Senior Social Marketing Associate

📌 Core Information

🔹 Job Title: Senior Social Marketing Associate

🔹 Company: DraftKings Inc.

🔹 Location: Boston, MA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating and publishing engaging content across multiple social media platforms
• Aligning social media strategy with larger company and vertical-specific initiatives
• Using social listening and trend monitoring to inform strategy and deepen audience connection
• Collaborating cross-functionally to align on campaigns and creative
• Continuously improving output through research and performance insights

ASSUMPTION: This role requires a strong understanding of social media platforms, audience engagement tactics, and real-time content execution. Candidates should have experience in social media, preferably within sports, an in-house creative team, or an agency environment.

📋 Key Responsibilities

✅ Create, publish, and track high-performing content across platforms like Instagram, TikTok, Twitter (X), and more, supporting DraftKings’ brand and business priorities.

✅ Use social listening, trend monitoring, and fan engagement to inform strategy and deepen audience connection.

✅ Write compelling social copy that reflects DraftKings’ tone and voice, while tapping into pop culture and internet trends.

✅ Collaborate cross-functionally to align on campaigns and creative, and continuously improve output through research and performance insights.

✅ Edit and produce social-first graphics and video content using tools like Adobe Photoshop and Premiere.

ASSUMPTION: This role requires a creative eye for trends and storytelling, as well as proficiency in Photoshop and Premiere. Candidates should be flexible to work nights, weekends, and live events as needed.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: At least 2 years of hands-on social media experience

Required Skills:

• Strong understanding of platform best practices, audience engagement tactics, and real-time content execution
• Experience writing for multiple platforms and formats, with a creative eye for trends and storytelling
• Proficiency in Photoshop and Premiere; familiarity with publishing tools like Sprout, Khoros, or Hootsuite

Preferred Skills:

• Experience in sports, an in-house creative team, or an agency environment
• Familiarity with gaming industry trends and regulations

ASSUMPTION: While not explicitly stated, experience in the gaming industry or familiarity with its trends and regulations would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $66,900 - $83,600 USD per year

Benefits:

• Bonus
• Equity

Working Hours: Full-time, with flexibility to work nights, weekends, and live events as needed

ASSUMPTION: The salary range provided is based on the information given in the job description. However, it is always recommended to verify the compensation package directly with the employer.

📌 Applicant Insights

🔍 Company Context

Industry: DraftKings operates in the mobile gaming apps industry, focusing on fantasy sports, sports betting, and iGaming.

Company Size: DraftKings has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: DraftKings was founded in 2012 and has since grown to become a publicly traded company (NASDAQ: DKNG).

Company Description:

• DraftKings is committed to responsibly creating the world’s favorite games and betting experiences.
• The company believes in the power and impact that comes from innovation, collaboration, and a winning culture.
• DraftKings offers a global team of over 4,000 teammates driven to achieve great things.

Company Specialties:

• Fantasy Sports
• Web Based Software Engineering
• Gaming
• Sports Betting
• Analytics
• Engineering
• iGaming
• Casino
• SRE and DevOps

Company Website: careers.draftkings.com

ASSUMPTION: Working at DraftKings offers opportunities to be part of an amazing culture that welcomes ideas, champions growth, and values employees for their unique contributions.

📊 Role Analysis

Career Level: This role is at the senior associate level, indicating a mid-career position with significant responsibilities and opportunities for growth.

Reporting Structure: The Senior Social Marketing Associate reports directly to the Manager, Social Media Marketing. They collaborate with various teams, including content, creative, and performance marketing.

Work Arrangement: This role is on-site, with flexibility to work nights, weekends, and live events as needed. The work arrangement allows for a blend of structured office hours and flexible scheduling to accommodate real-time content creation and engagement.

Growth Opportunities:

• Advancement to a management or leadership role within the social media marketing team
• Expansion into related fields, such as content creation, performance marketing, or brand management
• Cross-functional collaboration and learning opportunities with other teams, such as engineering, product, or analytics

ASSUMPTION: Given DraftKings' commitment to growth and innovation, there are likely numerous opportunities for professional development and career advancement within the company.

🌍 Location & Work Environment

Office Type: DraftKings' headquarters is located in Boston, MA, with additional offices in New York, Hoboken, Las Vegas, Dublin, London, Sofia, Plovdiv, and Tel Aviv. The Boston office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 222 Berkeley St, 5th Floor, Boston, MA 02116, US

Geographic Context:

• Boston is a vibrant, historic city known for its rich culture, diverse neighborhoods, and strong sports scene.
• The city offers a high quality of life, with excellent education, healthcare, and recreational opportunities.
• Boston is home to numerous tech and gaming companies, providing ample networking and professional development opportunities.

