Senior Social Media and Marketing Strategist

📌 Core Information

🔹 Job Title: Senior Social Media and Marketing Strategist

🔹 Company: Balanced Body Inc

🔹 Location: Sacramento, California, United States

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 24, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (1 day/week) with flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and leading Balanced Body's social media strategy across multiple platforms
• Collaborating with cross-functional teams to align social media with brand objectives and business goals
• Creating and curating high-performing, on-brand content to engage audiences and drive growth
• Managing influencer partnerships and paid social campaigns to extend brand reach and trust
• Analyzing performance data and providing actionable insights through monthly reporting

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital trends to effectively lead Balanced Body's social media presence and support broader marketing objectives.

📋 Key Responsibilities

✅ Own and evolve Balanced Body’s cross-platform social media strategy, aligning it with brand objectives, product launches, and growth targets.

✅ Lead audience analysis, competitive audits, and platform performance reviews to inform strategy and content direction.

✅ Develop and curate high-performing, on-brand content (video, photo, copy, UGC, graphics) across current and emerging platforms.

✅ Oversee day-to-day publishing and community management, ensuring an engaging and authentic brand voice.

✅ Design and manage a strategic content calendar in partnership with internal stakeholders.

✅ Lead influencer and creator collaboration strategy, identifying high-impact partnerships to extend brand reach and trust.

✅ Define KPIs, track performance across platforms, and provide actionable insights through monthly reporting and presentations to leadership.

✅ Plan and manage paid social campaigns from strategy through execution and optimization.

✅ Stay ahead of trends and emerging technologies, evaluating new platforms and tools for potential brand use.

✅ Mentor or manage junior team members and freelancers as the social team scales.

✅ Manage direct agency partners activity

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven analysis to maximize Balanced Body's social media presence and impact.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field.

Experience: 6+ years of progressive experience in social media, including senior-level ownership of strategy, execution, and reporting.

Required Skills:

• Proven success developing and scaling brand social strategy across multiple channels
• Experience managing social media advertising campaigns and influencer partnerships
• Expertise with tools including Sprout Social, Google Analytics, Meta Ads Manager, Canva, Adobe Suite, and video editing platforms
• Exceptional copywriting, storytelling, and content planning skills
• Strong project management skills and cross-functional collaboration experience
• Data-driven mindset with the ability to translate insights into actionable strategy
• Self-starter with strong strategic thinking, leadership, and creative problem-solving skills

Preferred Skills:

• Experience in wellness, fitness, or Pilates industry

ASSUMPTION: Candidates should have a proven track record in social media strategy and execution, along with strong leadership skills and a data-driven mindset to thrive in this role.

💰 Compensation & Benefits

Salary Range: $85,000 - $115,000 per year (based on industry standards for a senior-level marketing role in the Sacramento area)

Benefits:

• Medical, Dental & Vision
• Life and Long-Term Disability Insurance - Employer Paid!
• 401k Plan + Match!
• Paid time off and holidays

Working Hours: Monday–Friday | 8:00 AM – 5:00 PM (with flexibility to work evenings and weekends as needed)

ASSUMPTION: The salary range is estimated based on industry standards for a senior-level marketing role in the Sacramento area, with benefits packages that are competitive and comprehensive.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services

Company Size: 201-500 employees (Large enough to offer diverse opportunities and resources, yet small enough to maintain a family-owned feel)

Founded: 1976 (With over four decades of experience, Balanced Body has established itself as a global leader in Pilates equipment and education)

Company Description:

• Balanced Body is the world's largest designer and manufacturer of Pilates equipment, as well as a provider of high-quality Pilates and other mind-body instructor training and continuing education.
• The company is committed to transforming lives through movement, with a passion for changing lives in ways small and large.
• Balanced Body is dedicated to workforce diversity and is an equal opportunity employer.

Company Specialties:

• Pilates equipment and accessories
• DVDs & books
• CoreAlign®
• Pilates instructor training and continuing education
• Pilates on Tour® continuing education conferences
• Balanced Body Barre™ instructor training
• Anatomy in Three Dimensions™
• MOTR™
• Bodhi Suspension System

Company Website: http://www.pilates.com

ASSUMPTION: Balanced Body's extensive experience, commitment to quality, and dedication to transforming lives make it an attractive employer for those passionate about wellness and fitness.

📊 Role Analysis

Career Level: Senior-level marketing role with opportunities for growth and leadership

Reporting Structure: This role reports directly to the marketing leadership team and collaborates with cross-functional stakeholders

Work Arrangement: Hybrid (1 day/week on-site in Sacramento, CA 95828, with flexibility for remote work)

Growth Opportunities:

• Mentoring or managing junior team members and freelancers as the social team scales
• Expanding influence and impact across the marketing department and broader organization
• Potential career progression into a marketing leadership or director role

ASSUMPTION: This role offers a unique opportunity to lead and evolve Balanced Body's social media presence, with potential for growth and impact within the marketing department and the organization as a whole.

