Senior Social Media Advertising Strategist (Remote Canada) - Future Opening

📌 Core Information

🔹 Job Title: Senior Social Media Advertising Strategist (Remote Canada - Future Opening)

🔹 Company: Directive Consulting

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote (Canada)

🚀 Job Overview

Key aspects of this role include:

• Leading a collection of social media accounts and serving as direct support to client contacts
• Building and optimizing strategies for clients each quarter and executing advertising campaigns on LinkedIn
• Driving cross-sells, upsells, and referrals via client relationships and professional network
• Collaborating with internal marketing to support a boutique agency within Directive
• Working directly with the Associate Director to ensure internal and client goals are achieved

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of paid social advertising principles, with a focus on LinkedIn Ads.

📋 Key Responsibilities

✅ Oversee and lead a collection of social media accounts, serving as direct support to client contacts

✅ Build strategies for clients each quarter, including ad copywriting, TAM development, and targeting to maximize ROI

✅ Execute and optimize advertising campaigns within LinkedIn, including conversation ads, document ads, CTV, and more

✅ Communicate results and provide fractional support for internal marketing in support of a boutique agency within Directive

✅ Drive cross-sells, upsells, and referrals via client relationships and professional network

✅ Work directly with the Associate Director to ensure internal and client goals are achieved

✅ Confirm lead routing is accurate within a CRM and maintain personal productivity and utilization

ASSUMPTION: This role involves a mix of strategic planning, client management, and campaign execution, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4+ years of experience working at a performance/digital marketing agency, with a focus on B2B

Required Skills:

• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of different ad units within the LinkedIn platform
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven and measurable success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data

Preferred Skills:

• Experience with programmatic campaigns
• Ability to delegate to junior team members to ensure joint success
• Ability to organize, prioritize, and manage multiple projects simultaneously
• Quality-obsessed with a passion for advertising

ASSUMPTION: Candidates should have a strong background in paid social advertising, with a focus on LinkedIn Ads, and a proven track record of driving results for mid-market or enterprise accounts.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 CAD per year (Based on industry standards for a Senior Social Media Advertising Strategist role in Toronto)

Benefits:

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family
• Mental health support through certified therapists and Headspace
• Physical therapy support through Omada, fertility support through Carrott, and thousands of Aaptiv virtual workouts
• Unlimited PTO, paid company holidays, your birthday off, end-of-year recharge (closed December 24 - January 1), and paid parental leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure, which scales in total amount over time

Working Hours: Full-time (40 hours per week), with the opportunity to work remotely from anywhere in Canada

ASSUMPTION: The salary range is an estimate based on industry standards for a Senior Social Media Advertising Strategist role in Toronto. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Directive Consulting is a performance marketing agency specializing in B2B companies, with a focus on Customer Generation methodology to drive revenue growth.

Company Size: Medium-sized company with 51-200 employees, offering a collaborative and dynamic work environment.

Founded: 2014, with headquarters in Irvine, California, and global offices in Canada, Mexico, and the UK.

Company Description:

• Directive Consulting is committed to fostering a diverse and inclusive culture in the digital landscape
• The company offers a remote-first work environment, with the option to enjoy state-of-the-art offices in Irvine, California
• Directive Consulting has generated over $1 billion in revenue for clients in the last 10 years

Company Specialties:

• SEO, PPC, Social Media Marketing, Search Marketing, Content Marketing Strategy, Demand Generation, SaaS Marketing, ABM, Performance Marketing, Marketing Operations, Revenue Operations, Marketing Strategy, Performance Creative, Design, and Growth Marketing

Company Website: directiveconsulting.com

ASSUMPTION: Directive Consulting is a well-established performance marketing agency with a strong focus on B2B companies and a proven track record of driving revenue growth for clients.

📊 Role Analysis

Career Level: Mid-Senior level, with the opportunity to grow within the company and take on more responsibilities as the new agency expands.

Reporting Structure: This role reports directly to the Associate Director and works closely with the LinkedIn media team.

Work Arrangement: Remote (Canada), with the opportunity to work from the company's offices in Irvine, California, or other global locations as needed.

Growth Opportunities:

• As a new agency within Directive Consulting, this role offers the opportunity to be on the ground floor of a fast-growing specialty agency
• The successful launch of Directive's Start-Up division demonstrates the company's proven playbook for GTM product success
• This role has the potential to grow into a leadership position as the agency expands

ASSUMPTION: This role offers significant growth potential, with the opportunity to be part of a fast-growing specialty agency within a well-established performance marketing agency.

🌍 Location & Work Environment

Office Type: Remote-first company with state-of-the-art offices in Irvine, California, and global offices in Canada, Mexico, and the UK.

Office Location(s): 5201 California Ave, #150, Irvine, California, US; Canada, CA; Mexico, MX; United Kingdom, GB

Geographic Context:

• Toronto, Ontario, Canada, is a multicultural city with a strong tech industry and a high cost of living
• The city offers a diverse range of neighborhoods, cultural attractions, and outdoor activities
• Toronto has a humid continental climate, with warm summers and cold winters

Work Schedule: Full-time (40 hours per week), with flexible hours and the opportunity to work remotely from anywhere in Canada.

