a strong understanding of social media trends and a creative problem-solving mindset to succeed.
📋 Key Responsibilities
✅ Oversee daily content planning and execution across assigned social media channels, ensuring impactful content
✅ Schedule, create, and post content across assigned channels, with a focus on TikTok and Instagram
✅ Collaborate with creative, production, brand, and product teams to create social-first content for products, events, and brand campaigns
✅ Manage brand campaigns, events, and product releases from a social media perspective, working closely with stakeholders
✅ Write briefs for content creators and agencies, ensuring content aligns with Gymshark's brand and trends
✅ Ensure all execution deadlines are adhered to and manage assigned channel content calendars
✅ Represent the social team in meetings, turning takeaway messages into actionable tasks
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Minimum 2-3 years of experience in a social media content role, with a strong understanding of social media trends and a proven track record of delivering KPI-driven results
Required Skills:
- Proven experience creating content for social media channels, with a strong focus on TikTok and Instagram
- Strong familiarity with the social media landscape and the latest trends and formats
- Excellent communication skills, both written and verbal
- Proficient in Photoshop, Premier Pro, and CapCut
- Strong organizational skills and impeccable attention to detail
- Self-starter with a proactive attitude and a strong sense of responsibility
- Creative problem solver with the ability to think laterally and understand cost and value drivers within a competitive business environment
- Collaborative team player, comfortable working in a high-pressure, fast-paced environment
Preferred Skills:
- Experience writing briefs for content creators and agencies
- Experience using Sprinklr or other social media marketing scheduling tools
ASSUMPTION: While not explicitly stated, proficiency in the mentioned software tools and a strong understanding of social media trends are essential for this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on industry standards for a mid-senior level role in the UK fitness and retail sector)
Benefits:
- Competitive ‘Win Together, Lose Together’ Bonus
- Choice of Private Medical Insurance or Healthcare Cash Plan, paid for by the company
- 25 days of holiday + your birthday and all bank holidays, which can be substituted and taken whenever you want
- A truly flexible working culture
- Employer pension contributions up to 7%
- Life assurance at four times your basic salary
- 50% Gymshark discount
- Gymshark gift card for each year of service
- Discounts, cashback, and savings programme
- Financial, physical, and mental wellbeing support
- Great training and learning resources
- Choice of hardware and access to the best software
- Paid time off when physically and mentally unwell
- Very generous family leave package
- Healthy fresh food at GSHQ
- Lifting Club (LC) gym membership
- Free monthly massages
- Beauty and barber facilities
- Free on-site parking
Working Hours: Full-time (37.5 hours per week), with the option to work remotely 2 days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level role in the UK fitness and retail sector. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Fitness Apparel & Accessories)
Company Size: Medium (1,001-5,000 employees)
Founded: 2012, in Birmingham, UK
Company Description:
- Gymshark is one of the fastest-growing and most recognizable fitness apparel and accessories brands
- Supported by over 22 million highly engaged social media followers and customers in 100's of countries
- The company offers a wide range of products, including clothing, accessories, and fitness equipment
- Gymshark is known for its innovative marketing strategies and strong focus on social media presence
Company Specialties:
- Fitness apparel and accessories
- E-commerce and retail
- Social media marketing and branding
- Fitness and wellness
Company Website: www.gymshark.com
ASSUMPTION: Gymshark's focus on social media and innovative marketing strategies makes it an attractive employer for candidates interested in these fields.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: Reports directly to the Social Content Manager, working closely with the Social Community and Social Strategy teams, as well as the wider Brand department
Work Arrangement: Hybrid (3 days on-site per week, with the option to work remotely 2 days per week)
Growth Opportunities:
- Potential to grow into a management role as the company continues to expand
- Opportunities to work on high-profile campaigns and events
- Chance to gain experience in a fast-paced, dynamic work environment
ASSUMPTION: This role offers strong growth potential for the right candidate, as Gymshark continues to expand and evolve its social media presence.