🌍 Location & Work Environment

Office Type: Hybrid (1 day/week on-site, with flexibility for remote work)

Office Location(s): 5909 88th Street, Sacramento, CA 95828, US

Geographic Context:

• Sacramento, California, United States (With a population of over 500,000, Sacramento offers a mix of urban and suburban living, with a growing tech industry and a strong focus on wellness and fitness)
• Close proximity to natural beauty, with easy access to hiking trails, parks, and outdoor activities
• Access to a diverse range of cultural attractions, including museums, theaters, and music venues

Work Schedule: Monday–Friday | 8:00 AM – 5:00 PM (with flexibility to work evenings and weekends as needed)

ASSUMPTION: Balanced Body's hybrid work arrangement offers the best of both worlds, with the opportunity to collaborate and connect with team members in person, while also enjoying the flexibility of remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interview with the marketing leadership team
• Final interview with key stakeholders or the CEO

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and collaboration abilities
• Content creation and storytelling prowess
• Data-driven mindset and analytical skills
• Cultural fit and alignment with Balanced Body's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your understanding of Balanced Body's brand and mission in your application materials
• Prepare examples of your past social media strategies, campaigns, and content to discuss during the interview
• Research Balanced Body's competitors and industry trends to demonstrate your knowledge and insights

ATS Keywords: Social Media Strategy, Content Creation, Influencer Partnerships, Paid Social Campaigns, Data Analysis, Marketing Leadership, Brand Development, Performance Tracking, Creative Problem-Solving

ASSUMPTION: Balanced Body's interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• Sprout Social
• Google Analytics
• Meta Ads Manager
• Canva
• Adobe Suite
• Video editing platforms (e.g., Adobe Premiere Pro, Final Cut Pro)

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used to manage and optimize Balanced Body's social media presence and campaigns.

👔 Cultural Fit Considerations

Company Values:

• Commitment to transforming lives through movement
• Passion for wellness and fitness
• Dedication to quality and innovation in Pilates equipment and education
• Focus on sustainability and eco-conscious business practices

Work Style:

• Collaborative and cross-functional, with a focus on teamwork and open communication
• Data-driven and results-oriented, with a commitment to continuous improvement
• Adaptable and responsive to change, with a willingness to embrace new technologies and trends

Self-Assessment Questions:

• How do my personal values align with Balanced Body's mission and commitment to transforming lives through movement?
• Am I comfortable working in a hybrid environment, with a mix of on-site and remote work?
• Do I thrive in a collaborative, cross-functional work environment, and how do I contribute to a positive team culture?

ASSUMPTION: Candidates who are passionate about wellness and fitness, committed to Balanced Body's mission, and comfortable working in a hybrid, collaborative environment will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple social media platforms and content formats to maintain a consistent brand voice and aesthetic
• Keeping up with the fast-paced and ever-evolving social media landscape
• Balancing the need for data-driven decision-making with the importance of creativity and innovation in content development
• Collaborating effectively with cross-functional teams and external stakeholders to align social media with broader marketing and business objectives

ASSUMPTION: These challenges can be overcome with a strong strategic mindset, exceptional leadership skills, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike other social media roles, this position requires a deep understanding of Pilates equipment and education, as well as the wellness and fitness industry as a whole
• Balanced Body's commitment to sustainability and eco-conscious business practices sets it apart from many other companies in the wellness and fitness space
• This role offers the opportunity to lead and evolve a well-established brand's social media presence, rather than building a social media strategy from scratch

ASSUMPTION: Candidates with experience in the wellness and fitness industry, as well as a strong understanding of Pilates equipment and education, will be well-positioned to succeed in this role.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new Pilates equipment product
• Creating and curating content for a Balanced Body-branded Instagram account, with a focus on engaging and educating followers about the benefits of Pilates and other mind-body practices
• Managing a paid social media advertising campaign to drive event attendance for a Balanced Body-sponsored wellness conference

ASSUMPTION: These sample projects illustrate the strategic, creative, and data-driven nature of the work required for this role, as well as the opportunity to make a significant impact on Balanced Body's social media presence and business objectives.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for Balanced Body, and how can I contribute to its success?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Balanced Body support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the social media team, and how can I help address them?
• How does Balanced Body measure the success of its social media campaigns, and what KPIs are most important for this role?

ASSUMPTION: Asking these questions demonstrates your strategic thinking, leadership skills, and commitment to understanding the role and the company's broader marketing objectives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past social media strategies, campaigns, and content to discuss during the interview
• Research Balanced Body's competitors and industry trends to demonstrate your knowledge and insights
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.