Work Schedule: The work schedule for this role is full-time, with flexibility to work nights, weekends, and live events as needed. The flexible scheduling allows for real-time content creation and engagement, ensuring that DraftKings' social media presence remains active and relevant.

ASSUMPTION: Working in Boston offers a unique blend of urban living, cultural experiences, and professional opportunities. The work environment at DraftKings is likely to be dynamic, collaborative, and focused on driving results through innovative content creation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the social media marketing team
• Final interview with the director of social media marketing

Key Assessment Areas:

• Candidates' understanding of social media platforms and trends
• Candidates' ability to create engaging, on-brand content
• Candidates' familiarity with Adobe Photoshop and Premiere
• Candidates' ability to work collaboratively and adapt to a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your social media experience, content creation skills, and familiarity with Adobe Creative Suite.
• Prepare examples of your social media content and graphics to showcase during the interview.
• Research DraftKings' social media presence and be prepared to discuss how you would improve or build upon their current strategy.

ATS Keywords: Social Media, Content Creation, Data-Driven, Trend Monitoring, Audience Engagement, Storytelling, Graphic Design, Video Production, Adobe Photoshop, Adobe Premiere, Collaboration, Research, Performance Insights, Pop Culture, Internet Trends

ASSUMPTION: The interview process for this role is likely to be competitive, with a strong focus on assessing candidates' creative, technical, and collaborative skills. Applicants should be prepared to demonstrate their understanding of social media trends and their ability to create engaging, on-brand content.

🛠️ Tools & Technologies

• Adobe Photoshop
• Adobe Premiere
• Social media publishing tools (e.g., Sprout, Khoros, Hootsuite)

ASSUMPTION: Familiarity with these tools is required for this role, as they are essential for creating and publishing engaging social media content.

👔 Cultural Fit Considerations

Company Values:

• Win as a Team
• Think Customer First
• Act with Integrity
• Be Humble
• Strive for Excellence

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to real-time content needs
• Data-driven and results-focused
• Creative and innovative

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and using it to inform content strategy?
• Do you have a strong understanding of social media trends and pop culture?
• Are you able to work flexible hours, including nights, weekends, and live events as needed?

ASSUMPTION: Candidates who are strong collaborators, adaptable, data-driven, and creatively inclined are likely to be a good fit for this role and DraftKings' company culture.

⚠️ Potential Challenges

• Managing multiple social media platforms and content types simultaneously
• Keeping up with rapidly changing social media trends and algorithms
• Adapting to a fast-paced, dynamic work environment
• Balancing creative and data-driven approaches to content creation

ASSUMPTION: These challenges are inherent to the role and the fast-paced nature of social media marketing. Successful candidates will be able to adapt to these challenges and thrive in a dynamic environment.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Social Media Specialist position, but with a greater emphasis on content creation and a higher level of responsibility.
• Compared to related roles in the gaming industry, this position requires a strong understanding of sports and pop culture trends, as well as familiarity with gaming industry trends and regulations.
• Career progression from this role could lead to management or leadership positions within the social media marketing team, or expansion into related fields such as content creation, performance marketing, or brand management.

ASSUMPTION: While this role shares similarities with other social media marketing positions, its focus on content creation and higher level of responsibility make it unique within the industry.

📝 Sample Projects

• Creating a social media campaign around a major sporting event, such as the Super Bowl or World Series
• Developing a series of graphics or videos to promote a new product or feature
• Analyzing social media performance data to inform content strategy and improve engagement

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to create engaging content, adapt to real-time trends, and use data to inform content strategy.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader social media marketing strategy?
• How does DraftKings approach collaboration and cross-functional work, particularly with regards to social media content?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
• How does DraftKings support the professional development and growth of its employees, particularly within the social media marketing team?
• What is the company's approach to work-life balance, particularly for roles that require flexible scheduling?

ASSUMPTION: These questions are designed to provide insight into the company culture, team structure, and expectations for the role. They also demonstrate the candidate's interest in and understanding of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through careers.draftkings.com
• Tailor your resume and cover letter to highlight your social media experience, content creation skills, and familiarity with Adobe Creative Suite.
• Prepare examples of your social media content and graphics to showcase during the interview.
• Research DraftKings' social media presence and be prepared to discuss how you would improve or build upon their current strategy.
• Follow up with the hiring manager one week after your interview to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.