🌍 Location & Work Environment
Office Type: Hybrid (on-site and remote work arrangement)
Office Location(s): 3 Central Boulevard, Blythe Valley Park, Solihull, West Midlands B90 8AB, GB
Geographic Context:
- Solihull is located in the West Midlands region of the UK, near Birmingham
- The area has a mix of urban and rural surroundings, with easy access to major transportation links
- Solihull offers a variety of housing options and a lower cost of living compared to nearby cities like Birmingham and London
Work Schedule: Full-time (37.5 hours per week), with the option to work remotely 2 days per week
ASSUMPTION: The hybrid work arrangement offers flexibility for employees, allowing them to balance their work and personal lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager and/or team members
- Final interview with the Social Content Manager or another senior team member
- Background check and offer
Key Assessment Areas:
- Social media content creation and strategy
- Understanding of social media trends and analytics
- Communication and collaboration skills
- Problem-solving and project management abilities
- Cultural fit and alignment with Gymshark's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of social media trends and your ability to create engaging content
- Demonstrate your problem-solving skills and ability to work in a fast-paced environment
- Prepare questions to ask the interviewer about the role, the team, and the company's growth plans
ATS Keywords: Social Media Content, Content Creation, TikTok, Instagram, Brand Campaigns, Project Management, Trend Analysis, KPI Driven Results, Creative Problem Solving, Communication, Photoshop, Premier Pro, CapCut
ASSUMPTION: Gymshark uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Social media platforms (TikTok, Instagram, Facebook, Twitter, YouTube, Snapchat)
- Content creation and editing tools (Photoshop, Premier Pro, CapCut)
- Social media marketing scheduling tools (Sprinklr)
- Project management tools (Asana, Trello, or similar)
- Analytics tools (Google Analytics, Sprout Social, or similar)
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are commonly used in the social media and content creation industries.
👔 Cultural Fit Considerations
Company Values:
- Put the sweat in today, prepare for tomorrow
- Celebrate those who show up for themselves
- Create a place where everyone belongs
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on results and continuous improvement
- Open-minded and adaptable
Self-Assessment Questions:
- How do you align with Gymshark's core values, and how do they influence your work ethic?
- How do you stay up-to-date with social media trends and adapt your content strategy accordingly?
- How do you balance working in a fast-paced environment while maintaining a strong attention to detail?
ASSUMPTION: Gymshark's company culture emphasizes hard work, collaboration, and a strong focus on results. Candidates should be able to demonstrate their alignment with these values and work style preferences.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Keeping up with the ever-changing social media landscape and trends
- Working with a diverse range of stakeholders and managing their expectations
- Balancing creative freedom with adherence to Gymshark's brand guidelines
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on social media content creation and strategy
- Gymshark's strong focus on social media makes this role unique, with a greater emphasis on creativity and trend analysis
- Career progression in this role may differ from more traditional marketing paths, offering unique growth opportunities
ASSUMPTION: This role is well-suited for candidates with a strong background in social media content creation and a passion for staying up-to-date with trends in the industry.
📝 Sample Projects
- Creating a successful TikTok campaign for a new product launch
- Managing a brand event's social media presence, including live coverage and engagement strategies
- Developing a reactive content strategy for a breaking news story or trending topic
ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and challenges faced by the Senior Social Content Executive at Gymshark.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does the social media team collaborate with other departments, such as brand and product, to create cohesive content strategies?
- What are the key performance indicators (KPIs) used to measure the success of social media campaigns, and how are they tracked and analyzed?
- How does Gymshark support the professional development and growth of its employees, particularly in the social media and content creation fields?
- What are the most rewarding aspects of working in the social media team at Gymshark, according to current team members?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and helps you better understand the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Gymshark job board
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interviews by researching Gymshark's company culture, values, and recent social media campaigns
- Showcase your understanding of social media trends and your ability to create engaging content
- Prepare questions to ask the interviewer about the role, the team, and the company's growth plans
- Follow up with the hiring manager or HR representative within a week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