ASSUMPTION: The remote-first work environment offers flexibility and the opportunity to work from anywhere in Canada, with the option to enjoy the company's state-of-the-art offices in Irvine, California, or other global locations as needed.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-depth interview with the hiring team, including behavioral and scenario-based questions
• Final interview with the Associate Director
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Expertise in paid social advertising, with a focus on LinkedIn Ads
• Ability to analyze campaign performance data and make data-driven decisions
• Strong communication and client management skills
• Cultural fit and alignment with Directive Consulting's core values

Application Tips:

• Highlight your experience with paid social advertising, specifically LinkedIn Ads, and provide specific examples of successful campaigns you've managed
• Tailor your resume and cover letter to emphasize your relevant skills and experience for this role
• Prepare for behavioral and scenario-based interview questions that focus on your strategic thinking, problem-solving, and communication skills
• Research Directive Consulting's company culture and values to demonstrate your cultural fit

ATS Keywords: Paid Social Advertising, LinkedIn Ads, Campaign Optimization, Data Analysis, Client Relationship Management, Budget Management, Ad Copywriting, Audience Segmentation, Performance Marketing, Programmatic Campaigns, CRM Management, Team Leadership, Strategic Planning, Problem Solving, Communication, Project Management

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on strategic thinking, problem-solving, and communication skills, as well as a strong background in paid social advertising, specifically LinkedIn Ads.

🛠️ Tools & Technologies

• LinkedIn Campaign Manager
• Zoominfo
• 6Sense
• Google Analytics
• GA4
• Excel
• CRM (e.g., Salesforce, HubSpot, or other platforms)

ASSUMPTION: This role requires proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and other relevant analytics platforms.

👔 Cultural Fit Considerations

Company Values:

• People First: We put our people and clients at the center of everything we do
• Growth Mindset: We embrace a growth mindset and continuously seek to improve
• Collaboration: We work together to achieve our goals and celebrate our successes
• Transparency: We communicate openly and honestly with our team and clients
• Accountability: We take ownership of our responsibilities and deliver on our commitments

Work Style:

• Remote-first work environment with flexible hours
• Collaborative and dynamic team culture
• Data-driven decision-making and continuous improvement
• Focus on results and client satisfaction

Self-Assessment Questions:

• Do you live Directive Consulting's core values, and how have you demonstrated them in your previous roles?
• How do you approach remote work and maintaining productivity in a remote-first work environment?
• Can you provide an example of a time when you had to adapt your work style to meet the needs of a client or team?

ASSUMPTION: Directive Consulting values candidates who align with their core values, embrace a growth mindset, and thrive in a remote-first work environment with a focus on results and client satisfaction.

⚠️ Potential Challenges

• Managing multiple client accounts and projects simultaneously may require strong organizational skills and time management
• Working remotely may present challenges in maintaining productivity and communication with team members and clients
• Adapting to a new agency within Directive Consulting may require a willingness to learn and adapt to new processes and workflows
• Dealing with client expectations and managing client relationships may require strong communication and client management skills

ASSUMPTION: This role may present challenges in managing multiple client accounts and projects simultaneously, working remotely, and adapting to a new agency within Directive Consulting. Strong organizational skills, time management, communication, and client management skills are essential for success in this role.

📈 Similar Roles Comparison

• This role is similar to a Senior Paid Social Advertising Manager or Senior LinkedIn Ads Strategist role within a performance marketing agency
• Compared to other roles in the industry, this role offers a unique opportunity to be part of a fast-growing specialty agency within a well-established performance marketing agency
• Career paths for this role may include progression to a leadership position as the agency expands or moving into a specialized role within the broader agency

ASSUMPTION: This role offers a unique opportunity to be part of a fast-growing specialty agency within a well-established performance marketing agency, with potential for career growth and progression.

📝 Sample Projects

• Developing and executing a LinkedIn advertising campaign for a B2B software company, targeting C-level executives and decision-makers
• Managing a mid-market client's social media accounts, including strategy development, campaign execution, and performance analysis
• Collaborating with internal marketing to create and optimize a programmatic campaign for a B2B e-commerce company

ASSUMPTION: These sample projects demonstrate the strategic, tactical, and collaborative aspects of this role, requiring strong communication, client management, and campaign execution skills.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and reporting relationships within the new agency?
• How does Directive Consulting support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Directive Consulting measure success for this role, and what are the key performance indicators (KPIs)?
• What are the biggest challenges facing the new agency, and how can this role help address them?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and the new agency's success, while also providing valuable insights into the work environment and expectations for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your relevant skills and experience for this role, highlighting your expertise in paid social advertising, specifically LinkedIn Ads, and providing specific examples of successful campaigns you've managed
• Prepare for behavioral and scenario-based interview questions that focus on your strategic thinking, problem-solving, and communication skills
• Research Directive Consulting's company culture and values to demonstrate your cultural fit
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.